House of Heroes

What House of Heroes does

House of Heroes is a privately held, for-profit sports and entertainment company founded in 2025 that produces global events and multimedia experiences centered on iconic athletes, with its current commercial focus on organizing and promoting 'Legends' exhibition football matches featuring retired star players from elite European clubs such as Real Madrid and FC Barcelona. The flagship offering is the Real Madrid Legends vs FC Barcelona Legends match, featuring named retired players including Figo, Marcelo, Saviola, Rafa, Mandzukic, Max, Guti, and Savio, targeted at football and soccer enthusiasts seeking nostalgic live access to former legends.

The company's product is fundamentally event-based rather than technology-based. Underlying infrastructure consists of a Webflow-hosted marketing website (wearehouseofheroes.com), a Ticketmaster integration for direct-to-consumer ticket sales, an Instagram and Facebook social media presence, and an email newsletter signup ('Legendary Newsletter') used to build a reusable audience. No proprietary software platform, mobile app, patents, AI capabilities, SDKs, or technical integrations beyond Ticketmaster are evidenced in the source material.

House of Heroes operates a B2C transaction-fee revenue model, monetizing primarily through ticket sales for its exhibition matches distributed via Ticketmaster as its sole disclosed distribution partner. The go-to-market motion is event-driven: marketing is concentrated on showcasing player rosters through organic social channels and newsletter capture, with ticket purchase funneling users to Ticketmaster's platform. Pricing is not publicly disclosed and is administered through Ticketmaster. Customer segmentation is horizontal, targeting football fans globally who value nostalgic live access to retired legends. The firm is at a very early operational stage, with 1-10 employees, no disclosed funding, no public leadership team, no disclosed revenue, and a website headline of 'Unleashing greatness soon' indicating pre- or just-launch status.

Name

House of Heroes

Website

https://wearehouseofheroes.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Heroes is a privately held events company that organizes and promotes global 'Legends' exhibition football matches featuring retired star players from elite clubs such as Real Madrid and FC Barcelona, selling tickets to football fans via Ticketmaster as its sole distribution partner.

Ownership category

akta.pro rank

Product category

Live Sports Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Sports Events & Match Tickets (THAJAFAE)

Keywords

• Live sports events
• Football exhibition matches
• Event ticketing services
• Sports entertainment
• Nostalgic sporting events

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Event Ticketing: The company generates revenue through ticket sales for legendary football matches and events, specifically featuring retired professional footballers from elite clubs such as Real Madrid and FC Barcelona. Tickets are sold through Ticketmaster as the primary ticketing partner.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

House of Heroes organizes and promotes global sports and entertainment events, primarily legendary football exhibition matches featuring retired star players from elite European clubs such as Real Madrid and FC Barcelona. The company sells tickets through Ticketmaster for flagship events like the Real Madrid Legends vs FC Barcelona Legends match, and operates a "Legendary Newsletter" email subscription to build and engage its audience for future events.

Product overview

House of Heroes is an event-based company that organizes and promotes Legends football matches, featuring former star players from clubs such as Real Madrid and FC Barcelona. The company operates a ticket sales platform for these exhibition matches, with a focus on high-profile events like the Real Madrid Legends vs FC Barcelona Legends matchup. The primary offering is event ticketing through an integration with Ticketmaster, along with a newsletter subscription service for customer engagement. No distinct named products, modules, or sub-brands were identified in the available source material.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the primary ticketing distribution partner for House of Heroes events, including the Real Madrid Legends vs FC Barcelona Legends matches. Tickets are sold exclusively through the Ticketmaster platform.

Recent moves4 records

Expansion highlights4 records

Emerging players

• BIG3: Ice Cube-founded U.S. basketball league built around former NBA stars. Closest cross-sport analog to House of Heroes' retired-star exhibition thesis, with a more mature league-versus-one-off-event operating model.

Broad incumbents

• Legends Hospitality: Large-scale sports experience and hospitality company operating premium services at major venues. Comparable in customer-facing live-event sports experience delivery, though at far greater scale and with a B2B/partnership model rather than grassroots promotion.
• Live Nation Entertainment: World's largest live-entertainment promoter and ticketing operator. Comparable as a promoter of large live sports/entertainment events, though at vastly larger scale and primarily through owned venues and global tours.
• Sportfive: Global sports marketing and rights agency that commercializes football IP, sponsorships, and event rights. Adjacent peer given HoH's reliance on club/IP licensing and sponsorship economics for its legends format.
• AEG (Anschutz Entertainment Group): Owner/operator of major arenas and stadiums (including the O2, Crypto.com Arena, etc.) and a global live-event promoter. Comparable as a venue-and-event operator that could host or compete with legends-style events.
• Octagon: Global sports marketing agency managing athlete IP, sponsorships, and event rights. Comparable as an intermediary that monetizes star-athlete IP, similar to HoH's core asset of licensed legends.

Direct peers

• Match Against Poverty: UNDP-organized legends football match featuring retired elite players. Directly comparable as a high-profile retired-player exhibition match with similar one-off event economics and global broadcast footprint.
• Soccer Aid: UNICEF/World XI-organized celebrity and football-legends exhibition match (Robbie Williams charity format). The most analogous direct peer to House of Heroes' Real Madrid Legends vs FC Barcelona Legends format, monetizing nostalgia through one-off blockbuster matches.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wearehouseofheroes
• Instagraminstagram.com/wearehouseofheroes
• LinkedInlinkedin.com/company/hoh-thelegends

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Heroes