What Alice does

Alice is a Belgian legaltech company that provides an AI-powered end-to-end litigation workflow platform for law firms. Founded by practicing lawyers Jeroen Villé and Armin Wintein alongside CTO Joren Coulier, the company targets Belgian small and mid-sized law firms with plans to expand into the Netherlands and France. Since launching in June 2025, Alice has acquired more than 60 law firm customers across Belgium.

The platform is structured as four integrated modules—Analyze, Research, Argue, and Draft—that operate as a continuous workflow. Analyze transforms uploaded case documents into structured facts, parties, positions, and timelines. Research connects case insights with verified law and case law. Argue organises arguments and rebuttals with each linked to supporting facts and law. Draft generates notices, briefs, and memos directly in Microsoft Word through the Alice Add-on plugin. The technology stack is built on Microsoft Azure infrastructure, leverages OpenAI large language models for core AI capabilities, and includes a proprietary verification and traceability layer designed to mitigate AI hallucinations in legal citations—a risk that courts in Belgium and other European jurisdictions have explicitly flagged.

Alice operates a SaaS subscription model with two tiers: Core at €85/month per user (€72.25/month with annual commitment, a 15% discount) targeted at solo and boutique firms, and Advanced with custom pricing for teams of 6+ users including dedicated support and onboarding. The company runs a hybrid go-to-market combining product-led growth through a 14-day free trial on platform.alice.law with a sales-assisted motion for larger accounts. Marketing is content-driven (Insights blog, newsletter, LinkedIn) and centred on customer testimonials. Alice is privately held as Alice BV under Belgian law, headquartered in Ghent with its registered office in Bruges.

Name

Alice

Legal name

Alice BV

Website

https://alice.law

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Alice is a Belgian legaltech company providing an AI-powered end-to-end litigation workflow platform for law firms. Its four integrated modules (Analyze, Research, Argue, Draft) automate case analysis, legal research, argument structuring, and document drafting, serving 60+ Belgian law firms.

Ownership category

akta.pro rank

Product category

Legal Practice Management Software

NAICS

Legal Services (5411), Offices of Lawyers (541110), Software Publishers (513210), Software Publishers (5132)

SIC

Services-Legal Services (8111), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Legal Practice Management & Case Management (BPAEAPAC)

akta.pro secondary industries

Litigation & Dispute Resolution (BPAHAAAB), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Legal workflow software
• AI litigation platform
• Legal document automation
• Case analysis software
• Legal drafting tools

Headquarters

HQ city

Brugge

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription (Per User): Alice charges subscription fees on a per-user basis with tiered pricing. The Core plan is priced at €85/month per user with monthly billing, offering a 15% discount for annual commitments. The Advanced tier offers custom pricing for larger teams (6+ users) with dedicated support and onboarding included.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Alice provides an AI-powered legal workflow platform designed for litigation, delivering an end-to-end process of case analysis, legal research, argument building, and legal drafting. The platform is sold as a per-user subscription to law firms and is accessible via web app, desktop app, and a Microsoft Word plugin. It targets Belgian law firms with plans to expand into the Netherlands and France.

Product overview

Alice is a single unified AI-powered legal workflow platform (not a collection of standalone products) built specifically for litigation and legal casework. The platform consists of four integrated modules — Analyze, Research, Argue, and Draft — that operate as a continuous end-to-end workflow. Analyze transforms case documents into structured facts and timelines; Research connects those insights with verified law and case law; Argue structures arguments and rebuttals linked to facts and law; and Draft generates notices, briefs, and memos in Microsoft Word via a native Word plugin (Alice Add-on). The platform is designed by practicing lawyers and emphasizes verification, traceability, and human oversight to reduce AI hallucinations in legal submissions. Pricing tiers include Core (€85/month per user for small teams) and Advanced (custom pricing for larger teams 6+ users), with a free 14-day trial.

Differentiator

Problem solved

Functional benefit

Products and services

• Alice Platform The all-in-one AI-powered workspace for litigation, providing a continuous end-to-end workflow covering case analysis, legal research, argument building, and legal drafting. Designed by lawyers for lawyers, it integrates AI into legal workflows with a focus on verification, traceability, and human oversight, targeting Belgian and European law firms. Delivered as a web app, desktop app, and Microsoft Word plugin.

Quantifiable outcome

• 40% efficiency boost for legal teams using the platform
• +1 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure, data processing and storage. Alice uses Microsoft Azure for cloud infrastructure and data storage. Data is replicated across separate, physically independent, and highly secure Microsoft Azure locations.
• OpenAIcoreTechnology or IntegrationLLM/AI services and vector search. OpenAI provides large language model and AI services for the Alice platform. OpenAI Ireland Ltd serves as the EU entity for data processing.
• Auth0 (Okta)coreTechnology or IntegrationAuthentication services. Okta Ireland Limited provides authentication services for Alice's platform, ensuring secure user access.
• Aikido SecuritysupportingTechnology or IntegrationVulnerability management services. Aikido Security BV (based in Ghent, Belgium) provides vulnerability management for Alice's security posture.
• SentrysupportingTechnology or IntegrationError monitoring and debugging. Functional Software, Inc. (d/b/a Sentry) provides error monitoring services for the platform. No user data is processed through this integration.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Clio: Clio is one of the largest cloud-based legal practice management platforms, serving over 150,000 lawyers globally with case management, billing, and document tools. As Clio expands AI capabilities into its platform, it represents a broad incumbent threat to Alice in the SMB law firm segment.
• vLex: vLex is a global legal intelligence platform combining extensive case law databases with AI-powered research and analytics tools. It competes with Alice's Research module and offers broader content depth across multiple jurisdictions including European legal systems.
• Thomson Reuters CoCounsel: CoCounsel is Thomson Reuters' generative AI assistant for legal professionals, integrating with Westlaw and Practical Law. It is a broad incumbent offering AI-powered legal research, drafting, and document review, competing directly with Alice's litigation workflow capabilities but backed by far larger content assets and enterprise distribution.

Emerging players

• Ironclad: Ironclad is a contract lifecycle management platform with AI capabilities for drafting, review, and analysis. While primarily focused on contracts rather than litigation, it represents an adjacent competitor in the legal AI workflow space with overlapping document automation functionality.
• Eigen Technologies: Eigen Technologies is an AI company specializing in document analysis and extraction for legal, finance, and compliance use cases. It competes with Alice's Analyze module in document intelligence and serves both law firms and enterprise customers.

Direct peers

• Robin AI: Robin AI is a legal AI company that helps lawyers draft and review contracts faster using generative AI, with a particular focus on in-house legal teams and law firms. It competes with Alice in the legal AI productivity space and has raised significant venture funding.
• Spellbook: Spellbook is an AI legal assistant for lawyers that drafts, reviews, and suggests language for contracts and legal documents using large language models. It is a direct competitor in the legal AI drafting and document automation space, primarily serving SMB and mid-market law firms similar to Alice's core segment.
• Harvey AI: Harvey is a leading legal AI platform serving law firms and professional services with generative AI tools for legal workflows. It directly competes with Alice in the legal AI space, though Harvey serves a much broader customer base including large global firms and has raised significantly more capital.
• Luminance: Luminance is an AI platform specializing in legal document analysis, contract review, and litigation support. It directly competes with Alice's Analyze and Draft modules and serves both law firms and corporate legal departments with AI-powered document intelligence.
• Legora (formerly Leya): Legora is a legal AI platform focused on European law firms, offering AI-assisted legal research, drafting, and case analysis. It is one of the most direct competitors to Alice in the European legaltech market with similar target customers and overlapping product capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alice-law

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alice