The Tin Roof

What The Tin Roof does

The Tin Roof is an independent, privately-held furniture retail showroom located at 1727 E Sprague Ave in Spokane, Washington. The company sells premium furniture and home decor across categories including upholstered sectionals and sofas, dining sets, bedroom collections, outdoor patio furniture, mattresses, rugs, lighting, wall art, and mirrors. The product portfolio is built on a curated mix of 20+ brand partnerships — most prominently Bassett (custom upholstery), BenchMade (American-made solid maple dining and bedroom), Universal Furniture (contemporary case goods and seating), Whittier Wood (American Alder and Black Walnut hardwood), Sunset West (premium outdoor), and Beautyrest (Black and World Class mattresses). Pricing spans entry-level accessories to premium pieces such as $5,500+ custom sectionals and $4,200 premium mattresses, with promotional 30% discounts featured on American-made lines.

The business operates as a showroom-first retailer: the website functions as a catalog preview of in-store inventory, and all purchases are completed in person at the Spokane location. The store differentiates on American-made product curation, in-house design consultation services (a "Book a Design Consultation" CTA is prominent on the website), local delivery covering Eastern Washington, Pullman/Moscow/Lewiston, Northern Idaho, and limited Western Washington and Montana, and Wells Fargo installment financing. The company runs two B2B relationship programs — a To The Trade Program for interior designers and a Realtor Program for referrals — alongside a furniture protection plan.

The Tin Roof generates revenue through one-time sales of furniture and decor at unit prices set by category and brand. The go-to-market motion is enterprise field sales in the sense of consultative showroom selling with a design advisory overlay rather than transactional e-commerce. Customers are primarily regional residential homeowners in the Spokane and Inland Northwest market, with secondary segments of trade professionals and realtors who drive referrals. The company has no proprietary technology, no mobile app, no disclosed funding, and operates as a single-location independent retailer under local ownership.

Name

The Tin Roof

Legal name

The Tin Roof

Website

https://tinrooffurniture.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

The Tin Roof is an independent, single-location furniture showroom in Spokane, Washington, selling premium American-made and brand-name furniture, mattresses, and home decor to regional residential homeowners via in-store consultation and local delivery.

Ownership category

akta.pro rank

Product category

Home Furnishings Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Furniture retail
• Home furnishings
• Custom upholstery
• Interior design services
• Mattress showroom

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Product Sales: One-time sales of furniture products including upholstered furniture, dining sets, bedroom collections, outdoor furniture, mattresses, wall art, mirrors, lighting, and rugs. Sales occur through physical showroom and catalog viewing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Tin Roof is a Spokane, WA-based brick-and-mortar furniture retail showroom that sells premium home furnishings — including custom upholstered furniture, solid-wood dining and bedroom collections, outdoor patio furniture, and premium mattresses — from 20+ brands such as Bassett, BenchMade, Universal Furniture, Whittier Wood, and Sunset West. The store offers free in-store interior design consultation, local delivery, financing through Wells Fargo, furniture protection plans, and dedicated programs for trade professionals and realtors.

Product overview

The Tin Roof is a Spokane, Washington furniture retail showroom operating as a catalog-style e-commerce platform. The company specializes in premium upholstered furniture featuring Bassett custom upholstery collections including sectionals and sofas, BenchMade solid maple dining and bedroom furniture, and various mattress collections including Beautyrest Black and World Class lines. The product portfolio spans major sub-brands including Whittier Wood (American Alder and Black Walnut hardwood bedroom and dining pieces), Universal Furniture (contemporary case goods and seating), and Sunset West (premium outdoor patio furniture). Additional offerings include wall art, rugs, lighting, mirrors, and accessories. The company provides complementary services including interior design consultations, financing through Wells Fargo, furniture protection plans, and specialized programs for trade professionals and realtors.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Upholstery Collection (Bassett)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bassett FurniturecoreChannel Partner/ Reseller/ DistributorPrimary partner for custom upholstery and American-made furniture. The Tin Roof features Bassett Gallery with 30% off promotions on custom upholstery.
• BenchMadecoreChannel Partner/ Reseller/ DistributorPremium American-made furniture brand featuring BenchMade Dining and Heritage Bedroom collections with 30% off promotions.
• Beautyrest (Simmons Bedding)coreChannel Partner/ Reseller/ DistributorMattress brand featuring Beautyrest Black and World Class mattress series with Pocketed Coil technology.
• Universal FurniturecoreChannel Partner/ Reseller/ DistributorContemporary furniture brand offering living room, dining, and bedroom pieces showcased in multiple product categories.
• Whittier WoodcoreChannel Partner/ Reseller/ DistributorWood furniture brand featuring American Alder and Black Walnut hardwood pieces including bedroom and dining collections.
• Sunset WestcoreChannel Partner/ Reseller/ DistributorPremium outdoor furniture brand featuring aluminum and all-weather wicker collections including Redondo, Laguna, Havana, Dana, and Pietra lines.
• Other Brands (Amisco, Bernhardt, Dovetail, Fjords, Four Hands, Hooker Furniture, Lee Industries, Loloi, Mercana, O.W. Lee, Uttermost)minorChannel Partner/ Reseller/ DistributorAdditional furniture and decor brands carried to provide comprehensive home furnishing selection.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Restoration Hardware (RH): Premium home furnishings brand with galleries, design services, and broad category coverage. Overlaps with The Tin Roof on premium positioning, design consultation, and aspirational home assortment, but at much larger scale and national footprint.
• West Elm: National modern home furnishings retailer with strong assortment in rugs, lighting, and accent furniture plus design services. Comparable accessory/finishing-touch categories (Loloi rugs, Uttermost mirrors/lighting, Mercana accents) overlap directly with The Tin Roof's accessory offering.
• Pottery Barn: National home furnishings brand offering furniture, rugs, and décor across living, dining, and bedroom. Comparable mid-to-premium customer, multi-category assortment, and design-service model overlap with The Tin Roof's showroom positioning.
• Ashley HomeStore: Largest furniture retailer in the U.S., with multiple Spokane-area stores carrying many of the same brands as The Tin Roof (Bassett, Beautyrest, Hooker). Represents the primary mass-market competitive threat in the same geography.
• Crate & Barrel: National premium home furnishings retailer offering furniture, rugs, lighting, and décor with design services. Comparable category mix (rugs, lighting, mirrors, dining, bedroom) and customer demographic to The Tin Roof, though at significantly broader scale.

Emerging players

• Wayfair: Largest online furniture and home goods marketplace, carrying many of the same brands (Beautyrest, Hooker, BenchMade-style offerings, Four Hands). Competes with The Tin Roof on assortment discovery and price comparison, and explicitly on the convenience customers cannot get from the showroom-only model.
• Article: Direct-to-consumer online modern furniture retailer offering mid-premium sofas, dining, and bedroom. Captures the digitally native customer segment that The Tin Roof's catalog-only website cannot serve, making it a structural peer on category even without a showroom presence.
• Lovesac: Specialty sectional and modular sofa retailer with showrooms in major U.S. markets. Direct overlap with The Tin Roof's Bassett custom upholstery / sectional category on product and on design-assisted, premium in-store experience.

Direct peers

• Ethan Allen: National premium furniture retailer with company-owned design studios. Highly comparable to The Tin Roof on premium positioning, in-store design consultation, custom upholstery, and multi-category home furnishings; both compete for the quality-conscious, design-assisted homeowner.
• Room & Board: Mid-to-premium contemporary furniture retailer with showrooms and design services. Comparable assortment mix (upholstered seating, case goods, bedroom, dining) and reliance on American-made brands overlap directly with The Tin Roof's go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/tinrooffurniture1727
• Facebookfacebook.com/tinrooffurniture
• Instagraminstagram.com/tinrooffurniture
• Pinterestpinterest.com/tinrooffurniture
• LinkedInlinkedin.com/company/tinrooffurniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tin Roof