The Hundred House Hotel

What The Hundred House Hotel does

The Hundred House Hotel is a multi-purpose countryside hospitality venue located on the Apley Estate between Telford and Bridgnorth in Shropshire, UK. Founded in 1986 and operated by the Phillips family, the property combines a country pub, restaurant, ten-bedroom hotel, and wedding venue, supported by four event spaces (Tithe Barn, Garden Room, Brasserie, and Courtroom). The venue has held AA Rosettes for culinary excellence for 26 consecutive years, signalling sustained kitchen quality and brand credibility in the regional hospitality market.

The business operates several revenue streams. Food and beverage is generated through the main restaurant, brasserie, bar, and a recurring calendar of themed dining events (French Night, Italian Night, Fish Night, Game Night) and paid experiential formats such as the Live Fire Masterclass. Accommodation revenue comes from ten bedrooms marketed to leisure guests and staycation visitors. Weddings and private events are hosted across the dedicated event spaces, with bespoke packages across the Tithe Barn, Garden Room, Brasserie, and Courtroom. Supplementary revenue is generated from takeaways and seasonal retail lines including Christmas Hampers.

The commercial model is asset-heavy single-site hospitality with diversified income streams typical of country house operations. Pricing varies by service: nightly accommodation rates, à la carte dining, set event menus, and bespoke wedding packages. Customers are split across leisure diners, overnight guests, wedding parties, corporate and private event clients, and takeaway buyers, with no disclosed anchor accounts. There is no public funding or external investor backing; the company is privately held by the Phillips family.

Name

The Hundred House Hotel

Legal name

The Hundred House

Website

https://hundredhouse.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hundred House Hotel is a family-owned country pub, restaurant, ten-bedroom hotel, and wedding venue on the Apley Estate in Shropshire, UK, serving leisure diners, overnight guests, wedding parties, and private event clients across multiple on-site event spaces.

Ownership category

akta.pro rank

Product category

Country Hospitality (Hotel, Restaurant, Pub, and Wedding Venue)

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Historic & Heritage Full-Service Hotels (THAGAAAG)

akta.pro secondary industry

Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Country pub hospitality
• Hotel accommodation
• Wedding venue hire
• Restaurant dining services
• Event venue catering

Headquarters

HQ city

Norton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: On-site dining in the restaurant with A la Carte menu, Sunday lunch, and themed event nights. Revenue from food and beverage sales with dietary requirements catered for.
2. Hotel Accommodation: 10 individually styled bedrooms with en-suite bathrooms. Offers Superior Double, Superior Family, and Double/Twin rooms. Rates include bed and breakfast.
3. Venue Hire and Events: Hire of multiple venues including the 17th Century Tithe Barn, Garden Room, Courtroom, and Brasserie for weddings, celebrations, conferences, baby showers, and funeral wakes. Revenue from room hire fees and minimum spends.
4. Special Events and Ticketed Experiences: Ticketed themed dining events including Tapas Night, French Night, Italian Night, Game Night, Fish Night, and Valentine's dinner. Live-fire masterclasses. Christmas parties and hampers.
5. Hundred House @ Home Takeaway: Restaurant-quality meal kits for home preparation including weekend lunches, tapas nights, and Sunday roasts. Pre-ordered via gift voucher system with drive-through collection.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Hundred House Hotel operates a multi-purpose countryside hospitality venue combining a 10-bedroom country hotel, an award-winning restaurant and bar, and four event venue spaces (17th Century Oak Tithe Barn, Garden Room, Brasserie, Courtroom). It sells overnight accommodation with breakfast, A la Carte and Sunday lunch dining, themed dining nights, afternoon tea, wedding packages, corporate conferences, funeral wakes, celebration events, takeaway meal kits, Christmas hampers, and gift vouchers. The business serves individual consumers and event planners in the Shropshire/West Midlands region of the UK.

Product overview

The Hundred House Hotel is a country pub, restaurant, hotel, and wedding venue offering a diverse portfolio of hospitality services. The core offerings include an award-winning restaurant with A la Carte and Pub Classics menus, 10 individually styled hotel bedrooms, and wedding/event venue hire across multiple distinctive spaces including the 17th Century Oak Tithe Barn, The Garden Room (new oak framed building from October 2025), The Brasserie, and The Courtroom. Additional services encompass special themed dining events (Tapas Night, French Night, Italian Night, Fish Night, Game Night, Valentines Night), conference and meeting facilities, funeral wake services, afternoon tea, live fire cooking masterclasses, and Christmas packages including hampers and party nights. The venue also operates a takeaway 'Hundred House @ Home' service and maintains award-winning gardens with kitchen/herb gardens providing fresh produce for the restaurant.

Differentiator

Problem solved

Functional benefit

Brands

• Hundred House Weddings: Dedicated wedding services brand with separate website at hundredhouseweddings.co.uk
• The Garden Room

Products and services

• Restaurant and Bar Award-winning restaurant offering A la Carte and Pub Classics menus, open all day with bar service, outdoor dining in gardens, and dietary requirements catered for.
• Hotel Accommodation 10 individually styled bedrooms including Superior Double, Superior Family, and Double/Twin rooms, with antique furniture, chandeliers, Victoria & Albert en-suite bathrooms, and oak-beam swings in 7 bedrooms. Rates from £85–£160 per night including bed and breakfast.
• Wedding Venue Services End-to-end wedding venue service offering ceremonies and receptions across the 17th Century Oak Tithe Barn, The Garden Room, and other event spaces, with bespoke packages and on-site accommodation.
• The Garden Room Venue Newly built (October 2025) oak-framed timber building, fully self-contained with private bar and toilets, suitable for larger Christmas parties and events for 35-100 guests.
• 17th Century Tithe Barn Venue Hire Magnificently restored 17th Century Barn available for events with thousands of fairy lights, centrepieces, private bar, air conditioning, underfloor heating, licensed until midnight. Capacity for up to 120 sit-down or 140 buffet guests.
• Conference and Meeting Services Conference facilities in the 17th Century Oak Tithe Barn with free WiFi, air conditioning, power points, projector and screen, free parking, and bespoke catering packages. Hire from £350.
• Funeral Wake and Celebration of Life Services Catering for funeral wakes and celebrations of life across four venue areas (The Brasserie up to 20 guests, The Courtroom up to 35, Tithe Barn 35-120, The Garden Room 35-100) with staffing, decor, centrepieces, and cleaning included.
• Tapas Night Event Spanish themed dining event with authentic flavours, nibbles upon entry, 3 starters, 2 mains with sides, and dessert. Priced at £39.95 per person with two seating options.
• French Night Event 5-6 course French gastronomic feast held in the 17th Century Barn with twinkling fairy lights, cooked from scratch onsite by the chefs. Priced at £49.95 per person.
• Fish Night Event 4-course seafood themed evening with canapes, starter, mains and dessert using fresh fish dishes. Reinstated in 2025 after a 10-year break. Priced at £47.50 per person.
• Game Night Event Celebration of local game using finest ingredients from Apley Estate and The Wrekin. 3 courses crafted by Head Chef Andy Nicholls. Priced at £39.95 per person.
• Valentine's Night Event 4-course decadent menu with hand-tied Rose and Herb posy, coffee and macaroons from The Shropshire Macaroon Co. Priced at £64.95 per person with £25 deposit required.
• Italian Night in Tithe Barn Event 6-course Italian extravaganza cooked onsite by Head Events Chef Andy Readyhough with authentic Italian recipes learned during his years in Italy. Priced at £52.95 per ticket in the 17th Century oak beamed Barn.
• Live Fire Masterclass Kadai Firebowl Masterclass co-hosted by Adam Purnell (Shropshire Lad) and Executive Chef Stuart Phillips, teaching roasting, grilling, smoking, baking, and BBQ over charcoal and wood. Runs 9.30am to 4.30pm, priced at £149 per person including lunch and refreshments.
• Hundred House @ Home Takeaway Service Restaurant-quality takeaway meal kits for home consumption including weekend lunches, tapas nights, and Sunday roasts. 2 courses for £17.95 or 3 courses for £22.95 per person with drive-through collection available.
• Christmas Hampers Christmas hampers made in the kitchen, including stocking fillers, sweet tooth hampers, decadent breakfast, cheese lovers, and cosy night in options. Prices start from £9.95.
• Gift Vouchers Personalised gift vouchers redeemable across meals, accommodation, and experiences. Available as monetary value or specific experience, with 2-year validity.
• Shoot Party Packages Accommodation packages for shooting parties, including dinner bed and breakfast from £169 single or £239 double occupancy. Located within 5-25 minutes of multiple shooting estates (Apley, Davenport, Willey, Enville, Grindle, Shirlett). Nominated at Good Shoot Hotels Awards 2024.
• Afternoon Tea Afternoon tea served on cake stands with unlimited tea and coffee, with optional Prosecco add-on. Minimum 10 people, 72 hours notice required. Special Valentine's and garden tour afternoon tea options available from £17.95 per person.
• Christmas Party Nights Christmas party nights in the 17th Century Barn with thousands of twinkling fairy lights, garlands and Christmas trees, with food cooked from scratch onsite. Available throughout December excluding specific dates.
• Sunday Staycation Offer Lazy Sunday overnight stay with 2-course lunch or dinner and breakfast for 2 people from £125 or £155. Monday night extension available from £75 room only or £105 with breakfast.

Quantifiable outcome

• AA Rosettes held for 26 consecutive years
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Foodshare ProjectcoreStrategic or Co-development Partner · 1 April 2020Charitable partnership during COVID-19 lockdowns. All chefs volunteered time to make over 3000 meals distributed to families on low income or vulnerable. Partnership continues post-lockdown to prevent food waste from going to landfill.
• Apley EstatecoreStrategic or Co-development PartnerThe Hundred House sits on the Apley Estate. Lord & Lady Hamilton are 7th generation. Estate provides game for Game Night and hosts shoot parties nearby. Long history of collaboration including NHS tulip sales during lockdown.
• Davenport EstateminorStrategic or Co-development PartnerShooting estate located 5 minutes away in beautiful countryside, convenient for shoot party guests staying at Hundred House.
• Willey EstateminorStrategic or Co-development PartnerLord & Lady Foresters estate just 7 miles away with stunning grounds for shooting activities.
• David Austin RosesminorStrategic or Co-development PartnerLocated 30 minutes from Hundred House. Long history with David Austin Roses with many varieties in the garden. The late David Austin himself celebrated a significant birthday at the venue.
• Keith Aldersons ButcherscoreOthersAward winning butchers of Bridgnorth supplying all meat for Christmas menus and daily operations.
• Moyden's CheeseminorOthersLocal artisan cheesemaker supplying Wrekin Blue, Caer Caradoc, and Newport 1665 cheeses for cheese hampers.
• Abbiss FarmminorOthersPressed and bottled Hundred House apple juice using apples grown on-site. Over 2.5 kilos of apples in every bottle.
• KadaiminorOthersKadai firebowls supplier based in Church Stretton. Equipment used for live fire masterclasses and outdoor cooking.
• Adam Purnell (Shropshire Lad)minorStrategic or Co-development PartnerCounty's best live fire expert and BBC MasterChef judge. Co-hosts live fire masterclasses at Hundred House.
• Peters YardminorOthersAward winning crackers supplier providing seeded wholegrain sourdough crispbreads for cheese hampers.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Hand and Flowers: Tom Kerridge's two-Michelin-star pub with rooms in Marlow, Buckinghamshire. Comparable as a UK gastropub-with-rooms with strong culinary awards, premium positioning, and a small room inventory.
• The Crown at Whitebrook: A Michelin-starred restaurant with rooms in the Wye Valley, Monmouthshire. Comparable as a small countryside hotel with award-winning restaurant, intimate room count, and premium dining-led experience.
• The Inn at Whitewell: A long-established country inn in the Lancashire Forest of Bowland offering restaurant, hotel rooms, and event/private dining. Comparable as a privately-run rural inn with restaurant, accommodation, and event business in a heritage building.
• Wasing Park: A countryside wedding and events venue in Berkshire with on-site catering, gardens, and accommodation. Comparable as a UK countryside wedding venue with multiple event spaces, in-house catering, and on-site gardens.
• The Star at Harome: A Michelin-starred country pub with rooms in North Yorkshire. Comparable as a heritage countryside pub with rooms, award-winning restaurant, and individually-styled accommodation.
• The Wild Rabbit (Daylesford): A Cotswolds country pub with rooms and an award-winning restaurant operated by the Daylesford Estate. Closely comparable to Hundred House as a country pub-with-rooms with strong estate provenance, farm-to-table positioning, and accommodation in a heritage Cotswolds village.
• The Wild Boar (English Lakes Resorts): A country inn and hotel in the Lake District offering a restaurant, grill, and bar in a similar heritage countryside setting. Directly comparable as a UK country pub-with-rooms and dining destination serving both leisure visitors and event clientele.
• The Beckford Arms: A country pub with rooms and dining in Wiltshire/Somerset, similar in size and offering to Hundred House. Comparable as a privately-owned countryside pub with rooms, restaurant, and event hire.

Broad incumbents

• Hand Picked Hotels: A collection of country house hotels across the UK. Comparable at the category level as an operator of luxury countryside hotels with restaurants, weddings, and event spaces, though at a larger scale and broader portfolio.
• HF Holidays (Country House Hotels): A UK operator of country house hotels offering dining, leisure breaks, and group events in rural settings. Comparable as a broader operator of countryside hospitality with restaurant, accommodation, and event programming across multiple heritage properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HundredHouse
• LinkedInlinkedin.com/company/the-hundred-house-hotel-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hundred House Hotel