bet122bet

Name

bet122bet

Website

https://122bet2.uk.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

Keywords

• Online sports betting
• Online casino gaming
• Live dealer games
• Mobile gambling platform
• Brazilian betting market

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Sports Betting Wagers: Platform takes a commission/house edge on sports betting wagers across football, basketball, volleyball, MMA and other sports. Competitive odds ensure customer engagement while generating platform revenue.
2. Online Casino Games: Revenue generated from casino games including slots, blackjack, roulette, baccarat, and live dealer games. Includes progressive jackpots and house edge on all games.
3. VIP/Membership Program: Premium VIP program offering personal account manager, up to 20% weekly cashback, elevated withdrawal limits, and personalized bonuses to high-value players.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

122bet is an online betting and casino platform that offers sports betting on Brazilian and international championships (football, basketball, volleyball, MMA) alongside an online casino with table games, slot machines with progressive jackpots, and HD live dealer games. The platform targets Brazilian players with a Portuguese-language interface, local payment methods (Pix, bank transfer, credit/debit cards, digital wallets), and 24/7 Portuguese customer support. All transactions including registration, deposits, betting, and withdrawals are processed digitally through the website.

Product overview

122bet is a unified online betting and gaming platform that combines sports betting with an online casino. The platform features a sports betting module covering Brazilian and international sporting events with live streaming and real-time odds, alongside a comprehensive online casino offering table games, slot machines with progressive jackpots, and live dealer games. The product portfolio includes specific branded games (Fishing YiLuFa, Drill that Gold, Bingo Adventure, Callbreak Quick, HRG Jogo Ao Vivo, Boom Legend, Jackpot Bingo), supplemented by a VIP loyalty program with personal account management and personalized bonuses, and a welcome bonus for new registrations. The platform operates as a single integrated product with Portuguese-language interface adapted for the Brazilian market.

Differentiator

Problem solved

Functional benefit

Brands

• Fishing YiLuFa: Fishing game available on the platform
• Drill that Gold
• Bingo Adventure
• Callbreak Quick
• HRG Jogo Ao Vivo
• Boom Legend
• Jackpot Bingo

Products and services

• 122bet Sports Betting Comprehensive sports betting module covering Brazilian and international championships across football, basketball, volleyball, MMA and other sports, featuring live streaming, real-time statistics, a live betting system with instantly updating odds, and competitive odds. Targeted at Brazilian individual bettors.
• 122bet Online Casino Online casino offering classic table games (blackjack, roulette, baccarat), hundreds of modern slot machines with progressive jackpots, and live dealer games streamed in HD. Targeted at Brazilian individual casino players.
• 122bet VIP Program Premium loyalty membership offering a personal account manager, weekly cashback up to 20%, elevated withdrawal limits, and personalized bonuses for dedicated high-value players.
• Fishing YiLuFa Fishing-themed arcade game available on the 122bet platform.
• Drill that Gold Slot game available on the 122bet platform.
• Bingo Adventure Bingo-themed game available on the 122bet platform.
• Callbreak Quick Card game available on the 122bet platform.
• HRG Jogo Ao Vivo Live dealer game available on the 122bet platform.
• Boom Legend Slot game available on the 122bet platform.
• Jackpot Bingo Bingo game with jackpot feature available on the 122bet platform.

Quantifiable outcome

• 50,000+ active players on the platform
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pixbet: Brazilian-born online sportsbook built around Pix as the primary payment rail, offering sports betting and casino to Brazilian consumers — a near-direct competitor with similar product and target market as 122bet.
• KTO: Brazilian-focused online sportsbook and casino platform with Pix integration, Portuguese interface, and a combined sportsbook + casino product portfolio — closely comparable positioning to 122bet.
• Novibet: Online sportsbook and casino operator active in Brazil with localized payments, live betting, and casino verticals — directly comparable mid-sized competitor to 122bet in the Brazilian market.
• Betano (Kaizen Gaming): One of the largest Brazilian-licensed online sportsbooks and casinos, offering Pix payments, Portuguese support, sportsbook + casino, and VIP programs — directly comparable in product, market, and customer base to 122bet.
• Sportingbet: Long-established Brazilian-facing online sportsbook and casino with localized payments, Portuguese interface, and combined sportsbook + casino offering, targeting the same SMB/consumer bettor segment as 122bet.
• EstrelaBet: Brazilian-native online sportsbook and casino emphasizing Pix deposits, Portuguese support, and sportsbook + casino verticals — directly comparable niche operator in the same regulatory and competitive context as 122bet.
• Galera Bet: Brazilian-focused online sportsbook with Pix-native payments and Portuguese-language interface, operating in the same sports-betting + light casino niche as 122bet.

Broad incumbents

• 1xBet: Global online sportsbook and casino operator with extensive Brazilian-facing offering (Pix, Portuguese, slots, live dealer) — competes for the same customer base as 122bet but with materially broader product and geographic footprint.
• Bet365: Global online sportsbook and casino incumbent with full Brazilian localization (Pix, Portuguese), in-play betting, and live streaming — competes directly for the same Brazilian customer segment with vastly deeper liquidity and brand recognition.
• Betfair Brasil: Brazilian-localized online sportsbook and casino from a global betting-exchange incumbent, offering sports betting, live betting, and casino — overlapping customer base and product mix with 122bet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bet122bet