Guac Mexi Grill
Guac Mexi Grill is a Canadian premium fast-casual Tex-Mex restaurant chain with 56+ locations across five provinces, serving made-to-order burritos, bowls, and tacos using house-made ingredients and fire-roasted proteins, and expanding primarily via franchising.
- Company typePrivate
- Founded2016
- HeadquartersOakville, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Guac Mexi Grill does
Guac Mexi Grill (legal entity: GUAC Mexi Grill Franchising Inc.) is a Canadian premium fast-casual Tex-Mex restaurant chain headquartered in Oakville, Ontario. Founded in 2016, the company operates 56+ physical restaurant locations across five provinces — Ontario (43), Alberta (6), Saskatchewan (3), Manitoba (3), and Prince Edward Island (1) — through a mix of owned and franchised units, with individual consumers as the primary customer and corporate/event catering as a secondary segment.
Its core product is made-to-order Tex-Mex (burritos, bowls, tacos, quesadillas) built around three operational differentiators: house-made salsas, guacamole, and marinades crafted daily from real ingredients; a fire-roasted cooking method applied to proteins and peppers; and Canadian-sourced proteins (100% grain-fed chicken, Canadian Triple-A beef) with no artificial flavours, colours, or preservatives. Supporting offerings include seasonal Limited Time Offers (e.g., The Protein Cup at $9.99, Mango Chipotle Pollo Asado from $14.19, The Lunch Ritual at $9.99 with a 15% student discount), in-store gift cards from $10–$500 that never expire, a new GUAC Cash Back Card loyalty program, and catering for corporate lunches, weddings, and celebrations. The technology stack is intentionally lean: ordering and catering run through the third-party Koomi platform, the company has no proprietary mobile app, and no API or developer-facing integrations are disclosed.
The business model is a hybrid of direct restaurant food-and-beverage sales at owned and franchised locations, franchise fees and royalties (with published minimums of $500K+ net worth and $150K+ liquid capital), online ordering and catering transactions, and gift card sales. Revenue is generated primarily through per-item transaction fees at the unit level plus ongoing royalty and licensing streams at the franchisor level. The brand emphasizes its 100% Canadian-ownership positioning as a differentiator from U.S.-headquartered fast-casual Mexican peers.
Guac Mexi Grill firmographics
Firmographics- Name
- Guac Mexi Grill
- Legal name
- GUAC Mexi Grill Franchising Inc.
- Website
- https://guacmexigrill.ca
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Guac Mexi Grill is a Canadian premium fast-casual Tex-Mex restaurant chain with 56+ locations across five provinces, serving made-to-order burritos, bowls, and tacos using house-made ingredients and fire-roasted proteins, and expanding primarily via franchising.
- Ownership category
- akta.pro rank
Guac Mexi Grill industry classification
Industry- Product category
- Fast-Casual Tex-Mex Restaurants
- NAICS
- Limited-Service Restaurants (722513), Tortilla Manufacturing (31183), Other Specialty Food Retailers (44529)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Sausages & Other Prepared Meat Products (2013), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
Keywords
Where Guac Mexi Grill is headquartered
LocationHeadquarters
- HQ city
- Oakville
- HQ country
- Canada
- HQ region
- North America
Offices8 records
Markets served
Guac Mexi Grill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Food and Beverage Sales: Primary revenue from selling Tex-Mex food items directly to consumers at 56+ restaurant locations across Canada. Customers order at counter and pay per item for bowls, burritos, tacos, quesadillas, and sides.
- Online Ordering and Catering: Revenue from online orders placed through Koomi platform for dine-in, takeout, and catering services at corporate events, weddings, and celebrations.
- Franchise Fees and Royalties: Revenue from franchising model where franchisees pay initial fees and ongoing royalties to operate GUAC locations. Minimum net worth requirement of $500K+ and liquid capital of $150K+ required for franchisees.
- Gift Card Sales: Sale of gift cards in denominations from $10 to $500 at all 56 locations. Cards never expire and are redeemable at any location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Protein Cup — $9.99 limited time offer |
| Unit Pricing | Pay-as-you-go | Mango Chipotle Pollo Asado — Starting at $14.19 |
| Unit Pricing | Pay-as-you-go | The Lunch Ritual — $9.99 |
| One time/ perpetual license | Pay-as-you-go | Gift Cards — $10 to $500 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Guac Mexi Grill product offering
Product offeringCore offering
Guac Mexi Grill operates a Canadian fast-casual Tex-Mex restaurant chain serving made-to-order burritos, tacos, quesadillas, bowls, and related items prepared with house-made ingredients and fire-roasted cooking techniques. The brand sells food directly to consumers through 56+ corporate and franchised locations across Canada, complemented by catering, gift cards, a loyalty program, and online ordering. It also generates revenue by licensing franchise rights to operators and collecting ongoing royalties under the GUAC Mexi Grill Franchising Inc. entity.
Product overview
GUAC Mexi Grill operates as a premium fast-casual Tex-Mex restaurant chain with 56+ locations across Canada. The core offering consists of made-to-order burritos, bowls, quesadillas, and tacos built with house-made ingredients including salsas, guacamole, marinades, and fire-roasted proteins. The product portfolio includes seasonal Limited Time Offers (LTOs) such as The Protein Cup, Mango Chipotle Pollo Asado, and The Lunch Ritual. Supporting offerings include Gift Cards (available in-store at any denomination from $10-$500), Catering Services for events, and the GUAC Cash Back Card loyalty program. The company also offers franchise opportunities for expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- Tex-Mex Restaurant Dining Made-to-order burritos, tacos, quesadillas, bowls, and related Tex-Mex items served to dine-in, takeout, and online-order customers across 56+ Canadian locations, prepared with house-made ingredients and fire-roasted proteins.
- Online Ordering Digital ordering service for Guac Mexi Grill menu items powered by the Koomi online ordering platform, enabling pickup and delivery from restaurant locations.
- GUAC Cash Back Loyalty Card Branded loyalty card program that rewards repeat purchases at Guac Mexi Grill with cash-back value, used to drive consumer frequency.
- Gift Cards Physical and/or digital gift cards sold to consumers for redemption at Guac Mexi Grill locations across Canada.
- Catering Catering service from Guac Mexi Grill restaurants providing Tex-Mex food for groups, events, and corporate orders.
- Franchise Program Franchise offering operated under GUAC Mexi Grill Franchising Inc., licensing the brand, operating system, and menu to franchisees who open new Guac Mexi Grill locations in Canada in exchange for fees and ongoing royalties.
Quantifiable outcome
- 56+ locations nationwide demonstrates scalability of the franchise model
- +1 more outcomes
Companies that use Guac Mexi Grill
Customer profileSegments3 records
Ideal customer profiles2 records
Guac Mexi Grill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Guac Mexi Grill partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Guac Mexi Grill competitors and assessment
Company assessmentDirect peers
- Quesada Burritos & Tacos: Canadian fast-casual Tex-Mex chain specializing in burritos, tacos, and bowls with a focus on fresh, customizable ingredients. Directly competes with GUAC on menu format, customer demographic, and Canadian footprint.
- Freshii: Canadian-founded fast-casual chain offering bowls, burritos, salads, and wraps with a health-forward positioning. Comparable to GUAC in franchise-driven growth model, Canadian origin, and customizable menu format, though differentiated by health/wellness focus.
- Panago Pizza: Canadian pizza chain with primarily franchise-operated locations across multiple provinces. Similar franchise-led unit growth model and Canadian regional concentration as GUAC, though in an adjacent (pizza) category with comparable per-unit economics.
- Burrito Boyz: Canadian Tex-Mex fast-casual brand founded in Calgary, known for made-to-order burritos with bold flavour profiles. Closely matches GUAC's positioning around quality ingredients and customizable formats, though concentrated primarily in Western Canada.
- Pita Pit: Canadian-founded fast-casual franchise chain serving pitas, salads, and bowls with a customizable format. Comparable to GUAC in Canadian origins, franchise-driven expansion, and customizable assembly-style service model.
- Barburrito: Canadian fast-casual burrito chain with locations primarily in Ontario and Western Canada. Direct competitor to GUAC in the burrito-led Tex-Mex segment with similar menu formats and value positioning.
- Paramount Fine Foods: Canadian Middle Eastern/Mediterranean fast-casual chain operating premium dine-in and takeout locations. Comparable to GUAC in premium fast-casual positioning, franchise growth strategy, and emphasis on quality ingredients and scratch preparation.
- Mucho Burrito: Canadian Tex-Mex fast-casual chain owned by MTY Food Group, serving burritos, tacos, quesadillas, and bowls with made-to-order preparation. Directly comparable to GUAC in cuisine, service model, and target customer, with a similar footprint across Canadian provinces.
Broad incumbents
- Taco Bell: US-based QSR Tex-Mex chain with established Canadian presence through franchising. Competes for value-oriented Mexican food occasions with a broader menu and lower price points, pressuring GUAC's premium positioning from below.
- Chipotle Mexican Grill: US-based fast-casual Tex-Mex giant with a growing Canadian footprint. Operates a similar customizable bowl/burrito/taco model with an emphasis on fresh, responsibly sourced ingredients, representing the dominant scale competitor in the category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Guac Mexi Grill social profiles
Digital presenceGuac Mexi Grill compliance and trust
Trust signalCompliance1 record
Guac Mexi Grill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guac Mexi Grill leadership team
Management profileNumber of profiles
Profiles1 record
Guac Mexi Grill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guac Mexi Grill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guac Mexi Grill
What does Guac Mexi Grill do?
Guac Mexi Grill operates a Canadian fast-casual Tex-Mex restaurant chain serving made-to-order burritos, tacos, quesadillas, bowls, and related items prepared with house-made ingredients and fire-roasted cooking techniques. The brand sells food directly to consumers through 56+ corporate and franchised locations across Canada, complemented by catering, gift cards, a loyalty program, and online ordering. It also generates revenue by licensing franchise rights to operators and collecting ongoing royalties under the GUAC Mexi Grill Franchising Inc. entity.
Is Guac Mexi Grill a public or private company?
Guac Mexi Grill is a private company. It is classified as unknown and is currently operating.
When was Guac Mexi Grill founded?
Guac Mexi Grill was founded in 2016. It employs 1 to 10 people.
Where is Guac Mexi Grill based?
Guac Mexi Grill is headquartered in Oakville, Canada, in the North America region.
How does Guac Mexi Grill make money?
Four revenue lines are on record. Restaurant Food and Beverage Sales are the primary driver. The others are online Ordering and Catering, franchise Fees and Royalties and gift Card Sales.
Who are Guac Mexi Grill's main competitors?
Direct peers on record are Quesada Burritos & Tacos, Freshii, Panago Pizza, Burrito Boyz, Pita Pit, Barburrito, Paramount Fine Foods and Mucho Burrito. Broad incumbents are Taco Bell and Chipotle Mexican Grill.
Does Guac Mexi Grill have an API?
No public API is recorded for Guac Mexi Grill.
What industry is Guac Mexi Grill in?
Guac Mexi Grill's product category is Fast-Casual Tex-Mex Restaurants. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722513 and its SIC code is 2090.