Eagle Valley Publishing

What Eagle Valley Publishing does

Eagle Valley Publishing is a privately-held, founder-owned community newspaper publisher headquartered in Carson City, Nevada, formed in January 2025 by Adam Trumble to acquire four legacy regional publications from Pacific Publishing Company. The company operates the Nevada Appeal (founded 1865), The Record-Courier (formed 1904), the Lahontan Valley News (founded 1903), and the Northern Nevada Business Weekly (first edition 2002) under a wholly-owned operating division called Nevada News Group. These titles collectively span nearly 470 years of publication history and serve six Northern Nevada counties — Carson City, Douglas, Churchill, Lyon, Storey, and Washoe — with combined print circulation of approximately 16,000 newspapers per week and digital reach of more than 500,000 readers per month across publication websites and daily email newsletters.

The company's underlying technology is a traditional news publishing platform with a digital extension across four branded websites (nevadaappeal.com, recordcourier.com, lahontanvalleynews.com, nnbw.com) and email distribution infrastructure. It sells print advertising starting at $32 per insertion and full-page placements from $400, digital advertising at $12 CPM with a minimum buy, classified and legal advertising with county-specific compliance routing, paid subscriptions, and bundled graphic design services. The go-to-market model is sales-led: a team of in-person and phone-based sales professionals serves small and mid-sized local businesses from offices in Carson City and Minden. Community engagement is reinforced through four annual readership contests (Best of Carson City, Best of Carson Valley, Best of Fallon, Best in Business) that double as recurring sponsorship inventory.

Revenue mechanics are diversified across five streams — print advertising, digital advertising, classified and legal advertising, paid subscriptions, and professional graphic design — but the customer base is structurally SMB and long-tail. There is no disclosed revenue, headcount, or funding data; the company is privately capitalized by its founder and operates without institutional investors or a parent holding company. Legal notice publication provides a quasi-statutory, recurring revenue floor tied to county-level compliance requirements.

Name

Eagle Valley Publishing

Legal name

Eagle Valley Publishing

Website

https://eaglevalleypublishing.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Eagle Valley Publishing is a privately-held community newspaper group in Northern Nevada operating four regional publications across six counties, serving local readers and small business advertisers with print, digital, classified, legal, and subscription offerings.

Ownership category

akta.pro rank

Product category

Community Newspaper Publishing

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• Community newspaper publishing
• Local news media
• Print advertising sales
• Digital advertising services
• Legal notice publishing

Headquarters

HQ city

Carson City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Print Advertising: Revenue from selling print advertising space across four publications including the Nevada Appeal, Record-Courier, Lahontan Valley News, and Northern Nevada Business Weekly. Pricing based on ad size, number of insertions, and publication market. Includes community and nonprofit rates.
2. Digital Advertising: Revenue from digital advertising across multiple websites and daily email newsletters reaching over 500,000 readers monthly. Includes programmatic display, targeted email, search engine marketing, sponsored content, and SEO services.
3. Classified and Legal Advertising: Revenue from classified ads (vehicles, appliances, garage sales), employment/recruitment ads, and legal notices published across county-specific newspapers. Legal ads run only in the paper serving the required county.
4. Subscription Revenue: Revenue from paid newspaper subscriptions. Publications are noted as paid, meaning readers pay to receive them.
5. Graphic Design Services: Professional advertising design included in advertising rates. Standalone graphic design services available for marketing campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Eagle Valley Publishing publishes four community newspapers across Northern Nevada — Nevada Appeal, The Record-Courier, Lahontan Valley News, and Northern Nevada Business Weekly — distributed via print home delivery, mail, dedicated websites, and daily email newsletters. The company sells print and digital advertising space to local and regional small businesses, offers classified and legal notice advertising, and provides professional graphic design services for marketing campaigns.

Product overview

Eagle Valley Publishing operates a portfolio of community newspaper publications across Northern Nevada, acquired from Pacific Publishing Company on January 1, 2025. The core offerings include four regional newspapers: the Nevada Appeal (Carson City), The Record-Courier (Gardnerville), Lahontan Valley News (Fallon), and Northern Nevada Business Weekly. These publications have been in circulation for nearly 450 years combined. The company supplements its traditional publishing with integrated marketing services including print advertising (reaching 10,000+ readers weekly), digital advertising (500,000+ readers monthly via websites and email newsletters), classified and legal advertising, recruitment advertising, and graphic design services. All publications are operated under Nevada News Group, a division of Eagle Valley Publishing.

Differentiator

Problem solved

Functional benefit

Brands

• Nevada Appeal: Newspaper publication serving Carson City, Nevada. Offers home delivery on Wednesdays and Saturdays. Print circulation of 4,500 papers on Wednesdays and 6,000 on Saturdays. Read daily at nevadaappeal.com. Celebrated 160th year in 2025.
• The Record-Courier
• Lahontan Valley News
• Northern Nevada Business Weekly

Products and services

• Nevada Appeal Carson City-based community newspaper, the oldest of the portfolio, celebrating its 160th year in 2025. Available via home delivery on Wednesdays (4,500 copies) and Saturdays (6,000 copies), online at nevadaappeal.com, and through daily email newsletters. Serves readers and advertisers in Carson City, Lyon County, and Storey County.
• The Record-Courier Gardnerville, Nevada-based community newspaper serving Douglas County. Available via home delivery on Wednesdays (3,500 copies) and Saturdays (6,000 copies, inserted into the Nevada Appeal), online at recordcourier.com, and through daily email newsletters.
• Lahontan Valley News

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pacific Publishing CompanyminorOthers · 1 January 2025Pacific Publishing Company was the previous owner of the Nevada Appeal, The Record-Courier, Lahontan Valley News, and Northern Nevada Business Weekly since 2019. Eagle Valley Publishing acquired these publications from Pacific Publishing Company on January 1, 2025.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Paxton Media Group: Family-owned media company that has actively acquired community newspapers. Directly comparable as a private acquirer and operator of community newspaper portfolios.
• Lee Enterprises: Publicly traded community newspaper company operating dozens of daily and weekly local papers across the U.S. Highly comparable as a multi-title community newspaper operator monetizing through print and digital local advertising.
• Adams Publishing Group: Privately held community newspaper company with daily and weekly publications across the Midwest, Mid-Atlantic, and Mountain West. Directly comparable as a privately held consolidator of community newspapers.
• Ogden Newspapers: Family-owned community newspaper group operating daily and weekly papers in multiple states. Comparable in structure and scale to Eagle Valley Publishing as a privately held multi-masthead local newspaper operator.
• CNHI (Community Newspaper Holdings Inc.): Community newspaper company operating local daily and weekly papers in small and mid-sized U.S. markets. Directly comparable as a multi-masthead community newspaper operator with similar SMB advertiser focus.
• Boone Newspapers: Family-owned community newspaper company operating daily and weekly papers across the U.S. Comparable as a multi-title local newspaper operator with similar scale and mission.

Broad incumbents

• Hearst Newspapers: Division of Hearst Corporation operating daily and weekly newspapers in multiple states. Comparable as a multi-title community newspaper operator with shared advertising, circulation, and editorial infrastructure.
• Tribune Publishing: Publicly traded newspaper publisher operating regional dailies across the U.S. Comparable in operating community and regional newspapers, though at much larger scale and broader geographic footprint.
• Gannett: Largest U.S. newspaper publisher (USA Today network) operating hundreds of community and regional titles. Overlaps as a community newspaper operator but at vastly greater scale and public-company scale economics.

Emerging players

• Carpenter Media Group: Newly formed private newspaper acquisition company actively buying community papers from legacy owners. Comparable as an emerging consolidator competing for the same acquisition targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Valley Publishing