Team Winston Salem
Team Winston Salem is a privately-held, US domestic elite cycling team headquartered in Winston-Salem, North Carolina, fielding men's and women's U23 and professional squads across road, criterium, cyclocross, and gravel events in North America and select international races, funded through corporate sponsorship and direct merchandise sales.
- Company typePrivate
- Founded2025
- HeadquartersWinston-salem, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Team Winston Salem does
Team Winston Salem is a privately held, US domestic elite cycling organization headquartered in Winston-Salem, North Carolina, that fields both men's and women's squads competing in U23 and professional road, criterium, cyclocross, and gravel events. The team operates on a community-backed model anchored by title sponsor Flow Automotive (a 54-store, 10-city automotive retailer in North Carolina and Virginia) and a layered stack of gold and team sponsors (Salem Sports Events; Riazzi, Rhyne & Swaim Investment Group; Haro Bikes; Julbo Eyewear; Shelco; National Cycling Center; Carbs Fuel; Sunbird Storage), with grassroots support from local cycling groups such as 0530 Cycling and partners Bobby Boy's Bakery and Camino Bakery. Operationally, the team is led by Team Director Jon Hamblen, a former professional cyclist with 30+ years of racing and coaching experience who also operates Velocious Sport as a structured talent-development league that feeds riders into the senior squad.
The team's competitive schedule includes 30+ races annually across the Southeastern US, the USA CRITS series, the American Criterium Cup, and select UCI events; in 2026 the program expanded to include France's Ronde de l'Isard U23 stage race, marking its first international competition commitment. Notable 2025 results include Owen Cole's 3rd overall GC and Young Rider jersey at the Redlands Bicycle Classic, Will Hardin's 2nd overall at Speedweek, and Jules van Kempen's 3rd overall in the USCX cyclocross series.
The business has no proprietary technology, software platform, mobile app, or public API. Revenue is generated through three streams: corporate sponsorship (primary), low-volume direct-to-consumer merchandise sales via an e-commerce storefront (TWS Team Shirts, hoodies, trucker hats, beanies, with all proceeds labeled as supporting the cyclists), and race prize money from criterium, stage, and series finishes. Pricing for merchandise is not publicly disclosed, and no revenue, ARR, or financial figures have been made public.
Team Winston Salem firmographics
Firmographics- Name
- Team Winston Salem
- Legal name
- Team Winston Salem
- Website
- https://teamwinstonsalem.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- Team Winston Salem is a privately-held, US domestic elite cycling team headquartered in Winston-Salem, North Carolina, fielding men's and women's U23 and professional squads across road, criterium, cyclocross, and gravel events in North America and select international races, funded through corporate sponsorship and direct merchandise sales.
- Ownership category
- akta.pro rank
Team Winston Salem industry classification
Industry- Product category
- Professional Cycling Team
- NAICS
- Sports Teams and Clubs (711211), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)
- akta.pro secondary industries
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
Where Team Winston Salem is headquartered
LocationHeadquarters
- HQ city
- Winston-salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Team Winston Salem business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Team Merchandise Sales: Sale of team apparel and fan gear including TWS Team Shirts, Hoodies, Trucker Hats, and New Era Beanies. All proceeds support the cyclists.
- Corporate Sponsorship: Title sponsorship from Flow Automotive, gold sponsorships from Salem Sports Events and Riazzi Rhyne & Swaim, plus team sponsors including Haro Bikes, Julbo Eyewear, Shelco, National Cycling Center, Carbs Fuel, Sunbird Storage, and community domestiques.
- Race Prize Money: Revenue generated through competitive race performances including stage wins, podium finishes, and series championships at national criterium and road races.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Team Winston Salem product offering
Product offeringCore offering
Team Winston Salem is a community-backed professional cycling team based in Winston-Salem, North Carolina that fields U23 and Elite men's and women's squads competing in road, criterium, cyclocross, and gravel events across North America. The team is sustained through corporate sponsorships (with Flow Automotive as title sponsor) and sales of branded team merchandise such as shirts, hoodies, hats, and beanies. It aims to develop local riders into professional cyclists while representing the Winston-Salem cycling community at regional and national competitions.
Product overview
Team Winston Salem is an elite U23 and professional cycling team headquartered in Winston-Salem, North Carolina. The organization offers merchandise (team apparel including shirts, hoodies, and hats) through its retail platform. The team competes in road cycling, criterium, cyclocross, and gravel races across North America.
Differentiator
Problem solved
Functional benefit
Products and services
- Team Winston Salem Merchandise Branded apparel and accessories including team shirts, hoodies, hats, and beanies sold to cycling fans and supporters through the team's online store.
- Team Winston Salem Racing Squads U23 and Elite men's and women's competitive cycling squads that race in 30+ road, criterium, cyclocross, and gravel events per year across North America.
Quantifiable outcome
- Owen Cole finished 3rd Overall GC and won Young Rider jersey at Redlands Bicycle Classic 2025
- +3 more outcomes
Companies that use Team Winston Salem
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Team Winston Salem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Team Winston Salem partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Salem Sports EventscoreGold sponsor supporting team operations and race event organization in the Winston-Salem region.
- Haro BikescoreTeam sponsor providing bicycle equipment for the racing squad.
- Julbo EyewearcoreTeam sponsor providing sports eyewear for cyclists.
- National Cycling CentercoreTeam sponsor supporting cycling development and training infrastructure.
- 0530 CyclingcoreWinston-Salem's storied cycling group founded in 2011 by brothers Steve and Keith Vest. Provides training routes and community support for the team, including popular routes like 0530 Standard Loop, Grapevine, and Bakery Ride.
- Velocious SportcoreCycling development league operated by Team Director Jon Hamblen that serves as talent pipeline for Team Winston Salem. Cyclists with strong abilities could eventually race at professional level for the team.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Team Winston Salem competitors and assessment
Company assessmentDirect peers
- Hagens Berman Axeon: Premier U.S. development team focused on developing U23 riders for the WorldTour, with a similar talent-development mission and North American race calendar. Directly comparable in that both programs compete at the U23/Continental tier with elite young riders.
- Project Echelon Racing: U.S. Continental team with a strong community/mission identity (veteran-focused), racing across North American criteriums and road events. Comparable in scale, calendar, and community-backed sponsorship model.
- L39ION of Los Angeles: Community-backed U.S. Continental team with a strong brand identity and grassroots supporter base. Closely comparable to Team Winston Salem's community-led model and criterium-heavy race calendar.
- Team Novo Nordisk: Mission-driven U.S.-based ProTeam with a strong single-sponsor (Novo Nordisk) backbone, racing across criteriums and stage races globally. Comparable in being anchored by a flagship corporate sponsor and in racing crit-heavy calendars.
- DNA Pro Cycling: U.S.-based Continental team competing across North American road and criterium events. Directly comparable in tier, rider profile (U23/elite amateur), and regional sponsor mix.
- Butcher Box Racing p/b LOOK: U.S. women's Continental team racing criteriums and road events across North America. Comparable as a women's squad competing in the same U.S. crit/road calendar at a similar tier.
- 5-Star WNT Cycling Team: U.S.-based women's team racing criteriums and road events across North America. Comparable as a women's Continental-tier peer racing in the same domestic calendar.
- Miami Blazers: U.S.-based cycling team with a Southeastern footprint and a mix of criterium and road race focus. Comparable as a regional peer operating in a similar geography and competing in the same U.S. crit/road calendar.
- Human Powered Health (formerly Rally Cycling): Established U.S. ProTeam racing across North America in road, criterium, and gravel. Comparable as a higher-tier U.S.-based team that Team Winston Salem riders may graduate into, and a competitor for similar sponsor brands.
Others
- National Cycling Center: Cycling development organization listed as a sponsor/partner of Team Winston Salem, supporting training infrastructure. Adjacent rather than directly competitive — operates development programs and training resources that overlap with the team's talent pipeline mission.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Team Winston Salem social profiles
Digital presenceTeam Winston Salem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Winston Salem leadership team
Management profileNumber of profiles
Profiles2 records
Team Winston Salem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Winston Salem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Winston Salem
What does Team Winston Salem do?
Team Winston Salem is a community-backed professional cycling team based in Winston-Salem, North Carolina that fields U23 and Elite men's and women's squads competing in road, criterium, cyclocross, and gravel events across North America. The team is sustained through corporate sponsorships (with Flow Automotive as title sponsor) and sales of branded team merchandise such as shirts, hoodies, hats, and beanies. It aims to develop local riders into professional cyclists while representing the Winston-Salem cycling community at regional and national competitions.
Is Team Winston Salem a public or private company?
Team Winston Salem is a private company. It is classified as unknown and is currently operating.
When was Team Winston Salem founded?
Team Winston Salem was founded in 2025.
Where is Team Winston Salem based?
Team Winston Salem is headquartered in Winston-salem, United States, in the North America region.
How does Team Winston Salem make money?
Three revenue lines are on record. Team Merchandise Sales are the primary driver. The others are corporate Sponsorship and race Prize Money.
Who are Team Winston Salem's main competitors?
Direct peers on record are Hagens Berman Axeon, Project Echelon Racing, L39ION of Los Angeles, Team Novo Nordisk, DNA Pro Cycling, Butcher Box Racing p/b LOOK, 5-Star WNT Cycling Team, Miami Blazers and Human Powered Health (formerly Rally Cycling). National Cycling Center is listed as an others.
Does Team Winston Salem have an API?
No public API is recorded for Team Winston Salem.
What industry is Team Winston Salem in?
Team Winston Salem's product category is Professional Cycling Team. Its primary akta.pro industry code is MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.), with a secondary code of MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives). Its NAICS code is 711211 and its SIC code is 5130.