What Siam Kubota does

Siam Kubota Corporation Co., Ltd. (สยามคูโบต้าคอร์ปอเรชั่น จำกัด) is a Thailand-based agricultural and construction machinery company headquartered in Khlong Luang, Pathum Thani, and a consolidated subsidiary of Japan's Kubota Corporation, with Siam Cement Group (SCG) as a major shareholder. The company manufactures, distributes, and services a broad portfolio spanning tractors (B-, L-, and M-series including the M7040), combine harvesters, rice transplanters, power tillers, diesel engines, mini-excavators (where it holds the #1 position in Thailand), wheel loaders, and agricultural drones. Its offering is delivered through what is described as one of Thailand's largest nationwide dealer networks, the Kubota Store e-commerce channel, the Kubota Connect telematics/call-center platform, and a captive financing arm (Siam Kubota Leasing Co., Ltd.).

Revenue is generated across four interlocking streams: (1) outright equipment sales through dealers and direct channels, (2) recurring aftermarket revenue from spare parts and maintenance services, (3) financing income from Siam Kubota Leasing's loan and lease book, and (4) increasingly, digital and agronomic services such as the KAS (Kubota Agri Solutions) platform, Kubota Farm demonstration center, and Kubota Family loyalty program. The customer base is highly distributed across Thai smallholder and commercial farmers, agricultural contractors, and construction-equipment operators, with regional expansion into Cambodia and Laos via dedicated subsidiaries (Kubota Cambodia Co., Ltd. and Kubota Lao Sole Co., Ltd.). R&D and agtech innovation are supported by two dedicated vehicles — Kubota R&D Asia and Kaset Inno — and the company has entered co-development partnerships with DJI (drones) and Thai government agencies (Department of Agricultural Extension, Department of Skill Development).

Name

Siam Kubota

Legal name

Siam Kubota Corporation Co., Ltd. (บริษัทสยามคูโบต้าคอร์ปอเรชั่น จำกัด)

Website

https://siamkubota.co.th

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Siam Kubota is a Thailand-based subsidiary of Japan's Kubota Corporation that manufactures, distributes, and services agricultural and construction machinery — including tractors, combines, mini-excavators, and drones — serving Thai and CLMV-region farmers and contractors via a nationwide dealer network, captive leasing arm, and digital telematics platform.

Ownership category

akta.pro rank

Product category

Agricultural and Construction Machinery

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Agricultural Implement Manufacturing (33311), Construction Machinery Manufacturing (333120)

SIC

Farm Machinery & Equipment (3523), Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

akta.pro secondary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

Keywords

• Agricultural machinery manufacturing
• Construction equipment manufacturing
• Tractor distribution
• Farm equipment leasing
• Precision farming technology

Headquarters

HQ city

Khlong Luang

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of tractors, combine harvesters, rice transplanters, power tillers, diesel engines, and construction equipment including mini-excavators and wheel loaders. Primary revenue stream.
2. Spare Parts Sales (อะไหล่): Sale of genuine spare parts through dealer network, Kubota Store, and service operations. Supported by Kubota Family loyalty points for spare parts purchases.
3. Leasing and Financing: Hire-purchase (เช่าซื้อ) financing through Siam Kubota Leasing Co., Ltd., providing installment payment options for machinery purchases.
4. After-Sales Service and Maintenance: Warranty, repair, maintenance, and technical consultation services provided through dealer network and Kubota Connect support center.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Siam Kubota Corporation Co., Ltd. is the authorized manufacturer and distributor of Kubota-branded agricultural and construction machinery in Thailand. The company manufactures and sells tractors, combine harvesters, rice transplanters, diesel engines, power tillers, mini-excavators, wheel loaders, and agricultural drones, supported by a nationwide dealer network, hire-purchase financing through Siam Kubota Leasing, and the Kubota Connect customer service hotline.

Product overview

Siam Kubota Corporation is a joint venture between Kubota Corporation (Japan) and Siam Cement Group, serving as the authorized manufacturer and distributor of Kubota agricultural and construction machinery in Thailand. The product portfolio centers on agricultural machinery including tractors (B-Series, L-Series Air Cabin, M-Series), combine harvesters, rice transplanters, diesel engines, power tillers, and agricultural drones. The construction equipment line comprises mini-excavators and wheel loaders. These core products are complemented by peripheral implements and accessories, as well as supporting services including KUBOTA (Agri) Solutions (KAS) for integrated farming, KUBOTA Farm for demonstration and training, KUBOTA Family loyalty program for customer rewards, Siam Kubota Leasing for financing, and a seedling distribution center. The company operates manufacturing facilities in Pathum Thani (Navanakorn) and Chonburi (Amata City), with exports to international markets including Cambodia, Laos, and Myanmar.

Differentiator

Problem solved

Functional benefit

Brands

• KUBOTA FAMILY: Loyalty program for Kubota customers offering point accumulation on purchases of main products and spare parts, redeemable for discounts on spare parts and various rewards.
• KUBOTA Connect

Products and services

• Tractors Agricultural tractors available in multiple series (B-Series, L-Series Air Cabin, M-Series, M7040) designed for farming operations across rice, sugarcane, cassava, and general crop cultivation.
• Combine Harvesters Combined harvesters designed for rice and grain harvesting operations, used by farmers and agricultural operators.
• Rice Transplanters Mechanical rice transplanters for automated rice paddy planting, used by rice farmers and agricultural contractors in Thailand.
• Diesel Engines Diesel engines for agricultural and industrial applications, sold to farmers, equipment manufacturers, and industrial users.
• Power Tillers / Walking Tractors Walk-behind power tillers designed for soil preparation in smaller farming operations, suited to rice paddy and smallholder farm use.
• Mini-Excavators Compact excavators for construction and light excavation work, sold to construction companies, contractors, and industrial operators. The product line holds the #1 sales ranking in Thailand's mini-excavator segment.
• Wheel Loaders Rubber-tired wheel loaders for material handling and construction applications, sold to construction companies and industrial operators.
• Agricultural Drones Agricultural drones used for precision farming operations, spraying, and crop monitoring, sold to farmers and agricultural service providers.
• Siam Kubota Leasing Hire-purchase (เช่าซื้อ) financing services that enable customers to purchase Kubota agricultural and construction machinery on installment plans through Siam Kubota Leasing Co., Ltd.
• KUBOTA Agri Solutions (KAS) Comprehensive agricultural solutions platform providing integrated farming guidance, agronomic knowledge, and support services to farmers.
• KUBOTA Farm Demonstration farm and learning center that showcases Kubota agricultural technology and best practices to farmers and partners.
• KUBOTA Family Loyalty Program Customer loyalty program that lets customers accumulate points on purchases of Kubota machinery and spare parts, redeemable for discounts on spare parts and other rewards.
• Seedling Distribution Center Rice seedling production and distribution service that supplies quality planting materials to farmers via authorized seedling distribution centers.
• KUBOTA Connect Customer service hotline and contact center (dial 1747 or 02-029-1747) providing support, service booking, and technical consultation for Kubota products.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• DJIminorStrategic or Co-development Partner · 1 January 2025Siam Kubota partnered with DJI to organize an agricultural drone skills competition (การแข่งขันทักษะโดรนการเกษตร), aiming to elevate drone pilot skills and modernize Thai agriculture.
• Department of Agricultural ExtensioncoreStrategic or Co-development PartnerPartnership with the Thai government's Department of Agricultural Extension (กรมส่งเสริมการเกษตร) for the 'คูโบต้า กล้า ท้า ปลูก' rice farming competition program, offering royal trophy prizes and 1 million baht in total prize money.
• National Economic and Social Development Council (NESDC)minorStrategic or Co-development PartnerNESDC officials visited Kubota Farm as part of government engagement with agricultural innovation initiatives led by Siam Kubota.
• Department of Skill DevelopmentminorStrategic or Co-development PartnerSiam Kubota signed a cooperation agreement with the Department of Skill Development (กรมพัฒนาฝีมือแรงงาน) to develop labor skills in the agricultural and construction sectors for employment support.
• Siam Kubota Leasing Co., Ltd.coreChannel Partner/ Reseller/ DistributorSiam Kubota Leasing is an affiliated company providing hire-purchase financing for Siam Kubota machinery purchases, enabling customers to buy on installment plans.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CNH Industrial (Case IH / New Holland): CNH Industrial's Case IH and New Holland brands compete globally in tractors, harvesters, and construction equipment, and have an established distribution footprint in Southeast Asia that overlaps with Siam Kubota's premium and mid-tier offerings.
• AGCO Corporation: AGCO owns Massey Ferguson, Fendt, and Valtra — global tractor and combine harvester brands with selective distribution in Southeast Asia that compete with Siam Kubota's premium and mid-tier agricultural machinery offerings.
• Kubota Corporation: Kubota Corporation is the Japanese parent and global agricultural/construction machinery leader; while it owns a stake in Siam Kubota, its broader global operations set the competitive benchmark for product technology, telematics, and pricing that the Thai JV must match.
• John Deere: John Deere is the global agricultural machinery leader with a growing presence across ASEAN; it competes with Siam Kubota particularly in higher-horsepower tractors, combine harvesters, and precision-agriculture technology aimed at larger Thai farm operators.

Emerging players

• CLAAS: CLAAS is a German family-owned agricultural machinery specialist focused on combine harvesters and forage equipment, with growing Asia-Pacific presence competing against Siam Kubota in the harvester and crop-processing segments.
• Daedong (Kioti): Daedong, which markets tractors under the Kioti brand, is a Korean agricultural machinery manufacturer actively expanding into Southeast Asian markets with compact and mid-range tractors, positioning itself as an emerging alternative to Siam Kubota's B-Series and L-Series tractors.
• LS Mtron: LS Mtron is a Korean industrial conglomerate that manufactures tractors and construction equipment under its own brand, with active expansion in Southeast Asia where its compact tractors and mini-excavators compete with Siam Kubota's entry-level offerings.

Direct peers

• Yanmar Holdings: Yanmar is a Japan-headquartered agricultural machinery and diesel engine manufacturer with a strong Southeast Asia presence, directly competing with Siam Kubota across tractors, combine harvesters, rice transplanters, and engines in the Thai and broader ASEAN rice-farming market.
• Iseki & Co. Iseki is a Japanese agricultural machinery manufacturer specializing in compact tractors, rice transplanters, and combine harvesters for Asian rice-farming markets, making it a direct product-line peer to Siam Kubota in Thailand and other ASEAN rice economies.
• Mahindra & Mahindra (Farm Equipment): Mahindra's Farm Equipment division is one of the world's largest tractor manufacturers by volume and has expanded into Southeast Asia, competing with Siam Kubota in the entry-to-mid horsepower tractor segment across Thailand and neighboring markets.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SIAMKUBOTACLUB
• Facebookfacebook.com/SiamKubotaClub

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siam Kubota