SiriusXM Pandora
SiriusXM Pandora (NASDAQ: SIRI) is a publicly traded audio entertainment company offering subscription satellite radio and streaming services with 425+ channels, exclusive content, and live sports across the United States and Canada.
- Company typePublic
- Founded-
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What SiriusXM Pandora does
SiriusXM Pandora operates as a multi-platform audio entertainment company under the legal entity Sirius XM Radio Inc., a publicly traded firm listed on NASDAQ under ticker SIRI and headquartered at 1290 Avenue of the Americas, New York. The business delivers subscription-based satellite radio and streaming audio to consumers across the 48 contiguous United States, the District of Columbia, Alaska, Hawaii, Puerto Rico, and Southern Canada, with a separate Canadian service at siriusxm.ca. Its core product offering centers on a satellite radio service providing 165+ channels to vehicles coast-to-coast, combined with a streaming platform accessible through iOS, Android, Apple TV, Roku, and smart speakers that extends coverage and adds 195 Xtra channels exclusive to the SiriusXM app. The full catalog spans 425+ channels of music, sports, talk, news, and podcasts, anchored by exclusive content such as Howard Stern's two channels, celebrity-curated music channels, and live play-by-play for NFL, MLB, NBA, NHL, NCAA, NASCAR, and PGA TOUR.
The company's revenue model is anchored on recurring subscription fees, with the flagship All Access Plan priced at $25.99/month (promoted at $1/month for the first 3 months and $4.98/month for 12 months with a new radio purchase), supplemented by streaming-only tiers, hardware sales (Onyx EZR, Roady BT, and accessories), audio advertising on ad-supported tiers, and a U.S. Music Royalty Fee pass-through (19.98% for satellite plans with music, 8.8% for streaming). Beyond the core consumer subscription, SiriusXM operates specialized verticals including SiriusXM Music for Business (commercial background music licensing), SiriusXM for Auto & Truck Fleets, SiriusXM Marine Audio, and SiriusXM Aviation weather and infotainment. Distribution is multi-channel: direct-to-consumer online and phone sales, mobile app marketplace billing, automotive OEM pre-installation with trial subscriptions that convert at vehicle purchase, and a dedicated SiriusXM Shop e-commerce storefront for hardware. The Pandora streaming brand is integrated into the broader SiriusXM platform, adding a second large streaming user base on shared content and technology infrastructure.
SiriusXM Pandora firmographics
Firmographics- Name
- SiriusXM Pandora
- Legal name
- Sirius XM Radio Inc.
- Website
- https://siriusxm.com
- Company type
- Public
- Operating status
- Operating
- Short description
- SiriusXM Pandora (NASDAQ: SIRI) is a publicly traded audio entertainment company offering subscription satellite radio and streaming services with 425+ channels, exclusive content, and live sports across the United States and Canada.
- Ownership category
- akta.pro rank
SiriusXM Pandora industry classification
Industry- Product category
- Audio Streaming & Satellite Radio
- NAICS
- Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Satellite Telecommunications (517410)
- SIC
- Radio Broadcasting Stations (4832), Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Satellite Radio Broadcasting (MPAIAEAC)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Music & Audio Streaming Platforms (BPAMAJAC), Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)
Keywords
Where SiriusXM Pandora is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SiriusXM Pandora business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription Revenue: Monthly and annual subscription fees from satellite radio and streaming services. Plans include All Access (425+ channels), streaming-only options, and specialized packages. Auto-renewing subscriptions with promotional intro rates.
- Advertising: Audio advertising served across non-premium subscription tiers and ad-supported streaming. Third-party ad tech partners include major platforms like Google, Meta, Amazon for targeted advertising delivery.
- Hardware Sales: Sale of satellite radio receivers, docking stations, antennas, and accessories through the SiriusXM Shop. Products include Onyx EZR, Roady BT, and related mounting/power accessories.
- Music Royalty Fee: U.S. Music Royalty Fee passed through to subscribers: 19.98% for satellite plans with music channels, 8.8% for streaming plans, offsetting payments to recording artists and publishers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All Access Plan - $1 for 3 months promotional offer |
| Subscription | Monthly | All Access Plan - $5/month for 12 months with radio purchase |
| Subscription | Monthly | Standard All Access Plan |
| Subscription | Monthly | Streaming Plans |
| Subscription | Monthly | SiriusXM Podcasts+ |
| Subscription | Monthly | Military Discount |
| Subscription | Monthly | Student Plan |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
SiriusXM Pandora product offering
Product offeringCore offering
SiriusXM Pandora delivers subscription-based audio entertainment, combining coast-to-coast satellite radio with streaming audio accessible via mobile app, web, smart TVs, and connected speakers. The service spans 425+ channels of music, sports play-by-play, news, talk, and podcasts, supported by exclusive original programming (Howard Stern), premium sports rights (NFL, MLB, NBA, NHL, NCAA, NASCAR, PGA TOUR), and commercial-free curated music. The portfolio also includes hardware (Onyx EZR, Roady BT receivers), the SiriusXM Podcasts+ subscription, and specialized commercial offerings in music licensing, fleet, marine, and aviation.
Product overview
SiriusXM Pandora operates as a multi-platform audio entertainment company offering both satellite radio and streaming services. The core product portfolio consists of the Satellite Radio Service (delivering 165+ channels via satellite to vehicles) and the Streaming Service (accessible via the SiriusXM app on mobile, smart TVs, and connected devices). Subscription tiers range from the entry-level Streaming Music & Entertainment Plan through the flagship All Access Plan (425+ channels) which bundles both satellite and streaming access. The company also offers specialized verticals including Marine Audio, Aviation weather services, Music for Business (commercial licensing), and Fleet services. Hardware products include portable radios such as the Onyx EZR and Roady BT. Premium add-ons include SiriusXM Podcasts+ (ad-free podcast subscription) and SiriusXM video content. Sports programming includes dedicated channels for NFL, NBA, MLB, NHL, NCAA, NASCAR, and PGA TOUR coverage. The company operates under both SiriusXM and Pandora branding, with the Pandora streaming service representing a significant component of the streaming platform.
Differentiator
Problem solved
Functional benefit
Products and services
- SiriusXM Satellite Radio Service Satellite-delivered audio entertainment service providing coast-to-coast coverage across the 48 contiguous United States and District of Columbia, offering 165+ vehicle channels plus additional streaming content via the SiriusXM app. Targeted at in-vehicle and at-home audiences seeking reliable, long-range audio coverage.
- SiriusXM Streaming Service Streaming audio service accessible through mobile apps and web player on phones, smart TVs, speakers, and other connected devices, with coverage extending to Alaska, Hawaii, and Puerto Rico beyond satellite areas. Delivers music, sports, talk, news, podcasts, and 195 Xtra Channels.
- SiriusXM Podcasts+ Premium podcast subscription service offering ad-free listening, early access, and bonus content across 30+ podcasts including SmartLess, Freakonomics Radio, and Call Her Daddy. Distributed via Apple Podcasts, Spotify, YouTube Music, and supportingcast.fm.
- Onyx EZR Radio Portable satellite radio receiver featuring split-screen mode and TuneMix custom channel creation capability, sold as a bundled package with vehicle kit for in-vehicle and portable use.
- Roady BT Radio Compact vehicle satellite radio with Bluetooth compatibility and versatile magnetic mounting options for wireless in-vehicle entertainment, sold through the SiriusXM Shop.
- SiriusXM Music for Business Commercial music streaming service designed for retail, hospitality, and business environments, providing curated music content with appropriate licensing for public playback at commercial establishments.
- SiriusXM Marine Audio Satellite radio and weather services specifically designed for boats and marine vessels, including marine weather data and coastal coverage in continental U.S. waters.
- SiriusXM Aviation Weather and data services for aircraft providing aviation-specific weather information and infotainment for pilots and passengers, available across continental U.S. and Southern Canada.
- SiriusXM Traffic, Weather & Infotainment Real-time traffic and weather data services integrated with vehicle infotainment systems, including travel information and entertainment features for consumer and fleet vehicles.
- SiriusXM for Auto & Truck Fleets Fleet management audio entertainment solution providing commercial vehicle subscription packages and fleet-specific account management for trucking and commercial fleet operators via siriusxmfleet.com.
Companies that use SiriusXM Pandora
Customer profileSegments7 records
Ideal customer profiles6 records
SiriusXM Pandora technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SiriusXM Pandora partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
SiriusXM Pandora competitors and assessment
Company assessmentEmerging players
- TuneIn: Internet radio aggregator streaming live AM/FM stations, sports, news, and podcasts. Comparable to SiriusXM's lean-back streaming model, particularly on smart speakers and connected devices.
- SoundCloud: Audio streaming platform with a creator-led music and podcast catalog. Competes for music and podcast listening time against SiriusXM's streaming and Podcasts+ offerings.
- Deezer: Global music streaming subscription service. Smaller than category leaders but a comparable music streaming and podcast subscription product overlapping SiriusXM streaming.
Broad incumbents
- Amazon Music: Amazon's music streaming service bundled with Prime. Overlaps with SiriusXM streaming across music, podcasts, and live audio while leveraging a much larger distribution ecosystem.
- Apple Music: Apple's music streaming subscription bundled into the Apple ecosystem. Competes with SiriusXM streaming and is increasingly a destination for podcast and live-radio-adjacent content via Apple Podcasts.
- YouTube Music: Google's music streaming and video music platform. Competes for streaming subscription share and ad-supported listening alongside SiriusXM and Pandora.
Direct peers
- Spotify: Global music and podcast streaming subscription service. Directly competes with SiriusXM's streaming offering, Pandora, and SiriusXM Podcasts+ for consumer listening time and subscription dollars.
- iHeartMedia: Largest US radio broadcaster and owner of iHeartRadio. Competes with SiriusXM on live/simulcast radio, music curation, podcasts, and digital audio advertising.
- Audacy: US radio broadcaster operating AM/FM stations and the Audacy digital audio platform. Directly comparable to SiriusXM in live radio distribution, podcasting, and digital ad sales.
- Cumulus Media / Westwood One: US radio broadcaster and audio advertising network distributing live sports, news, talk, and music. Directly comparable to SiriusXM in radio programming, sports play-by-play, and ad-supported audio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
SiriusXM Pandora social profiles
Digital presenceSiriusXM Pandora financial estimates
Financial estimateRevenue estimate
Valuation estimate
SiriusXM Pandora leadership team
Management profileNumber of profiles
SiriusXM Pandora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SiriusXM Pandora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SiriusXM Pandora
What does SiriusXM Pandora do?
SiriusXM Pandora delivers subscription-based audio entertainment, combining coast-to-coast satellite radio with streaming audio accessible via mobile app, web, smart TVs, and connected speakers. The service spans 425+ channels of music, sports play-by-play, news, talk, and podcasts, supported by exclusive original programming (Howard Stern), premium sports rights (NFL, MLB, NBA, NHL, NCAA, NASCAR, PGA TOUR), and commercial-free curated music. The portfolio also includes hardware (Onyx EZR, Roady BT receivers), the SiriusXM Podcasts+ subscription, and specialized commercial offerings in music licensing, fleet, marine, and aviation.
Is SiriusXM Pandora a public or private company?
SiriusXM Pandora is a public company. It is classified as public and is currently operating.
When was SiriusXM Pandora founded?
SiriusXM Pandora was founded in -1.
Where is SiriusXM Pandora based?
SiriusXM Pandora is headquartered in New York, United States, in the North America region.
How does SiriusXM Pandora make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising, hardware Sales and music Royalty Fee.
Who are SiriusXM Pandora's main competitors?
Emerging players on record are TuneIn, SoundCloud and Deezer. Broad incumbents are Amazon Music, Apple Music and YouTube Music. Direct peers are Spotify, iHeartMedia, Audacy and Cumulus Media / Westwood One.
Does SiriusXM Pandora have an API?
No public API is recorded for SiriusXM Pandora.
What industry is SiriusXM Pandora in?
SiriusXM Pandora's product category is Audio Streaming & Satellite Radio. Its primary akta.pro industry code is MPAIAEAC, Satellite Radio Broadcasting, with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.