Shushu/Tong

What Shushu/Tong does

SHUSHU/TONG is an independent, founder-controlled designer womenswear label established in Shanghai in 2015 by Liushu Lei and Yutong Jiang, both Womenswear MA graduates from the London College of Fashion who previously trained at Simone Rocha and Gareth Pugh respectively. The brand produces seasonal ready-to-wear collections twice per year, with 24 documented collections from 15PRE (Pre-Fall 2015) through the current 26SS (Spring/Summer 2026). Its design language combines feminine motifs such as ruffles and bowknots with relaxed, modern tailoring techniques developed in-house, positioning the label in the contemporary luxury segment. No technology platform, AI/ML capability, or proprietary software is associated with the brand; the underlying "technology" is creative design and traditional garment construction methods.

The business operates a multi-channel wholesale-plus-retail-plus-DTC model. Wholesale distribution reaches customers in 40+ countries through approximately a dozen tier-1 luxury and contemporary retailers, including Lane Crawford (first-season stockist since 2015), Dover Street Market (London, Paris, New York, LA, Singapore), Nordstrom, Neiman Marcus, NET-A-PORTER, Farfetch, SSENSE, I.T, Browns, Opening Ceremony, and 10 Corso Como, alongside additional boutique partners in Italy, Korea, Japan, Australia, and Malaysia. Direct-to-consumer revenue is generated through three owned branded boutiques in Shanghai (JC Plaza), Shenzhen (MixC), and Hangzhou (MixC), and a flagship online store on Tmall (shushutong.world.tmall.com). Marketing relies on organic social channels (Instagram, Facebook, Weibo), seasonal lookbooks and runway videos, and editorial coverage amplified by regional PR agencies across APAC, EMEA, the Americas, and Korea.

SHUSHU/TONG is privately held with no disclosed external institutional investment, funding rounds, parent holding entities, M&A activity, or leadership changes since founding. Revenue, pricing, employee detail, and financial metrics are not publicly disclosed. Headcount is reported as 1-10 employees, suggesting a small design-led organization that relies on outsourced production and partner retailers for scale rather than vertically integrated operations. The company's competitive position rests on creative identity, brand heritage, and sustained retailer relationships rather than technology, data, or AI differentiation.

Name

Shushu/Tong

Legal name

SHUSHU/TONG

Website

https://shushutongstudio.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SHUSHU/TONG is an independent Shanghai-based designer womenswear label founded in 2015 by London College of Fashion graduates Liushu Lei and Yutong Jiang, selling seasonal ready-to-wear collections through global wholesale partners and three owned Chinese boutiques.

Ownership category

akta.pro rank

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wholesale Revenue: SHUSHU/TONG generates revenue through wholesale distribution to department stores and luxury boutiques worldwide including Nordstrom, Neiman Marcus, Dover Street Market, and NET-A-PORTER. The brand also sells through their own branded retail stores in China (Shanghai, Shenzhen, Hangzhou) and operates an online flagship store on Tmall.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

SHUSHU/TONG is a Shanghai-based designer womenswear label that designs, produces, and sells seasonal Spring/Summer and Autumn/Winter ready-to-wear collections characterized by feminine details (ruffles, bowknots) paired with a modern, cool attitude. The brand monetizes through wholesale distribution to global luxury department stores and multi-brand boutiques (e.g., Lane Crawford, Dover Street Market, Nordstrom, NET-A-PORTER, Farfetch), three company-operated retail stores in China (Shanghai, Shenzhen, Hangzhou), and a direct-to-consumer flagship shop on Tmall.

Product overview

SHUSHU/TONG is a Shanghai-based fashion label offering a unified womenswear collection. The brand releases seasonal collections (Spring/Summer and Fall/Winter) under a single product line, with collections dating back to 2015PRE (Pre-Fall 2015) through the current 26SS (Spring/Summer 2026) season. The product portfolio also includes three branded retail stores in Shanghai, Shenzhen, and Hangzhou, plus an official online shop on Tmall (shushutong.world.tmall.com). The brand focuses on feminine style featuring ruffles, bowknots, unique silhouettes, and time-honored tailoring techniques developed in-house.

Differentiator

Problem solved

Functional benefit

Products and services

• 26SS Collection SHUSHU/TONG Spring/Summer 2026 seasonal ready-to-wear collection, continuing the brand's bold and feminine womenswear aesthetic for the Spring/Summer season.
• 26AW Collection SHUSHU/TONG Autumn/Winter 2026 seasonal ready-to-wear collection, expressing the brand's signature feminine-detailing-with-modern-cool-attitude for the Fall/Winter season.
• 25SS Collection SHUSHU/TONG Spring/Summer 2025 seasonal ready-to-wear collection.
• 25AW Collection SHUSHU/TONG Autumn/Winter 2025 seasonal ready-to-wear collection.
• 24SS Collection SHUSHU/TONG Spring/Summer 2024 seasonal ready-to-wear collection.
• 24AW Collection SHUSHU/TONG Autumn/Winter 2024 seasonal ready-to-wear collection.
• 23SS Collection SHUSHU/TONG Spring/Summer 2023 seasonal ready-to-wear collection.
• 23AW Collection SHUSHU/TONG Autumn/Winter 2023 seasonal ready-to-wear collection.
• 22AW Collection SHUSHU/TONG Autumn/Winter 2022 seasonal ready-to-wear collection.
• 22SS Collection SHUSHU/TONG Spring/Summer 2022 seasonal ready-to-wear collection.
• 21AW Collection SHUSHU/TONG Autumn/Winter 2021 seasonal ready-to-wear collection.
• 21SS Collection SHUSHU/TONG Spring/Summer 2021 seasonal ready-to-wear collection.
• 20SS Collection SHUSHU/TONG Spring/Summer 2020 seasonal ready-to-wear collection.
• 20AW Collection SHUSHU/TONG Autumn/Winter 2020 seasonal ready-to-wear collection.
• 19AW Collection SHUSHU/TONG Autumn/Winter 2019 seasonal ready-to-wear collection.
• 19SS Collection SHUSHU/TONG Spring/Summer 2019 seasonal ready-to-wear collection.
• 18AW Collection SHUSHU/TONG Autumn/Winter 2018 seasonal ready-to-wear collection.
• 18SS Collection SHUSHU/TONG Spring/Summer 2018 seasonal ready-to-wear collection.
• 17AW Collection SHUSHU/TONG Autumn/Winter 2017 seasonal ready-to-wear collection.
• 17SS Collection SHUSHU/TONG Spring/Summer 2017 seasonal ready-to-wear collection.
• 16AW Collection SHUSHU/TONG Autumn/Winter 2016 seasonal ready-to-wear collection.
• 16SS Collection SHUSHU/TONG Spring/Summer 2016 seasonal ready-to-wear collection.
• 16PRE Collection SHUSHU/TONG Pre-Fall 2016 seasonal ready-to-wear collection.
• 15AW Collection SHUSHU/TONG Autumn/Winter 2015 seasonal ready-to-wear collection, an early-season release from the brand's debut year.
• 15PRE Collection SHUSHU/TONG Pre-Fall 2015 seasonal ready-to-wear collection, the brand's debut collection, which was picked up by Lane Crawford from its very first season.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• Lane CrawfordcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Gained Lane Crawford since their first season in 2015 - major luxury department store chain that was the brand's first major retail partner, demonstrating early industry recognition.
• Dover Street MarketcoreChannel Partner/ Reseller/ DistributorGlobal multi-brand luxury retailer with locations in London, Paris, New York, Los Angeles, Singapore, and Beijing. Key distribution partner for the brand internationally.
• NordstromcoreChannel Partner/ Reseller/ DistributorMajor US luxury department store with locations in Chicago, Costa Mesa, Los Angeles, New York, and Seattle. Key North American retail partner.
• NET-A-PORTERcoreChannel Partner/ Reseller/ DistributorGlobal online luxury fashion retailer - major digital distribution channel for the brand internationally.
• Neiman MarcusmajorChannel Partner/ Reseller/ DistributorUS luxury department store with locations including Scottsdale - key American market distribution partner.
• FarfetchmajorChannel Partner/ Reseller/ DistributorGlobal online luxury fashion marketplace - significant digital distribution channel reaching customers worldwide.
• SSENSEmajorChannel Partner/ Reseller/ DistributorCanadian online fashion retailer specializing in luxury and streetwear - important digital partner for reaching fashion-forward consumers.
• BrownsmajorChannel Partner/ Reseller/ DistributorUK-based luxury fashion retailer owned by Farfetch - key European market partner with locations in London and online presence.
• I.TcoreChannel Partner/ Reseller/ DistributorHong Kong-based multi-brand fashion retailer with extensive China presence including locations in Shanghai, Guangzhou, Chengdu, Hangzhou, Kunming, Nanning, Shenyang, Hong Kong, and Macau.
• Opening CeremonymajorChannel Partner/ Reseller/ DistributorUS-based conceptual fashion retailer - mentioned as one of the brand's early stockists.
• H.LorenzomajorChannel Partner/ Reseller/ DistributorLA-based luxury fashion retailer - early stockist mentioned in brand profile.
• 10 Corso ComomajorChannel Partner/ Reseller/ DistributorItalian luxury multi-brand concept store with locations including Seoul, Korea - key fashion-forward retail partner.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shushutong
• Instagraminstagram.com/shushu__tong
• LinkedInlinkedin.com/company/shushu-tong

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shushu/Tong