Fromager d'Affinois
Fromager d'Affinois is a French specialty cheese manufacturer founded in 1981, producing soft-ripened double and triple cream cheeses using a proprietary thin-rinded technique. The brand sells through US and Australian retail, deli counters, and food service as part of the Agrial Group.
- Company typePrivate
- Founded1981
- HeadquartersPélussin, France
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fromager d'Affinois does
Fromager d'Affinois is a French specialty cheese manufacturer founded in 1981 by Jean-Claude Guilloteau in the rural communes of Pélussin and Belley. The company operates under the legal entity FROMAGERIE GUILLOTEAU and is a subsidiary of AGRIAL Group, a large French agricultural cooperative. Its core technology is the proprietary Guilloteau cheese-making method, which produces thin-rinded soft cheeses with a distinctive melt-in-your-mouth texture across cow's milk, sheep's milk, and goat's milk bases. The product portfolio spans flagship whole-wheel formats (Le Fromager, Le Campagnier, Florette, Brebicet, Bleu, Bûche d'Affinois), premium Excellence triple cream, flavored variants (Garlic & Herbs, Red Chili Pepper, Truffle, Peppercorn Blend), and pre-pack convenience formats (Petit d'Affinois triple cream/double cream/black truffle, Mini d'Affinois 25g snacks).
The business model is straightforward B2C/B2B2C product sales: revenue is generated through wholesale of branded cheese SKUs to retail grocery chains, deli counters, and food service operators. Pricing is not publicly disclosed. Go-to-market relies on a mix of retail distribution (prepack and deli), branded social media (US Instagram @fromagerdaffinoisusa and Australian @fromagerdaffinois_au), recipe-driven content marketing on its website, and influencer/chef partnerships (including celebrity chef Anna Polyviou). Primary customer segments are gourmet cheese consumers (home entertaining, snacking, gifting) and food service/retail partners seeking premium French cheese ingredients. Geographic operations span France (manufacturing), the United States (retail and deli), and Australia (retail partnership with Coles Finest producing an exclusive prepared-product SKU). The company is preparing to celebrate its 30th anniversary in 2026 with a refreshed packaging design.
Fromager d'Affinois firmographics
Firmographics- Name
- Fromager d'Affinois
- Legal name
- FROMAGERIE GUILLOTEAU
- Website
- https://fromagerdaffinois.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fromager d'Affinois is a French specialty cheese manufacturer founded in 1981, producing soft-ripened double and triple cream cheeses using a proprietary thin-rinded technique. The brand sells through US and Australian retail, deli counters, and food service as part of the Agrial Group.
- Ownership category
- akta.pro rank
Fromager d'Affinois industry classification
Industry- Product category
- Specialty Cheese Manufacturing
- NAICS
- Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB)
- akta.pro secondary industries
- Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Cheese Packaging & Portioning (Retail Packs, Snack Packs, Singles) (AFAHABAI), Cheese Blending & Formulation (Retail & Foodservice Blends) (AFAHABAG)
Keywords
Where Fromager d'Affinois is headquartered
LocationHeadquarters
- HQ city
- Pélussin
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Fromager d'Affinois business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Cheese Product Sales: Fromager d'Affinois generates revenue through the manufacture and sale of specialty French cheeses. The company sells various cheese products including Le Fromager, Florette, Garlic & Herbs, Bleu, Brebicet, Excellence, Truffle, and Mini d'Affinois through retail stores, deli counters, and food service channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Fromager d'Affinois product offering
Product offeringCore offering
Fromager d'Affinois manufactures and sells specialty French soft cheeses made from cow's, sheep's, and goat's milk using a proprietary thin-rinded, melt-in-your-mouth process pioneered by founder Jean-Claude Guilloteau. The portfolio includes double- and triple-cream flagships (Le Fromager, Le Campagnier, Excellence), flavored variants (Garlic & Herbs, Truffle, Red Chili Pepper, Peppercorn Blend), sheep- and goat-milk varieties (Brebicet, Florette), blue-veined Bleu, and pre-pack and snack formats (Petit d'Affinois and Mini d'Affinois). Products are sold through grocery retailers, deli counters, exclusive retail partnerships (e.g., Coles Finest), and food-service channels across France, the United States, and Australia.
Product overview
Fromager d'Affinois is a French cheese company launched in 1981 by Jean-Claude Guilloteau, crafting specialty cheeses in Pélussin and Belley. The product portfolio centers on soft, creamy double and triple cream cheeses including flagship Le Fromager, Le Campagnier, Brebicet (sheep's milk), Florette (goat's milk), and Bleu (blue). The range extends to flavored varieties like Garlic & Herbs, Red Chili Pepper, Truffle, and Peppercorn Blend. Pre-pack formats include Petit d'Affinois (Triple Cream, Double Cream, Black Truffle) and Mini d'Affinois. Premium offering Excellence represents the brand's indulgent triple cream standard. The company operates under parent Fromagerie Guilloteau, part of the Agrial Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Fromager d'Affinois Le Fromager Flagship double cream cheese similar to brie with a milder white rind and creamy interior, best enjoyed when the rind bulges and center is oozing with rich, buttery aromas; targeted at consumers seeking premium soft French cheese for cheese boards and entertaining.
- Fromager d'Affinois Garlic & Herbs Soft, creamy cheese blended with garlic and herbs, vegetarian-friendly and lactose-free; targeted at consumers looking for flavored specialty cheese with broad dietary fit.
- Fromager d'Affinois Florette Goat's milk cheese with a thick, nearly whipped texture and tangy flavor, less acidic than traditional French goat cheese with a silky mouthfeel; presented in a hexagonal shape for cheese boards.
- Fromager d'Affinois Truffle Triple cream cheese infused with real bits of black truffles distributed throughout the cream, delivering earthy, mushroomy flavors; aimed at gourmet cheese consumers.
- Fromager d'Affinois Brebicet Sheep's milk cheese with a salty, zesty taste, slight bite, and wrinkled rind, featuring the brand's signature melt-in-mouth texture; targeted at consumers seeking a distinctive sheep's milk option for cheese and fruit platters.
- Fromager d'Affinois Le Campagnier Double cream washed-rind cheese with an amber-colored rind, ivory gooey interior, and delicately earthy notes from annatto coloring; positioned for consumers seeking a milder, artisan-style soft cheese.
- Fromager d'Affinois Bleu Triple cream blue cheese combining a tangy French blue bite with a rich, buttery flavor, featuring delicate blue veining; aimed at consumers seeking an indulgent but mild blue cheese.
- Fromager d'Affinois Excellence Buttery triple cream cheese with extra cream addition, set as the brand's standard of Excellence with a silky, indulgent texture that melts on the palate; premium tier within the lineup.
- Fromager d'Affinois Petit d'Affinois Triple Cream Pre-pack 150g format of the brand's triple cream cheese with a lush, dense, deeply buttery whipped center and velvety paste; targeted at consumers wanting a portioned format for snacking or recipes.
- Fromager d'Affinois Petit d'Affinois Double Cream Pre-pack 150g format of the flagship Le Fromager offering silky, bloomy-rind softness with gentle richness in a portioned format; used as the hero cheese in the Coles Finest exclusive prepared product.
- Fromager d'Affinois Petit d'Affinois Black Truffle Gourmet cheese with real bites of black truffle distributed throughout the cream in a 240g pre-pack format; positioned as a pocket-sized showstopper for elegant cheese platters.
- Fromager d'Affinois Bûche d'Affinois Decadent French cheese with a bloomy, edible rind and subtle buttery flavors, suited to cheese and wine nights and to elevating bakery and pastry applications.
- Fromager d'Affinois Red Chili Pepper Soft, creamy cheese with a gentle warming kick from bell pepper, jalapeño, and cayenne chili and a peach-toned glossy rind; targeted at consumers seeking flavored cheese with mild spice.
- Fromager d'Affinois Peppercorn Blend Cow's milk cheese blended with five peppercorn varieties (white, pink, black, green, and Jamaican) offering a rich, silky texture and balanced aromatic flavor; latest flavored release in the brand's lineup.
- Fromager d'Affinois Mini d'Affinois Bite-sized 25g morsels of the brand's double cream cheese, ideal for late-night cravings, lunchboxes, and party appetizers; targeted at snack and single-serve use cases.
Companies that use Fromager d'Affinois
Customer profileSegments3 records
Ideal customer profiles2 records
Fromager d'Affinois technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fromager d'Affinois partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Coles FinestflagshipFromager d'Affinois partnered with Australian retailer Coles Finest to create an exclusive product: Boneless Chicken Prosciutto-Wrapped Fromager d'Affinois with Honey & Fig Sauce. The collaboration features a whole Petit d'Affinois Double Cream cheese wrapped in prosciutto as the star ingredient. This partnership brought the product to Coles stores across Australia in the frozen section, marking a significant retail expansion for the brand.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fromager d'Affinois competitors and assessment
Company assessmentBroad incumbents
- Saputo Inc. Large multinational dairy company with specialty cheese brands across US, Australia, and Europe. A broader incumbent player rather than a single-brand direct competitor, but competes in the same retail aisles with specialty French and European-style cheese products.
- Emmi Group: Swiss multinational dairy company with a portfolio that includes specialty cheeses (e.g., Kaltbach, Le Petit Chevrier). Operates in adjacent premium European cheese category with international distribution overlap.
Direct peers
- Île de France (Savencia): Savencia's mainstream French brie brand with strong presence in US grocery. Competes with Fromager d'Affinois at retail deli counters and prepack shelves in the same soft-ripened French cheese category.
- Saint-André (Savencia): Premium French brie-style double cream cheese from Savencia, often cited as the closest texture-and-positioning competitor to Fromager d'Affinois's flagship Le Fromager. Competes for the same gourmet cheese-board occasion.
- Rondelé (Lactalis): Lactalis's premium French-style flavored soft cheese spread brand. Direct overlap with Fromager d'Affinois's flavored product lines in the gourmet spread and cheese-board occasion.
- Président (Lactalis): Flagship Lactalis brand for French-style soft and specialty cheeses including brie, camembert, and cream cheeses. Direct competitor in the premium French soft-ripened cheese segment with overlapping distribution in US and Australian retail.
- Alouette Cheese (Bel Group): Bel Group's US-focused French-style soft cheese brand offering spreadable and chunk cheeses. Direct US-market competitor with overlapping premium soft-ripened cheese portfolio and similar retail/grocery distribution model.
- Boursin (Bel Group): French brand owned by Bel Group specializing in flavored soft cream cheese spreads (Garlic & Herbs, etc.). Closely comparable to Fromager d'Affinois's flavored soft-ripened offerings like Garlic & Herbs and Peppercorn Blend, with similar premium positioning and international distribution.
- Chavrie (Lactalis): Lactalis's US goat cheese brand, comparable to Fromager d'Affinois's Florette goat's milk offering. Competes in the specialty goat cheese segment within US retail.
Emerging players
- Babybel (Bel Group): Bel Group's portion-controlled, snack-format cheese brand. Comparable to Fromager d'Affinois's Mini d'Affinois and Petit d'Affinois formats in targeting lunchbox, snacking, and grab-and-go occasions with branded individual portions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Fromager d'Affinois social profiles
Digital presenceFromager d'Affinois financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fromager d'Affinois leadership team
Management profileNumber of profiles
Profiles4 records
Fromager d'Affinois funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fromager d'Affinois M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fromager d'Affinois
What does Fromager d'Affinois do?
Fromager d'Affinois manufactures and sells specialty French soft cheeses made from cow's, sheep's, and goat's milk using a proprietary thin-rinded, melt-in-your-mouth process pioneered by founder Jean-Claude Guilloteau. The portfolio includes double- and triple-cream flagships (Le Fromager, Le Campagnier, Excellence), flavored variants (Garlic & Herbs, Truffle, Red Chili Pepper, Peppercorn Blend), sheep- and goat-milk varieties (Brebicet, Florette), blue-veined Bleu, and pre-pack and snack formats (Petit d'Affinois and Mini d'Affinois). Products are sold through grocery retailers, deli counters, exclusive retail partnerships (e.g., Coles Finest), and food-service channels across France, the United States, and Australia.
Is Fromager d'Affinois a public or private company?
Fromager d'Affinois is a private company. It is classified as corporate owned and is currently operating.
When was Fromager d'Affinois founded?
Fromager d'Affinois was founded in 1981. It employs 101 to 250 people.
Where is Fromager d'Affinois based?
Fromager d'Affinois is headquartered in Pélussin, France, in the Europe region.
How does Fromager d'Affinois make money?
One revenue line is on record: cheese Product Sales.
Who are Fromager d'Affinois's main competitors?
Broad incumbents on record are Saputo Inc. and Emmi Group. Direct peers are Île de France (Savencia), Saint-André (Savencia), Rondelé (Lactalis), Président (Lactalis), Alouette Cheese (Bel Group), Boursin (Bel Group) and Chavrie (Lactalis). Babybel (Bel Group) is listed as an emerging player.
Does Fromager d'Affinois have an API?
No public API is recorded for Fromager d'Affinois.
What industry is Fromager d'Affinois in?
Fromager d'Affinois's product category is Specialty Cheese Manufacturing. Its primary akta.pro industry code is AFAHABAB, Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue), with a secondary code of AFAKAKAL, Dairy Spreads, Dips & Cream Cheese Manufacturing. Its NAICS code is 3115 and its SIC code is 2020.