What Dungeons Not Dating does

Dungeons NOT Dating operates a mobile application, available on iOS and Android, that matches Dungeons & Dragons players and Game Masters by playstyle, schedule, and vibe. Users create profiles with personality and playstyle tags, browse full profiles of other players, and use a swipe-based mechanic to form mutual matches; matched users then coordinate via in-app chat and connect on supported virtual tabletops including Roll20, Discord, and Fantasy Grounds. The product incorporates built-in safety features such as email verification, in-app reporting, and a zero-tolerance harassment policy, and is positioned around inclusive access for LGBTQ+, neurodivergent, and first-time players.

The core product is supported by a suite of free web resources (a D&D Class Quiz, a 13-class video library, beginner and GM guides, encounter tables, and curated app rankings) used as a top-of-funnel content layer and monetized in part through Amazon affiliate links. The company is privately held, founder-led by Rachel Dove, headquartered in Denver, Colorado, and operated with a small (1–10) team in partnership with Niftonic as its core technology developer. Distribution is mobile-app-store only, with users in the United States and Canada.

Revenue is generated exclusively through a subscription model priced at $3.99/month or $39.99/year following a 14-day free trial, with no advertising, paywalls, or hidden fees. The company is bootstrapped with no disclosed funding rounds; growth has been community-led via an active Discord, social media (Facebook, Instagram, TikTok), podcast appearances, press coverage, and a Campus Ambassador Program targeting US and Canadian universities.

Name

Dungeons Not Dating

Legal name

Dungeons NOT Dating

Website

https://dungeonsnotdating.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Dungeons NOT Dating operates a mobile app for iOS and Android that matches Dungeons & Dragons players and Game Masters by playstyle, schedule, and vibe to form adventuring parties, monetized via a $3.99/month or $39.99/year subscription after a 14-day free trial.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Premium Subscription: The company generates revenue through a subscription model offering monthly ($3.99/month) or annual ($39.99/year) plans following a 14-day free trial. Subscribers receive full access to all features including swiping, matching, in-app chat, playstyle filtering, and schedule-based matching with no ads or additional paywalls.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Dungeons Not Dating operates a mobile application available on iOS and Android that matches Dungeons & Dragons players with compatible adventuring parties based on playstyle tags, schedule, and social vibe. Users create profiles, swipe through candidate players, and match mutually to form groups that can then play on integrated virtual tabletop platforms such as Roll20, D&D Beyond, Discord, and Fantasy Grounds. Access is gated by a 14-day free trial, after which full use requires a paid subscription.

Product overview

Dungeons NOT Dating is a single-product company centered on its mobile matchmaking app (iOS & Android), which serves as the primary platform for connecting D&D players. The app is supported by a suite of complementary free web-based resources including a D&D Class Quiz, a Class Video Library with guides for all 13 D&D classes, a set of D&D Encounter Tables for Game Masters, a Beginner's Guide, a GM Guide, an online play guide, a where-to-play guide, a safe & inclusive gaming guide, a best D&D apps ranking, and a D&D Resources Hub. The company also runs a Campus Ambassador Program. The core revenue model is the mobile app subscription ($3.99/month or $39.99/year with a 14-day free trial).

Differentiator

Problem solved

Functional benefit

Products and services

• Dungeons Not Dating mobile app Native mobile application for iOS and Android that matches Dungeons & Dragons players with compatible adventuring parties using playstyle tags, schedule, and vibe filters; includes email-verified profiles, in-app chat, reporting tooling, integrations with Roll20, D&D Beyond, Discord, and Fantasy Grounds, and is gated behind a 14-day free trial before a paid subscription.

Quantifiable outcome

• 800+ active players across US and Canada as of 2025

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• NiftoniccoreTechnology or Integration · 1 January 2025Technology development partner led by Taimoor Hassan (Founder & CEO of Niftonic). Niftonic played a pivotal role in developing the Dungeons NOT Dating platform, architecting the mobile app for seamless performance, engaging design, and robust scalability. Taimoor Hassan is a seasoned software engineer with over a decade of experience in building high-performance mobile apps and scalable web platforms using AWS.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Roll20: The leading virtual tabletop platform with built-in LFG (Looking for Group) forums and a large D&D user base. Already natively integrates as a 'preferred platform' in this app's matching profiles, but Roll20 itself offers a free group-finding alternative on its own platform.
• Discord: The default communication and community layer for online D&D — and the largest incumbent that this app explicitly positions against ('cold Discord searches'). Hosts the bulk of existing LFG activity and is itself a supported platform within the app.
• D&D Beyond: The dominant official digital toolset for Dungeons & Dragons (character sheets, rules, marketplace), owned by Wizards of the Coast. Operates in the same D&D player ecosystem and has the user base to add a native group-finding feature at any time — the most strategically dangerous incumbent competitor.
• Wizards of the Coast: Publisher of Dungeons & Dragons and owner of D&D Beyond. The strategic apex of the D&D ecosystem and a plausible acquirer of a niche group-finding app; its decisions on digital strategy directly shape demand for tools like this one.

Direct peers

• Startplaying: Online marketplace and matchmaking platform for finding tabletop RPG groups, including paid GMs and one-shots. Most direct functional peer — same target customer (TTRPG players seeking groups), same core service (matching players to tables), differentiated by a heavier focus on paid/session-based play rather than free ongoing parties.
• Warhorn: Event scheduling and registration platform purpose-built for tabletop RPG conventions and ongoing games. Closely comparable in addressing the 'find and commit to a D&D/TTRPG session' pain point, though weighted toward organized events/conventions rather than informal party matching.

Emerging players

• Fantasy Grounds: Long-standing virtual tabletop with deep rules automation. Natively integrated as a 'preferred platform' option in this app's matching profiles, indicating direct overlap in serving the same online D&D player workflow.
• Owlbear Rodeo: Lightweight, free virtual tabletop favored for its simplicity and mobile friendliness. Targets the same online-D&D player segment with an alternative play surface and is listed as a supported/alternative VTT in this app's ecosystem content.
• Foundry VTT: Self-hosted virtual tabletop platform with strong community adoption among serious D&D groups. Competes for the same online-play workflow and is referenced as an alternative in this app's own 'where to play' and 'best D&D apps' resource pages.

Others

• Board Game Arena: Browser-based platform for playing board games online with matchmaking and community features. Not a TTRPG product but illustrates the broader model of browser/mobile matchmaking platforms for tabletop gaming — useful adjacency reference for scaling and feature scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dnotd
• Instagraminstagram.com/dungeonsnotdating
• TikToktiktok.com/@dungeonsnotdating
• LinkedInlinkedin.com/company/dungeons-not-dating

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dungeons Not Dating