Third Avenue PlayWorks
Third Avenue PlayWorks (TAP) is a Door County, Wisconsin nonprofit professional theatre operating the 24-seat Steve & Jackie Kane Theatre in Sturgeon Bay, presenting seasonal comedies, dramas, and musicals to local audiences and visitors, supplemented by education programs and community engagement initiatives.
- Company typePrivate
- Founded2021
- HeadquartersSturgeon Bay, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Third Avenue PlayWorks does
Third Avenue PlayWorks (TAP) is a private 501(c)(3) nonprofit professional theatre operating from the Steve & Jackie Kane Theatre, a 24-seat intimate performance venue located at 235 North 3rd Avenue in Sturgeon Bay, Wisconsin. The organization was re-established in its current form in 2021 following renovation of a performing arts venue whose roots date to 1950. TAP presents a curated annual season of professional comedies, dramas, and musicals; the 2026 season comprises five productions: "Heroes" (an Olivier Award-winning play by Gérald Sibleyras, adapted by Tom Stoppard), "Moonlight and Magnolias," "Red Herring," "The Call List" (a World Premiere Wisconsin Festival entry), and "It's a Wonderful Life: Live in Door County." The organization serves Door County residents and regional visitors seeking live theatrical entertainment in a small-format setting, with an 11–50 person staff led by Artistic Director Jacob Janssen and General Manager Janette Crancich.
Beyond its core theatrical productions, TAP runs an educational and community programming portfolio that includes pay-what-you-will theatre workshops for adults and teens (six-week sessions instructed by Education Coordinator Dan Klarer), K-12 immersive school tours, professional development offerings, and a community play reading club operated in partnership with the Sturgeon Bay Library. Distribution and go-to-market are exclusively regional: tickets are sold through a direct box office (phone, in-person, and online via the Ovations platform), annual subscriptions, and group sales. Marketing channels span the company website, monthly email newsletters, Instagram (@thirdavenueplayworks), press releases, and partnerships with local media sponsors Door County Daily News and Seehafer Broadcasting (WOMT).
The revenue model blends earned income (single-ticket and subscription sales, group bookings, workshop fees, pay-what-you-will donations) with contributed income (individual giving, corporate sponsorships, foundation grants). Key financial partners include Terry Fulwiler as Title Sponsor for the 2026 season, Bader Philanthropies (funding workshop accessibility), the Wisconsin Arts Board (with National Endowment for the Arts support), the Kohler Foundation, the Schubert Foundation, and the United Way of Door County. Pricing structures include annual subscriptions, single tickets, pay-what-you-will previews and classes, and group rates. Revenue figures are not publicly disclosed, consistent with the organization's nonprofit status (Tax ID# 39-1972553).
Third Avenue PlayWorks firmographics
Firmographics- Name
- Third Avenue PlayWorks
- Legal name
- Third Avenue PlayWorks
- Website
- https://thirdavenueplayworks.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Third Avenue PlayWorks (TAP) is a Door County, Wisconsin nonprofit professional theatre operating the 24-seat Steve & Jackie Kane Theatre in Sturgeon Bay, presenting seasonal comedies, dramas, and musicals to local audiences and visitors, supplemented by education programs and community engagement initiatives.
- Ownership category
- akta.pro rank
Third Avenue PlayWorks industry classification
Industry- Product category
- Live Theatre / Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
- akta.pro secondary industries
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE)
Keywords
Where Third Avenue PlayWorks is headquartered
LocationHeadquarters
- HQ city
- Sturgeon Bay
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Third Avenue PlayWorks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Single tickets and subscriptions for professional theatre productions in a 24-show season space, targeting theatre-goers in Door County and visitors to the region.
- Contributions and Donations: As a 501(c)(3) nonprofit organization, TAP sustains operations primarily through individual giving, corporate sponsorships, foundation grants, and community support. Tax ID# 39-1972553.
- Education Programs: Theatre workshops for adults and teens, structured on pay-what-you-will basis, enabled by Bader Philanthropies scholarships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-What-You-Will Preview |
| Freemium | Pay-as-you-go | Theatre Workshops |
| Subscription | Annual | Season Subscriptions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Third Avenue PlayWorks product offering
Product offeringCore offering
Third Avenue PlayWorks is a nonprofit professional year-round theatre operating the intimate 24-seat Steve & Jackie Kane Theatre in Sturgeon Bay, Wisconsin, producing comedies, dramas, and musicals across a 24-show season space (5 main productions for 2026). The organization supplements its stage productions with educational programming including theatre workshops for adults and teens, K-12 immersive school tours, professional development, and a play reading club, sustained primarily by ticket sales, donations, sponsorships, and grants.
Product overview
Third Avenue PlayWorks (TAP) is Door County's premier professional year-round theatre operating from the Steve and Jackie Kane Theatre in Sturgeon Bay, Wisconsin. The organization offers a portfolio of theatrical productions including comedies, dramas, and musicals presented seasonally, with the 2026 season featuring Heroes, Moonlight and Magnolias, Red Herring, The Call List, and It's a Wonderful Life: Live in Door County. Beyond productions, TAP provides educational programming through theatre workshops for adults and teens, K-12 immersive school tours, and professional development programs. The organization also runs community engagement initiatives including the Door Four collaboration with other county theatres, a play reading club with the Sturgeon Bay Library, and the WinterWorks play reading series. Box office services offer tickets, subscriptions, and group bookings. The portfolio is structured around the core performance venue with educational and community programs as complementary offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Steve & Jackie Kane Theatre: The intimate theatre venue operated by Third Avenue PlayWorks in Sturgeon Bay, Wisconsin, hosting professional productions.
- WinterWorks Play Reading Series
- Door Four
Products and services
- Season Productions (2026 Season)
Companies that use Third Avenue PlayWorks
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Third Avenue PlayWorks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Third Avenue PlayWorks partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Operation Not AloneminorCharity beneficiary for the Heroes preview performance. Organization supports service members and veterans, with half of preview proceeds going to the charity.
- Door County Daily NewscoreSeason Sponsor providing media coverage and marketing support. Local newspaper serving Door County with cross-promotional opportunities.
- Seehafer Broadcasting (WOMT)coreSeason Sponsor and radio broadcast partner (WOMT). Seehafer Broadcasting provides radio advertising and promotional support.
- United Way of Door CountyminorCommunity partner supporting TAP's mission to inspire community connections through theatre.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Third Avenue PlayWorks competitors and assessment
Company assessmentDirect peers
- Forward Theater Company: Madison, Wisconsin-based professional theatre producing contemporary and new plays in an intimate setting. Comparable in scale, professional Equity model, and commitment to new works.
- Peninsula Players Theatre: Door County's other long-running professional summer theatre, operating a 600-seat venue in Fish Creek since 1935. Most direct geographic peer and competitive overlap in regional theatre audience capture.
- Door Shakespeare: Professional summer Shakespeare company operating in Door County (Baileys Harbor). Overlaps with TAP for live theatre audience and tourism traffic in the same micro-market.
- Northern Sky Theater: Door County professional theatre (formerly Peninsula Players' second stage) specializing in original musicals and Americana. Directly comparable in size, geography, and Equity-affiliated professional model.
- Renaissance Theaterworks: Milwaukee-based small professional theatre producing contemporary plays and classics in an intimate venue. Comparable in scale, mission, and intimacy-focused programming model.
- American Players Theatre: Wisconsin-based professional classical theatre in Spring Green, focused on Shakespeare and classics in an outdoor setting. Comparable as a rural Wisconsin professional theatre serving regional audiences and tourists.
Regional players
- Skylight Music Theatre: Milwaukee-based professional music theatre presenting musicals and operas. Comparable as a Wisconsin professional nonprofit theatre with Equity contracts and educational programming, though in a larger urban market.
Broad incumbents
- Indiana Repertory Theatre: Indianapolis-based professional regional theatre with a year-round season and educational programming. Comparable as a Midwest professional nonprofit theatre with similar mission and audience engagement approach.
- Goodspeed Musicals: Connecticut-based nonprofit regional theatre known for developing new musicals before Broadway. Comparable as a professional nonprofit producing theatre with new works development and education programs, though larger.
- Milwaukee Repertory Theater: Largest professional regional theatre in Wisconsin, operating multiple venues in Milwaukee. Comparable as an Equity-affiliated nonprofit producing theatre in the same state, though at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Third Avenue PlayWorks social profiles
Digital presenceThird Avenue PlayWorks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Third Avenue PlayWorks leadership team
Management profileNumber of profiles
Profiles7 records
Third Avenue PlayWorks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Third Avenue PlayWorks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Third Avenue PlayWorks
What does Third Avenue PlayWorks do?
Third Avenue PlayWorks is a nonprofit professional year-round theatre operating the intimate 24-seat Steve & Jackie Kane Theatre in Sturgeon Bay, Wisconsin, producing comedies, dramas, and musicals across a 24-show season space (5 main productions for 2026). The organization supplements its stage productions with educational programming including theatre workshops for adults and teens, K-12 immersive school tours, professional development, and a play reading club, sustained primarily by ticket sales, donations, sponsorships, and grants.
Is Third Avenue PlayWorks a public or private company?
Third Avenue PlayWorks is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Third Avenue PlayWorks founded?
Third Avenue PlayWorks was founded in 2021. It employs 11 to 50 people.
Where is Third Avenue PlayWorks based?
Third Avenue PlayWorks is headquartered in Sturgeon Bay, United States, in the North America region.
How does Third Avenue PlayWorks make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are contributions and Donations and education Programs.
Who are Third Avenue PlayWorks's main competitors?
Direct peers on record are Forward Theater Company, Peninsula Players Theatre, Door Shakespeare, Northern Sky Theater, Renaissance Theaterworks and American Players Theatre. Skylight Music Theatre is listed as a regional player. Broad incumbents are Indiana Repertory Theatre, Goodspeed Musicals and Milwaukee Repertory Theater.
Does Third Avenue PlayWorks have an API?
No public API is recorded for Third Avenue PlayWorks.
What industry is Third Avenue PlayWorks in?
Third Avenue PlayWorks's product category is Live Theatre / Performing Arts. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of MPAGABAH, Classical & Contemporary Theatre (Plays/Drama). Its NAICS code is 711110 and its SIC code is 7990.