CarePoint Home Care

What CarePoint Home Care does

CarePoint Home Care LLC is a privately held, Pennsylvania-domiciled home care agency founded in 2019 and headquartered at 1000 S Easton Rd in Wyncote, serving the Philadelphia metropolitan area. The company delivers in-home non-medical and medical care across eleven service categories, including personal care, companion care, homemaker services, 24/7 live-in care, skilled nursing, rehabilitation, chronic disease management, transitional care, respite care, and dementia care. Caregivers include CNAs, HHAs, DCWs, and skilled nurses operating under Pennsylvania regulatory compliance, with employment terms of $12-$15 per hour, $350 signing bonuses, free life insurance, and weekly direct deposit.

The underlying technology stack is non-proprietary: a website (carepointpa.com) with service inquiry and caregiver application forms, member account creation, a discussion forum, and third-party integrations for background verification and payment processing. CarePoint has layered a Premium Services subscription on top of this base, offering secure messaging, shift scheduling, time management, invoicing, and payment processing to Care Seekers and Care Providers for recurring fees, with transaction fees deducted from payments processed between Care Seekers and Care Providers.

The business model combines direct-to-consumer service delivery (home visits) with a thin marketplace/platform layer. Client acquisition runs through the website, a dedicated phone line (267-717-CARE), and earned local media (PHL17, NBC, ABC, Fox, CNN), supported by a 5.0 Google rating across 60+ reviews. Customer segments include seniors aging in place, family caregivers seeking paid arrangements, individuals with medical or dementia needs, and veterans eligible for VA caregiver programs. There is no disclosed institutional investment, no parent company, and no public listing.

Name

CarePoint Home Care

Legal name

CarePoint Home Care LLC

Website

https://carepointpa.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

CarePoint Home Care LLC is a Philadelphia-area home care agency delivering non-medical and skilled nursing in-home services to seniors, individuals with medical or dementia needs, and veterans across the Philadelphia metropolitan area, with a thin marketplace platform and Premium Services subscription layer.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLADAGAG

Dementia/Alzheimer’s In-Home Care (Non-Medical)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHSABAEAB

Dementia Personal Care (ADLs) Support

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHLAFAEAL

Care Management & Care Coordination (Home & Community-Based)

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

Keywords

• Home health care
• Personal care services
• In-home caregiving
• Skilled nursing care
• Companion care

Headquarters

HQ city

Wyncote

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Premium Services for Care Seekers: CarePoint offers Premium Services to Care Seekers for a fee, including secure messaging, shift scheduling, time management, invoicing and payment processing services. These are subscription-style membership services with automatic renewal.
2. Payment Processing Fees: CarePoint processes payments from Care Seekers to Care Providers and deducts applicable fees. The company charges Care Providers a fee for using Premium Services, deducting fees from payments processed on their behalf.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

CarePoint Home Care is a home health care agency in the Philadelphia metropolitan area that provides in-home personal care, companion care, light housekeeping, and medication reminders through certified caregivers, HHAs, CNAs, and DCWs. The company also operates a web platform connecting care providers with care seekers and offers a Premium Services subscription with secure messaging, shift scheduling, invoicing, and payment processing.

Product overview

CarePoint Home Care operates a dual-purpose platform combining a social network marketplace for connecting Care Providers with Care Seekers alongside a comprehensive suite of direct home care services. The core platform enables member registration, background verification, and payment processing through third-party services. The Premium Services tier adds secure messaging, shift scheduling, time management, and payment processing for a fee. The company delivers eleven distinct care service categories spanning personal care, companion care, homemaker services, live-in care, skilled nursing, rehabilitation, chronic disease management, transitional care, respite care, and dementia care. Additionally, CarePoint offers employment opportunities across five caregiver roles including Caregiver, Home Health Aide, Direct Care Worker, Live-in Caregiver, and Certified Nursing Assistant, with competitive hourly compensation ranging from $12-$15 per hour.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Home Instead: Home Instead is the largest franchised non-medical home care network, offering personal care, companionship, and dementia support — directly comparable to CarePoint's core personal care, companion, and dementia services for seniors aging at home.
• BrightStar Care: BrightStar Care is a franchised home health agency offering both personal care and skilled nursing, mirroring CarePoint's blended medical + non-medical continuum and serving similar acute and chronic client needs.
• Comfort Keepers: Comfort Keepers delivers in-home personal care, companionship, and specialized dementia/Alzheimer's support. It overlaps almost entirely with CarePoint's non-medical service menu and similar family-buyer go-to-market.
• BAYADA Home Health Care: BAYADA is a national home health provider offering skilled nursing, personal care, and rehabilitation services across multiple states. Its adult and senior home health services directly overlap with CarePoint's skilled nursing and rehabilitation offerings.
• Visiting Angels: Visiting Angels is a franchised in-home care agency offering personal care, companion care, respite, and dementia support. It competes with CarePoint for the same senior/family buyer across personal care service lines.

Emerging players

• Honor Technology: Honor is a tech-enabled home care platform pairing a mobile workforce app with non-medical personal care services. It is a direct adjacent peer threatening CarePoint's market with a software-led operating model.

Broad incumbents

• Amedisys: Amedisys is a large publicly-traded home health and hospice operator. It competes with CarePoint in skilled home health and post-acute care, though its portfolio is much broader and clinical-skill-heavy.
• LHC Group: LHC Group operates home health, hospice, and home- and community-based services across the U.S. It overlaps with CarePoint's skilled nursing and home health lines as a much larger incumbent player.

Others

• Care.com: Care.com operates a marketplace connecting families with caregivers, including for senior care. It is an ecosystem peer — not a direct service competitor — but competes for CarePoint's demand-generation channels.

Regional players

• Penn Medicine Home Health: Penn Medicine's affiliated home health services operate in the Greater Philadelphia region, offering skilled nursing and post-acute care. It is a credible local competitor in the same geography as CarePoint for higher-acuity referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CarePoint-Home-Care-61562643861763
• LinkedInlinkedin.com/company/carepoint-homecare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CarePoint Home Care