Liberty Lake Day Camp

What Liberty Lake Day Camp does

Liberty Lake Day Camp is a privately held traditional summer day camp founded in 2002 by Andy Pritikin and operated from a 60+ acre outdoor campus at 1195 Florence Columbus Road in Bordentown, New Jersey. The camp enrolls more than 1,000 campers and staff each season, serving children ages 4-15 (Pre-K through entering 10th grade) drawn from five New Jersey counties, Center City Philadelphia, and Lower Bucks County. Programming is structured around a Freedom of Choice elective system spanning athletics, adventure, creative arts, performing arts, STEM, and waterfront activities, supported by two 80-foot swimming pools, a 6-acre lake with boating, high ropes and zip line adventure courses, and 70+ program areas.

The camp is accredited by the American Camp Association and operates a Success Inclusion Program that supports 150+ campers with additional needs annually. Tiered age programs run from Pre-K/Kindergarten (Turtles) through 7th-8th grade, with a Teen Leadership Program for entering 9th-10th graders. Auxiliary services include hot lunch and snacks with dietary accommodations, bus transportation on regional routes with counselor supervision, themed Spirit Events, an annual video yearbook, and a newly launched 2026 Scholarship Program.

Revenue is generated primarily through per-camper, per-session tuition for full-day programming from June 22 through August 21, with volume discounts, sibling/early-enrollment/military/professional discounts, and add-on transportation fees. Pricing is not publicly disclosed; enrollment is handled through the third-party CampInTouch platform integrated into the camp's website, with ancillary merchandise sold through Bunkline. Founder Andy Pritikin remains actively involved, and Justin Pritikin returned as Camp Director in December 2025 ahead of the 25th anniversary summer (2026).

Name

Liberty Lake Day Camp

Legal name

Liberty Lake Day Camp

Website

https://libertylakedaycamp.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Liberty Lake Day Camp is a privately held traditional summer day camp on a 60-acre campus in Bordentown, New Jersey, serving children ages 4-15 from South Jersey, Philadelphia, and Lower Bucks County through weekly tuition-based programming in sports, arts, adventure, STEM, and waterfront activities.

Ownership category

akta.pro rank

Product category

Summer Day Camp Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC), Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)

Keywords

• Summer day camp
• Youth development programs
• Outdoor camp activities
• Swim instruction services
• Camp childcare services

Headquarters

HQ city

Bordentown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Camper Tuition: Session-based tuition charged per camper per week or multi-week session. Tuition covers full-day programming, lunch and snacks, daily swim and waterfront time, electives for older campers, Spirit Day events, and available transportation routes. Additional optional services such as extended care may carry extra fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Liberty Lake Day Camp operates a full-day, multi-week summer day camp program for children ages 4-15 on a 60-acre outdoor campus in Bordentown, NJ. Its core offering centers on a "Freedom of Choice" elective system spanning 70+ activity areas (Adventure, Athletics, Creative Arts, Performing Arts, STEM, Waterfront/Swim), supported by daily swim instruction, hot lunch and snacks, age-tiered camper groupings, a Teen Leadership Program, and the Success Inclusion Program for campers with additional needs.

Product overview

Liberty Lake Day Camp is a traditional day camp operating on a 60-acre outdoor campus in Bordentown, NJ, serving children ages 4-15 (Pre-K through 10th grade). The camp offers a unified, integrated program built around its 'Freedom of Choice' elective system, where campers rotate through various activity areas including Adventure, Athletics, Creative Arts, Performing Arts, STEM, and Waterfront. The core offering includes age-differentiated programs for Pre-K/Kindergarten (Turtles), 1st-2nd Grade, 3rd-6th Grade, 7th-8th Grade, and a Teen Leadership Program for 9th-10th graders. The camp also operates a Success Inclusion Program supporting over 150 campers with additional needs annually. Supporting services include daily swim instruction, food/meal program, bus transportation, Spirit Events, and annual Video Yearbook. The camp is accredited by the American Camp Association and celebrates its 25th anniversary in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Day Camp Program Full-day summer day camp program for children ages 4-15 (Pre-K through 10th grade), built around a Freedom of Choice elective system covering sports, arts, adventure, STEM, and waterfront activities, plus daily swim instruction, lunch and snacks, and a Star Points character development program.
• Pre-K/Kindergarten Program (Turtles) Specialized day camp track for the camp's youngest campers (Pre-K and Kindergarten age) with age-appropriate activities, smaller groups, and additional support for transitioning to the camp environment.
• 1st & 2nd Grade Program Day camp track for early elementary students featuring structured activities, swim time, and an introduction to camp electives and group experiences.
• 3rd – 6th Grade Program Elementary/middle school day camp track with expanded elective choices, increased independence, and full access to camp activities including adventure areas and waterfront.
• 7th & 8th Grade Program Older elementary/middle school day camp track offering greater elective freedom, leadership opportunities, and participation in advanced camp activities.
• Teen Leadership Program Leadership development track for entering 9th and 10th graders, teaching real-world skills through mentoring, team-building, and engagement with the camp community.
• Success Inclusion Program Inclusion program welcoming campers with additional needs into the camp experience through individualized support, trained advocate staff, adaptive strategies, and family collaboration; supports 150+ campers annually.
• Transportation Services Optional bus transportation service from designated stops across South Jersey counties (Burlington, Mercer, Camden), Center City Philadelphia, and Lower Bucks County, with counselors riding the buses for supervision, attendance tracking, and safety on morning and afternoon routes.

Quantifiable outcome

• 25 consecutive summers in operation
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• 92Y Day Camp: 92Y Day Camp is a long-established New York City day camp with a comparable multi-activity, choice-based programming model; while it serves the New York metro rather than South Jersey/Philadelphia, it is a benchmark for urban/suburban premium day camps targeting the same family demographic.

Direct peers

• Camp Towanda: Camp Towanda is an established Honesdale, Pennsylvania summer camp serving the broader Northeast (including New Jersey and Philadelphia feeder markets) with traditional multi-activity programming, sports, arts, and waterfront — directly comparable in target family and activity mix.
• Camp Ramah in the Poconos: Camp Ramah operates Jewish day and overnight camps in the Mid-Atlantic region serving similar family demographics; its inclusion programming, broad activity mix, and ACA accreditation make it a relevant comparable peer to Liberty Lake.
• Steve & Kate's Camp: Steve & Kate's Camp is a national day-camp chain with a comparable all-inclusive, multi-activity model (sports, arts, STEM, choice-based programming) for the same Pre-K through age-12 demographic, and is one of the most direct large-scale comparables to Liberty Lake's premium day-camp positioning.
• Appel Farm Arts Camp: Appel Farm Arts Camp is a South Jersey sleepaway and day arts-focused summer camp serving the same regional family base as Liberty Lake; it is comparable in mission, target customer, and inclusion-focused programming approach.
• YMCA Camp Mason: YMCA Camp Mason is a large traditional multi-activity summer camp in northern New Jersey serving the same regional family base with sports, arts, waterfront, and adventure programming — directly comparable in offering and target customer.
• Camp Pinnacle: Camp Pinnacle is a traditional multi-activity summer camp in the Northeast with sports, adventure, waterfront, and arts programming for similar age ranges, serving comparable family demographics from the Mid-Atlantic region.
• Everwood Day Camp: Everwood Day Camp is explicitly identified as Liberty Lake's sister camp in Massachusetts and shares the Pritikin family leadership connection; it operates an analogous traditional day camp model on a sizable private campus with broad activity programming for a similar age range.
• Camp JCC (Kehilla): Jewish Community Center day camps in northern and central New Jersey operate multi-activity day programs for the same Pre-K through 8th-grade demographic with sports, arts, and swim — overlapping Liberty Lake's core customer and programming structure.
• Frost Valley YMCA: Frost Valley YMCA operates a large multi-activity summer camp in the Catskills serving New York, New Jersey, and Pennsylvania families — overlapping heavily with Liberty Lake's target market and offering a comparable breadth of sports, arts, adventure, and waterfront programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7YZw5Fbt5xfSQEEEK_vH5w
• Instagraminstagram.com/libertylakedaycamp
• Xx.com/libertylaker
• Facebookfacebook.com/libertylakepicnic
• LinkedInlinkedin.com/company/liberty-lake-day-camp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Lake Day Camp