Ten Ten Life

What Ten Ten Life does

Ten Ten Life is a 501(c)(3) nonprofit organization (EIN: 92-2233448) headquartered in Herndon, Virginia, that delivers trauma-informed counseling and mental health services to military personnel, veterans, and first responders in the Greater DMV area (DC, Maryland, Virginia). The organization operates through a curated network of licensed and certified providers, including trauma-informed therapists, certified coaches, and military chaplains, and reaches clients via direct referrals, community outreach, and a free consultation/provider-matching funnel on its website. Its faith-based mission is explicitly anchored to John 10:10, and services are framed as part of a Christian approach to healing.

The service portfolio comprises three core programs: Individual Counseling (one-on-one therapy sessions offered at low cost with financial assistance), Group Therapy Intensive Retreats (immersive group therapy experiences), and Community Missions (post-recovery service opportunities for alumni to give back). A separate Gear Store sells branded apparel and merchandise, with proceeds directed back into the counseling program. Pricing is described as low-cost with financial assistance and free provider matching, though exact rates are not publicly disclosed.

The revenue model is hybrid and donation-led: charitable contributions from individuals fund the majority of operations, program fees are collected for low-cost counseling services, and ancillary merchandise sales provide supplementary income. The organization is led by CEO David Steele (LMFT, with over twenty years of clinical experience), COO Lissette Steele (healthcare communications background), and Director of Communications Daniel Belen, with oversight from a Board of Directors. There is no indication of venture capital or private equity backing, and the organization appears to operate as an independent regional nonprofit.

Name

Ten Ten Life

Legal name

Ten Ten Life

Website

https://tentenlife.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Ten Ten Life is a 501(c)(3) nonprofit in Herndon, Virginia that provides trauma-informed individual and group counseling to military personnel, veterans, and first responders in the Greater DMV area through a network of licensed therapists and chaplains.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Trauma-informed counseling
• Veteran mental health
• First responder therapy
• Group therapy retreats
• Nonprofit counseling services

Headquarters

HQ city

Herndon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations: Ten Ten Life relies on charitable donations from individuals to fund their counseling services for military members, veterans, and first responders.
2. Gear Store Sales: The organization sells branded merchandise (shirts, hoodies, hats) with all proceeds going to fund counseling and coaching services.
3. Program Services: Low-cost mental health services including individual counseling, group therapy intensives, and community missions for military and first responders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ten Ten Life is a 501(c)(3) nonprofit providing trauma-informed individual therapy, group therapy intensive retreats, and community missions for military personnel, veterans, and first responders in the Greater DMV Area (DC, Maryland, Virginia). Services are delivered through a network of licensed trauma-informed therapists, certified coaches, and military chaplains, with financial assistance for individual sessions and free provider matching. A branded gear store also generates proceeds to fund the counseling mission.

Product overview

Ten Ten Life is a 501(c)(3) nonprofit organization providing trauma-informed mental health services specifically for military personnel, veterans, and first responders in the DC, Maryland, and Virginia area. The organization offers a portfolio of three interconnected programs: Individual Counseling (one-on-one therapy sessions with financial assistance), Group Intensive Retreats (immersive group therapy experiences), and Community Missions (opportunities for clients to give back). The organization operates through a network of licensed trauma-informed therapists, certified coaches, and military chaplains. Additionally, a Gear Store sells branded merchandise with proceeds supporting the mission.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one trauma-informed therapy sessions delivered by licensed therapists in Ten Ten Life's network, with financial assistance available for eligible clients. Targeted at military personnel, veterans, and first responders in the Greater DMV area.
• Group Therapy Intensive Retreats Immersive group therapy retreat experiences where clients experience healing in community with other veterans and first responders. Designed as the next step after individual counseling.
• Community Missions Community service opportunities allowing past clients to give back and support the next generation of those served by Ten Ten Life.
• Gear Store Branded apparel and merchandise including shirts, hoodies, and hats sold through Ten Ten Life's own online storefront, with all proceeds funding counseling and coaching services.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Headstrong Project: Headstrong Project provides confidential, cost-free mental health treatment to post-9/11 veterans through a network of clinicians. It mirrors Ten Ten Life's trauma-focused, network-delivered care model for the military community.
• Give an Hour: Give an Hour is a nonprofit that mobilizes licensed mental health professionals to provide free mental health services to military, veterans, and first responders. Its provider-network model is a direct analog to Ten Ten Life's matching service.
• Stop Soldier Suicide: Stop Soldier Suicide is a veteran-focused nonprofit delivering prevention, intervention, and postvention mental health support. It is comparable to Ten Ten Life given the shared trauma-focused mission on active-duty and veteran populations.
• Boulder Crest Foundation: Boulder Crest Foundation runs retreat-based, multi-week trauma healing programs specifically for combat veterans and first responders. It is a direct peer to Ten Ten Life given shared focus on trauma-informed, retreat-style group therapy for the same populations.
• Home Base (Mass General Brigham): Home Base provides clinical care, counseling, and retreat-based programming for veterans and their families affected by PTSD and TBI. Its combination of outpatient therapy and intensive retreats closely matches Ten Ten Life's service mix.
• Save A Warrior: Save A Warrior runs intensive five-day trauma retreat programs for active-duty service members, veterans, and first responders. The retreat-based, cohort-driven format closely parallels Ten Ten Life's Group Intensive Retreats.
• Cohen Veterans Network: Cohen Veterans Network operates outpatient mental health clinics offering no-cost, evidence-based care to veterans and military families. It is a peer in delivering outpatient, trauma-focused counseling to the same client base.
• Team Red, White & Blue: Team RWB builds veteran community through physical, social, and civic engagement programming. It overlaps with Ten Ten Life on the community-mission and veteran-resilience segments, complementing clinical services.

Broad incumbents

• Wounded Warrior Project: Wounded Warrior Project is one of the largest veteran-focused nonprofits, offering a broad portfolio of programs that includes mental health support. It is a broad incumbent in the same donor and client space as Ten Ten Life, though it operates at far greater scale across many program areas.

Others

• Headspace Health: Headspace is a digital mental health platform with B2B and direct-to-consumer offerings including meditation and therapy. It is thematically adjacent rather than directly competing, as Ten Ten Life is an in-person, donation-funded community provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tentenlifeorg
• LinkedInlinkedin.com/company/ten-ten-life

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ten Ten Life