White + Warren
White + Warren is a privately held New York City–founded (1997) DTC luxury cashmere and knitwear brand selling women's sweaters, cardigans, travel wraps, loungewear, and accessories ($159–$485) direct to fashion-conscious consumers, now expanding into outerwear and menswear.
- Company typePrivate
- Founded1997
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What White + Warren does
White + Warren is a privately held, New York City–headquartered women's knitwear company founded in 1997 that designs, produces, and retails luxury cashmere apparel through a direct-to-consumer e-commerce model. The brand, led by founder and CEO Susan White Morrissey, targets fashion-conscious women — with a current rebranding focused on older millennials and younger demographics — seeking premium yet accessibly priced cashmere and knitwear made from responsibly sourced yarns. The product portfolio centers on cashmere sweaters, cardigans, travel wraps, button-downs, and loungewear, priced $159–$485 per item, complemented by cashmere-linen blends and cotton/linen knitwear for warmer seasons; the assortment is organized into sub-collections (Core Collection, Clubhouse Collection, Windowpane Shop) and seasonal drops (Summer Shop, Color Theory), and was extended in 2025 to include knit outerwear, sportswear, and menswear. The underlying technology is traditional knitwear design and manufacturing using premium responsibly sourced yarns, with no proprietary digital, AI, or platform architecture disclosed and no mobile apps or APIs offered. The business model is direct-to-consumer digital commerce — primarily whiteandwarren.com — supported by Instagram, Facebook, Pinterest, email marketing (15%-off first-purchase), and a recently shifted mix toward user-generated content and direct mail; the company has 11–50 employees, 260+ active SKUs, free shipping above $325, claims a global customer footprint ('Designed in New York and worn around the world'), discloses no revenue, and operates without institutional investment, wholesale partnerships, or named enterprise customers.
White + Warren firmographics
Firmographics- Name
- White + Warren
- Legal name
- White & Warren
- Website
- https://whiteandwarren.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- White + Warren is a privately held New York City–founded (1997) DTC luxury cashmere and knitwear brand selling women's sweaters, cardigans, travel wraps, loungewear, and accessories ($159–$485) direct to fashion-conscious consumers, now expanding into outerwear and menswear.
- Ownership category
- akta.pro rank
White + Warren industry classification
Industry- Product category
- Luxury Women's Cashmere Knitwear
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Women's Clothing Stores (5621), Knit Outerwear Mills (2253)
- akta.pro primary industry
- Luxury Womenswear (CRAAAFAG)
- akta.pro secondary industries
- Luxury Intimates, Loungewear & Sleepwear (CRAAAFAJ), Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF)
Keywords
Where White + Warren is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
White + Warren business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer e-commerce sales of luxury cashmere and knitwear products including sweaters, cardigans, travel wraps, and accessories. Products are sold at various price points ranging from $159 to $485 per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cashmere Travel Wraps |
| Unit Pricing | Pay-as-you-go | Cashmere Cardigans |
| Unit Pricing | Pay-as-you-go | Cashmere Sweaters |
| Unit Pricing | Pay-as-you-go | Cashmere Tops and Loungewear |
| Other | Pay-as-you-go | Shipping Threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
White + Warren product offering
Product offeringCore offering
White + Warren designs, brands, and sells luxury women's cashmere and knitwear apparel directly to consumers via its own e-commerce website. The assortment spans sweaters, cardigans, button-downs, travel wraps, loungewear, and accessories, with complementary cashmere-linen, cotton, and linen fabrications for warmer seasons.
Product overview
White & Warren is a nearly 30-year-old luxury cashmere brand founded in New York City, offering a comprehensive knitwear collection built around its core cashmere offerings. The product portfolio centers on cashmere sweaters, cardigans, travel wraps, and button-downs, complemented by cashmere-linen blends, cotton and linen knitwear for warmer seasons, and cashmere loungewear. The brand organizes its offerings through distinct sub-brands including the Core Collection (timeless essentials), Clubhouse Collection (off-court casual style), and Windowpane Shop (signature architectural motif pieces), plus seasonal collections like Summer Shop and Color Theory. All pieces are described as expertly crafted from premium, responsibly sourced yarns that are exceptionally soft and designed to last, with a recent expansion into knit outerwear and menswear categories as part of its 2025 rebranding initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Cashmere Sweaters
Quantifiable outcome
- Free shipping on orders over $325
Companies that use White + Warren
Customer profileSegments1 record
Ideal customer profiles1 record
White + Warren technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
White + Warren partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
White + Warren competitors and assessment
Company assessmentBroad incumbents
- Reformation: Reformation is a DTC sustainability-focused womenswear brand with overlapping millennial target customer and comparable price points; not a direct cashmere competitor but competes for the same premium sustainable wardrobe share.
- Vince: Vince is a contemporary luxury apparel brand with a strong cashmere and knitwear assortment across multiple categories including womenswear—comparable on premium positioning and knitwear focus, but broader portfolio.
- J.Crew: J.Crew is a broad apparel incumbent with a long-running cashmere sweater program and accessible luxury positioning—a much larger competitor offering cashmere knitwear as part of a wider apparel assortment.
- Uniqlo: Uniqlo sells cashmere knitwear at dramatically lower price points through massive retail distribution—a broad incumbent that commoditizes the cashmere category and pressures the entire premium segment.
Direct peers
- Everlane: Everlane is a DTC apparel brand with an established cashmere knitwear line and similar millennial-targeted brand strategy; comparable on DTC model and sustainability/value proposition, though broader in category.
- State Cashmere: State Cashmere is a DTC premium cashmere knitwear brand offering directly comparable products (sweaters, cardigans, scarves) at similar luxury price points—W+W's direct competitor in the premium cashmere segment.
- Quince: Quince is a direct-to-consumer affordable luxury brand specializing in cashmere knitwear and apparel, often priced 50-70% below retail benchmarks—W+W's most aggressive price-disruption competitor in DTC cashmere.
- Naadam: Naadam is a DTC cashmere brand selling directly comparable sweaters, cardigans, and accessories at accessible luxury price points with sustainability positioning—W+W's most direct head-to-head competitor in the premium DTC cashmere category.
- Naked Cashmere: Naked Cashmere is a DTC premium cashmere brand focused on everyday luxury essentials—directly comparable to W+W's Core Collection positioning and price band.
- Autumn Cashmere: Autumn Cashmere is a designer cashmere knitwear brand with comparable price positioning and product breadth—directly competing for the same luxury consumer seeking premium cashmere pieces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
White + Warren social profiles
Digital presenceWhite + Warren financial estimates
Financial estimateRevenue estimate
Valuation estimate
White + Warren leadership team
Management profileNumber of profiles
Profiles1 record
White + Warren funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White + Warren M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White + Warren
What does White + Warren do?
White + Warren designs, brands, and sells luxury women's cashmere and knitwear apparel directly to consumers via its own e-commerce website. The assortment spans sweaters, cardigans, button-downs, travel wraps, loungewear, and accessories, with complementary cashmere-linen, cotton, and linen fabrications for warmer seasons.
Is White + Warren a public or private company?
White + Warren is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was White + Warren founded?
White + Warren was founded in 1997. It employs 11 to 50 people.
Where is White + Warren based?
White + Warren is headquartered in New York, United States, in the North America region.
How does White + Warren make money?
One revenue line is on record: direct Product Sales.
Who are White + Warren's main competitors?
Broad incumbents on record are Reformation, Vince, J.Crew and Uniqlo. Direct peers are Everlane, State Cashmere, Quince, Naadam, Naked Cashmere and Autumn Cashmere.
Does White + Warren have an API?
No public API is recorded for White + Warren.
What industry is White + Warren in?
White + Warren's product category is Luxury Women's Cashmere Knitwear. Its primary akta.pro industry code is CRAAAFAG, Luxury Womenswear, with a secondary code of CRAAAFAJ, Luxury Intimates, Loungewear & Sleepwear. Its NAICS code is 458110 and its SIC code is 5621.