Kiss Country 93.7

Name

Kiss Country 93.7

Legal name

Townsquare Media, Inc.

Website

https://mykisscountry937.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Country Music Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), News Talk Radio & Current Affairs Stations (MPABAIAI)

Keywords

• Country music radio
• Local radio broadcasting
• Digital radio streaming
• Radio advertising services
• Community radio events

Headquarters

HQ city

Purchase

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Marketing Services: Kiss Country 93.7 generates revenue primarily through advertising, with the station offering targeted digital, mobile, social, and video advertising solutions to local businesses. Radio spots are paired with digital ads to increase consumer recall and website traffic.
2. Marketing and Advertising Solutions: Townsquare Media offers multimedia advertising campaigns combining on-air radio spots with digital advertising solutions, celebrity endorsements from station DJs, high-impact digital display ads, targeted mobile solutions with geo-fencing, targeted video advertising, website design and SEO services, and promotional partnerships with station events.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Kiss Country 93.7 (KXKS-FM) is a country music radio station broadcasting on 93.7 FM from Shreveport, Louisiana. The station delivers live country music programming, local news, weather updates, and community content, distributed through traditional FM broadcast, website streaming, mobile applications, and smart speaker integration. It also sells multimedia advertising solutions to local businesses through Townsquare Media.

Product overview

Kiss Country 93.7 is a country music radio station in Shreveport, Louisiana, owned and operated by Townsquare Media. The station operates as a traditional broadcast radio station (KXKS-FM) complemented by digital streaming services. The core product is live radio broadcasting, which is distributed through multiple channels: the Kiss Country 93.7 App (iOS/Android), Listen Live web streaming, Amazon Alexa integration, and Google Home integration. Additional digital products include On Demand content (featuring shows like Krystal & McCoy In The Morning), a Recently Played Songs/Playlist feature, and an Events Calendar for local community events. The station also offers advertising and marketing solutions through Townsquare Media's multimedia advertising platform, which includes targeted digital, radio, mobile, video advertising, and website/SEO services.

Differentiator

Problem solved

Functional benefit

Products and services

• Kiss Country 93.7 Radio Broadcast
• Kiss Country 93.7 Mobile App
• Listen Live Web Streaming
• Radio On Demand (Krystal & McCoy On-Demand)
• Townsquare Marketing and Advertising Solutions

Quantifiable outcome

• 175,200 CUME (cumulative unduplicated reach) in the Shreveport market

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Townsquare MediacoreOthersKiss Country 93.7 is owned and operated by Townsquare Media, a large radio broadcasting company. Townsquare Media provides corporate infrastructure, advertising sales support, technology platforms, and operational resources for the station.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Townsquare Media: Kiss Country 93.7's parent company and the direct operator of its Shreveport station cluster. Townsquare is the closest comparison as it owns ~320 radio stations across similar small-to-mid US markets with the same Townsquare-3 advertising platform and digital monetization stack.
• Alpha Media: US radio broadcasting company operating stations in mid-sized and smaller markets. Comparable for the same local ad-supported FM radio model targeting SMB advertisers and over-the-air country listeners.
• Bonneville International: Private radio broadcaster operating stations in Western US markets including country formats. Comparable as a family/privately-held owner of format-specific FM stations serving similar advertiser and listener profiles.
• Cox Media Group: Diversified radio and TV broadcaster operating local stations in mid-sized US markets. Comparable business model pairing on-air radio with digital ad products sold to local advertisers.
• Cumulus Media: Large US radio operator (post-bankruptcy) with country, news/talk, and sports formats across mid-sized markets. Comparable as a direct competitor for local ad dollars and for the same Shreveport-region listener cume through syndicated country programming.
• Beasley Media Group: Regional US radio broadcaster with clusters in mid-sized markets. Operates format-specific FM stations (including country in some markets) competing for similar local SMB advertising.
• iHeartMedia: Largest US radio broadcaster with hundreds of stations across similar markets. Comparable because it operates country and format-specific FM stations competing for the same local advertisers and listeners, and sells bundled radio-plus-digital ad packages like Kiss Country.
• Salem Communications: US radio broadcaster specializing in news/talk and faith-based formats in mid-sized markets. Comparable as a peer in the local radio broadcasting industry that monetizes SMB and national advertising on FM stations.
• Audacy: Major US radio broadcaster (formerly Entercom/CBS Radio) operating local FM stations nationwide. Directly comparable as it sells integrated on-air + digital advertising to local SMBs and competes for the same country-music-format audience share.

Emerging players

• Spotify: Global audio streaming platform that competes with Kiss Country for listener attention — particularly for in-car and on-smart-speaker listening — and increasingly for local SMB ad budgets via Spotify Ad Studio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kisscountry937
• YouTubeyoutube.com/user/MyKissCountry937
• Facebookfacebook.com/kisscountry937
• Instagraminstagram.com/mykisscountry937

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiss Country 93.7