Vera
Vera provides connected products infrastructure using secure NFC/RFID tags and digital certificates to authenticate, track, and engage owners of luxury goods, fine art, and collectibles across the product lifecycle for enterprise brands.
- Company typePrivate
- Founded2023
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Vera does
Vera is a connected products infrastructure platform that links physical products to a persistent digital identity through secure NFC/RFID tags, tamper-resistant digital certificates, and a unified management platform. The core technology stack comprises three components: Tags (physical or embedded markers with no power requirement, tamper detection, and RFID enablement that authenticate via a simple phone tap with no app download), Certificates (digital records enabling authenticity, ownership, provenance, sale/transfer, and lifecycle capabilities), and the Platform (centralized dashboard for activating certificates on demand, modeling hierarchical product relationships, managing roles and permissions, and integrating with existing systems). The product portfolio supports five integrated solutions: Brand Protection, Resale & Circularity, Customer Engagement, Traceability & Logistics, and Analytics & AI Insights.
Vera targets enterprise customers in luxury goods, fine art, and collectibles — segments where counterfeit prevention, provenance verification, and post-sale engagement are commercially material. Tommy Hilfiger is publicly named as a customer. The company operates a selective client acquisition model with quote-based pricing that is not publicly disclosed, structured around two revenue streams: usage-based certificate activation fees (customers pay only when products are activated in market) and recurring platform subscription services. Distribution combines direct enterprise sales, a self-serve website onboarding flow, and an affiliate partner program offering 20% revenue share on qualified referrals in target verticals.
Vera is a privately held company headquartered in Miami with a European office in Warsaw, and is led by CEO and Founder Spencer Stebbins. The company reports 1-10 employees and was founded in 2023. Vera is actively operating, with press coverage in BBC, Forbes, and TIME, and a technology stack that includes integrations with Google Cloud, OpenAI, Shopify, Stripe, WorkOS, Intercom, and Twilio. No funding rounds, revenue figures, or patents are publicly disclosed.
Vera firmographics
Firmographics- Name
- Vera
- Legal name
- Vera
- Website
- https://vera.inc
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vera provides connected products infrastructure using secure NFC/RFID tags and digital certificates to authenticate, track, and engage owners of luxury goods, fine art, and collectibles across the product lifecycle for enterprise brands.
- Ownership category
- akta.pro rank
Vera industry classification
Industry- Product category
- Connected Products Platform
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Authentication, Grading & Provenance Services (CRAKAKAI)
- akta.pro secondary industries
- Managed Consignment & Authentication-led Resale (CRAFAGAN), Jewelry, Watches & Luxury Goods Marketplaces (CRAFABAK)
Keywords
Where Vera is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vera business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Certificate Activation Fees: Customers pay only when certificates are activated and products are in use. This usage-based model means customers only incur costs when their products are actively in the market and being verified by end users.
- Platform Services: Access to the unified platform for product identity, ownership, and lifecycle data management. Includes dashboard, analytics, AI insights, and integration capabilities.
- Partner Revenue Share: Vera pays affiliate partners 20% revenue share on qualified referrals who subscribe to paid plans. This represents a cost channel for customer acquisition rather than revenue generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based certificate activation model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Vera product offering
Product offeringCore offering
Vera provides a connected products platform that combines secure physical tags, digital certificates, and a unified management platform to give products persistent, verifiable digital identities. The system enables brands to authenticate products, track ownership, prevent counterfeiting, enable certified resale, and engage directly with product owners throughout the product lifecycle. The platform operates on a usage-based certificate activation model and targets luxury goods, fine art, and collectibles brands.
Product overview
Vera is a connected products platform offering a unified infrastructure that bridges physical and digital worlds. The product portfolio consists of three core components: Tags (physical or embedded markers providing unique product identity with NFC/RFID capabilities and tamper detection), Certificates (digital records enabling authenticity verification, ownership tracking, and lifecycle management), and the Platform (central management system for product identity and data). These core products support five integrated solutions: Brand Protection, Resale & Circularity, Customer Engagement, Traceability & Logistics, and Analytics & AI Insights. The platform operates on a pay-per-activation model and targets industries including luxury goods, handbags, apparel, music, watches, art, and footwear.
Differentiator
Problem solved
Functional benefit
Products and services
- Tags Physical or embedded tags that assign unique, secure identities to products, enabling NFC/RFID-enabled verification with tamper detection. Tags link products to digital certificates for instant authenticity and ownership verification via phone tap, requiring no app download or additional hardware.
- Certificates Digital certificates that turn products into dynamic, verifiable assets enabling authentication, ownership verification, sale and transfer, provenance tracking, and extended digital capabilities throughout product lifecycles. Certificates can be generated with a high-speed reader or mobile phone and customized to reflect brand identity.
- Platform Unified operating system for connected products that manages identity, ownership, and lifecycle data. Features include certificate activation on demand (pay only when activated), hierarchical product relationship modeling, advanced access controls and roles, and one-click integration with existing systems.
- Brand Protection Solution that protects brand integrity through verifiable product identity, enabling authentication and preventing counterfeiting across product lifecycles for luxury and collectibles brands.
- Resale & Circularity Solution enabling certified resale programs and circular business models by providing instant ownership verification, preventing return fraud, and controlling the resale market for brands.
- Customer Engagement Solution turning products into direct customer communication channels through certificates, enabling targeted messaging, engagement, and ongoing communication with product owners throughout the product lifecycle.
- Traceability & Logistics Solution for tracking products across the full lifecycle with complete supply chain visibility, monitoring movements, transfers, and scans throughout the product journey.
- Analytics & AI Insights Solution that captures product interaction data and turns it into real-time intelligence, enabling natural language queries, measurement of engagement, revenue, and ROI across the product lifecycle.
Companies that use Vera
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Vera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vera partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- Google LLC (Google Cloud Platform)coreCloud infrastructure, hosting, and data storage provider for Vera's platform operations.
- Stripe, Inc.coreBilling and payment processing for subscription and transaction services.
- Intercom, Inc.supportingCustomer communication and support platform for user assistance.
- Twilio, Inc.supportingMessaging and communication delivery services.
- OpenAI, L.L.C.coreArtificial intelligence and data processing capabilities powering AI insights and natural language querying features.
- Webflow, Inc.supportingWebsite hosting and content management for vera.inc.
- Google LLC (Analytics)supportingAnalytics and performance monitoring for website and platform usage.
- Semrush Inc.supportingMarketing analytics and insights for demand generation optimization.
- Apollo.io, Inc.supportingSales and customer relationship management platform.
- Atlassian Pty LtdsupportingProject management and issue tracking (Jira, Confluence) for internal operations.
- Slack Technologies, LLCsupportingInternal team communication and collaboration platform.
- Shopify, Inc.coreCommerce and product integrations enabling connection to ecommerce platforms.
- WorkOS, Inc.coreAuthentication, SSO, and identity infrastructure for secure platform access.
Recent moves6 records
Expansion highlights5 records
Vera competitors and assessment
Company assessmentBroad incumbents
- Avery Dennison: Avery Dennison is a global incumbent in RFID and NFC smart labels used for retail, apparel, and supply chain. It competes with Vera at the tag/hardware layer for connected product deployments in fashion and retail.
- HID Global: HID Global is an established RFID/NFC and identity infrastructure provider used across retail, logistics, and brand-protection applications, supplying underlying technology similar to Vera's tag layer at greater scale.
- LVMH Aura: Aura is LVMH's blockchain-backed luxury authentication and product passport platform, representing a vertically-integrated incumbent that competes with Vera for authentication wallet-share inside the world's largest luxury conglomerate.
Direct peers
- EON: EON operates a connected products platform with digital IDs and product lifecycle data for fashion and luxury brands, closely mirroring Vera's Tags, Certificates, and Platform offering and target market.
- Entrupy: Entrupy provides AI- and hardware-driven authentication for luxury goods, sneakers, and collectibles. It is a direct competitor to Vera's Brand Protection and Authentication solutions in the same target verticals.
- Real Authentication: Real Authentication offers authentication services for luxury handbags and accessories, addressing the same counterfeit-prevention and resale-authentication pain points Vera targets in the luxury vertical.
- Origyn: Origyn provides digital certification and authentication for luxury watches, art, and collectibles using NFC and biometrics, directly competing with Vera's certificates and provenance solutions in those verticals.
- Certilogo: Certilogo provides digital authentication and identification solutions for fashion and luxury brands via NFC tags and a verification app, competing directly with Vera for the same brand-protection use case.
Emerging players
- Chronicled: Chronicled builds blockchain-based provenance and supply-chain solutions with a focus on regulated industries, intersecting with Vera's Traceability & Logistics and brand-protection offerings.
- Provenance: Provenance uses blockchain-based digital passports to verify product claims and supply-chain history for consumer goods, overlapping with Vera's Traceability & Logistics and provenance tracking capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vera social profiles
Digital presenceVera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vera leadership team
Management profileNumber of profiles
Profiles1 record
Vera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vera
What does Vera do?
Vera provides a connected products platform that combines secure physical tags, digital certificates, and a unified management platform to give products persistent, verifiable digital identities. The system enables brands to authenticate products, track ownership, prevent counterfeiting, enable certified resale, and engage directly with product owners throughout the product lifecycle. The platform operates on a usage-based certificate activation model and targets luxury goods, fine art, and collectibles brands.
Is Vera a public or private company?
Vera is a private company. It is classified as unknown and is currently operating.
When was Vera founded?
Vera was founded in 2023. It employs 1 to 10 people.
Where is Vera based?
Vera is headquartered in Miami, United States, in the North America region.
How does Vera make money?
Three revenue lines are on record. Certificate Activation Fees are the primary driver. The others are platform Services and partner Revenue Share.
Who are Vera's main competitors?
Broad incumbents on record are Avery Dennison, HID Global and LVMH Aura. Direct peers are EON, Entrupy, Real Authentication, Origyn and Certilogo. Emerging players are Chronicled and Provenance.
Does Vera have an API?
No public API is recorded for Vera.
What industry is Vera in?
Vera's product category is Connected Products Platform. Its primary akta.pro industry code is CRAKAKAI, Authentication, Grading & Provenance Services, with a secondary code of CRAFAGAN, Managed Consignment & Authentication-led Resale. Its NAICS code is 5132.