Human Powered Health Cycling

What Human Powered Health Cycling does

Human Powered Health Cycling is a private professional women's road cycling team competing at the UCI Women's WorldTour level. The roster of approximately 15 athletes includes Olympic gold medalist Lily Williams, Canadian national champion Maggie Coles-Lyster, Austrian national champion Kathrin Schweinberger, and Polish national champions Marta Jaskulska and Wiktoria Pikulik, and is led by Team Director Giorgia Bronzini, a two-time World Champion. The team races Factor bicycles (OSTRO VAM, ONE, MONZA, HANZŌ time trial) and participates in Grand Tours (Tour de France Femmes, Giro d'Italia Women, Vuelta España Femenina), one-day classics (Paris-Roubaix, Tour of Flanders, Liège-Bastogne-Liège), and international stage races across Europe, North America, Asia, and Oceania. Operations are supported by an integrated partnership stack including Verge Sport (kit), GeoDynamics (fleet telematics), CORE and Wahoo (heat and altitude training), Thorne, Momentous, and Science in Sport (nutrition), with Kenny Provyn serving as Partnership Director.

Name

Human Powered Health Cycling

Legal name

Human Powered Health

Website

https://humanpoweredhealthcycling.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Human Powered Health Cycling is a private Women's WorldTour professional cycling team racing Factor bicycles in Grand Tours and classics, supported by an integrated stack of performance, nutrition, and technology partners under the Human Powered Health brand.

Ownership category

akta.pro rank

Product category

Professional Cycling Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industries

Endurance & Running/Cycling Training (HSADAAAG), Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Professional cycling team
• Women's road racing
• Athletic performance services
• Sports performance optimization
• Cycling sponsorship

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Distribution channels1 record

Marketing channels5 records

Core offering

Human Powered Health Cycling fields a UCI Women's WorldTour professional cycling team that competes in elite international road cycling events, anchored by Olympic medalists and national champions. Alongside the racing operation, the organization sells the HumanGO AI-powered personalized training app to individual consumers and operates Human Powered Health Performance Labs in Boston, Scottsdale, and Minneapolis that deliver in-person performance and health optimization services.

Product overview

Human Powered Health Cycling is a professional cycling team that operates alongside health optimization services. The core product portfolio includes HumanGO, an AI-powered personalized training application, and Performance Lab, offering state-of-the-art health and athletic performance services at three U.S. locations. The cycling team competes in WorldTour races and represents the Human Powered Health brand.

Differentiator

Problem solved

Functional benefit

Products and services

• HumanGO AI-powered personalized training mobile application delivering individualized workouts and training guidance to endurance athletes and cyclists, positioned as a consumer extension of the team's elite performance methods.
• Human Powered Health Performance Lab In-person performance and health optimization service delivered through physical labs in Boston, Scottsdale, and Minneapolis, providing elite-athlete-grade assessments and recovery diagnostics to individual consumers.
• Human Powered Health Cycling Women's WorldTour Team UCI Women's WorldTour professional cycling team competing at the top tier of international women's road cycling, with a roster that includes riders such as Nina Buijsman, Lily Williams, Maggie Coles-Lyster, and Kathrin Schweinberger.

Quantifiable outcome

• Nina Buijsman finished 19th overall at Giro d'Italia Women 2026
• +4 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Verge SportcoreStrategic or Co-development PartnerOfficial kit provider for Human Powered Health Cycling, supplying all team race kits, training apparel, and merchandise. Creates custom team jerseys including special edition designs such as the Rosa Rapida collection inspired by the Giro d'Italia. Verge Sport also produces the Canadian champion jersey for Maggie Coles-Lyster.
• GeoDynamicscoreTechnology or IntegrationBelgian telematics specialist providing Track & Trace solution for all team vehicles including follow cars and equipment transport. Located in Kortrijk, GeoDynamics has provided telematics solutions to more than 3,800 clients since 2004. System includes real-time location data, historical trip data, driving style analysis, and fleet reporting through browser and mobile app.
• FactorcoreOEM/ Whitelabel/ Licensing PartnerBicycle manufacturer supplying team with Factor OSTRO VAM, Factor ONE aero bike, Factor MONZA, and Factor HANZŌ time trial bikes. Special edition bike designs created for team including Factor O2 VAM for mountain stages and Rosa Rapida editions for Giro d'Italia.
• MomentousminorGTM or Marketing PartnerWellness and nutrition company providing high-quality supplements. Team offers 15% off Momentous products through the Human Powered Health shop. Mission focused on empowering progress in health and performance.
• ThorneminorGTM or Marketing PartnerSupplement partner providing safe supplementation for athletes. Featured in 'Powered by Thorne' video series covering topics like nutrient depletion and trusted supplement labels.

Recent moves6 records

Expansion highlights5 records

Direct peers

• INEOS Grenadiers: INEOS Grenadiers runs a women's professional road team that competes in WorldTour events alongside Human Powered Health Cycling. Direct competitor in elite women's road cycling with a comparable premium global sponsor profile.
• Movistar Women: Movistar Women is a Women's WorldTour team competing in the same Grand Tours and one-day classics as Human Powered Health Cycling. Direct competitor in the women's peloton and for global telco and lifestyle sponsorships.
• FDJ-SUEZ: FDJ-SUEZ fields a Women's WorldTour squad that competes directly against Human Powered Health Cycling in Grand Tours and classics. Comparable in scale, calendar, and pursuit of major corporate sponsorships.
• Canyon//SRAM Racing: Canyon//SRAM Racing is a Women's WorldTour team that races the same Grand Tours, classics, and stage races as Human Powered Health Cycling. Direct peer in elite women's road cycling, with comparable manufacturer and lifestyle sponsorship ecosystem.
• Lidl-Trek: Lidl-Trek operates a Women's WorldTour team competing in the same Grand Tours, classics, and stage races as Human Powered Health Cycling. Direct competitor for elite female riders, WorldTour points, and global sponsorship partnerships.
• Visma-Lease a Bike Women: Visma-Lease a Bike operates a Women's WorldTour team competing in identical Grand Tour and classic calendars as Human Powered Health Cycling. Direct competitor for elite riders, WorldTour points, and global mobility/finance sponsorships.
• SD Worx-Protime: SD Worx-Protime runs a top-ranked Women's WorldTour squad that competes head-to-head with Human Powered Health Cycling in Grand Tours and classics. Direct rival for podiums, rider signings, and premium sponsor deals.
• UAE Team ADQ: UAE Team ADQ is a Women's WorldTour team that competes in the same Grand Tours and stage races as Human Powered Health Cycling. Direct peer with comparable global corporate sponsorship backing and race calendar.
• AG Insurance-Soudal: AG Insurance-Soudal operates a women's professional cycling squad competing in WorldTour events. Direct peer of Human Powered Health Cycling with similar access to European classics and stage race calendar.

Others

• Factor Bikes: Factor is the bicycle manufacturer that supplies Human Powered Health Cycling's team equipment. Adjacent ecosystem partner rather than a direct competitor; included to reflect the team's OEM dependency and supplier relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hphcycling
• LinkedInlinkedin.com/company/hphcycling

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Powered Health Cycling