Hasfarm Holdings
Hasfarm Holdings is a privately held, Hong Kong-based holding company that operates the largest tropical highlands grower of temperate flowers in Asia, with vertically integrated production in Vietnam, China, and Indonesia and distribution across Japan and New Zealand, serving professional growers and wholesalers.
- Company typePrivate
- Founded1994
- HeadquartersCentral, Hong Kong SAR China
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hasfarm Holdings does
Hasfarm Holdings is a privately held Hong Kong-headquartered holding company founded in 1994 that operates the largest tropical highlands production platform for temperate flowers in Asia. Through six wholly-owned operating subsidiaries the group is vertically integrated from propagation and growing to wholesale distribution: Dalat Hasfarm (Vietnam, flagship cut flower and pot plant production), Kunming Hasfarm Flowers (China, greenhouse production in Yunnan with a young plants JV with Hilverda Kooij), Toba Hasfarm / PT Tamora Stekindo (Indonesia, tissue culture micro-propagation producing 18 million cuttings annually), Greenwings Japan (leading cut flower importer with four regional sales offices), Greenwings New Zealand (export of NZ flowers and foliage), and Bio-Pro (biological pest control). The group employs 3,772 people across these entities as of 2018 and produces chrysanthemum, rose, carnation, alstroemeria, hydrangea, lisianthus, lily, and tulip.
The business model is B2B transaction-based across two primary go-to-market motions. Production subsidiaries supply cut flowers, pot plants, young plants, micro-cuttings, and bio-control products to professional growers and wholesale distributors; distribution subsidiaries (Greenwings Japan and Greenwings New Zealand) then import, export, and distribute these products to end customers across Japan, China, Vietnam, and Oceania. Greenwings Japan alone imported 110+ million stems in 2017. Core enabling technology consists of high-tech greenhouse horticulture, cool chain management for flower freshness, tissue culture micro-propagation, and proprietary biological pest control using in-house-produced predator insects and micro-organisms, all of which support consistent year-round supply of temperate flowers from low-cost tropical and southern-hemisphere geographies into higher-priced temperate markets.
Revenue is generated through arms-length sales of flowers, propagation materials, and bio-control products, with no public pricing disclosure and no institutional investor or PE backing in the source data. The group expanded materially between 2010 and 2018 through four acquisitions and the launch of Bio-Pro, and most recently extended into clean vegetable production. Charles Target serves as Chairman; the company has no public listing and no disclosed cap table.
Hasfarm Holdings firmographics
Firmographics- Name
- Hasfarm Holdings
- Legal name
- Hasfarm Holdings
- Website
- https://hasfarmholdings.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hasfarm Holdings is a privately held, Hong Kong-based holding company that operates the largest tropical highlands grower of temperate flowers in Asia, with vertically integrated production in Vietnam, China, and Indonesia and distribution across Japan and New Zealand, serving professional growers and wholesalers.
- Ownership category
- akta.pro rank
Hasfarm Holdings industry classification
Industry- Product category
- Floriculture
- NAICS
- Floriculture Production (111422), Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
- akta.pro secondary industry
- Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH)
Keywords
Where Hasfarm Holdings is headquartered
LocationHeadquarters
- HQ city
- Central
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices6 records
Markets served
Hasfarm Holdings business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Cut Flowers and Pot Plants Sales: Production and sale of temperate flowers including chrysanthemum, rose, carnation, alstroemeria, hydrangea, lisianthus, lily, and tulip. Sold through own distribution networks and retail channels.
- Young Plants / Propagation Materials: Production of micro-cuttings and propagation materials through Dalat Hasfarm Young Plants and joint venture Kunming Hasfarm Young Plants with Hilverda Kooij. Sold to professional growers worldwide.
- Flower Import and Distribution: Greenwings Japan imports and distributes cut flowers throughout Japan as exclusive distributor for Hasfarm products from Vietnam and China. Also imports from Colombia, Kenya, New Zealand, and Holland.
- Bio Products and Natural Enemies: Bio-Pro supplies beneficial pests and fungi to professional growers in Vietnam for flower and vegetable production, reducing reliance on chemical pesticides.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
Hasfarm Holdings product offering
Product offeringCore offering
Hasfarm Holdings is a vertically integrated producer and supplier of cut flowers, pot plants, and young plants (propagation materials) operating across Asia-Pacific. The group grows temperate flowers in high-tech greenhouses in Vietnam, China, and Indonesia, distributes them through its own wholesale and retail networks in Vietnam, China, and Japan, and supplies propagation materials and biological pest control products to professional growers worldwide.
Product overview
Hasfarm Holdings operates as a vertically integrated flower and horticulture conglomerate with a platform-plus-subsidiary structure. The core holding encompasses production subsidiaries across Vietnam (Dalat Hasfarm, Bio-Pro), China (Kunming Hasfarm Flowers), and Indonesia (Toba Hasfarm), while distribution subsidiaries operate in Japan (Greenwings Japan) and New Zealand (Greenwings). Dalat Hasfarm serves as the flagship operation, producing cut flowers, pot plants, and young plants for the Asia-Pacific market. Bio-Pro provides biological pest control products and natural enemies for sustainable growing. Kunming Hasfarm operates greenhouse farms in Yunnan Province as a leading carnation exporter. Toba Hasfarm delivers micro-propagation services through tissue culture laboratories. Greenwings Japan and Greenwings New Zealand handle distribution and export of fresh cut flowers in their respective markets. The portfolio also includes retail and wholesale networks in Vietnam and China, with recent expansion into vegetable production.
Differentiator
Problem solved
Functional benefit
Products and services
- Dalat Hasfarm
- Hasfarm Young Plants
- Kunming Hasfarm Flowers
- Toba Hasfarm
- Bio-Pro
- Greenwings Japan
- Greenwings New Zealand
Quantifiable outcome
- 110+ million stems imported by Greenwings Japan in 2017
- +1 more outcomes
Companies that use Hasfarm Holdings
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Hasfarm Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hasfarm Holdings partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Hilverda KooijcoreJoint venture with Hilverda Kooij (world's leading breeder of carnation varieties) to form Kunming Hasfarm Young Plants, which sells young plants to professional growers in China. Combines Hasfarm's local production capabilities with Hilverda Kooij's breeding expertise.
- Flying Fresh InternationalcoreAcquired in March 2014, Flying Fresh International was a long-established exporter of fine New Zealand flowers based in Auckland. The acquisition strengthened Greenwings New Zealand's position in sourcing premium New Zealand flowers and foliage.
Scale indicators7 records
Recent moves10 records
Expansion highlights6 records
Hasfarm Holdings competitors and assessment
Company assessmentBroad incumbents
- Syngenta Flowers: Global seed and crop protection major with a dedicated ornamental flowers business serving professional growers. Comparable to Hasfarm's combined flower genetics and Bio-Pro biological inputs offering, though embedded in a much larger agrichemical platform.
- Royal FloraHolland: World's largest flower auction and distribution platform based in the Netherlands. Comparable to Hasfarm's Greenwings Japan distribution franchise as a dominant intermediary between growers and buyers, though at vastly greater scale and breadth.
Regional players
- Oserian Development Company: One of Kenya's largest floriculture producers, exporting cut flowers globally (including to Asia/Europe). Comparable as a large-scale industrial cut-flower grower competing with Hasfarm's Asian production in international markets.
Direct peers
- Selecta One: European breeder and young plants producer of ornamental flowers and pot plants. Closely comparable to Hasfarm Young Plants and Toba Hasfarm propagation activities, serving professional growers with elite flower genetics.
- Hilverda Kooij: Dutch breeder and propagator specializing in carnation, alstroemeria, and other cut flowers; Hasfarm's JV partner in Kunming Hasfarm Young Plants. Directly comparable breeding and young-plants business targeting professional growers globally.
- Dümmen Orange: Global leader in floricultural breeding and propagation of cut flowers, pot plants, and bedding plants. Directly comparable to Hasfarm Young Plants and Toba Hasfarm's tissue culture propagation business across similar global customers.
- Florensis: European breeder and producer of young plants and starting material for ornamental flowers and pot plants. Closely comparable propagation and young plants business model to Hasfarm Young Plants and Toba Hasfarm tissue culture operations.
- Beekenkamp Group: Dutch family-owned breeder and producer of ornamental flowers, pot plants, and young plants. Directly comparable in breeding, propagation, and finished plant production targeting professional growers across multiple product categories.
- Ball Horticultural Company: US-based global breeder, producer, and distributor of ornamental flowers and vegetables. Comparable to Hasfarm in producing and distributing flower genetics, young plants, and inputs to professional growers across multiple continents.
- Finlays: Global grower and supplier of cut flowers (primarily from Kenya) and tea, with established Asia distribution. Comparable to Hasfarm's vertically integrated flower production and distribution model, especially versus African-origin supply competing in Japan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hasfarm Holdings social profiles
Digital presenceHasfarm Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hasfarm Holdings leadership team
Management profileNumber of profiles
Profiles1 record
Hasfarm Holdings subsidiaries and ownership
Company hierarchySubsidiaries7 records
Hasfarm Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hasfarm Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hasfarm Holdings
What does Hasfarm Holdings do?
Hasfarm Holdings is a vertically integrated producer and supplier of cut flowers, pot plants, and young plants (propagation materials) operating across Asia-Pacific. The group grows temperate flowers in high-tech greenhouses in Vietnam, China, and Indonesia, distributes them through its own wholesale and retail networks in Vietnam, China, and Japan, and supplies propagation materials and biological pest control products to professional growers worldwide.
Is Hasfarm Holdings a public or private company?
Hasfarm Holdings is a private company. It is classified as unknown and is currently operating.
When was Hasfarm Holdings founded?
Hasfarm Holdings was founded in 1994. It employs 1,001 to 5,000 people.
Where is Hasfarm Holdings based?
Hasfarm Holdings is headquartered in Central, Hong Kong SAR China, in the Asia region.
How does Hasfarm Holdings make money?
Four revenue lines are on record. Cut Flowers and Pot Plants Sales are the primary driver. The others are young Plants / Propagation Materials, flower Import and Distribution and bio Products and Natural Enemies.
Who are Hasfarm Holdings's main competitors?
Broad incumbents on record are Syngenta Flowers and Royal FloraHolland. Oserian Development Company is listed as a regional player. Direct peers are Selecta One, Hilverda Kooij, Dümmen Orange, Florensis, Beekenkamp Group, Ball Horticultural Company and Finlays.
Does Hasfarm Holdings have an API?
No public API is recorded for Hasfarm Holdings.
What industry is Hasfarm Holdings in?
Hasfarm Holdings's product category is Floriculture. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers), with a secondary code of AFAGAHAH, Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics). Its NAICS code is 111422 and its SIC code is 100.