The Moment Lab

What The Moment Lab does

The Moment Lab is a privately-held, full-service creative marketing agency founded in 2017 by Matt Yanofsky (CEO) and Jared Shapransky (CMO) and headquartered across three North American offices in Montreal, Toronto, and Los Angeles. The firm delivers brand strategy, content production, public relations, influencer marketing, and brand experience services to brands seeking unconventional, culturally resonant marketing, and positions itself in opposition to traditional corporate agency culture. Its service portfolio spans five core lines: Marketing and Strategy (positioning, messaging, visual identity, social media), Content Production (video, advertising, original content including podcasts and documentaries), Public Relations (media relations, thought leadership, crisis management), Influencer Marketing (creator partnerships with athletes and culture-drivers), and Brand Experiences (live activations). The firm has no proprietary technology platform; its offering is a people-and-creative-led professional services model.

The agency operates a sales-led, project-based B2B model with custom-quoted engagements and no public pricing. Distribution occurs through direct client outreach and a website contact form, supported by a thought leadership and newsjacking content engine that has generated 30+ media hits for the firm itself. Notable client work is concentrated in sports entertainment: Get It Done League, a multi-platform baseball media brand built with former MLB stars Josh Donaldson and Russell Martin (450k YouTube views and 5k subscribers in 30 days), and Our Year Hockey, a fan-driven hockey entertainment franchise that has generated tens of millions of views, sold-out merchandise drops, and dozens of international nominations in 2025. The firm also operates a talent management arm (tmltalent.com) as an adjacent business line. The Moment Lab is founder-owned with no disclosed external funding.

Name

The Moment Lab

Legal name

The Moment Lab

Website

https://themomentlab.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Moment Lab is a privately-held, full-service creative marketing agency founded in 2017, operating across Montreal, Toronto, and Los Angeles. It delivers brand strategy, content production, public relations, influencer marketing, and brand experiences to brands seeking unconventional, culturally resonant marketing campaigns.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing and Strategy Services: Brand strategy, positioning, messaging, storytelling, visual identity development, social media marketing, and brand experiences delivered as professional services to brands and businesses.
2. Content Production Services: Video production (commercials, viral content, documentaries), product placement, billboards, creative campaign development, and original content production (podcasts, scripted shows, documentaries) as billable projects.
3. Public Relations Services: Media relations, press releases, thought leadership positioning, and crisis management services provided to clients seeking to build reputation and manage brand perception.
4. Influencer Marketing Services: Influencer identification, outreach, campaign strategy and execution, content collaboration, and performance analytics for brands seeking authentic creator partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Moment Lab is a creative marketing agency that helps brands build awareness and engagement through integrated marketing strategy, content production, public relations, influencer marketing, and brand experience activations. It serves as a one-stop shop for brands seeking campaigns that combine creative ideation, multimedia content, earned media, celebrity/athlete partnerships, and live or branded entertainment properties.

Product overview

The Moment Lab is a full-service marketing agency offering a unified portfolio of services rather than a modular platform. The core offerings include Marketing and Strategy (brand positioning, messaging, visual identity, media activations, social media), Content Production (video, advertising, creative campaigns, original content including podcasts and documentaries), Public Relations (media relations, press releases, thought leadership, crisis management), Influencer Marketing (creator partnerships with athletes and culture-drivers), and Brand Experiences (live event activations). The agency also develops proprietary branded entertainment properties including Get It Done League (a baseball media brand built with MLB veterans) and Our Year Hockey (a fan-driven hockey entertainment franchise), which serve as case studies demonstrating their capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing and Strategy Marketing strategy and campaign planning service for brands seeking integrated go-to-market direction, positioning, and audience engagement strategies.
• Content Production End-to-end content production service that develops brand stories and assets for distribution across channels, delivered by the agency's creative and production teams.
• Public Relations Public relations service that drives earned media through newsjacking—leveraging trending pop-culture and entertainment news cycles to place clients in relevant coverage.
• Influencer Marketing Influencer marketing service that connects brands with relevant talent and creators, including athletes and celebrities, to deliver authentic, attention-driving campaigns.
• Brand Experiences Brand experience service that designs and executes live activations, events, and experiential campaigns to create in-person brand engagement.

Quantifiable outcome

• 30+ news hits generated through newsjacking strategies
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anomaly: Boutique creative agency offering brand strategy, content production and media activation as integrated services. Directly comparable offering mix and founder-led creative culture.
• Mother: Independent creative agency network known for unconventional, culturally charged campaigns. Comparable boutique positioning, award-winning creative output, and integrated strategy/production work.
• Mekanism: Independent creative/brand marketing agency producing campaigns that blend content production, PR and influencer storytelling. Directly comparable to The Moment Lab in offering mix, client size band, and culture-led positioning.
• VaynerMedia: Digital-first social and content agency built around founder-led brand storytelling and cultural relevance, with offices across North America. Comparable in media-led GTM, social/content emphasis, and personality-driven positioning.
• Droga5: Independent creative agency producing bold integrated campaigns that fuse advertising, PR and content. Directly comparable in creative risk-taking and integrated campaign delivery.

Broad incumbents

• The Marketing Arm: Omnicom-owned experiential and influencer marketing agency that integrates content, talent partnerships and brand experiences. Comparable as a larger incumbent in brand experiences and creator/athlete partnerships.
• Golin: Global PR and communications agency with media relations, influencer and earned-media offerings. Comparable as a large-scale incumbent in the same PR/integrated communications services.
• Edelman: Largest global public relations firm offering media relations, crisis management and thought leadership—the same PR service line as The Moment Lab. Comparable as a broader incumbent that can deliver PR at far greater scale.

Emerging players

• Overtime: Sports-media brand building original video content, community and merchandise around emerging athletes—directly analogous to Our Year Hockey and Get It Done League properties run by The Moment Lab.
• Whalar: Influencer marketing agency representing creators and running brand campaigns. Comparable as a specialist in the creator-marketing service line that The Moment Lab offers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/themomentlab
• YouTubeyoutube.com/@OurYearHockey
• LinkedInlinkedin.com/company/the-moment-lab
• Instagraminstagram.com/themomentlab
• Facebookfacebook.com/themomentlabdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Moment Lab