SME HUB
SME HUB is a Swiss-Serbian public-private development project operated by ICT Hub Belgrade, funded by the Swiss Government through SDC. It matches qualifying Serbian manufacturing SMEs with multinational corporations seeking local suppliers, providing certification, ERP implementation, and expert advisory support.
- Company typePrivate
- Founded1991
- HeadquartersNovi Beograd
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SME HUB does
SME HUB is a non-commercial development project designed to transform Serbian manufacturing small and medium-sized enterprises (SMEs) and integrate them into global supply chains. It is structured as a public-private partnership between the Swiss Government—through the Swiss Agency for Development and Cooperation (SDC)—and Serbian private company ICT Hub doo Beograd, which serves as the operational implementing partner and operates the platform from Belgrade. SME HUB has no commercial revenue model; it is grant-funded and provides free support services to qualifying Serbian manufacturers.
The core product is a Supplier Database & Matching Platform hosted at portal.smehub.rs. Qualifying Serbian manufacturing firms submit detailed applications covering production activity, employee counts, ownership structure, financial data, and existing multinational partnerships. SME HUB then matches these suppliers with multinational and large domestic companies that have expressed sourcing needs. The platform is supplemented by a growing portfolio of business transformation support services, including expert consultancy in HR, finance and control, and management and operations, as well as custom ERP system design and implementation delivered to participating SMEs to bring them up to multinational supplier standards. Additional procurement activity covers a high-production corporate film for project promotion.
The business model is grant-driven rather than commercial. Customer eligibility is tightly defined: Serbian manufacturers with minimum 3 years of activity, 15–250 permanent employees, at least 51% domestic ownership, and minimum annual revenue of €200,000. The partner ecosystem spans multilateral institutions (EBRD), bilateral chambers (AHK, Swiss Chamber of Commerce Serbia), financial institutions (OTP Banka), and multinational corporations (Bosch, Lilly Pharma, Zumtobel, Sika, Metro Srbija, Bambi, OM Partners, Dexyco), together with Serbian government bodies (Republic of Serbia via RAS, ACS Serbia) and other local partners. Marketing reach is executed through LinkedIn, Facebook, Instagram, and email newsletters under the smehubsrbija handle.
SME HUB firmographics
Firmographics- Name
- SME HUB
- Legal name
- ICT Hub doo Beograd – Stari Grad
- Website
- https://smehub.rs
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SME HUB is a Swiss-Serbian public-private development project operated by ICT Hub Belgrade, funded by the Swiss Government through SDC. It matches qualifying Serbian manufacturing SMEs with multinational corporations seeking local suppliers, providing certification, ERP implementation, and expert advisory support.
- Ownership category
- akta.pro rank
SME HUB industry classification
Industry- Product category
- Supplier Development & SME Matchmaking Services
- akta.pro primary industry
- SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE)
Keywords
Where SME HUB is headquartered
LocationHeadquarters
- HQ city
- Novi Beograd
Offices1 record
Markets served
SME HUB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels2 records
Marketing channels5 records
SME HUB product offering
Product offeringCore offering
SME HUB is a supplier development and matchmaking platform that collects applications from qualifying Serbian manufacturing firms (minimum 3 years of activity, 15-250 employees, 51%+ domestic ownership, minimum €200K annual revenue) through a web portal and matches them with multinational and large domestic companies seeking local suppliers. It supplements this matching with business transformation support services — expert consultancy in HR, finance and control, and management and operations — plus ERP system implementation, certification support, and assistance accessing finance, all delivered to participating SMEs at no cost as a Swiss Government-funded development project implemented by ICT Hub doo Beograd.
Product overview
SME HUB is a supplier development and matchmaking platform operating as a joint public-private partnership between the Swiss Government (SDC) and Serbian company ICT Hub. The core product is a Supplier Database and Matching Platform (Portal) that collects applications from Serbian manufacturing firms meeting criteria (3+ years operation, 15–250 employees, 51%+ domestic ownership, minimum €200K revenue) and matches them with multinational and large domestic companies seeking local suppliers. The platform is supplemented by business transformation support services including expert consultancy in HR, finance/control, and management/operations, as well as ERP system implementation services — all designed to raise participating SMEs to the standards required for global supply chain integration. SME HUB does not offer a standalone software product; rather it is a program and web portal delivering advisory, certification, and financing support services to local manufacturers seeking to become global suppliers.
Differentiator
Problem solved
Functional benefit
Products and services
- Supplier Database & Matching Platform (Portal) Web-based portal that collects supplier applications from qualifying Serbian manufacturing firms (minimum 3 years of activity, 15-250 employees, 51%+ domestic ownership, minimum €200K annual revenue) and matches them with multinational and large domestic companies seeking local suppliers, based on the MNCs' expressed requirements.
- Business Transformation Support Services Expert consultancy services covering HR, finance and control, and management and operations, delivered to participating SMEs to facilitate their integration into global supply chains.
- ERP System Implementation Custom ERP system design and implementation services provided to participating SMEs to improve their operational capabilities and readiness for global partnerships.
Companies that use SME HUB
Customer profileSegments1 record
Ideal customer profiles2 records
SME HUB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SME HUB partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- ICT HUBcoreSerbian technology company and implementing partner of the SME HUB project. ICT HUB d.o.o. Beograd, based at Kralja Milana 10, is the operational partner responsible for project implementation. Owns and operates the SME HUB platform.
- AHK (German-Austrian Chamber of Commerce Serbia)minorPartner organization supporting the SME HUB project objectives.
- EBRD (European Bank for Reconstruction and Development)minorPartner organization in the SME HUB project ecosystem.
- OTP BankaminorProject partner providing financial services support for participating SMEs.
- BoschminorPartner company in the SME HUB ecosystem, potential buyer/supplier connector.
- Metro SrbijaminorPartner company in the SME HUB ecosystem.
- Lilly PharmaminorPartner company in the SME HUB ecosystem.
- ZumtobelminorPartner company in the SME HUB ecosystem.
- SikaminorPartner company in the SME HUB ecosystem.
- BambiminorPartner company in the SME HUB ecosystem.
- OM PartnersminorPartner company in the SME HUB ecosystem.
- DexycominorPartner company in the SME HUB ecosystem.
- CEVESminorPartner organization in the SME HUB project.
- Swiss Chamber of Commerce Serbia (SSCC)minorPartner organization supporting SME HUB project.
- National Basketball Association Serbia (NBA)minorPartner organization in the SME HUB ecosystem.
- ACS SerbiaminorPartner organization in the SME HUB project.
- Republic of Serbia (RAS)minorGovernment partner supporting the SME HUB project.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SME HUB competitors and assessment
Company assessmentBroad incumbents
- GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit): German federal development agency running numerous SME private-sector development and supplier integration programs across the Balkans and globally. Comparable as a much larger, government-funded peer offering overlapping SME transformation and global value-chain services.
- USAID Private Sector Development programs: US government agency running private-sector development and SME supplier-linkage programs, including historically in the Western Balkans. Comparable as a large, grant-funded development actor overlapping SME supply-chain integration work.
- IFC (International Finance Corporation): World Bank Group member focused on private-sector development in emerging markets, including SME finance, advisory, and supply-chain programs. Comparable as a global SME development institution with overlapping supplier development mandate.
Direct peers
- Swisscontact: Swiss foundation implementing international development projects with a strong focus on SME economic development and value-chain integration, particularly in emerging markets. Closely comparable as a Swiss-rooted, development-funded SME support organization.
- ITC (International Trade Centre): Joint UN/WTO agency helping SMEs in developing countries enter global value chains through trade intelligence, supplier development, and matchmaking. Closely comparable on the trade-linked SME development mission.
Others
- Enclude (Began Trading as Palladium): International development advisory firm running market-systems and SME value-chain development programs funded by DFIs and governments. Comparable as a development-sector implementer delivering SME supplier development services.
Regional players
- CEED (Central European Entrepreneurship Network): Regional entrepreneurship development network operating across Central and Southeastern Europe, providing SME mentoring, matchmaking, and growth support. Comparable as a regional peer addressing similar SME integration challenges.
Emerging players
- EBRD Small Business Support: EBRD's advisory and small business support program provides SME transformation, advisory, and access-to-finance services across the Balkans and emerging Europe. Comparable mission and customer segment, and is already a named partner of SME HUB.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SME HUB social profiles
Digital presenceSME HUB financial estimates
Financial estimateRevenue estimate
Valuation estimate
SME HUB leadership team
Management profileNumber of profiles
SME HUB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SME HUB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SME HUB
What does SME HUB do?
SME HUB is a supplier development and matchmaking platform that collects applications from qualifying Serbian manufacturing firms (minimum 3 years of activity, 15-250 employees, 51%+ domestic ownership, minimum €200K annual revenue) through a web portal and matches them with multinational and large domestic companies seeking local suppliers. It supplements this matching with business transformation support services — expert consultancy in HR, finance and control, and management and operations — plus ERP system implementation, certification support, and assistance accessing finance, all delivered to participating SMEs at no cost as a Swiss Government-funded development project implemented by ICT Hub doo Beograd.
Is SME HUB a public or private company?
SME HUB is a private company. It is classified as corporate owned and is currently operating.
When was SME HUB founded?
SME HUB was founded in 1991. It employs 1 to 10 people.
Where is SME HUB based?
SME HUB is headquartered in Novi Beograd.
Who are SME HUB's main competitors?
Broad incumbents on record are GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit), USAID Private Sector Development programs and IFC (International Finance Corporation). Direct peers are Swisscontact and ITC (International Trade Centre). Enclude (Began Trading as Palladium) is listed as an others. CEED (Central European Entrepreneurship Network) is listed as a regional player. EBRD Small Business Support is listed as an emerging player.
Does SME HUB have an API?
No public API is recorded for SME HUB.
What industry is SME HUB in?
SME HUB's product category is Supplier Development & SME Matchmaking Services. Its primary akta.pro industry code is BPADAMAE, SME & Entrepreneurship Development (Trade-Linked).