What Janavi India does

Janavi India is a privately held luxury cashmere brand founded approximately 25 years ago, operating exclusively through direct-to-consumer e-commerce via its official website, janavi.com. The company designs, sources, and sells handcrafted cashmere and merino products spanning four categories: women's stoles, shawls, and ready-to-wear; men's scarves; home textiles including cashmere, merino, and cotton blankets, throws, embroidered blankets, and cushions; and baby blankets and toys. Products are individually named designs (e.g., Star Gazing In Cashmere, Leopard In Cashmere, Riviera Dream) priced from ₹19,000 to ₹110,000, with a free shipping threshold at ₹40,000. The brand's identity is anchored in generations of Kashmiri heritage and artisanal craftsmanship, supplemented by signature collections such as The Love Stole Collection.

The business model is purely transactional direct-to-consumer sales via a single online storefront, with no physical retail, no third-party marketplace presence, and no disclosed channel partnerships. Customer acquisition is concentrated on the website as the primary storefront, supplemented by an email newsletter and a dedicated client advisor phone line. Customer segments are horizontal: affluent women form the primary persona, with affluent men, home interior enthusiasts, and parents of newborns as secondary segments. There is no disclosed subscription, recurring, or tiered pricing structure; revenue is generated entirely through one-time product purchases at fixed unit prices.

There is no disclosed technology stack, no proprietary software platform, no mobile application, no API, and no AI/ML capabilities referenced in the source material. The company provides no public information on founding year, incorporation details, headcount, ownership structure, funding history, financial performance, or management team. All revenue, scale, and operational metrics are undisclosed, and the corpus of evidence is limited to a single source describing the publicly accessible e-commerce storefront.

Name

Janavi India

Legal name

Janavi India

Website

https://janaviindia.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Janavi India is a privately held luxury cashmere brand founded 25 years ago, selling handcrafted shawls, stoles, scarves, blankets, and baby items direct-to-consumer via its own e-commerce website. It serves affluent individual buyers across women, men, home, and baby segments.

Ownership category

akta.pro rank

Product category

Luxury Cashmere Apparel & Home Textiles

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

Keywords

• Luxury cashmere shawls
• Cashmere stoles and scarves
• Merino wool accessories
• Cashmere home textiles
• Handcrafted Kashmiri cashmere

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales: Janavi generates revenue through direct-to-consumer sales of luxury cashmere products including shawls, stoles, scarves, blankets, throws, and baby items. All sales appear to be one-time transactions at fixed price points, with no subscription or recurring revenue model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Janavi India designs and sells handcrafted luxury cashmere and merino wool products, including shawls, stoles, scarves, ready-to-wear garments, blankets, throws, cushions, and baby items, made with pure cashmere, merino wool, and premium cotton. The company sells these products directly to end consumers through its own e-commerce website at fixed unit price points in Indian Rupees.

Product overview

Janavi India is a luxury cashmere brand founded 25 years ago, specializing in exquisitely crafted cashmere shawls, stoles, and accessories. The company operates a single-brand product portfolio organized into four main categories: (1) Women's - featuring Stoles & Shawls (Classics, Printed, Embroidered, Handpainted, Lace & Cutwork, Motif variants) and Ready-to-Wear garments; (2) Men's - offering Scarves in Classic styles; (3) Home - including Blankets & Throws (Cashmere, Merino, Cotton materials), Embroidered Blankets, and Cushions; and (4) Baby - with Baby Blankets and Baby Toys. The collections draw from Generations of Kashmiri heritage with creativity and freedom as design inspirations. Individual products include named designs such as Star Gazing In Cashmere, Leopard In Cashmere, Stamen Starfall In Merino, and Riviera Dream, priced from ₹19,000 to ₹110,000. The Love Stole Collection represents a signature offering celebrating love stories through craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Stoles & Shawls Luxury cashmere stoles and shawls for women, including Classics, Printed, Embroidered, Handpainted, Lace & Cutwork, and Motif styles, targeted at affluent women seeking premium handcrafted cashmere fashion accessories.
• Women's Ready-to-Wear Ready-to-wear garments for women crafted from fine cashmere and merino materials, targeted at affluent women seeking premium handcrafted woven apparel.
• Men's Scarves Luxury cashmere scarves for men in classic styles, targeted at affluent men seeking premium handcrafted accessories.
• Home Blankets & Throws Luxury cashmere, merino, and cotton blankets and throws for home decor, including Classic and Embroidered variants, targeted at affluent homeowners and gift purchasers seeking premium artisanal home textiles.
• Home Cushions Decorative cushions for home interiors crafted from premium cashmere and merino materials, targeted at affluent homeowners seeking luxury home décor.
• Baby Blankets Soft, luxurious baby blankets crafted from fine cashmere and merino materials, targeted at affluent parents and gift purchasers of premium baby items.
• Baby Toys Luxury baby toys crafted from premium soft materials, targeted at affluent parents and gift purchasers seeking premium baby products.
• The Love Stole Collection Signature Janavi collection celebrating love stories through exquisite cashmere craftsmanship, targeted at consumers seeking premium, story-driven cashmere stoles and gifting offerings.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• N. Peal: British luxury cashmere heritage brand producing shawls, scarves, knitwear and accessories. Comparable in cashmere-only positioning, premium pricing, and women-led accessory focus.
• Pashtush: Indian heritage brand specializing in handcrafted Kashmiri pashmina and cashmere shawls/stoles for global luxury buyers. Direct peer in product category, heritage positioning, and DTC distribution.
• Johnstons of Elgin: Scottish heritage cashmere manufacturer with multi-century history selling scarves, stoles, blankets and knitwear. Directly comparable on craft heritage narrative, cashmere focus, and home/accessory range.
• Autumn Cashmere: Premium cashmere knitwear and accessories brand with DTC distribution. Comparable on cashmere-only product focus and accessories-led assortment at premium price points.
• White & Warren: US-based cashmere brand selling scarves, wraps, blankets and knits DTC. Comparable as a digitally-led cashmere accessories/home brand at accessible-luxury price points.

Emerging players

• Étoile: Luxury cashmere-focused accessories brand sold through multi-brand luxury retail. Comparable as a contemporary cashmere shawl/scarf competitor in the global premium segment.
• Cuyana: DTC luxury essentials brand with strong direct-to-consumer and global shipping infrastructure. Comparable as a digitally-native premium brand pursuing international expansion, though not cashmere-specific.

Broad incumbents

• Loro Piana: Italian ultra-luxury cashmere and wool house owned by LVMH. Comparable as the high-end incumbent Janavi competes against in the cashmere shawl/scarf/throw category across global luxury retail.
• Brunello Cucinelli: Italian luxury house with a celebrated cashmere knitwear and accessories line. Comparable as a broad incumbent whose craft-and-heritage positioning overlaps Janavi's narrative.

Regional players

• Soma Luxury: Indian-based luxury textile brand with a heritage-craft positioning spanning shawls, stoles and home textiles. Comparable on product range and Indian origin, though serving primarily domestic luxury customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/janavicashmere
• LinkedInlinkedin.com/company/janaviindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janavi India