Eat Like a Local
Eat Like a Local is a women-owned Mexico City tour operator offering eight small-group (max 7) street food and market walking tours priced USD 110-130, plus private custom tours, serving independent travelers and celebration groups through direct website and Peek.com bookings.
- Company typePrivate
- Founded2015
- HeadquartersMexico City, Mexico
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Eat Like a Local does
Eat Like a Local is a women-owned and women-led small-group food tour operator founded in Mexico City in 2015 by Rocio Vazquez, a former director at DDB Mexico and food writer, after a transformative street food experience in Istanbul. The company sells eight distinct guided walking tours covering Mexico City neighborhoods including Condesa, Roma, San Rafael, Tacuba, Santa María la Ribera, and markets such as La Merced and Jamaica, with itineraries that combine 6-12 street food tasting stops with cultural and historical context. Group tours are capped at 7 guests (9 for the family product) and priced USD 110-130 per person, while custom private tours range from USD 250-400 depending on group size; gift cards are sold as a separate product. Booking is handled through the company website (eatlikealocal.com.mx) and the third-party platform Peek.com, with deposits of 50% online and the balance in cash at tour start. The company also operates the 80 IQ Game Changers program, an educational initiative for girls from La Merced and Jamaica markets, and holds GSTC sustainable tourism certification.
Revenue is generated entirely from tour bookings and gift card sales on a one-time, per-tour basis with no subscription, licensing, or platform model. Distribution is direct-to-consumer via the website and Peek.com, supported by earned media coverage in The New York Times, Forbes, Condé Nast Traveler, National Geographic, Travel + Leisure, and Oprah Magazine, plus Instagram and WhatsApp for customer engagement. There is no disclosed technology platform beyond the website, Peek.com integration, and Google Forms for inquiries; the offering is fundamentally a labor-intensive, guide-led experiential service rather than a technology product. The company targets independent travelers who self-identify as "tour haters," with secondary customer segments including families and bachelor/bachelorette celebration groups, all served exclusively within Mexico City.
Eat Like a Local firmographics
Firmographics- Name
- Eat Like a Local
- Legal name
- Eat Like a Local Mexico
- Website
- https://eatlikealocal.com.mx
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eat Like a Local is a women-owned Mexico City tour operator offering eight small-group (max 7) street food and market walking tours priced USD 110-130, plus private custom tours, serving independent travelers and celebration groups through direct website and Peek.com bookings.
- Ownership category
- akta.pro rank
Eat Like a Local industry classification
Industry- Product category
- Food Tour Services
- NAICS
- Special Food Services (7223)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Food, Market & Culinary Culture Tours (THAJAAAG)
- akta.pro secondary industries
- Street Food Tours (THAJAGAC), Culinary Walking & Market Tours (THAJAGAA), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)
Keywords
Where Eat Like a Local is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Eat Like a Local business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Group Food Tours: All-inclusive immersive food tour experiences in Mexico City featuring street food, markets, history, and culture. Tours range from USD 110-130 per person and include multiple tasting stops, transportation during the tour, and guide services. Payment split between online deposit (50%) and cash balance at tour start.
- Private/Custom Tours: Custom-made private itineraries priced at USD 250 base for 1 person, with per-person pricing decreasing for larger groups (USD 280/person for 2, down to USD 120/person for 12-20 people). Includes food, transportation, and drinks.
- Gift Cards: Digital gift cards available for purchase, allowing customers to give tours as gifts. Tours cost between USD 115-120.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard group food tours in Mexico City |
| Unit Pricing | Pay-as-you-go | Private/custom culinary and cultural experiences |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Eat Like a Local product offering
Product offeringCore offering
Eat Like a Local is a women-owned and women-led small-group food tour operator in Mexico City, offering immersive walking culinary experiences focused on street food, markets, and culture. Each tour features 6-12 tasting stops with historical and cultural context, capped at 7-9 guests per tour, and led by expert women guides. The company also offers fully customizable private tours, gift cards, and operates the 80 IQ Game Changers educational program for girls from local markets.
Product overview
Eat Like a Local is a women-owned and women-led food tour company offering immersive culinary experiences in Mexico City. The core offering consists of eight distinct tour products: Mexican Food 101 (markets and street food), Street Food at Night, San Rafael & Tacuba Market, Condesa Street Food Art and Drinks, Badass Mexican Woman, Food Tour for Kids and Families, Bachelor/Bachelorette Party Tours, and Custom Made Private Tours. All tours are small-group experiences (max 7-9 guests) that combine street food tastings with cultural and historical context. The company also operates the 80 IQ Game Changers Program, an educational initiative for girls from local markets, and offers gift cards. Tours are priced between USD110-130 for standard experiences and USD120-400 for private/custom experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Mexican Food 101 - Markets + Street Food A 4.5-hour walking culinary experience visiting Condesa, La Merced Market, and the Flower Market. Features 12 tasting stops including tacos, quesadillas, insects, carnitas, and traditional sweets, with subway rides and 10,000 steps of walking. Price: USD 120 per person. Targeted at independent travelers seeking an introductory immersive food tour.
- Street Food at Night A 3-hour evening tour for hardcore foodies exploring Mexico City's nightlife food scene. Visits neighborhoods including Condesa, Tabacalera, San Rafael, and Santa María la Ribera. Features 7 tasting stops with dishes like cochinita torta, tongue and tripe tacos, tamales, and churros. Includes pulque tasting. Price: USD 120.
- San Rafael & Tacuba Market - From Michelin Star to Hidden Places A 4-hour walking culinary experience combining a Michelin star taco stop with exploration of San Rafael and Tacuba Market neighborhoods. Features 8 tasting stops including cochipecho tacos, taco placero, gordita rellena, and Carlota cake. Includes subway ride. Price: USD 120.
- Condesa Street Food, Art and Drinks A 3-hour walking culinary experience for bonvivants exploring Condesa neighborhood. Features 6 tasting stops including beer tasting, tortas, barbacoa tacos, and gourmet tacos, paired with cocktails and art gallery visits. Wheelchair accessible. Price: USD 130.
- Badass Mexican Woman - Food Adventure A 3.5-hour walking tour celebrating outstanding Mexican women through food and history. Visits Colonia Escandón featuring 6 food tastings and 2 alcoholic drink tastings including pulque. Max group size of 6. Not suitable for vegans or vegetarians. Price: USD 120 per person.
- Food Tour for Kids and Families A 3-hour family-friendly walking journey visiting Condesa, Jamaica Market, and the Flower Market. Features 10 tasting stops designed for children including pan dulce, tacos, fruit, and ice popsicles, with a tiny piñata reward and Brave Travelers Club badge. Max group size 9. Price: USD 110.
- Food Tour for Bachelor and Bachelorette Parties A 4.5-hour culinary experience for celebration groups available in two formats: (1) Market and Pulque Tour with morning market visits and pulque tasting, (2) Street Tour and Cocktails with evening bar hopping. Group size is flexible. Price varies by group size.
- Custom Made Private Tour A 4-hour fully customizable private tour covering food and sightseeing. Includes activities such as nixtamal process, street food, markets, pulque tastings, hidden craft coffee shops, and local art shopping. Available 24/7. Price: USD 250 for 1 person, with per-person rates decreasing for larger groups down to USD 120 for 12-20 people.
- Gift Cards Gift cards available for purchase that recipients can use to book any tour experience. Tour prices range between USD 115 and USD 120.
Quantifiable outcome
- Small group sizes (max 7 people) ensure minimal community impact
- +2 more outcomes
Companies that use Eat Like a Local
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles4 records
Eat Like a Local technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eat Like a Local partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights4 records
Eat Like a Local competitors and assessment
Company assessmentDirect peers
- Context Travel: Scholar-led small-group walking tours with a strong culinary and cultural component in major cities. Comparable in premium positioning, group size, and storytelling-led tour design.
- Culinary Backstreets: Publishes city-by-city culinary walking tours with a focus on local markets, vendors, and cultural context. Highly aligned philosophy and small-group format.
- Eating Europe: Multi-city small-group food tour operator across Europe with comparable tour structure (multiple stops, local vendors, cultural context). Directly competitive in format and customer profile.
- Mexico City Food Tours: Local competitor running small-group food tours in Mexico City neighborhoods. Directly competitive for the same customer pool and vendor relationships.
- Devour Tours: Spain-originating food tour company that has expanded across Europe and the Americas with small-group culinary walks. Closely aligned model of intimate group size, multiple tastings, and historical/cultural narrative.
- Secret Food Tours: Operates small-group walking food tours in dozens of cities worldwide with a similar model of curated tastings and cultural storytelling. Directly comparable to Eat Like a Local's format, group size, and price point.
Broad incumbents
- GetYourGuide: Major OTA for tours and attractions worldwide with extensive food-tour inventory in Mexico City. Represents both a potential distribution channel and a direct competitor for online bookings.
- Airbnb Experiences: Global platform hosting thousands of food tour listings including in Mexico City. A distribution and competitive threat — large audience reach can draw customers away from direct-booking operators.
Emerging players
- Withlocals: Marketplace for private host-led food and cultural experiences across many cities. Comparable end-customer experience (private, food-focused tours), but operates as a platform rather than operator.
Others
- Peek: Booking platform already used by Eat Like a Local for reservations. Functions as a distribution/technology partner, and similar platforms (Viator, GetYourGuide) are adjacent competitive channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eat Like a Local social profiles
Digital presenceEat Like a Local financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eat Like a Local leadership team
Management profileNumber of profiles
Profiles7 records
Eat Like a Local funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eat Like a Local M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eat Like a Local
What does Eat Like a Local do?
Eat Like a Local is a women-owned and women-led small-group food tour operator in Mexico City, offering immersive walking culinary experiences focused on street food, markets, and culture. Each tour features 6-12 tasting stops with historical and cultural context, capped at 7-9 guests per tour, and led by expert women guides. The company also offers fully customizable private tours, gift cards, and operates the 80 IQ Game Changers educational program for girls from local markets.
Is Eat Like a Local a public or private company?
Eat Like a Local is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eat Like a Local founded?
Eat Like a Local was founded in 2015. It employs 1 to 10 people.
Where is Eat Like a Local based?
Eat Like a Local is headquartered in Mexico City, Mexico, in the Latin America region.
How does Eat Like a Local make money?
Three revenue lines are on record. Group Food Tours are the primary driver. The others are private/Custom Tours and gift Cards.
Who are Eat Like a Local's main competitors?
Direct peers on record are Context Travel, Culinary Backstreets, Eating Europe, Mexico City Food Tours, Devour Tours and Secret Food Tours. Broad incumbents are GetYourGuide and Airbnb Experiences. Withlocals is listed as an emerging player. Peek is listed as an others.
Does Eat Like a Local have an API?
No public API is recorded for Eat Like a Local.
What industry is Eat Like a Local in?
Eat Like a Local's product category is Food Tour Services. Its primary akta.pro industry code is THAJAAAG, Food, Market & Culinary Culture Tours, with a secondary code of THAJAGAC, Street Food Tours. Its NAICS code is 7223 and its SIC code is 7900.