MOES

What MOES does

MOES (legal entity: Wenzhou NOVA New Energy Co., Ltd., with operating subsidiary Yueqing NOVA Electronics Co., Ltd.) is a privately held Chinese OEM founded in 2008 and headquartered in Wenzhou, Zhejiang. The company manufactures and globally distributes solar power conversion equipment — including hybrid, off-grid, and on-grid inverters (1kW–16kW), MPPT and PWM solar charge controllers, lithium-based home energy storage batteries (wall-mounted and rack-mounted), automatic transfer switches (11kW–16kW), MC4 connectors, and installation tools — alongside a Tuya-based smart home IoT line of Matter/Zigbee/WiFi switches, modules, thermostats, and sensors. Its flagship technical claims include 97.5% peak DC-AC conversion efficiency, ±2% THD stable frequency output for marine applications, and operating temperature ranges from -40°C to +55°C, with full CE, RoHS, EMC, LVD, and FCC compliance enabling direct EU and US market access.

The company operates from a 120,000 m² intelligent manufacturing base in Wenzhou equipped with 80+ automated and semi-automated production lines and employs 200+ staff across three domestic branches. It serves a diversified customer base spanning residential homeowners, RV and mobile-living users, marine vessel operators, agricultural operators (vineyards, farms, agritourism), mining and telecom operators, utility-scale solar EPC contractors, and government/enterprise buyers — including a reported $10M-level order from the White House in 2019. The go-to-market combines product-led e-commerce on Amazon and AliExpress (where MOES achieved top-seller status), a 19-language website targeting localized search demand across 38 countries, and a regional distributor network with local warehousing and technical support in Italy (Milan, Rome, Naples, Turin, Palermo, Bologna) and Russia. Quote-based B2B pricing serves enterprise and industrial buyers, while marketplace and own-storefront e-commerce address SMB and consumer segments.

MOES monetizes primarily through one-time hardware sales across its solar and smart home product lines, supplemented by OEM/ODM customization services (Italian-language UIs, CEI 0-21 grid protection presets, custom branding) for regional distributors and installers. Its revenue base is anchored by a 2021 Series A round (~$10M) and high-visibility strategic partnerships — an in-depth cooperation with Tuya Smart (2020) that has reportedly activated 10M+ smart home devices, and an in-depth cooperation with Alibaba Group (2021) covering e-commerce, cloud, and global trade infrastructure. The company was recognized as a Zhejiang Cross-Border E-Commerce Export Famous Brand in 2023.

Name

MOES

Legal name

Wenzhou NOVA New Energy Co., Ltd.

Website

https://moespower.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

MOES (Wenzhou NOVA New Energy Co., Ltd.) is a Chinese OEM founded in 2008 that manufactures and globally distributes solar inverters, charge controllers, batteries, and Tuya-based smart home IoT devices to residential, RV, marine, agricultural, industrial, and government buyers across 38 countries.

Ownership category

akta.pro rank

Product category

Solar Power Inverters and Energy Storage Equipment

NAICS

Power, Distribution, and Specialty Transformer Manufacturing (335311)

SIC

Motors & Generators (3621), Power, Distribution & Specialty Transformers (3612)

akta.pro primary industry

Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE)

akta.pro secondary industries

Solar Inverters, Power Optimizers & MLPE Manufacturing (EUAMAHAB), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Solar Balance-of-System Components (Cables, Combiner Boxes, Switchgear, Transformers) (EUAMABAG)

Keywords

• Solar inverters
• Power conversion equipment
• Solar charge controllers
• Energy storage batteries
• Smart home devices

Headquarters

HQ city

Yueqing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Solar Inverter and Power Electronics Hardware Sales: Primary revenue from manufacturing and selling solar inverters (hybrid, off-grid, on-grid), solar charge controllers (MPPT, PWM), automatic transfer switches, and power conversion equipment. One-time hardware sales model with varying capacity tiers from 1000W to 16KW units.
2. Smart Home IoT Device Sales: Revenue from Tuya Smart Home products including Matter/Zigbee/WiFi smart switches, smart modules, smart thermostats, and other smart devices. Tuya platform integration enables smartphone control and automation.
3. Solar Accessories and Connectors: Sales of complementary products including MC4 solar connectors and solar tools for installation and integration purposes.
4. OEM/ODM Customization Services: Customization services for Italian and other regional markets including Italian-language user interfaces, CEI 0-21 grid protection presets, and custom branding for distributors and installers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

MOES manufactures and sells solar power conversion hardware (hybrid/off-grid/on-grid inverters, MPPT/PWM solar charge controllers, lithium home energy storage batteries, automatic transfer switches, MC4 solar connectors and tools) and Tuya-based smart home devices (Matter/Zigbee/WiFi smart switches, modules, thermostats, gateways, sensors). Products serve residential solar, RV, marine, agricultural, telecom, mining, and utility-scale applications globally across 38 countries with OEM/ODM customization services for regional markets.

Product overview

MOES (Wenzhou NOVA New Energy Co., Ltd.) offers a comprehensive product portfolio in two main domains: Solar New Energy and Smart Home. The solar product line includes Solar Inverters (Hybrid, Off-Grid with Modified/Pure Sine Wave variants, and On-Grid types), Home Energy Storage Batteries (wall-mounted and rack-mounted), Solar Charge Controllers (PWM and MPPT types), Automatic Transfer Switches (ATS), Solar Connectors, and Solar Tools. The Smart Home line features Tuya-based IoT products including Smart Switches, Smart Modules, Smart Thermostats, and Other Smart Devices with Matter/Zigbee/WiFi connectivity. The ecosystem is unified through Tuya Smart platform integration, enabling remote monitoring and control via smartphone app. Key featured products include the MOES WiFi Smart Hybrid Solar Inverter (4.2KW/6.2KW), WiFi Bluetooth Smart MPPT Solar Controller, and various pure sine wave inverters ranging from 1000W to 5000W. The company serves residential, RV, marine, agricultural, and commercial/industrial applications across 38 countries.

Differentiator

Problem solved

Functional benefit

Brands

• MOES WiFi Smart Hybrid Solar: Smart hybrid solar inverter product line featuring WiFi connectivity for remote monitoring and control.

Products and services

• Solar Inverters (Hybrid, Off-Grid, On-Grid; Pure Sine Wave and Modified Sine Wave) DC-to-AC power conversion equipment for solar energy systems, available in hybrid (solar/battery/grid), off-grid, and on-grid configurations with power ratings from 1kW to 16kW. Includes pure sine wave (for sensitive electronics and motor loads) and modified sine wave (budget applications) variants. For residential solar, RV, marine, commercial, and utility-scale installations.
• Home Energy Storage Batteries (Wall-mounted and Rack-mounted)

Quantifiable outcome

• 97.5% peak conversion efficiency for solar inverters
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered major and core.

• Alibaba GroupmajorGTM or Marketing Partner · 1 January 2021In-depth strategic cooperation with Alibaba Group announced in 2021. Partnership enables MOES to leverage Alibaba's e-commerce infrastructure, cloud services, and global trade platform for enhanced digital presence and supply chain optimization.
• Tuya SmartcoreTechnology or Integration · 1 January 2020In-depth strategic cooperation with Tuya Smart, the global AI+IoT platform. MOES products integrate with Tuya Smart ecosystem enabling smartphone control, automation, and remote monitoring of solar inverters and smart home devices. The partnership activated more than 10 million smart home devices worldwide by 2020.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sonoff (ITEAD): Chinese smart home OEM producing WiFi/Zigbee smart switches, modules, and sensors that also integrate with the Tuya ecosystem. Directly comparable to MOES on the smart home / Tuya-based product line and marketplace GTM.
• Renogy: US-headquartered seller of solar panels, MPPT charge controllers, inverters, and lithium batteries for off-grid, RV, and marine markets. Comparable to MOES on product mix (controllers, inverters, batteries) and Amazon marketplace GTM.
• MPP Solar: Taiwanese/Chinese manufacturer of off-grid and hybrid solar inverters and charge controllers. Direct competitor in the off-grid pure sine wave inverter and marine/industrial segments MOES targets.
• DEYE (Deye Inverter): Chinese hybrid inverter and energy storage manufacturer with strong residential/off-grid presence and growing international footprint. Direct competitor to MOES in hybrid inverters, lithium battery storage, and Tuya-style IoT monitoring.
• MUST Power: Chinese manufacturer of power inverters, solar charge controllers, UPS, and batteries sold globally. Near-twin product portfolio to MOES across inverters, MPPT/PWM controllers, and energy storage.
• Victron Energy: Dutch manufacturer of off-grid inverters, battery chargers, ATS, and remote-monitoring solutions with a strong marine, RV, and remote-infrastructure focus. Directly comparable to MOES on off-grid pure sine wave inverters, ATS, and rugged-environment applications.
• SRNE (Shenzhen SORO Electronics): Chinese OEM of solar inverters, MPPT controllers, and lithium battery systems for residential and off-grid markets. Comparable scale and product portfolio to MOES, also exporting via distributors and marketplaces.
• Growatt: Shenzhen-based manufacturer of hybrid, off-grid, and on-grid solar inverters with global residential and C&I distribution. Closest direct peer to MOES in product mix (hybrid/off-grid inverters, MPPT controllers), target customer, and global marketplace + distributor GTM.

Broad incumbents

• Enphase Energy: Global incumbent in microinverters and home energy systems with strong residential installer channels and battery products. Adjacent rather than identical (microinverter architecture vs. MOES's string/hybrid inverters), but competes for the same residential rooftop solar wallet.
• Sungrow: Largest Chinese solar inverter manufacturer with utility-scale, C&I, and residential product lines plus energy storage. Operates in the same solar inverter and battery categories as MOES but at materially larger scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOES