What Anna's House does

Anna's House operates a regional chain of 13 breakfast, brunch, and lunch restaurants across Michigan, founded in 2003 in Grand Rapids and acquired by entrepreneur Josh Beckett in 2005, who repositioned the brand around dietary-inclusive menus offering gluten-free, dairy-free, vegetarian, and vegan options alongside sustainably sourced, all-natural ingredients. The concept operates exclusively during daytime hours (typically 6am-3pm or 7am-3pm) with a retro-style diner atmosphere, and serves individual consumers and families as the primary customer segment, supplemented by catering services for corporate events, weddings, and private parties. Distribution and customer engagement rely on third-party platforms including Yelp for virtual waitlist management, Aloha Order Online for pickup ordering, CardFoundry for gift card sales, and SimpleTexting for SMS marketing, with no proprietary technology systems disclosed.

Revenue is generated through dine-in transactions, pickup orders, full-service catering, gift card sales, and, most recently, a franchise program launched in 2024 through Anna's House Franchising LLC targeting qualified operators in Michigan, Illinois, Indiana, Kentucky, Ohio, and Wisconsin with a $35,000 initial franchise fee and 4.5% royalty on gross sales. The Ann Arbor location additionally generates revenue from alcoholic beverage service including mimosas, craft beer, and cocktails, providing a test case for beverage program expansion. The company is privately held, founder-controlled, and has received no disclosed institutional investment, with 101-250 employees supporting multi-unit operations across the Michigan footprint.

Name

Anna's House

Legal name

Anna's House Franchising LLC

Website

https://annashouseus.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Anna's House operates 13 breakfast, brunch, and lunch restaurants across Michigan, founded in 2003 and now expanding via a 2024 franchise program targeting the Midwest with a dietary-inclusive menu offering gluten-free, dairy-free, vegetarian, and vegan options.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Breakfast restaurants
• Brunch dining
• Inclusive dining menus
• Restaurant franchise opportunities
• Catering services

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at company-owned restaurant locations serving breakfast, brunch, and lunch. Multiple dayparts (breakfast, brunch, lunch) provide multiple revenue opportunities.
2. Takeout and Pickup Orders: Online ordering for food pickup at restaurant locations, allowing customers to order ahead and collect food.
3. Catering Services: Catering for weddings, corporate events, and parties with customizable menus accommodating dietary needs.
4. Gift Cards: Sale of gift cards for use at any Anna's House location, sold through the company's own storefront.
5. Franchise Fees and Royalties: Initial franchise fee of $35,000 plus ongoing royalty fees of 4.5% of Gross Sales from franchisees. Franchise investment range: $1,115,500 to $2,002,200.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Anna's House operates multi-location breakfast, brunch, and lunch restaurants in Michigan serving dine-in customers with an inclusive menu featuring gluten-free, dairy-free, vegetarian, and vegan options made from fresh, locally sourced, all-natural ingredients. The company also offers online ordering for pickup, full-service catering for weddings and corporate events, gift card sales, and a franchise program for Midwest expansion.

Product overview

Anna's House is a multi-location breakfast, brunch, and lunch restaurant chain operating 13 locations across Michigan. The core offering consists of dine-in restaurant service featuring an inclusive menu with gluten-free, dairy-free, vegetarian, and vegan options, complemented by online ordering for pickup, full catering services for weddings/corporate events/parties, and gift card sales. The brand also operates a franchise program for national expansion. Digital touchpoints include a waitlist management system via Yelp, an SMS Text Club for promotions, and an email newsletter with purchase incentives. The Ann Arbor location additionally offers alcoholic beverages including mimosas and craft beer.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Full-service breakfast, brunch, and lunch dine-in restaurant experience across multiple Michigan locations, featuring a retro-style diner atmosphere with hand-painted murals, vibrant colors, and an inclusive menu with gluten-free, dairy-free, vegetarian, and vegan options. For walk-in guests, families, and food enthusiasts seeking quality scratch-made meals.
• Online Ordering & Pickup Online food ordering system allowing customers to place orders for pickup at any Anna's House location. Operates through the Aloha Order Online platform and the Anna's House website, enabling customers to order ahead and collect food at the nearest restaurant.
• Catering Services Full-service catering for weddings, bridal showers, corporate events, birthday parties, and private celebrations. Offers customizable menus accommodating gluten-free, dairy-free, vegan, and vegetarian dietary needs with food preparation, presentation, and on-site service.
• Gift Cards Anna's House branded gift cards available for purchase online through the CardFoundry platform. Sold for use at any restaurant location for birthdays, holidays, graduations, and special occasions.
• Franchise Program Breakfast, brunch, and lunch restaurant franchise opportunity including comprehensive training, operational support, proprietary menu, confidential operations manual, marketing guidance, and ongoing development support. Initial investment ranges from $1,115,500 to $2,002,200 with a $35,000 franchise fee, 4.5% royalty on Gross Sales, 1.5% Brand Development Fund contribution, and local marketing fee of greater of 1% of Gross Sales or $1,000/month.

Quantifiable outcome

• Award-winning restaurant brand recognized multiple times including Best Breakfast Reader's Choice 2025, Best Brunch Reader's Choice 2023, Best Vegan/Vegetarian Reader's Choice 2022

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core.

• YelpcoreTechnology or IntegrationIntegration with Yelp's waitlist management system allowing customers to join virtual waitlists for Anna's House restaurant locations through the Yelp platform. This enables customers to get in line remotely before arriving at the restaurant.
• Aloha Order OnlinecoreTechnology or IntegrationThird-party online ordering platform provider for food pickup services at Anna's House restaurant locations, enabling customers to order ahead for collection.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• First Watch: National breakfast, brunch, and lunch restaurant chain with a similar daypart-only model (closes mid-afternoon) and focus on fresh, seasonal ingredients. Most directly comparable in concept, customer, and service style to Anna's House.
• Another Broken Egg Cafe: Franchised breakfast, brunch, and lunch concept with a similar dine-in focus and growing multi-state footprint. Closely mirrors Anna's House in menu positioning, daypart, and franchise-driven growth strategy.
• Original Pancake House: Multi-state franchised breakfast concept with heritage brand equity dating to the 1950s. Comparable in breakfast-only daypart, family dining atmosphere, and franchise-led regional expansion.
• Eggspectation: Breakfast and brunch restaurant chain with a comparable daytime-only model and menu focus on eggs and brunch classics. Targets similar customer demographics and dining occasion as Anna's House.

Broad incumbents

• Denny's: Iconic 24/7 diner chain serving breakfast all day with national distribution. Overlaps in core breakfast customer and franchise model but lacks the locally sourced, dietary-inclusion positioning of Anna's House.
• IHOP: Large national breakfast and family-dining chain with full-day service and broad menu. Competes for the same breakfast/brunch occasions but with a vastly larger footprint and broader menu without Anna's House's dietary-inclusion focus.
• Cracker Barrel: National family dining chain with strong breakfast daypart performance and full-day service. Competes for the same family breakfast occasions across the Midwest, though with broader dinner menu and retail store attached.

Emerging players

• Toasted Yolk Cafe: Emerging franchised breakfast and lunch chain expanding rapidly across the South and Midwest. Comparable daypart model and franchise-led growth strategy targeting suburban markets similar to Anna's House locations.
• Snooze, an A.M. Eatery: Fast-growing breakfast and brunch concept with a daytime-only model and eclectic, locally-sourced menu. Comparable premium positioning and unit economics, with a more urban and coastal footprint.

Regional players

• The Breakfast Club: Regional breakfast and brunch concept with daytime-only service and family-friendly atmosphere. Similar concept and customer base to Anna's House, though primarily operating in different regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/annashouseus
• YouTubeyoutube.com/channel/UCWE9VnwY-HEY
• Facebookfacebook.com/annashouseus
• LinkedInlinkedin.com/company/annashouseus
• Instagraminstagram.com/annashouseus
• Pinterestpinterest.com/annashouseus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anna's House