Bohol Provincial Tourism Office

What Bohol Provincial Tourism Office does

The Bohol Provincial Tourism Office (BPTO) is the official tourism promotion body of the Provincial Government of Bohol, headquartered at the Old Capitol Complex in Tagbilaran City, Philippines. It functions as a destination marketing organization rather than a commercial operator: it does not directly sell tourism services or capture revenue, but instead promotes Bohol province (the Philippines' 10th largest island, 4,117.3 sq km, with 1 city and 47 municipalities) through destination content, event organization, and participation in national and international trade expos. Its stakeholder base spans domestic and international tourists, travel-trade professionals (tour operators, travel agencies, resorts), municipal LGUs across Bohol, and inbound market segments including South Korean visitors.

BPTO's service portfolio is organized around destination pillars rather than discrete SKUs: UNESCO Global Geopark tours (Bohol is the Philippines' first and only UNESCO Global Geopark, designated 2023), Panglao Island beach and diving tourism, Loboc River experiences, Chocolate Hills adventure (Carmen), Danao Adventure Park, cultural heritage tours (Tagbilaran, Loay), and municipal-level tours (Alicia, Buenavista). Signature events include the annual month-long Sandugo Festival, the Sandugo Tourism and Travel Expo, World Tourism Day Run (5th edition in 2025, 965 runners), the Ubi Cook-Off culinary competition, and the newly packaged Fiesta sa Bohol tour co-developed with PHILTOA. Marketing is delivered via a WordPress-based website, Facebook, Instagram, TikTok, and YouTube (@boholtourismph / @Boholtourismph), plus the T.A.R.S.I.E.R 117 tourist assistance hotline.

BPTO employs 11–50 staff and is funded through the provincial government budget; it reports under Governor Erico Aristotle Aumentado's strategic agenda with Joanne Pinat serving as Officer in Charge. Distribution is executed through partner tour operators, municipal tourism offices, and event-based exhibitor channels, with no proprietary booking or transactional platform. In Q3-Q4 2025 alone, BPTO participated in the Maritime League Beacon Expo, North Philippine Expo, and Mindanao Tourism Expo, signaling active national-market outreach alongside its international trade-fair presence at ITB Berlin and the Powerful Daegu Festival. The underlying technology stack is conventional CMS plus social media — there is no disclosed AI/ML, API, or proprietary platform.

Name

Bohol Provincial Tourism Office

Legal name

Bohol Provincial Tourism Office

Website

https://tourism.bohol.gov.ph

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bohol Provincial Tourism Office is a provincial government body in Tagbilaran City, Philippines, that promotes Bohol as a tourism destination through destination content, signature events (Sandugo Festival, World Tourism Day Run), and trade expo participation, serving domestic and international tourists, tour operators, resorts, and municipal LGUs.

Ownership category

akta.pro rank

Product category

Government Tourism Promotion and Destination Marketing

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Government tourism promotion
• Destination marketing services
• Sustainable tourism development
• Cultural heritage tourism
• Eco-tourism destination

Headquarters

HQ city

Tagbilaran City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Tourism Promotion Services: The Bohol Provincial Tourism Office serves as the official government body promoting Bohol as a tourist destination. It does not directly generate revenue but facilitates economic activity by promoting tourism attractions, events, and local products through participation in trade expos and events, generating sales for exhibitors and local businesses.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Bohol Provincial Tourism Office is a government tourism promotion body that markets Bohol province as a sustainable tourism destination to domestic and international travelers and travel trade professionals. It organizes annual signature events (Sandugo Festival, Sandugo Tourism and Travel Expo, World Tourism Day Run, Fiesta sa Bohol Tour, Ubi Cook-Off), promotes the Bohol Island UNESCO Global Geopark, and disseminates destination information through its website and social media channels. The office does not sell tourism products directly; it facilitates economic activity by connecting tourists, tour operators, resorts, and local government units through expos, festivals, and marketing campaigns.

Product overview

The Bohol Provincial Tourism Office operates a comprehensive tourism promotion platform for Bohol Province, Philippines, offering destination information and tourism services. The core offerings center on the UNESCO-designated Bohol Island Geopark, featuring geological tours, adventure activities (diving, trekking, mountain biking, trail running), cultural heritage experiences (Sandugo Festival, church tours, museum visits), and destination-specific tourism including Panglao Island beaches, Loboc River cruises, Chocolate Hills, and various adventure parks. The office organizes annual signature events including the Sandugo Festival, Tourism and Travel Expos, World Tourism Day Run, and Ubi Cook-Off culinary competition. The product portfolio spans beach/resort tourism, adventure tourism, cultural/heritage tourism, farm tourism, and marine/diving tourism.

Differentiator

Problem solved

Functional benefit

Products and services

• Sandugo Festival Month-long annual July festival commemorating the historical Sandugo (blood compact) treaty between Rajah Sikatuna and Spanish explorer Miguel Lopez de Legazpi in 1565; features agro-industrial fair, cultural showcase, sports events, beauty pageant, street dancing, and a blood compact re-enactment. Organized for tourists, locals, and cultural audiences.
• Sandugo Tourism and Travel Expo Annual tourism and travel expo organized by BPTO featuring more than 20 exhibitors including resorts, travel agencies, local government units, and local entrepreneurs; designed for trade professionals and consumers seeking Bohol tourism packages, with on-site sales generated during the event.
• World Tourism Day Run Annual fitness and tourism advocacy running event co-organized with Bohol Adventure and Fitness Team (BAFT), featuring 5K, 10K, and 21K race categories that promote tourism and sustainability; targets running enthusiasts and tourism advocates.
• Fiesta sa Bohol Tour Three-day, two-night packaged cultural tourism experience unveiled during the Sandugo sa Bohol-Bahas Event; guides participants through Bohol's scenic landscapes and Boholano fiesta traditions, designed in coordination with PHILTOA for trade market readiness.
• Ubi Cook-Off Annual culinary competition celebrating Bohol's purple yam (ubi) agricultural heritage, featuring dessert, soup, appetizer, and main dish categories for professional chefs and home cooks; targets culinary professionals, home cooks, and food tourism audiences.
• Bohol Island UNESCO Global Geopark Promotion Destination promotion program built around Bohol's UNESCO Global Geopark designation, showcasing geosites, caves, geological formations, and natural landscapes; targeted at domestic and international travelers and travel trade seeking sustainable geological and nature tourism experiences.

Quantifiable outcome

• 114.12% increase in tourist arrivals in H1 2023 vs H1 2022
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor, core and major.

• Ramyer Travel and TourminorChannel Partner/ Reseller/ Distributor · 17 October 2025Co-exhibitor with Provincial Government of Bohol at North Philippine Expo 2025, participating alongside the Bohol Provincial Tourism Office to showcase tourism offerings.
• LGU PanglaocoreStrategic or Co-development Partner · 29 September 2025Local government unit exhibitor at The Maritime League Beacon Expo 2025, representing Bohol's coastal tourism under the provincial booth, showcasing diverse tour packages.
• LGU AndacoreStrategic or Co-development Partner · 29 September 2025Local government unit exhibitor at The Maritime League Beacon Expo 2025, representing Bohol's beach tourism under the provincial booth.
• Tubigon Raffia GalleryminorChannel Partner/ Reseller/ Distributor · 29 September 2025Exhibitor at Maritime League Beacon Expo 2025 showcasing Boholano craftsmanship and handcrafted products under the provincial booth.
• Southwest ToursminorChannel Partner/ Reseller/ Distributor · 29 September 2025Tour operator exhibitor at Maritime League Beacon Expo 2025 showcasing diverse Bohol tour packages reflecting commitment to sustainable coastal tourism.
• JM Travel and TourminorChannel Partner/ Reseller/ Distributor · 29 September 2025Tour operator exhibitor at Maritime League Beacon Expo 2025 showcasing Bohol tourism experiences.
• Henry Transportation ServicesminorChannel Partner/ Reseller/ Distributor · 29 September 2025Transportation services exhibitor at Maritime League Beacon Expo 2025 representing Bohol's tourism service ecosystem.
• Bohol Adventure and Fitness Team (BAFT)coreStrategic or Co-development Partner · 27 September 2025Collaborative partnership for organizing the annual World Tourism Day Run event. BAFT works with the Bohol Provincial Tourism Office to execute the running event that promotes tourism and sustainability, attracting nearly a thousand runners each year.
• Philippine Tour Operators Association (PHILTOA)coreStrategic or Co-development Partner · 27 August 2025Industry association whose members participated in the Fiesta sa Bohol tour, helping refine the package and strengthen market readiness of Bohol's fiesta tourism product.
• Department of Tourism Philippines (DOT)coreStrategic or Co-development PartnerNational government agency partner supporting Bohol's tourism promotion efforts, including participation in travel marts and expos.
• Provincial Government of BoholcoreStrategic or Co-development PartnerParent government entity overseeing the Bohol Provincial Tourism Office, providing strategic direction and funding for tourism promotion activities.
• Alturas Group of CompaniesmajorGTM or Marketing PartnerMajor private sector partner for the 3rd Sandugo Tourism and Travel Expo, providing sponsorship support for the event organized by Bohol Provincial Tourism Office.
• Island City MallmajorGTM or Marketing PartnerVenue partner for Sandugo Tourism and Travel Expo events, providing space at Island City Mall Activity Center in Tagbilaran City.
• Bohol Island GeoparkcoreStrategic or Co-development PartnerUNESCO Global Geopark designation holder, the first and only in the Philippines, with geosites across Bohol province promoting geological heritage and sustainable tourism.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tourism New Zealand: National destination marketing organization (DMO) running international campaigns and trade expos (ITB Berlin, etc.) to drive arrivals. Comparable in DMO structure, KPI focus on arrivals/revenue, and event-driven GTM, though at a national scale.
• Singapore Tourism Board: Statutory board under the Singapore government with a mandate to promote tourism, develop attractions, and steward a national sustainability brand. Useful analog for a state-backed DMO focused on visitor arrivals and event-led marketing.
• Department of Tourism Philippines (DOT): National tourism authority that BPTO partners with and operates under. Oversees accreditation, international promotion (ITB Berlin), and national-level campaigns; BPTO's trade expo participation is typically coordinated through DOT Central Visayas.
• Tourism Promotions Board Philippines: National marketing arm for Philippine tourism that conducts international campaigns BPTO plugs into. Comparable in mission (destination marketing) but at a national scope rather than provincial.

Direct peers

• Cebu Provincial Tourism Office: Sister provincial tourism office in Central Visayas with the same mandate: destination promotion, event organization, and LGU coordination. Both compete for share of tourist arrivals in the same region and participate in the same national expos (PHIDEX, Philippine Travel Mart).
• Baguio City Tourism Office: City-level tourism office handling destination promotion, event management (Panagbenga Festival), and visitor information. Functions as a comparable sub-national DMO running festivals and trade shows similar to BPTO's Sandugo Festival.
• Aklan Provincial Tourism Office (Boracay): Provincial tourism office anchored on the Boracay beach destination, comparable in function — destination marketing, event promotion, and DOT coordination. Competes directly with Bohol's Panglao Island for beach tourism share.
• Palawan Provincial Tourism Office: Provincial government tourism office promoting Palawan (El Nido, Coron, Puerto Princesa). Operates the same DMO functions as BPTO and is Bohol's main domestic competitor for high-yield nature-based tourism; both pitch UNESCO/heritage and beach-diving segments to international markets.
• Davao Region Tourism Office: Regional tourism office in Mindanao organizing expos (e.g., Mindanao Tourism Expo), trade missions, and destination campaigns. Shares the same national DMO playbook, expo participation, and event-driven GTM as BPTO.

Others

• Philippine Tour Operators Association (PHILTOA): Industry association whose members package and sell Philippine tour products including Bohol. Directly comparable as a peer in the tour product development chain — co-designed the Fiesta sa Bohol tour with BPTO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Boholtourismph
• Facebookfacebook.com/Boholtourismph
• Instagraminstagram.com/boholtourismph
• TikToktiktok.com/@boholtourismph

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bohol Provincial Tourism Office