LA Rises

What LA Rises does

LA Rises is a nonprofit community resource hub founded in January 2025 in response to the Eaton and Palisades wildfires that devastated communities across Los Angeles County. Operated by We Are RALLY, a California B-Corporation headquartered at 5670 Wilshire Blvd., Suite 820, the organization aggregates and distributes recovery resources for displaced residents, small businesses, and community members across Altadena, Pacific Palisades, Pasadena, and Malibu. It functions as a centralized coordination point linking survivors with government programs, nonprofit services, mental health providers, and rebuilding resources through its website (larises.org), email newsletter, social media channels, community stories, and earned media coverage.

The organization's core offering is a curated content and resource directory rather than a proprietary software product, supplemented by integration with Archistar's AI-powered plan review tool used in partnership with LA County, the City of Los Angeles, and Malibu to expedite building permit approvals. Programs coordinated through the platform span debris removal (nearly 10,000 homes cleared), affordable housing construction ($107.3 million for 673 units), small business grants ($23.4 million distributed), mortgage relief ($125 million via CalAssist), and mental health services (reaching 106,000+ children, youth, and families through BrightLife Kids and Soluna).

LA Rises operates on a philanthropic and government funding model, with no revenue generated from end users (all services are free to wildfire survivors). The organization functions as a public-private partnership supported by private foundations, federal and state agencies (FEMA, SBA, CalHFA), LA County, and grassroots organizers. Its go-to-market is community-led, relying on earned media, direct outreach, and partner referrals to reach affected residents. The named public-facing contact is Hannah Milgrom, reachable at [email protected] and 323.892.2080.

Name

LA Rises

Legal name

We Are RALLY

Website

https://larises.org

Company type

Private

Founded year

2025

Operating status

Operating

Short description

LA Rises is a nonprofit community resource hub, operated by We Are RALLY, that helps Los Angeles wildfire survivors access rebuilding resources, government programs, and mental health services. It serves displaced residents and small businesses across Altadena, Pacific Palisades, Pasadena, and Malibu.

Ownership category

akta.pro rank

Product category

Disaster Recovery Services

NAICS

Emergency and Other Relief Services (624230), Community Housing Services (62422), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)

akta.pro secondary industries

Post-Disaster Whole-Home Rebuild (Fire/Water/Storm) (HSAPAEAH), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Disaster Recovery & Emergency Housing Assistance Programs (FSALAKAK)

Keywords

• Disaster recovery services
• Community resource coordination
• Wildfire rebuilding support
• Mental health resources
• Nonprofit coalition

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Philanthropic/Government Funding: LA Rises is a nonprofit recovery coordination effort funded through private foundations, government partnerships, and philanthropy. The organization does not generate revenue from its services but coordinates funding and resources for wildfire survivors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

LA Rises operates as a community-driven recovery hub and information platform that aggregates and coordinates rebuilding resources, mental health services, government assistance, and community support for wildfire survivors across Los Angeles County. The organization provides free access to financial aid coordination, AI-enabled permitting, builder connections, and community storytelling for individuals, families, and small businesses impacted by the January 2025 LA wildfires.

Product overview

LA Rises is a community resource portal and information hub for Los Angeles wildfire recovery, operated by We Are RALLY. It is not a software product but rather a curated directory and content platform that aggregates and surfaces fire recovery resources, mental health services, rebuilding information, community stories, and news updates for affected residents. The platform functions as a central coordination point connecting wildfire survivors with external government programs, nonprofit services, community organizations, and rebuilding resources through linked content and resource pages. No distinct proprietary software products, modules, or digital product offerings were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Rebuild Hub Centralized rebuilding resource platform providing homeowners and wildfire survivors with access to AI-enabled permitting tools, financial assistance programs, trusted builders via the Builders Alliance homeowner portal, and recovery guides including the Road to Rebuilding guide for LA wildfire reconstruction.
• Mental Health & Wellness Resources Curated mental health support resources connecting wildfire survivors with free trauma-informed counseling, support groups, crisis services via 988 Lifeline, licensed clinician sessions through Palisades Community Renewal Center, Didi Hirsch Mental Health Services, and digital wellness platforms including BrightLife Kids and Soluna.
• Community Stories Video and written stories platform featuring community members, rebuilding journeys, and recovery milestones from wildfire-impacted neighborhoods including Altadena and Pacific Palisades.
• Progress Tracking Recovery progress dashboard tracking milestones across debris removal, school reopening, water system restoration, affordable housing construction, and rebuilding permits across impacted LA County communities.

Quantifiable outcome

• Nearly 10,000 homes debris removal completed months ahead of schedule
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and major.

• State of CaliforniacoreStrategic or Co-development PartnerLA Rises has supported innovative programs in partnership with the State of California for wildfire recovery. The partnership coordinates accelerated permitting, financial assistance programs, and recovery resources for fire survivors.
• LA CountycoreStrategic or Co-development PartnerLA County partnered with LA Rises for recovery coordination, distributing emergency relief funds and hosting recovery resources including the Road to Rebuilding guide and Archistar AI permitting tool.
• Builders AlliancecoreStrategic or Co-development PartnerDigital homeowner portal offering searchable, curated turnkey home options from trusted builders, matched to specific lots and budgets. Resources on LA Rises rebuild hub reviewed in partnership with community organizations.
• California Strategic Growth CouncilmajorStrategic or Co-development PartnerLaunched Notice of Funding Availability for Round 3 of the Factory-Built Housing Pilot Program to support recovery rebuilding efforts.
• California Governor's OfficecoreStrategic or Co-development PartnerGovernor Newsom's office coordinating state recovery efforts including executive orders for expedited permitting, school recovery, and AI-powered plan review tools.
• 988 LifelinemajorStrategic or Co-development PartnerNational suicide prevention and mental health crisis line providing immediate support for wildfire survivors in crisis.
• Palisades Community Renewal Center (PCRC)majorStrategic or Co-development PartnerFree trauma-informed support for wildfire-impacted individuals and families, including up to 12 sessions with licensed clinicians, group counseling, and community wellness programming.
• Didi Hirsch Mental Health ServicesmajorStrategic or Co-development PartnerFree, trauma-informed mental health support for wildfire survivors including counseling, support groups, crisis services, and referrals to ongoing care.
• BrightLife KidsmajorStrategic or Co-development PartnerFree behavioral health coaching for California families with children ages 0-12, reaching over 106,000 children, youth, and families across LA County.
• SolunamajorStrategic or Co-development PartnerNo-cost mental health support for teens and young adults ages 13-25 in California, offering 1:1 coaching, self-guided tools, and peer support spaces.
• ArchistarcoreTechnology or IntegrationAI-powered plan review tool used in LA County, City of LA, and Malibu for faster building permit approvals to speed wildfire recovery rebuilding.
• SGV Habitat for HumanitymajorStrategic or Co-development PartnerVolunteer days and rebuilding efforts in Altadena as part of LA Rises 'We Show Up' Week of Action initiatives.
• We Out Here AltadenamajorStrategic or Co-development PartnerCommunity marketplace providing groceries, fresh produce, and household essentials weekly to support Altadena residents during rebuilding.
• Greenline Housing FoundationmajorStrategic or Co-development PartnerLand-banking effort to ensure land remains a resource for residents and future generations in Altadena, with support from local philanthropy.
• We Are RALLYcoreOthersB-Corporation formed in California that operates the LA Rises website and coordinates recovery efforts. Contact: [email protected], 323.892.2080.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 211 LA County: 211 LA County is the regional information and referral hub for health and human services in LA, serving as a directory connecting residents to resources. It is a direct functional peer to LA Rises' role as a community-facing aggregator linking survivors to assistance programs.
• Rebuilding Together: Rebuilding Together is a national nonprofit that rehabilitates homes for low-income homeowners, including post-disaster repair and rebuilding. Its mission and beneficiary profile (low-income homeowners needing home repair/rebuild) directly overlap with LA Rises' residential rebuild hub.
• Team Rubicon: Team Rubicon is a veteran-led disaster response nonprofit that executes debris removal and home repair after natural disasters. It is a direct operational peer for the heavy-lift recovery work (debris removal, muck-out, rebuild prep) that LA Rises coordinates.
• All Hands and Hearts: All Hands and Hearts is a disaster relief nonprofit that provides disaster response and long-term recovery including home rebuilding. Its disaster-resilience and volunteer-driven home rebuild model closely matches LA Rises' rebuild hub focus.
• Habitat for Humanity (SGV Habitat for Humanity): Habitat for Humanity is a national nonprofit focused on home building and rebuilding for low-income and disaster-impacted households. SGV Habitat for Humanity is already an LA Rises partner doing volunteer rebuilds in Altadena, making it the closest direct peer on residential post-disaster rebuild.

Broad incumbents

• California Community Foundation: California Community Foundation is a large LA-based grantmaking foundation that mobilizes philanthropic capital for disaster recovery, housing, and equity causes. It is a comparable institutional funder/coordinator of recovery resources at a regional scale.
• Enterprise Community Partners: Enterprise Community Partners is a national affordable housing and community development nonprofit involved in disaster-related affordable housing finance. It is a broad incumbent peer for the affordable rental housing and housing-finance coordination work LA Rises supports ($107.3M for 673 affordable homes).
• United Way of Greater Los Angeles: United Way of Greater LA is a large, established LA-based philanthropic and social services umbrella that funds and coordinates nonprofits across housing, economic mobility, and disaster recovery. It is a broader incumbent operating in the same LA civic ecosystem that LA Rises has built coordination muscle within.
• Direct Relief: Direct Relief is a major humanitarian aid nonprofit that mobilizes medical supplies and emergency funding after disasters including California wildfires. It is a broad-incumbent peer in the disaster-recovery ecosystem where LA Rises coordinates funds and resources.

Emerging players

• findhelp (formerly Aunt Bertha): findhelp is a social care network that connects people to local assistance programs via an online directory. It overlaps with LA Rises' role as a digital aggregator linking survivors to government and nonprofit resources, though findhelp is national and not disaster-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LARisesTogether
• Facebookfacebook.com/larisestogether

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA Rises