Interfel

What Interfel does

Interfel (L'interprofession des fruits et légumes frais) is the French national interprofessional association for the fresh fruits and vegetables sector, founded in 1976 and headquartered in Paris. It operates as a private non-profit organization (association loi 1901 type) recognized under French rural law and by the European Union since 1996 within the OCM framework. The organization brings together 15 member organizations across the full value chain — production, cooperation, shipping, import/export, wholesale, and distribution — and covers over 96 fruit and vegetable species. France ranks third in European fresh fruit and vegetable production, and the sector comprises approximately 71,346 companies and 334,114 full-time equivalent workers.

The organization's service portfolio includes the Cotisation Volontaire Étendue (CVE) online declaration portal, the Aides et Financements funding hub, the Documentation library (1,000+ documents), the Médiathèque media library (2,500+ visual assets), the Fruits & Légumes de France origin certification logo, the Tableau Normes Qualité standards reference, the Plateforme Emballage sustainable packaging platform (co-funded by ADEME), the Club Innovation community with Les Remarquables trophy and ReFLex trend publication, and the Boutique Communication for free promotional materials. Communication programs include the Jamais Trop Frais summer campaign, the Les Talents des Fruits et Légionumes retail competition (10th edition in 2026), and the Lait et Fruits à l'école school program. The organization is supported by 7 regional committees and an affiliated research arm Aprifel.

Interfel's business model is funded through mandatory ad-valorem contributions (Cotisation Volontaire Étendue) paid by all sector operators from first market placement, governed by the 2026-2028 Accord Interprofessionnel extended by ministerial arrêté in November 2025. Communication materials and services are provided free of charge to industry professionals. The organization does not sell products; it provides collective representation, regulatory navigation, quality standardization, market intelligence, promotional campaigns, and international market development for the French fresh produce sector.

Name

Interfel

Legal name

Interfel - L'interprofession des fruits et légumes frais

Website

https://interfel.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Interfel is the French national interprofessional association for the fresh fruits and vegetables sector, representing the full supply chain through 15 member organizations and funded by mandatory sector-wide contributions to deliver representation, quality standards, consumer campaigns, and international market development.

Ownership category

akta.pro rank

Product category

Agricultural Industry Association

NAICS

Regulation of Agricultural Marketing and Commodities (92614)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sanitary & Phytosanitary (SPS) & Food Safety Regulatory Cooperation (BPADANAF)

akta.pro secondary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

Keywords

• Fresh produce association
• Interprofessional agricultural body
• Sector regulatory representation
• Industry collective promotion
• Supply chain coordination

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Cotisation Volontaire Étendue (CVE): Voluntary extended membership fees paid by all industry operators from first market placement. The 2026-2028 framework is governed by Accord Interprofessionnel Cotisation Ad-Valorem dated July 9, 2025, extended by ministerial arrêté of November 28, 2025. These fees fund communication campaigns, economic studies, quality standards development, research actions, sustainable initiatives, and international market support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Interfel is the French interprofessional association for fresh fruits and vegetables, founded in 1976 and recognized by public authorities. It represents, federates, and coordinates all stakeholders across the fresh produce supply chain, including producers, cooperatives, wholesalers, distributors, and retailers. The organization funds collective sector initiatives through mandatory extended voluntary contributions (Cotisation Volontaire Étendue), runs national communication and promotion campaigns, coordinates research and innovation, manages quality and origin-labeling programs, and provides regulatory representation and documentation services to the industry.

Product overview

Interfel (L'interprofession des fruits et légumes frais) is the French interprofessional association for fresh fruits and vegetables, founded in 1976 and representing over 15 national professional organizations across the supply chain. It is not a single software product but a suite of services, programs, and platforms. Key offerings include the Espace Connecté member portal for cotisant declaration and account management; the Aides et Financements hub listing sector funding programs; a Documentation library with 1,000+ regulatory and economic documents; the Logo Fruits & Légumes de France certification system; the Médiathèque media library with 2,500+ visual assets; vegetarian menu resources for school catering; the Club Innovation platform with Les Remarquables trophy and ReFLex trend publication; the Boutique Communication for free promotional materials; the Tableau Normes Qualité standards reference; and the Plateforme Emballage for sustainable packaging solutions. Communication programs include the annual Jamais Trop Frais campaign, the Les Talents des Fruits et Légumes competition (now in its 10th edition), and the Lait et Fruits à l'école school program. Interfel also participates in major trade shows (Fruit Logistica, MEDFEL, Fruit Attraction, Salon International de l'Agriculture) and publishes economic indicators in collaboration with CTIFL.

Differentiator

Problem solved

Functional benefit

Products and services

• Aides et Financements Service informing fresh fruit and vegetable sector professionals about public and private financial aid, subsidies, and funding opportunities available to industry stakeholders.
• Cotisation en Ligne (Télédéclaration) Online platform allowing member companies across the fresh produce supply chain to submit mandatory sector contributions (Cotisation Volontaire Étendue) that fund Interfel's interprofessional activities.
• Documentation Sectorielle Centralized documentation resource providing fresh produce sector professionals with regulatory texts, economic studies, market data, and technical reference materials.
• Logo « Fruits et Légumes de France » National origin-labeling program that certifies and identifies fresh fruits and vegetables grown in France, allowing qualifying producers, distributors, and retailers to use the official "Fruits et Légumes de France" logo on their products and packaging.
• Médiathèque Online media library providing sector professionals, journalists, and partners with downloadable visual assets, campaign materials, photographs, videos, and educational resources promoting fresh fruits and vegetables.
• Espace Connecté Secured member-only digital workspace that aggregates Interfel's online services, including teledeclaration, member document access, resource libraries, and personalized member tools.
• Tableau Normes Qualité Interactive reference tool consolidating quality, marketing, and labeling standards applicable to fresh fruits and vegetables marketed in France and for export, made available to sector professionals.
• Plateforme Emballage Dedicated online platform providing sector operators with information on packaging regulations, environmental requirements, eco-design guidance, and technical resources for fresh fruit and vegetable packaging.
• Boutique Communication Online shop distributing ready-to-use communication materials, point-of-sale assets, and promotional tools to help sector professionals, retailers, and partners promote fresh fruit and vegetable consumption.

Quantifiable outcome

• 540 in-store animation days deployed during Jamais Trop Frais 2026 campaign
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered notable, core and supporting.

• Tisséo VoyageursnotableGTM or Marketing Partner · 19 June 2026Collaboration with Toulouse public transport network for 'Destinations Fraîcheur' campaign featuring branded tram carriage and metro station wraps at Arènes station. Two-day village fraîcheur event on June 19-20, 2026 with food truck, cooking demonstrations, tastings, and dietitian-led activities attracting commuters and visitors.
• CTIFL (Centre technique interprofessionnel des fruits et légumes)coreStrategic or Co-development PartnerTechnical research and development partner providing expertise for the packaging platform and other initiatives. CTIFL is the interprofessional technical center for fruits and vegetables, improving sector performance and competitiveness.
• Aprifel (Agence pour la Recherche et l'Information en Fruits et Légumes)coreStrategic or Co-development PartnerHealth information interface between scientists, civil society, and fresh produce professionals. Created in 1981, Aprifel vulgarizes scientific data on fruits and vegetables for health professionals, industry, consumer associations, press, and general public through a scientific council and consumer council.
• (RE)SET ConsultingsupportingImplementation/ SI/ Consulting PartnerConsulting firm providing expertise support for the 'Pour un futur emballant' packaging project.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Fresh Produce Association: US fresh produce industry trade association with broad membership across the supply chain. Comparable as a sector representation body for fresh produce, with similar policy advocacy and trade show functions.
• Copa-Cogeca: Combined voice of European farmers and agricultural cooperatives at EU level. Adjacent peer as the upstream producer-side counterpart to Interfel, representing the agricultural production community that Interfel coordinates among.
• Produce Marketing Association (PMA): Major US-based trade association for the fresh produce and floral industry. Comparable as a sector-wide F&L trade body with international reach, but operates as a voluntary membership association rather than a French interprofessional with mandatory fees.

Direct peers

• Interbev: French livestock and meat interprofessional association. Comparable as another French agricultural interprofessional body using the same legal framework, member organization model, and sector representation mandate.
• CNIV (Comité National des Interprofessions du Vin): French wine interprofessional coordinating body. Comparable in structure and funding model, representing producers and traders across the wine value chain with similar promotion and standard-setting activities.
• CNIEL (Centre National Interprofessionnel de l'Économie Laitière): French dairy interprofessional association. Directly comparable structurally - same association loi 1901 model, same mandatory CVE-style contributions, same interprofessional agreement framework, same member college governance.
• Freshfel Europe: European fresh produce association headquartered in Brussels, representing the European F&L sector at EU level. Directly comparable as the supranational equivalent of Interfel, with similar representation, promotion, and policy advocacy mandate.

Others

• CTIFL (Centre Technique Interprofessionnel des Fruits et Légumes): French interprofessional technical research center for F&L. Not a competitor but a strategic technical partner of Interfel, providing R&D, packaging guidance, and economic data that Interfel uses in member services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@interfel
• Facebookfacebook.com/interfel.fr
• LinkedInlinkedin.com/company/interfel
• Instagraminstagram.com/interfel
• Xx.com/Interfel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interfel