YMCA of the North

What YMCA of the North does

YMCA of the North is an independent, nonprofit 501(c)(3) social services organization (Tax ID 45-2563299) affiliated with the National Council of Young Men's Christian Associations. Headquartered at 651 Nicollet Mall, Suite 500 in Minneapolis, Minnesota, it serves the Twin Cities metropolitan area and western Wisconsin through 25+ branch locations and a network of 15+ camp properties spanning overnight camps (e.g., Camp Widjiwagan, Camp Menogyn, Camp St. Croix) and day camps, plus the George Wellbeing Center in downtown Minneapolis and Early Childhood Learning Centers.

The organization operates a portfolio spanning membership-based fitness and aquatics, early childhood education and childcare, youth and teen development, adult and senior programs (ForeverWell, age 55+), integrative health and wellness services (acupuncture, massage, red light therapy, health coaching, nutrition), and adventure programming. Its technology stack is operational rather than product-led: a recently replaced CRM system (launched March 2025 enabling online registration), a consumer-facing iOS/Android mobile app for check-in and reservations, and the YMCA 360 virtual programming platform for on-demand content. Distribution is anchored in physical facilities and supplemented by digital registration and a multi-channel social/content presence.

YMCA of the North generates revenue through membership fees (annual/monthly), program fees (personal training, Pilates Reformer, massage, community acupuncture, summer childcare, summer camps, sports, aquatics), donations and charitable contributions (Annual Campaign, endowment, major giving, legacy gifts), and grant-funded social services. Pricing is tiered by member/non-member status and includes a $9,665,000+ annual commitment to financial assistance and scholarships that offsets cost barriers. Customer segments include children and families, teens and young adults, adults 55+, military veterans and families, newcomers/immigrants, and wellness seekers. Partnerships include Beyond the Yellow Ribbon (military support), the George Family Foundation (wellbeing center), and corporate sponsors such as Cargill for adventure events.

Name

YMCA of the North

Legal name

YMCA of the North

Website

https://ymcanorth.org

Company type

Private

Operating status

Operating

Short description

YMCA of the North is a Minneapolis-based 501(c)(3) nonprofit operating 25+ branches, multiple camps, Early Childhood Learning Centers, and the George Wellbeing Center across the Twin Cities and western Wisconsin, serving families, youth, seniors, veterans, and newcomers with fitness, childcare, camp, and wellness programs.

Ownership category

akta.pro rank

Product category

Community Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394), Recreational and Vacation Camps (except Campgrounds) (721214), Child Care Services (6244), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Child Day Care Services (8351)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Cabin & Cottage Campgrounds (THAGAOAD), Outdoor Fitness & Park Bootcamps (HSADABAC), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Kids & Family Yoga (HSADACAK)

Keywords

• Community fitness centers
• Youth development programs
• Childcare services
• Wellness programs
• Summer camps

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual and monthly membership fees provide ongoing revenue. Membership offers access to fitness facilities, group exercise classes, pools, and other YMCA amenities. The organization operates on a membership model typical of YMCA associations.
2. Program Fees: Fees for various programs including child care, summer camps, sports, aquatics, wellness services (personal training, massage, acupuncture, health coaching), and adventure programs. Summer childcare structured with administrative fees, first payments, and final payments.
3. Donations and Charitable Contributions: Annual Campaign donations, endowment funds, major giving, legacy gifts, and tribute gifts support scholarship programs and organizational operations. Donations help fund financial assistance ensuring cost is never a barrier.
4. Tax ID: Tax ID Number for YMCA of the North is 45-2563299. Organization is a 501(c)(3) not-for-profit social services organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

YMCA of the North operates fitness facilities, group exercise classes, early childhood education and childcare centers, summer and overnight camps, swimming and aquatics programs, and the George Wellbeing integrative health program covering acupuncture, massage, nutrition, health coaching, and red light therapy. Services are delivered through 25+ branch locations and multiple camp properties across the Twin Cities metro area and western Wisconsin, with access via membership, program fees, or free community consultations, and supported by $9.6M+ in annual financial assistance.

Product overview

YMCA of the North operates as a multi-location nonprofit organization offering a comprehensive portfolio of health, fitness, education, and community programs. The core offerings center on fitness facilities and group exercise classes (including YMCA 360 virtual platform), early childhood education (Early Childhood Learning Centers, Child Care & Preschool), youth development (Kids & Teens, Summer Programs, Adventure & Camping), and wellness services. The Wellbeing division provides integrative health services under the George Wellbeing brand, encompassing acupuncture (individual and community), health coaching, nutrition counseling, massage therapy, red light therapy, and personal training. Programs are available both independently and as membership benefits, with specialty offerings like Pilates Reformer and adventure events (BreakAway Kids Tri, Resilinator) as add-on experiences. A mobile app enables member check-in and class reservations. The organization transitioned to a new CRM system in March 2025 for membership and program management.

Differentiator

Problem solved

Functional benefit

Brands

• George Wellbeing: Whole-person integrative health and wellbeing programs including acupuncture, massage, health coaching, nutrition, and red light therapy
• YMCA 360
• ForeverWell
• YMCA IMPaCT Community Health Workers
• Achievers Minnesota
• YMCA Beacons
• Center for Youth Voice
• Adventure Lab

Products and services

• YMCA 360 Web-based virtual fitness platform included with membership that delivers on-demand group exercise classes, including a Pilates Reformer video series, accessible anytime and anywhere for members.
• Early Childhood Learning Centers

Quantifiable outcome

• $9,665,000+ provided in financial assistance to ensure cost is never a barrier
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major, minor and core.

• George Family FoundationmajorStrategic or Co-development PartnerPenny and Bill George and the George Family Foundation have demonstrated passionate commitment to whole-person health and wellbeing through support of the George Wellbeing Center. This partnership represents a significant investment in integrative health programming at YMCA of the North.
• Penny and Bill GeorgemajorStrategic or Co-development PartnerNamed sponsors of the George Wellbeing Center, demonstrating leadership commitment to making whole-person wellbeing accessible to the community.
• CargillminorGTM or Marketing PartnerPresenting sponsor of the Resilinator 2026 adventure race event, supporting family adventure programming at YMCA of the North.
• Beyond the Yellow RibboncoreStrategic or Co-development PartnerProud partner of Beyond the Yellow Ribbon, a military support organization providing resources and programs for service members and their families.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Snap Fitness: 24/7 fitness franchise founded in Minnesota with global footprint but strongest density in the Upper Midwest. Directly competes for budget-conscious fitness members in YMCA of the North's territory.

Broad incumbents

• Life Time Fitness: Headquartered in Chanhassen, MN, operating premium fitness clubs with childcare, group fitness, and recovery/wellness amenities. Competes head-to-head for adult memberships in the same regional market while occupying the premium end of the segment.
• Anytime Fitness: Minnesota-headquartered 24/7 fitness franchise with thousands of locations globally. Competes for low-cost memberships in the Twin Cities and across YMCA's service geography.

Direct peers

• YMCA of Greater Seattle: Multi-branch YMCA association serving the Seattle–Puget Sound region with fitness, aquatics, youth development, and resident camp programs. Comparable structure of branch network + camps + social impact programs makes it a near-mirror peer.
• YMCA of Greater Boston: Another large urban YMCA association delivering membership-based fitness, childcare, camps, and social services. Closely comparable portfolio of programs and member-base demographics.
• Girl Scouts of Minnesota and Wisconsin River Valleys: Regional Girl Scout council operating youth day and resident camp programs in the same Twin Cities and western Wisconsin geography. Comparable overnight/day camp operations and youth development mission.
• Boys & Girls Clubs of America: National youth development organization operating club-based after-school, summer, and teen programming across local affiliates. Overlaps directly with YMCA's youth development, childcare, and teen leadership segments.
• YMCA of Metropolitan Chicago: One of the largest U.S. YMCA associations, operating fitness facilities, resident camps, childcare, and community programs across the Chicago metro. Directly comparable in scale, multi-branch model, camp portfolio, and mission-driven service mix.
• JCC Association of North America: Federation of Jewish Community Centers operating fitness, aquatics, childcare, day camps, and cultural programming nationally. Mirrors YMCA's community-center model with similar member-based recreation, youth services, and integrated wellness.

Others

• Kampgrounds of America (KOA): Largest U.S. system of franchised campgrounds and RV parks providing outdoor lodging and recreation. Comparable outdoor-recreation/camping experience layer but operates a franchise hospitality model rather than a youth-camp mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/YMCAoftheNorth
• YouTubeyoutube.com/c/ymcanorth
• Facebookfacebook.com/YMCANorth
• Instagraminstagram.com/ymca_north

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of the North