Name

Viabus

Legal name

Viabus GmbH

Website

https://viabusgroup.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Tour operator services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Land (487110)

SIC

Transportation Services (4700)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Multi-Country/Regional Circuit Tour Operators (THAKADAK), Private/Customized Multi-Day Tour Operators (THAKADAC), Domestic/In-Country Multi-Day Tour Operators (THAKADAL)

Keywords

• Guided coach tours
• Group travel packages
• Senior travel
• City breaks
• Holiday packages

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Holiday Package Sales: Viabus generates revenue by selling comprehensive holiday packages including guided coach trips, flight-bus trips, cruises, and excursion tours. The company operates multiple travel brands serving senior travelers and group travel segments across Europe.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Viabus is a Dutch tour operator group that sells affordable guided holiday packages — including coach tours, flight-bus trips, cruises, excursion tours, and city breaks — targeting senior travelers and group travel customers in the Netherlands and across Europe. Operations are delivered through five wholly-owned brands: Bolderman Excursiereizen, Effeweg.nl, Diogenes Groepsreizen, Van Nood Reizen, and Destimundo Groups & Incentive Travel, each tailored to a specific travel niche.

Product overview

Viabus operates as a travel group platform comprising six distinct brands that together form one of Europe's leading tour operator networks. The parent company Viabus serves as the overarching entity managing Bolderman Excursiereizen (premium coach tours with extensive European coverage), Effeweg.nl (high-volume affordable coach and flight holidays), Diogenes Group Travel (specialized group and incentive travel), Van Nood Reizen (luxury coach travel for seniors), and Destimundo (group and incentive travel for 20+ participants). The portfolio spans senior-focused coach travel, group travel organization, and diverse holiday types including bus tours, flights, cruises, and city breaks across Europe and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• Bolderman Excursiereizen: Travel organization offering a large selection of round trips and coach tours within and outside Europe, offering excellent value for money with bus tours, excursion tours, round trips, city trips, cruises, flight trips, Christmas trips and autumn trips.
• Effeweg.nl
• Diogenes Groepsreizen
• Van Nood Reizen
• Destimundo Groups & Incentive Travel

Products and services

• Bolderman Excursiereizen Senior-travel coach and excursion tour brand offering round trips, city trips, cruises, flight trips, Christmas trips, and autumn trips within and outside Europe, with more than 50 boarding locations across the Netherlands and no prepayment required.
• Effeweg.nl Full-service tour operator founded in 2002 offering more than 1,000 coach trips per year plus plane holidays, bike tours, single holidays, and car holidays across Europe, serving over 50,000 customers per year.
• Diogenes Groepsreizen Group travel specialist organizing tailor-made trips worldwide with more than 100 destinations within and outside Europe, bundling transport, accommodation, restaurants, and excursion programmes into a single package for groups of all sizes.
• Van Nood Reizen Established coach travel brand with 80 years of experience providing luxury coach trips to European cities with optional excursions, targeting senior travelers seeking carefree city breaks.
• Destimundo Groups & Incentive Travel Group tour operator with more than 20 years of experience arranging trips for groups of 20 or more people (up to 250+) to domestic and international destinations, providing full-service trip planning, coordination, and execution.

Quantifiable outcome

• 50,000+ customers served annually by Effeweg brand alone
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• ANVRminorOthersIndustry association affiliation - ANVR is the Dutch travel industry association representing tour operators and travel agencies.
• SGRminorOthersStichting Garantiefonds Reizen (SGR) - Dutch travel guarantee fund providing consumer protection for package holidays.
• CalamiteitenfondsminorOthersDutch emergency fund for travelers providing additional consumer protection in case of travel emergencies.
• SGRZminorOthersStichting Garantiefonds Reizen Zorg (SGRZ) - Additional travel guarantee foundation for healthcare-related travel coverage.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sunweb Group: Sunweb Group is one of the largest Dutch tour operators, specializing in package holidays (ski, summer, sun) and operating own brands like Sunweb and Prijsvrij. It is a direct competitor to Viabus in Dutch package travel with overlapping customer segments and product offerings.
• Corendon: Corendon is a Dutch tour operator offering package holidays to Turkish, Mediterranean, and other sun destinations. It competes directly with Viabus's brands for Dutch leisure travelers, with comparable package-tour and flight-holiday products.
• Traveldeal (Kras/Voigt Travel): Traveldeal, part of the Kras/Voigt Travel group, is a Dutch online tour operator offering package holidays including coach tours and city trips. It targets similar Dutch leisure customers as Viabus with overlapping coach and city-break products.
• De Jong Intra Vakanties: De Jong Intra is a Dutch tour operator offering bus, flight, and cruise holidays, and group travel. It targets similar Dutch leisure and group customers as Viabus, with comparable coach-tour and river-cruise products.
• D-reizen: D-reizen is a Dutch travel agency chain selling package holidays, cruises, and tours through retail and online channels. It overlaps with Viabus in Dutch package-tour distribution, especially for senior and family travelers booking coach and flight packages.
• OAD Reizen: OAD Reizen is a Dutch tour operator focused on escorted coach tours and group travel across Europe, with a strong senior customer base. It is one of the most direct competitors to Viabus's Bolderman and Van Nood brands in the Dutch escorted coach segment.

Others

• ANVR-affiliated tour operators (industry body): ANVR is the Dutch travel industry association of which Viabus is a member. Its member directory represents the universe of competing Dutch tour operators and provides ecosystem-level comparability on regulatory and consumer-protection standards.

Broad incumbents

• TUI Nederland: TUI Nederland is the Dutch arm of TUI Group, the largest European integrated tour operator. As a Top 10 Dutch tour operator it competes with Viabus across coach, flight, and cruise packages, while also offering its own fleet, hotels, and airline capacity that Viabus does not.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viabus