Jackson-Triggs

What Jackson-Triggs does

Jackson-Triggs is a Canadian winery founded in 1993, owned and operated by Arterra Wines Canada, Inc. The company produces Vintners Quality Alliance (VQA)-certified wines from two estate locations: the Niagara Estate in Niagara-on-the-Lake, Ontario, and the Okanagan Estate in Oliver, British Columbia. Its portfolio centers on the Proprietors' Selection line (Cabernet Sauvignon, Pinot Grigio, Merlot, Sauvignon Blanc, Shiraz, Chardonnay) available in 750ml, 1.5L, and 4L formats, alongside the Winemaker's Series Reserve VQA wines, the Grand Reserve tier, and newer Jackson-Triggs LIGHT (25% less alcohol) and 0% alcohol variants. Winemaking is described as traditional craft led by Niagara Winemaker Chris Holman and Okanagan Winemaker Anthony Coop.

Revenue is generated through three primary streams: direct-to-consumer wine sales via separate Ontario and British Columbia e-commerce storefronts built on Vin65, quarterly wine club subscriptions (including the Great Estates of Niagara and Great Estates of Okanagan clubs partnered with Inniskillin, See Ya Later Ranch, and Sumac Ridge), and on-premise experiences comprising tours ($35-$50/guest), tastings, the Sparkling Experience ($250 for up to four guests), Entourage Room dining, and the annual Summer Concert Series at the Niagara amphitheatre. The brand distributes across seven Canadian provinces (Ontario, British Columbia, Alberta, Saskatchewan, Manitoba, Nova Scotia, New Brunswick) with provincial restrictions on certain SKUs.

In January 2024, the Okanagan region experienced a severe winter freeze causing over 90% crop loss, and Jackson-Triggs responded by sourcing grapes from the Pacific Northwest wine region under the BC government's "Crafted in BC" program to maintain the 2024 Winemaker's Series vintage. The company holds registered trademarks for the Jackson-Triggs, Proprietors' Selection, and Grand Reserve marks under Arterra Wines Canada.

Name

Jackson-Triggs

Legal name

Jackson-Triggs (brand of Arterra Wines Canada, Inc.)

Website

https://jacksontriggswinery.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Jackson-Triggs is a Canadian winery producing VQA-certified wines from estates in Niagara-on-the-Lake, Ontario and Oliver, British Columbia, serving consumers across seven Canadian provinces through direct e-commerce, wine club subscriptions, estate tours and dining, and the Niagara amphitheatre Summer Concert Series.

Ownership category

akta.pro rank

Product category

Winery & Premium Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Premium wine production
• VQA certified wines
• Wine club subscriptions
• Estate winery experiences
• Low alcohol wines

Headquarters

HQ city

Niagara-on-the-lake

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales: Jackson-Triggs generates primary revenue through direct wine sales via their e-commerce platforms (separate sites for Ontario and British Columbia markets) and at their estate wineries. Wines are sold in various formats including 750ml, 1.5L, and 4L bottles.
2. Wine Club Subscriptions: Quarterly wine club memberships deliver selections of premium wines (mixed red and white) directly to members' doors. The Niagara club includes Jackson-Triggs and partner brands (Inniskillin). The Okanagan club includes four bottles per shipment with partner brands. Membership provides exclusive offers, access to members-only events, and discounts.
3. Winery Experiences and Events: Revenue generated from wine tastings, tours (Estate Tour at $35/guest, Premium Estate Tour at $50/person), dining experiences in the Entourage Room, sparkling experiences ($250 for up to 4 guests), and amphitheatre concert tickets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Jackson-Triggs produces and markets premium VQA-certified Canadian wines from two estate wineries in Niagara-on-the-Lake, Ontario and Oliver, British Columbia. The company sells wines through dedicated provincial e-commerce sites, operates quarterly wine club subscriptions, and offers on-site experiences including tastings, tours, dining, and an annual Summer Concert Series at the Niagara amphitheatre.

Product overview

Jackson-Triggs is an award-winning Canadian winery producing premium VQA wines from two estate locations: Niagara Estate in Niagara-on-the-Lake, Ontario and Okanagan Estate in British Columbia. The product portfolio centers on two main wine lines: Proprietors' Selection (premium varietals including Cabernet Sauvignon, Pinot Grigio, Merlot, Sauvignon Blanc, Shiraz, and Chardonnay available in multiple bottle sizes) and Winemaker's Series Reserve VQA wines. The company has expanded with specialized sub-brands including Jackson-Triggs LIGHT (25% less alcohol) and Jackson-Triggs Proprietor's Selection 0% (alcohol-free wines). Wine clubs operate in both regions offering quarterly subscriptions with exclusive member benefits. The Niagara Estate features an amphitheatre for the annual Summer Concert Series, guided winery tours, wine tasting experiences, and the Entourage Room dining venue. All memberships are processed through affiliated Great Estates Niagara and Great Estates Okanagan websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Jackson-Triggs Proprietors' Selection

Quantifiable outcome

• Consumer preference: More wine drinkers in ON, BC, and AB prefer Jackson-Triggs Proprietors' Selection Sauvignon Blanc over other leading same varietal ICB wines

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• InniskillincoreStrategic or Co-development PartnerJackson-Triggs partners with Inniskillin (another premium wine brand within the Arterra portfolio) to create the Great Estates of Niagara Wine Club, offering members a selection of premium wines from both brands.
• See Ya Later RanchcoreStrategic or Co-development PartnerJackson-Triggs partners with See Ya Later Ranch (a premium wine brand) to create the Great Estates of Okanagan Wine Club, offering members access to wines from both estates.
• Sumac RidgecoreStrategic or Co-development PartnerJackson-Triggs partners with Sumac Ridge (a premium wine brand) to create the Great Estates of Okanagan Wine Club, expanding the selection available to wine club members.
• Pacific Northwest Wine GrowersminorStrategic or Co-development PartnerDue to the January 2024 Okanagan freeze causing over 90% crop loss, Jackson-Triggs partnered with trusted growers in the Pacific Northwest wine region (continuing south from Okanagan) to source grapes for their 2024 Winemaker's Series wines under the Crafted in BC program.
• Arterra Wines CanadacoreOthersJackson-Triggs is owned and operated by Arterra Wines Canada, Inc. Arterra manages the brand's marketing, communications, and wine club operations. The privacy policy and terms reference Arterra's ownership of the Jackson-Triggs trademark.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Peller Estates: Flagship premium Niagara VQA winery under Andrew Peller Limited, with comparable estate tours, dining, wine club, and ICB positioning; competes head-to-head with Jackson-Triggs in ON, BC, and AB.
• See Ya Later Ranch: Premium Okanagan winery under Arterra Wines Canada offering estate tastings and a similar DTC model; co-branded with Jackson-Triggs in the Okanagan wine club, making it a near-identical brand-architecture peer.
• Mission Hill Family Estate: Major premium Okanagan winery with estate tourism, amphitheatre programming, and restaurant (Terrace Restaurant); the most direct Jackson-Triggs competitor in BC and across Western Canada.
• Inniskillin: Sister premium VQA winery under Arterra Wines Canada with Niagara and Okanagan estates; co-branded in the Great Estates of Niagara Wine Club and shares DTC and wine club infrastructure with Jackson-Triggs, making it the most directly comparable peer.
• Pillitteri Estates Winery: Family-owned Niagara VQA winery producing premium varietals, icewines, and estate experiences; comparable in VQA positioning, DTC focus, and Niagara estate tourism model.
• Quails' Gate Estate Winery: Family-owned premium Okanagan winery with estate restaurant, tasting room, and varietal breadth (Pinot Noir, Chardonnay, Merlot); directly comparable in BC premium positioning and estate tourism.
• Sumac Ridge: Okanagan premium VQA winery also under Arterra Wines Canada; bundled with Jackson-Triggs in the Great Estates of Okanagan Wine Club and shares the same parent infrastructure.
• Trius Winery: Niagara premium VQA winery under Andrew Peller Limited offering estate tours, tasting flights, and restaurant (Trius Restaurant); directly comparable in estate experience and varietal mix to Jackson-Triggs Niagara.

Broad incumbents

• Andrew Peller Limited: Public Canadian wine company operating Peller Estates, Trius, Thirty Bench, and other premium Canadian wine brands; broader portfolio competitor with greater retail scale and shared competitive overlap in ON, BC, and AB.
• Treasury Wine Estates: Global multi-brand wine owner (Penfolds, Beringer, Sterling, 19 Crimes); competes in the same ICB and premium import segments in Canadian provincial retailers and represents the international incumbent threat Jackson-Triggs faces on shelf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JacksonTriggs
• Instagraminstagram.com/jacksontriggs
• LinkedInlinkedin.com/company/jackson-triggs-niagara-estate-amphitheatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson-Triggs