Today is the Day

What Today is the Day does

Today is the Day (DBA: Today Is The Day) is a privately held, founder-led consulting and coaching practice operated by a single principal, Jodi Grinwald. The company serves two primary customer segments: non-profit and for-impact organizations seeking help with staffing, funding, community connections, volunteer recruitment, and board engagement; and individual changemakers, leaders, and teams pursuing personal development, communication skills, and connection coaching. Core service offerings include organizational consulting, personal development coaching, and a 'For Impact Mindset' program that reframes not-for-profit operations through a for-impact lens.

The business model is professional services-driven. Revenue streams include one-on-one consulting engagements, individual coaching, event-based workshops (e.g., a book writing workshop scheduled for May 16, 2026, with PayPal registration), and one-time product sales of the founder-authored book 'Live It!'. Pricing is not publicly disclosed; client acquisition flows through a free Growth Strategy Consultation scheduled via Calendly, supported by the Today is the Day Changemaker Podcast on YouTube, which functions as both content marketing and thought leadership. There is no proprietary technology platform, no AI/ML capability, no app, no API, and no institutional funding — the operation is structurally a solo boutique practice.

The company is actively operating with a single domestic geographic scope and no disclosed headcount beyond the founder. Distribution is direct: scheduled one-on-one engagements, virtual consulting, on-site workshops, and book sales via the company website (todayisthedayliveit.com). There are no enterprise contracts, no named institutional clients, no parent company affiliations, and no public-market references in the source data.

Name

Today is the Day

Website

https://TodayIsTheDayLiveIt.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Today is the Day is a founder-led boutique coaching and consulting practice led by Jodi Grinwald, serving non-profit and for-impact organizations, individual changemakers, and teams through connection-based consulting, personal development coaching, workshops, a podcast, and a book.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Consulting Services: Professional consulting services for non-profit and for-impact organizations addressing challenges in staffing, funding, community connections, volunteer recruitment, board member engagement, and strategic networking. Delivered through one-on-one engagements and organizational consulting.
2. Personal Development Coaching: Individual coaching services focused on connection, personal growth, career development, and communication skills. Offered to leaders and professionals seeking to level up their effectiveness.
3. Book Sales - Live It!: Sale of the book 'Live It!' which provides guidance on personal and professional development, written by Jodi Grinwald.
4. Event-Based Workshops: Workshop offerings such as the book writing workshop (May 16, 9:30 a.m.), providing structured guidance on topics like writing, publishing, and launching books.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Today is the Day is a coaching and consulting practice led by founder Jodi Grinwald that delivers organizational consulting for non-profit and for-impact organizations (covering staffing, funding, community connections, volunteer recruitment, board engagement, and strategic networking) and individual personal development coaching for leaders and changemakers. The practice is supplemented by content products including the Today is the Day Changemaker Podcast and the book Live It!, plus periodic event-based workshops such as book writing workshops.

Product overview

Today is the Day is a coaching and consulting practice led by Jodi Grinwald, offering personal development coaching, organizational consulting for non-profits and for-impact organizations, and content products including the Today is the Day Changemaker Podcast and the Live It! book. The core offerings center on connection-based coaching and consulting services designed to help changemakers, leaders, and teams turn connection into results. The company provides a range of services including Consulting Services (addressing staffing, funding, community connections, volunteer recruitment, and board engagement), Personal Development coaching, and For Impact Mindset programs, complemented by content products that extend the company's reach and mission.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Services Organizational consulting services for non-profits, social enterprises, and for-impact organizations addressing challenges including staffing, funding, community connections, volunteer recruitment, board member engagement, and ongoing strategic networking, with For Impact Programs matched with For Profit Experience.
• Personal Development Coaching One-on-one coaching services focused on connection coaching, helping individual leaders, changemakers, and professionals level up their connection with themselves, their career, organizations, and other valuable relationships.
• For Impact Mindset Program Coaching and consulting services that help organizations shift from a not-for-profit to a for-impact mindset, supporting legacy building, sustainability, and greater mission impact through effective communication and broader connections.
• Today is the Day Changemaker Podcast A podcast featuring interviews with changemakers, inspirers, and difference-makers sharing best practices and lessons learned; distributed on the @Todayisthedaychangemakers YouTube channel.
• Live It! (Book) A book authored by Jodi Grinwald that helps individuals live intentionally, includes guidance on writing a book that opens doors, and addresses sharing one's authentic voice to create impact.
• Book Writing Workshop Event-based workshop guiding participants through writing, editing, publishing, and launching a book, including how to choose topics that resonate and share authentic voice.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• TCC Group: Consulting firm helping non-profits and philanthropy with strategy, evaluation, and organizational development. Comparable because it addresses overlapping client pain points (funding, board engagement, strategic direction) for the same target audience.
• Marie Forleo: Personal development brand built around a book, online programs, and coaching for changemakers and entrepreneurs. Comparable because it monetizes a similar personal-development/coaching narrative via content (book, video) and direct consulting.
• Brené Brown: Research-based leadership and connection-focused author, speaker, and consultant with books, podcasts, and corporate keynotes. Comparable as a personal-brand, connection-and-leadership-driven practitioner monetizing through speaking, books, and advisory work.
• Bridgespan Group: Strategy and organizational consulting firm focused on non-profits, philanthropies, and social-impact leaders. Directly comparable because it serves the same for-impact organizational clients with similar consulting engagements around growth, sustainability, and board/funder engagement.
• La Piana Consulting: Boutique consulting firm exclusively serving non-profits and foundations on strategy, leadership transitions, and organizational change. Comparable as a similarly-sized practice targeting the same for-impact segment with high-touch consulting engagements.
• Community Wealth Partners: Non-profit consulting firm supporting organizations and leaders working on social impact, leadership development, and strategy. Comparable as a similarly positioned boutique serving for-impact organizations and the leaders who run them.

Broad incumbents

• CoachHub: Global digital coaching platform offering 1:1 leadership coaching to enterprises. Comparable because it competes for the same corporate leadership coaching budget, though it scales through technology and a large coach marketplace.
• BetterUp: Enterprise-scale leadership coaching and development platform serving managers and teams. Comparable as it sells into the same leader/team development use case, but operates as a tech-enabled incumbent rather than a boutique practice.
• Korn Ferry: Global organizational consulting firm offering executive coaching, leadership development, and talent strategy. Comparable as a much larger incumbent addressing the same leader-development and organizational effectiveness needs.

Emerging players

• Skillsoft: Provider of professional and leadership development training content and platforms. Comparable because it competes for the same professional development and leadership training budgets, though delivered as packaged content rather than high-touch coaching.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@Todayisthedaychangemakers
• LinkedInlinkedin.com/company/today-is-the-day

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Today is the Day