KTM Karunagappally (Sarathy Bikes Pvt Ltd)

What KTM Karunagappally (Sarathy Bikes Pvt Ltd) does

Sarathy Group is a privately held, multi-brand automobile retail and service group headquartered in Kollam, Kerala, India. Operating since 1987, it has built a network of 50+ showrooms and 14+ service centers across South Kerala through a constellation of wholly-owned subsidiaries — including Sarathy Bikes Private Limited (the KTM dealership entity), Sarathy Autocars, Sarathy Motors, Sarathy Cars Private Limited, Sarathy Electric Bikes Private Limited, and Sarathy Autodrives Private Limited. The group holds authorized channel-partner relationships with seven OEMs: Maruti Suzuki across the Arena, Nexa, and Commercial lineups; Bajaj Auto; KTM AG; Husqvarna Motorcycles; Triumph Motorcycles India; Ather Energy; and Chetak (Bajaj Group). It also operates a Maruti Suzuki True Value certified pre-owned vehicle program, a separate pre-owned two-wheeler channel, and a Bajaj Commercial three-wheeler spare-parts distribution business covering North Kerala since 2012.

The group's revenue is generated from three streams: new vehicle sales (mass-market cars, premium cars, commercial vehicles, commuter and premium motorcycles, and electric scooters), authorized after-sales service and spare parts, and ancillary financial services including vehicle financing (with tie-ups to leading private and nationalized finance companies for tenures up to seven years) and insurance. Pricing is unit-based per vehicle with ex-showroom prices spanning from entry-level two-wheelers up to the Maruti Invicto at roughly ₹28.72 lakh. Go-to-market is direct-to-consumer through branded physical showrooms with test-drive facilities and integrated finance/insurance desks, supported by a website, organic social channels (Facebook, Instagram, YouTube, LinkedIn), and WhatsApp Business. Customers are predominantly individual retail buyers in South Kerala, with a secondary commercial-fleet segment for goods and passenger transport vehicles. The group employs between 1,001 and 5,000 people and has received Maruti Suzuki Royal Platinum and Omega Band awards, a Government of Kerala Industrial Safety Award 2021, and a Best Place to Work Award 2021.

Name

KTM Karunagappally (Sarathy Bikes Pvt Ltd)

Legal name

Sarathy Bikes Private Limited

Website

https://sarathygroup.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sarathy Group is a privately held multi-brand automobile dealership network operating 50+ showrooms and 14+ service centers across South Kerala, India, selling Maruti Suzuki, Bajaj, KTM, Husqvarna, Triumph, Ather, and Chetak vehicles to retail and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Quilon

HQ country

India

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new automobiles including Maruti Suzuki (Arena, Nexa, Commercial), Bajaj, KTM, Husqvarna, Triumph motorcycles, and Ather/Chetak electric scooters. Also includes pre-owned cars and bikes through True Value and pre-owned bike programs.
2. After-sales Service: Authorized service centers providing maintenance, repairs, and spare parts replacement for all brands sold. Service network of 14+ locations across South Kerala.
3. Insurance and Finance: Tie-ups with leading insurance companies and finance companies to provide vehicle insurance, financing options with extended tenures up to 7 years, and related financial services.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels6 records

Core offering

Authorized retail dealership for KTM and Husqvarna motorcycles located in Karunagappally, Kerala, operated by Sarathy Bikes Pvt Ltd under the multi-brand Sarathy Group. The outlet retails new KTM Duke, RC, and Adventure motorcycles and Husqvarna Vitpilen/Svartpilen models, runs an authorized service center with genuine parts, and facilitates vehicle financing and insurance for individual buyers.

Product overview

KTM Karunagappally (Sarathy Bikes Pvt Ltd) is an authorized KTM motorcycle dealership operated by Sarathy Group. The company offers sales and service for KTM motorcycles including the Duke (street naked), RC (sport), and Adventure (touring) model families. The dealership also offers Husqvarna motorcycles (Vitpilen and Svartpilen) which share KTM platform technology. Service facilities are available at multiple locations across South Kerala including Karunagappally, with genuine spare parts and authorized maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• KTM Duke motorcycles

Quantifiable outcome

• 100% customer satisfaction in service operations
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Bajaj Auto Ltd - Commercial Spares DistributionminorStrategic or Co-development Partner · 1 January 2012Sarathy Automotive is the sole distributor for Bajaj Commercial spare parts for North Kerala since 2012. Exclusively distributing Bajaj 3-wheeler spares to all districts in North Kerala with efficient logistics ensuring spare parts reach retail shops within 24 hours.
• Maruti Suzuki India LtdcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Maruti Suzuki vehicles including Arena (mass-market), Nexa (premium), and Commercial segments. Operates 14+ showrooms and service centers across South Kerala. Exclusive channel partner selling new Maruti vehicles, spare parts, and providing authorized service.
• Bajaj Auto LtdcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bajaj motorcycles including Platina, Pulsar, Dominar, Freedom, Avenger, and CT series. Operates 9 showrooms across Kerala with sales and service support.
• KTM AGcoreChannel Partner/ Reseller/ DistributorAuthorized KTM dealer selling Duke, RC, and Adventure series motorcycles. Showroom at Karunagappally with sales and service facilities.
• Husqvarna MotorcyclescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Husqvarna motorcycles including Vitpilen and Svartpilen series. Showroom co-located with KTM at Karunagappally.
• Triumph Motorcycles IndiacoreChannel Partner/ Reseller/ DistributorAuthorized Triumph dealer selling premium motorcycles including Speed Triple, Rocket 3, Bonneville, Trident, Tiger Sport, Scrambler, and Speed 400 series.
• Ather EnergyminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Ather electric scooters including Rizta, 450S, 450X, and 450 Apex models. Ather Space experience center in Trivandrum.
• Chetak Industries (Bajaj Group)minorChannel Partner/ Reseller/ DistributorAuthorized dealer for Chetak electric scooters including 3201, 3202, 2903, and Premium models. Showrooms at Karunagappally and Kottarakkara.
• Leading Insurance CompaniescoreStrategic or Co-development PartnerPartnerships with leading insurance companies providing vehicle insurance with policy issuance, endorsements, claim intimation, and claim settlement under one roof.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US automotive retailer with new, used, and parts/service operations across many brands. Comparable as a broad incumbent in multi-brand automobile retail with a comparable service-and-parts annuity model.
• Lithia Motors (Driveway): One of the largest US franchised auto dealer groups with extensive new and used vehicle retail operations. Comparable for scale of multi-brand dealer operations and integrated service network.
• TVS Automobile Solutions: Pan-India multi-brand automotive service network with extensive authorized and independent service centers. Comparable as a broad incumbent in the service and parts ecosystem that supports dealership economics.

Regional players

• Muthoot Vehicle & Asset Finance: Kerala-headquartered financial services group with vehicle financing and automotive retail operations. Comparable as a regional player with overlapping customer base in South Kerala.
• EVM Group: Kerala-based automotive dealership group with multi-brand passenger car and two-wheeler showrooms across the state. Comparable as a direct regional competitor within the same South Kerala geography.

Others

• CarMax: Largest US used-vehicle retailer with a standardized reconditioning and pricing model. Adjacent comparable for the pre-owned vehicle retail playbook Sarathy applies through its True Value and pre-owned bike programs.

Direct peers

• Carnation Auto India: Pan-India multi-brand automobile dealer with a focus on passenger cars, commercial vehicles, and electric vehicles. Directly comparable for multi-brand dealership model and EV retail positioning.
• TVS Sundaram Motors: South India-based multi-brand dealer part of the TVS group, selling cars, commercial vehicles, and two-wheelers through a wide showroom and service network. Comparable for its regional South Indian density and diversified OEM portfolio.
• Popular Vehicles & Services Ltd: One of India's largest multi-brand automobile dealership groups, headquartered in Kerala, with a broad portfolio across passenger cars, commercial vehicles, and two-wheelers. Directly comparable as a multi-brand, multi-state dealer with similar OEM authorization structures.

Emerging players

• Mahindra First Choice Services: India's largest organized pre-owned car retail network, operating franchise and company-owned outlets. Comparable as an emerging player in the certified pre-owned vehicle segment that Sarathy addresses via True Value.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SarathyGroup/featured
• Facebookfacebook.com/ktmsarathy
• LinkedInlinkedin.com/company/sarathygroup
• Instagraminstagram.com/life_at_sarathy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KTM Karunagappally (Sarathy Bikes Pvt Ltd)