What FinWise Bancorp does

FinWise Bancorp is a NASDAQ-listed (ticker: FINW) Utah bank holding company headquartered in Murray, Utah, that wholly owns FinWise Bank, a Utah chartered state bank, and FinWise Investment LLC. Founded in 2010, the company provides banking and payments infrastructure to fintech brands through scalable API-driven platforms, enabling strategic fintech partners to offer deposit, lending, payments, and credit card products without obtaining their own banking charter. The company serves a primary customer segment of fintech brands ranging from consumer-lending startups to established commercial-lending platforms, supplemented by direct SBA 7(a), owner-occupied commercial real estate, and leasing programs for small businesses and borrowers.

The company's core technology is API-driven infrastructure branded as FintechConnect and MoneyRails, which powers Strategic Program Lending and a Credit Enhanced Balance Sheet Program. In July 2026 FinWise acquired Tallied Technologies, bringing an end-to-end, cloud-native, SOC2 certified card technology stack — including application/decisioning engines, card issuance-processing, rewards engine, AI-powered fraud scoring, dispute handling, and compliance self-audit — fully in-house. Product lines include Strategic Program Lending, Credit Enhanced Balance Sheet Program, MoneyRails payments infrastructure, BIN Sponsorship for card issuing, the Tallied card operating system, SBA 7(a) loans, owner-occupied commercial real estate, and leasing.

FinWise makes money primarily through net interest income on held loans (FY2025 total revenue approximately $92.5 million), supplemented by program fees, interchange income (which doubled to $703,000 in Q1 2026), credit enhancement income, and SBA 7(a) lending economics. FY2025 net income was $16.1 million ($1.13 diluted EPS) on $6.1 billion in loan originations (22% YoY growth), with Q1 2026 originations of $1.7 billion (up 38% YoY). Distribution is direct to enterprise fintech partners via API integration. Recent strategic moves include the Tallied acquisition (July 2026), CEO succession to Jim Noone (April 2026), strategic partnerships with Vera and Albert (2026), and a share repurchase program representing approximately 5% of outstanding shares.

Name

FinWise Bancorp

Legal name

FinWise Bancorp

Website

https://investors.finwisebancorp.com

Company type

Public

Founded year

2010

Operating status

Operating

Short description

FinWise Bancorp is a NASDAQ-listed Utah bank holding company that provides API-driven banking, payments, lending, and credit card infrastructure to fintech brands through its chartered bank subsidiary FinWise Bank, enabling partners to offer financial products without their own charter.

Ownership category

akta.pro rank

Product category

Banking-as-a-Service

NAICS

Offices of Bank Holding Companies (551111)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)

akta.pro secondary industry

Billing, Subscription & Revenue Management Infrastructure (FSAGABAM)

Keywords

• Banking-as-a-service
• Embedded banking
• Fintech lending
• Commercial banking
• Sponsored fintech programs

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Program Lending: API-driven infrastructure powers deposit, lending and payments programs for leading fintech brands. Revenue generated from loan originations, program fees, and interest income on held loans.
2. Credit Enhanced Balance Sheet Program: Addresses challenges that lending and card programs face diversifying their funding sources and managing capital efficiency. FinWise provides credit enhancement on loans where fintech partners maintain deposit accounts for loss recovery.
3. SBA 7(a) Lending: Small Business Administration 7(a) loan programs with government guarantees, providing flexibility for disciplined balance sheet growth.
4. BIN Sponsorship: BIN sponsorship offerings enabling card programs for fintech and embedded finance markets. FinWise acts as the issuing bank for co-branded credit card programs.
5. Interchange Income: Revenue from credit card transactions. Interchange income doubled to $703,000 in Q1 2026 from new credit card contributions.
6. Credit Enhancement Income: Non-interest income from credit enhancement arrangements where FinWise records provision for expected losses with offsetting credit enhancement asset.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FinWise Bancorp operates as the holding company for FinWise Bank, providing banking-as-a-service and embedded finance infrastructure to fintech brands across the United States. Through its Sponsored Programs, FintechConnect, and SBA lending divisions, the bank offers deposit accounts, payment processing, and commercial lending, while also operating the Tallied consumer lending marketplace.

Product overview

FinWise Bancorp operates as a bank holding company offering embedded banking solutions through a multi-product platform architecture. The core offering is Strategic Program Lending powered by scalable API-driven infrastructure, complemented by the Credit Enhanced Balance Sheet Program for capital efficiency. The company expanded into payments with MoneyRails™ and BIN Sponsorship for card issuing. The July 2026 acquisition of Tallied Technologies brought end-to-end credit card capabilities (application, issuing, processing, servicing, AI-powered fraud scoring, rewards engine) fully in-house. Additional lending products include SBA 7(a), Owner Occupied Commercial Real Estate, and Leasing programs.

Differentiator

Problem solved

Functional benefit

Brands

• MoneyRails™: Payments infrastructure offering for the company's expanding payments and BIN Sponsorship capabilities.
• FintechConnect

Products and services

• Sponsored Programs (BaaS)

Quantifiable outcome

• $50 million in credit card balances will convert to Bank's balance sheet after Tallied acquisition
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Tallied Technologies, Inc.coreTechnology or Integration · 20 July 2026FinWise acquired Tallied Technologies' credit card issuance and processing platform. The acquisition brings end-to-end card technology stack ownership from application through servicing. Tallied's engineering and operations team, including CTO and Co-Founder Mike Gionfriddo, joined FinWise. The cloud-native, SOC2 certified platform includes application/decisioning engines, card issuance-processing, rewards engine, AI-powered fraud scoring, and dispute handling.
• Vera, Inc.coreStrategic or Co-development Partner · 14 April 2026Strategic program agreement to launch unsecured consumer credit card program targeting prime and near-prime U.S. consumers. Vera serves as Program Manager and purchases receivables from FinWise Bank which acts as BIN Sponsor. The program issues physical and digital cards with three rewards modes and no annual fee. Vera's ecosystem built on Zeta's cloud-native processing platform.
• ZetacoreTechnology or Integration · 14 April 2026Card processor facilitating the Vera credit card program relationship. Vera's card ecosystem is built on Tachyon, Zeta's cloud-native, API-first issuer processing platform. FinWise continues to expand its partnership with Zeta.
• Albert CorporationcoreStrategic or Co-development Partner · 23 February 2026Strategic program agreement to provide short-term lines of credit to Americans through Albert's financial app platform. Partnership leverages FinWise's regulatory expertise and banking infrastructure to scale Albert's financial products. Both companies view this as a long-term opportunity to deliver financial innovation across multiple products.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Pathward Financial: Pathward Financial (formerly MetaBank) is a publicly traded bank holding company that specializes in Banking-as-a-Service, consumer credit, and embedded finance partnerships with fintechs. It is the closest direct peer to FinWise given its overlapping BaaS sponsor-bank model, fintech brand partnerships, and similar revenue mix.
• Lead Bank: Lead Bank is a privately held Missouri-chartered bank that has built a notable BaaS franchise serving fintechs such as Chime, Affirm, and others. It is a direct sponsor-bank competitor to FinWise in fintech-enabled deposit, lending, and card programs.
• Stride Bank: Stride Bank is an Oklahoma-based bank that provides BaaS, BIN sponsorship, and lending-as-a-service to fintech brands. It is a direct competitor to FinWise in the sponsor-bank and embedded finance space.
• Coastal Financial Holding: Coastal Financial Holding (NASDAQ: COCB) is a Washington-state bank holding company operating an embedded banking/BaaS franchise through its Coastal Community Bank subsidiary. It directly competes with FinWise in providing API-driven banking infrastructure to fintech brands and credit unions.
• Cross River Bank: Cross River Bank is a New Jersey-chartered commercial bank that provides banking infrastructure and APIs to fintechs and lenders. It is a direct competitor in BaaS lending and payments, with a comparable focus on regulated, tech-driven banking partnerships.
• Sutton Bank: Sutton Bank is an Ohio-chartered bank that serves as a BIN sponsor and banking partner for fintechs including PayPal, Stride, and others. It directly competes with FinWise in the BIN sponsorship and embedded card issuing space.
• Green Dot Corporation: Green Dot is a financial technology and bank holding company providing embedded banking, prepaid cards, and consumer credit products. It overlaps with FinWise in BaaS-style partnerships and card issuing, though at a much larger scale.
• StepStone Group (Celtic Bank related): Celtic Bank is a Utah-chartered industrial bank affiliated with consumers and fintech lenders, providing BaaS, mortgage, and consumer lending services. It is a direct competitor to FinWise in BaaS lending and card programs, and notably another Utah-based bank.

Emerging players

• Treasury Prime: Treasury Prime is a BaaS infrastructure platform that connects fintechs to sponsor banks via APIs. While not a bank holding company itself, it competes in the same embedded banking value chain that FinWise operates in as a sponsor bank.
• Unit.co: Unit is a BaaS infrastructure provider offering embedded banking APIs for fintechs. It competes indirectly with FinWise's API-driven Strategic Program Lending by enabling fintechs to obtain banking services through its partner-bank network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FinWise Bancorp