ART SG
- Company typePrivate
- Founded2022
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ART SG does
ART SG is a Singapore-based annual contemporary art fair, founded in 2022 and operated by ART Events Singapore Pte Ltd under the Angus Montgomery Arts group (Angus Montgomery Limited, UK). The fair is co-organized by Tim Etchells, Sandy Angus, and Magnus Renfrew, all with prior track records building international art fairs. Its fourth edition (23–25 January 2026) convened 106 galleries and institutions from over 30 countries at the Sands Expo and Convention Centre, Marina Bay Sands, attracting 43,000+ visitors and reporting a top sale of USD 650,000. The fifth edition is scheduled for 22–24 January 2027, and from 2026 ART SG also organizes S.E.A. Focus, a sister fair focused on Southeast Asian art.
The core product is the multi-sector fair, comprising ART SG Platform (curated programming), ART SG FUTURES (emerging galleries and a USD 10,000 prize presented by UBS), South Asia Insights, ART SG FILM, ART SG Talks, and the off-site 'Wan Hai Hotel: Singapore Strait' collaboration with Rockbund Art Museum. Revenue comes from three streams: (i) tiered gallery booth fees (undisclosed, by application and invitation); (ii) multi-tier ticketing spanning Free, Concession, Early Riser, Vernissage, and Premium+ passes; and (iii) a broad sponsorship portfolio anchored by UBS as Founding and Lead Partner, alongside Marina Bay Sands, AXA XL, Ruinart, The Glendronach, Belmond, TVS Motor, Martell, Jahan Geneve, The Standard, and others, with media partners including The Art Newspaper, Financial Times, ArtAsiaPacific, Tatler Asia, and Vogue Singapore.
The company is privately held, headquartered at 15 Scotts Road, Singapore, and operates with 11–50 employees. It is institutionally connected to the Singapore Art Museum via the SAM ART SG Fund (SGD 250,000 in 2026 for acquisitions from the fair) and is supported by Singapore Tourism Board and National Arts Council as part of Singapore Art Week. The MCH Group (parent of Art Basel) previously held and has since re-acquired a minority stake in the organiser. ART SG has no disclosed proprietary technology, AI/ML capabilities, or external software product surface; it is fundamentally a curated physical event and relationship-driven business.
ART SG firmographics
Firmographics- Name
- ART SG
- Legal name
- ART Events Singapore Pte Ltd
- Website
- https://artsg.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ART SG industry classification
Industry- Product category
- Contemporary Art Fair
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- General Consumer Expos & Trade Shows (MPAGAFAA)
- akta.pro secondary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where ART SG is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
ART SG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales
Revenue model
- Gallery Exhibition Fees: Galleries pay to exhibit at the fair. The fair curates exhibitor lists from galleries globally, with pricing tiers for booth space.
- Ticket Sales: General admission, concession, early-riser, vernissage, and premium+ passes are sold directly to visitors attending the fair.
- Sponsorship & Brand Partnerships: Multiple official partners (UBS, Marina Bay Sands, AXA XL, Ruinart, The Glendronach, Belmond, TVS Motor, Martell, Jahan Geneve, CGTN, The Standard, among others) pay for association with the fair. Partners receive branding, activation spaces, and VIP engagement opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Free Entry |
| One time/ perpetual license | Pay-as-you-go | Concession Ticket |
| One time/ perpetual license | Pay-as-you-go | Early Riser Ticket |
| One time/ perpetual license | Pay-as-you-go | Vernissage Pass |
| One time/ perpetual license | Pay-as-you-go | Premium+ Pass |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ART SG product offering
Product offeringCore offering
ART SG operates Southeast Asia's leading global contemporary art fair, an annual three-day event held at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore. The fair aggregates over 100 international galleries, curated programming sectors (FUTURES, FILM, TALKS, South Asia Insights), special exhibitions such as Wan Hai Hotel: Singapore Strait, and a VIP Preview/Vernissage, generating revenue through gallery booth fees, ticket sales, and brand sponsorships.
Product overview
ART SG is Southeast Asia's leading global contemporary art fair, operating as a physical event rather than a software platform. The core offering is the annual ART SG Fair held at Marina Bay Sands, Singapore. The portfolio includes S.E.A. Focus (a regional art fair ART SG now organizes), ART SG FILM (film programme), ART SG Talks (discussion series), ART SG FUTURES (emerging artists sector with associated prize), South Asia Insights (regional pavilion), and special programmes like Wan Hai Hotel: Singapore Strait. Additionally, the SAM ART SG Fund supports acquisitions by the Singapore Art Museum. The company is jointly organized by Tim Etchells, Sandy Angus, and Magnus Renfrew under the Angus Montgomery Arts group.
Differentiator
Problem solved
Functional benefit
Brands
- S.E.A. Focus: A platform for Southeast Asian art that ART SG began organizing from 2026 onwards
- ART SG FUTURES
- ART SG Film
Products and services
- ART SG Fair Southeast Asia's leading global contemporary art fair, presenting exceptional contemporary art from the region and globally. Features galleries, artists, collectors, and programming across multiple sectors.
- S.E.A. Focus Southeast Asian contemporary art fair focused on showcasing emerging and established artists from the region. ART SG began organising S.E.A. Focus from 2026, co-locating with the main fair.
- ART SG FUTURES Sector dedicated to emerging artists presented by young galleries established within the last ten years, featuring new artwork specially created for the fair. Culminates in the ART SG FUTURES Prize.
- ART SG FILM Film programme spotlighting new film-making practices across Southeast Asia and Asia Pacific regions, featuring screenings and discussions.
- ART SG Talks Discussion programme featuring artists, curators, collectors, and industry professionals addressing contemporary art topics and themes.
- South Asia Insights Pavilion and programming dedicated to South Asian contemporary art, featuring galleries from India and international galleries showcasing South Asian artists.
- Wan Hai Hotel: Singapore Strait Special programme transforming The Warehouse Hotel into a pop-up exhibition site, exploring themes of ocean, hospitality, and informal networks, featuring site-responsive artistic interventions, installations, film and video, performances and gatherings.
- SAM ART SG Fund Benefactor-led initiative supporting Singapore Art Museum's acquisitions of international contemporary art from a Southeast Asian perspective, allocating SGD 250,000 in 2026 to acquire works presented at the fair.
- ART SG Platform Programming platform featuring curated sectors, artist projects, and special initiatives across the fair.
Quantifiable outcome
- Over 43,000 visitors in 3-day event (January 2026)
- +2 more outcomes
Companies that use ART SG
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ART SG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ART SG partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered strategic media partner presenting 'china crafted' digital art exhibition at art sg 2026, featuring over 100 ancient chinese artifacts., eythos partnership renewed; para site is not a direct art sg partnership but eythos (art sg's shipping partner) maintains this relationship., founding and lead partner; primary sponsor. provides the ubs art collection, ubs art studio, and the art sg futures prize (usd 10,000)., core official partner; fair venue and co-programming partner for 'where art takes shape' initiative., core official partner; fine art insurance provider and supporter since the inaugural edition (4th year)., official partner showcasing 'conversations with nature' art series., official whisky partner; returns for 2026., official partner; luxury hotel brand presenting cultural commissions., official partner; presenting south asia insights pavilion and curatorial programming featuring indian contemporary art., official partner; maison martell unveiling zodiac edition cognac at the fair., official partner; luxury jewellery house exhibiting rare jewels., official hotel partner offering culture fix package including art sg tickets., supported by; provides tourism promotion support for the fair., part of; supports the fair as part of singapore art week., official media partner., official media partner and program partner., fair partner; appointed official shipping partner for art sg., fair partner; fine art logistics., fair partner., cultural partner; collaborated with art sg on 'wan hai hotel: singapore strait' at the warehouse hotel., supporting partner., collaborating partner and cultural partner; art charity organisation. and collaborating partner..
- CGTNstrategic media partner presenting 'china crafted' digital art exhibition at art sg 2026, featuring over 100 ancient chinese artifacts.
- Para Site (Hong Kong)eythos partnership renewed; para site is not a direct art sg partnership but eythos (art sg's shipping partner) maintains this relationship.
- UBSfounding and lead partner; primary sponsor. provides the ubs art collection, ubs art studio, and the art sg futures prize (usd 10,000).
- Marina Bay Sandscore official partner; fair venue and co-programming partner for 'where art takes shape' initiative.
- AXA XLcore official partner; fine art insurance provider and supporter since the inaugural edition (4th year).
- Ruinartofficial partner showcasing 'conversations with nature' art series.
- The Glendronachofficial whisky partner; returns for 2026.
- Belmondofficial partner; luxury hotel brand presenting cultural commissions.
- TVS Motorofficial partner; presenting south asia insights pavilion and curatorial programming featuring indian contemporary art.
- Martellofficial partner; maison martell unveiling zodiac edition cognac at the fair.
- Jahan Geneveofficial partner; luxury jewellery house exhibiting rare jewels.
- The Standard, Singaporeofficial hotel partner offering culture fix package including art sg tickets.
- Singapore Tourism Boardsupported by; provides tourism promotion support for the fair.
- National Arts Council (NAC)part of; supports the fair as part of singapore art week.
- ArtAsiaPacificofficial media partner.
- The Art Newspaperofficial media partner.
- Financial Timesofficial media partner.
- ICON Singaporeofficial media partner.
- Tatler Asiaofficial media partner.
- Vogue Singaporeofficial media partner and program partner.
- Eythosfair partner; appointed official shipping partner for art sg.
- Helutransfair partner; fine art logistics.
- Lotus-Artfair partner.
- Rockbund Art Museum (RAM)cultural partner; collaborated with art sg on 'wan hai hotel: singapore strait' at the warehouse hotel.
- LOEWE Foundationsupporting partner.
- Sanlorenzosupporting partner.
- Minutysupporting partner.
- Art Outreach Singaporecollaborating partner and cultural partner; art charity organisation.
- National Gallery Singaporecollaborating partner.
- Goethe-Institut Singaporecollaborating partner.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
ART SG competitors and assessment
Company assessmentDirect peers
- Art Dubai: Art Dubai is the leading contemporary art fair in the Middle East, operating an annual fair with curated gallery sectors, VIP programming, and major wealth-management sponsorship. Comparable to ART SG as a regional anchor fair targeting HNW collectors outside the traditional Western centres.
- Masterpiece London: Masterpiece is a curated multi-category art and antiques fair held in London, combining fine art, design, and luxury with VIP preview days and high-end sponsorships. Comparable to ART SG in its curated, multi-tier event format and focus on engaging HNW collectors with sponsor-driven hospitality.
- TEFAF Maastricht: TEFAF Maastricht is a high-end international art fair specialising in fine and decorative art with strict vetting, VIP-led sales, and strong museum/institutional engagement. Comparable to ART SG in its multi-tier ticketing, sponsor ecosystem, and focus on attracting top-tier collectors and institutions.
- Art Basel: Art Basel operates the world's leading contemporary art fairs in Basel, Miami Beach, and Hong Kong, running an identical model of curated galleries, VIP preview/vernissage days, and high-end sponsor partnerships. It is the closest global analogue to ART SG and competes most directly via its Hong Kong edition for regional collectors.
- Frieze: Frieze runs contemporary art fairs in London, New York, Los Angeles, and Seoul with the same VIP-led, sponsor-rich, curated-gallery operating model as ART SG. Its Seoul edition directly targets the same Pan-Asian collector base that ART SG serves from Singapore.
- The Armory Show: The Armory Show is a major contemporary art fair held annually in New York, featuring curated gallery sectors, VIP preview days, and institutional partnerships. Comparable to ART SG in operating model and tier of galleries targeted, though anchored in a mature Western market.
- Kiaf Seoul: Kiaf Seoul is the largest contemporary art fair in Korea, operating a curated-gallery, VIP-preview, sponsor-driven model. Directly comparable to ART SG as an Asian art fair targeting regional collectors, with overlap on galleries serving Korean and broader Asian buyers.
- India Art Fair: India Art Fair is South Asia's leading contemporary art fair held annually in New Delhi, combining curated gallery sectors with institutional programming. Directly comparable to ART SG's South Asia Insights pavilion expansion as a regional fair building bridges between local art scenes and global collectors.
- Tokyo Gendai: Tokyo Gendai is a contemporary art fair launched in Japan with curated galleries, VIP programming, and a tiered ticketing structure. Directly comparable to ART SG as an emerging Asian art fair competing for international galleries seeking regional collector access.
- Art Taipei: Art Taipei is Taiwan's flagship annual contemporary art fair, operating a curated-gallery model with VIP preview days and corporate sponsorships. Directly comparable to ART SG as an Asia-based art fair targeting regional HNW collectors with curated gallery programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ART SG social profiles
Digital presenceART SG financial estimates
Financial estimateRevenue estimate
Valuation estimate
ART SG leadership team
Management profileNumber of profiles
Profiles9 records
ART SG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ART SG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ART SG
What does ART SG do?
ART SG operates Southeast Asia's leading global contemporary art fair, an annual three-day event held at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore. The fair aggregates over 100 international galleries, curated programming sectors (FUTURES, FILM, TALKS, South Asia Insights), special exhibitions such as Wan Hai Hotel: Singapore Strait, and a VIP Preview/Vernissage, generating revenue through gallery booth fees, ticket sales, and brand sponsorships.
Is ART SG a public or private company?
ART SG is a private company. It is classified as corporate owned and is currently operating.
When was ART SG founded?
ART SG was founded in 2022. It employs 11 to 50 people.
Where is ART SG based?
ART SG is headquartered in Singapore, Singapore, in the Asia region.
How does ART SG make money?
Three revenue lines are on record. Gallery Exhibition Fees are the primary driver. The others are ticket Sales and sponsorship & Brand Partnerships.
Who are ART SG's main competitors?
Direct peers on record are Art Dubai, Masterpiece London, TEFAF Maastricht, Art Basel, Frieze, The Armory Show, Kiaf Seoul, India Art Fair, Tokyo Gendai and Art Taipei.
Does ART SG have an API?
No public API is recorded for ART SG.
What industry is ART SG in?
ART SG's product category is Contemporary Art Fair. Its primary akta.pro industry code is MPAGAFAA, General Consumer Expos & Trade Shows, with a secondary code of THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 711 and its SIC code is 7900.