Loom Games
Loom Games is an Istanbul-based mobile game studio founded in 2025 that develops hybrid-casual puzzle games for global mobile players, monetizing its flagship title Pixel Flow! via in-app purchases and advertising and majority-owned by Scopely.
- Company typePrivate
- Founded2025
- HeadquartersIstanbul
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Loom Games does
Loom Games is an Istanbul-headquartered, mobile game development studio founded in 2025 by Kübra Gündoğan (CEO) and Emre Çelik (CTO). The company operates as a single-product studio built around Pixel Flow!, a hybrid-casual puzzle title launched in October 2025 and distributed globally through Google Play and the Apple App Store. Its core technology stack is the hybrid-casual genre's standard F2P mobile architecture — a free-to-play client with in-app purchase flows, ad mediation, and a one-time "Remove Ads" perpetual license — without disclosed proprietary AI, engine, or backend components beyond the game itself.
The business model is hybrid monetization: ad-funded + IAP within a single title. Pixel Flow! was generating seven-figure daily gross revenue from in-app purchases and advertising by January 2026 and reached 10M+ players within months of launch, becoming the only casual title to break into the US monthly top-20 grossing rankings over the prior 12 months. The customer base is end consumers (mobile casual gamers), with the US as the primary monetization geography and EMEA/Türkiye as the operating base. Distribution is product-led and organic via app stores, with no significant marketing spend disclosed.
In January 2026 Loom Games raised a seed round from E2vc, and on February 19, 2026 Scopely (wholly owned by Saudi PIF via Savvy Games Group) acquired a majority stake at a $1B+ valuation in a multi-year, performance-based deal — Türkiye's seventh unicorn and the second-largest gaming M&A transaction of Q1 2026. The founders continue to lead the approximately 20-person team from Istanbul with creative autonomy, while gaining Scopely's user-acquisition and live-ops resources. The deal was advised by BASEAK (sell-side), Herguner Bilgen Ucer (buy-side), and Kecos (founder-side).
Loom Games firmographics
Firmographics- Name
- Loom Games
- Legal name
- Loom Games
- Website
- https://www.loomgames.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loom Games is an Istanbul-based mobile game studio founded in 2025 that develops hybrid-casual puzzle games for global mobile players, monetizing its flagship title Pixel Flow! via in-app purchases and advertising and majority-owned by Scopely.
- Ownership category
- akta.pro rank
Loom Games industry classification
Industry- Product category
- Mobile Games
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industry
- Casual/Hypercasual Game Studios (MPAFAAAG)
Keywords
Where Loom Games is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Loom Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- In-App Purchases: Pixel Flow generates seven-figure daily revenue from in-app purchases, with players spending on virtual items and gameplay enhancements.
- Advertising Monetization: Pixel Flow utilizes hybrid monetization combining in-app purchases with advertising revenue, generating daily ad revenue alongside IAP revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Remove Ads - Ad removal option |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
Loom Games product offering
Product offeringCore offering
Loom Games develops and publishes Pixel Flow!, a hybrid-casual puzzle mobile game for iOS and Android. The studio sells the game directly to consumers through major mobile app stores and monetizes via in-app purchases, in-app advertising, and an optional one-time "Remove Ads" purchase, reaching 10 million+ players and generating seven-figure daily revenue.
Product overview
Loom Games is a single-product mobile game development studio headquartered in Istanbul, Türkiye. The company's sole offering is Pixel Flow!, a hybrid casual puzzle mobile game launched in October 2025. The game combines puzzle mechanics with monetization through both in-app purchases and advertising. Pixel Flow! has achieved rapid commercial success, reaching 10 million players within months and generating seven-figure daily revenue, making Loom Games a unicorn following its acquisition by Scopely in February 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Pixel Flow! Hybrid-casual puzzle mobile game for iOS and Android that combines accessible puzzle gameplay with in-app purchases, in-app advertising, and an optional one-time 'Remove Ads' purchase. Designed for individual mobile gamers seeking casual entertainment.
Quantifiable outcome
- 10 million+ players worldwide within months of launch
- +3 more outcomes
Companies that use Loom Games
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Loom Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Loom Games partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- BASEAKminorTurkish law firm BASEAK represented E2vc in the sale of its majority stake in Loom Games to Scopely.
- Herguner Bilgen UcerminorTurkish law firm Herguner Bilgen Ucer represented Scopely in the acquisition of its majority stake in Loom Games.
- KecosminorKecos advised the co-founders of Loom Games on the transaction with Scopely.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Loom Games competitors and assessment
Company assessmentRegional players
- Peak Games: Peak Games is an Istanbul-based mobile game studio (now part of Zynga/Take-Two) and a direct Turkish peer to Loom Games. Both are Türkiye-headquartered mobile gaming studios with global hits, sharing the local talent ecosystem.
- Moonton: Moonton is the Jakarta/Istanbul-headquartered developer of Mobile Legends: Bang Bang, also owned by Savvy Games Group (PIF). It is a fellow Savvy portfolio company and Turkish-adjacent mobile gaming peer with significant scale.
Emerging players
- Rollic (Zynga/Take-Two): Rollic is an Istanbul-based hypercasual and hybrid-casual game developer (subsidiary of Zynga). It shares both the Turkish gaming hub location and the hybrid-casual genre focus with Loom Games.
Direct peers
- Voodoo: Voodoo is the global leader in hypercasual and hybrid-casual mobile games, publishing hundreds of titles annually. It operates in the same genre category as Loom Games and is a primary competitor for hybrid-casual mindshare and ad inventory.
- Supercell: Supercell is a Finnish mobile game developer behind Clash of Clans and Hay Day. It is a premium mobile game studio known for small, high-performing teams (similar lean model to Loom's ~20-person structure) and serves the same global mobile audience.
- King (Activision Blizzard): King is the maker of Candy Crush and a dominant force in mobile puzzle/casual gaming. It directly competes for the same US top-grossing rankings that Pixel Flow now occupies.
- Dream Games: Dream Games develops Royal Match, one of the highest-grossing mobile puzzle games globally. It competes head-to-head with Pixel Flow in the casual puzzle top-grossing charts and shares the same IAP-driven monetization approach.
- Playrix: Playrix is a leading hybrid-casual mobile puzzle game developer behind Homescapes and Township. It is the most direct competitor to Loom Games in the hybrid-casual puzzle category and operates a similar IAP+ad monetization model.
Broad incumbents
- Zynga (Take-Two Interactive): Zynga is a major mobile and social game publisher behind Words With Friends, CSR Racing, and Toy Blast. It is a broad incumbent in mobile casual gaming and serves as a benchmark for hybrid-casual scale and M&A precedent.
- Scopely: Scopely is the parent company of Loom Games following the Feb 2026 majority acquisition. It is a top mobile games publisher (Monopoly GO, Stumble Guys) and provides distribution, UA, and live-ops infrastructure to Loom's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Loom Games social profiles
Digital presenceLoom Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loom Games leadership team
Management profileNumber of profiles
Profiles2 records
Loom Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loom Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loom Games
What does Loom Games do?
Loom Games develops and publishes Pixel Flow!, a hybrid-casual puzzle mobile game for iOS and Android. The studio sells the game directly to consumers through major mobile app stores and monetizes via in-app purchases, in-app advertising, and an optional one-time "Remove Ads" purchase, reaching 10 million+ players and generating seven-figure daily revenue.
Is Loom Games a public or private company?
Loom Games is a private company. It is classified as corporate owned and is currently operating.
When was Loom Games founded?
Loom Games was founded in 2025. It employs 11 to 50 people.
Where is Loom Games based?
Loom Games is headquartered in Istanbul.
How does Loom Games make money?
Two revenue lines are on record. In-App Purchases are the primary driver. The others are advertising Monetization.
Who are Loom Games's main competitors?
Regional players on record are Peak Games and Moonton. Rollic (Zynga/Take-Two) is listed as an emerging player. Direct peers are Voodoo, Supercell, King (Activision Blizzard), Dream Games and Playrix. Broad incumbents are Zynga (Take-Two Interactive) and Scopely.
Does Loom Games have an API?
No public API is recorded for Loom Games.
What industry is Loom Games in?
Loom Games's product category is Mobile Games. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of MPAFAAAG, Casual/Hypercasual Game Studios. Its NAICS code is 5132.