Flora Cannabis
Flora Cannabis is a privately held, locally owned multi-location cannabis retail chain operating seven storefronts across British Columbia's Okanagan region and Prince George, selling recreational cannabis and accessories to adult consumers via in-store sales, online ordering for pickup, and same-day delivery in Kelowna.
- Company typePrivate
- Founded-
- HeadquartersKelowna, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Flora Cannabis does
Flora Cannabis is a privately held, locally owned multi-location cannabis retail chain headquartered in Kelowna, British Columbia. The company operates seven physical storefronts across the Okanagan region — five in greater Kelowna (Downtown, Enterprise, Glenmore, Lakeshore, West Kelowna), one in Vernon, and one in Prince George — selling regulated recreational cannabis products including flower, vapes, concentrates, beverages, edibles, topicals, and accessories to adults aged 19 and over. Its customer base is exclusively consumer (B2C), with no wholesale or institutional accounts disclosed.
The company's core technology is a location-segmented web-based ordering platform (e.g., downtown-kelowna.flora-cannabis.ca) that surfaces product menus and enables either in-store pickup or in-house same-day delivery within defined Kelowna neighborhoods. Delivery is operated directly by Flora team members rather than third-party couriers, with a $25 minimum order. The product portfolio extends beyond regulated cannabis into branded merchandise (apparel, accessories), digital and physical gift cards issued via Birchmount Network, and a loyalty program called 'The Plug.' A creative sub-brand, Floranagan.com, functions as a community/brand engagement microsite positioned as a 'Narnia-like' extension accessible through the retail stores. Marketing relies on organic social (Instagram @yourlocalflora, Facebook), an email newsletter, and the loyalty program rather than paid acquisition at scale.
Flora makes money through unit-priced, one-time retail transactions — both walk-in and online-paid — with pricing not publicly disclosed on the website. The business model is a classic multi-unit specialty retailer: revenue is driven by per-store foot traffic, basket size, and online-order volume, with no subscription, marketplace take-rate, licensing, or wholesale revenue streams. The company has no disclosed external investors, no parent organization, no subsidiaries, and no M&A history; leadership is a small group of legacy-market cannabis veterans managing individual stores, and the firm employs 11-50 people overall.
Flora Cannabis firmographics
Firmographics- Name
- Flora Cannabis
- Legal name
- Flora Cannabis
- Website
- https://flora-cannabis.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flora Cannabis is a privately held, locally owned multi-location cannabis retail chain operating seven storefronts across British Columbia's Okanagan region and Prince George, selling recreational cannabis and accessories to adult consumers via in-store sales, online ordering for pickup, and same-day delivery in Kelowna.
- Ownership category
- akta.pro rank
Flora Cannabis industry classification
Industry- Product category
- Cannabis Retail
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
Keywords
Where Flora Cannabis is headquartered
LocationHeadquarters
- HQ city
- Kelowna
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Flora Cannabis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Cannabis Retail Sales: One-time transaction retail sales of cannabis products (flower, edibles, concentrates, topicals, accessories) through physical storefronts and online ordering with pickup or delivery. Customers must be 19+ with valid ID verification required at point of sale and delivery.
- Merchandise Sales: Sale of branded merchandise including apparel and accessories through the same retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail cannabis products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Flora Cannabis product offering
Product offeringCore offering
Flora Cannabis is a multi-location cannabis retail dispensary chain that sells recreational cannabis products (flower, edibles, concentrates, topicals, and accessories) to adults aged 19 and older. The company operates seven physical storefronts across British Columbia's Okanagan region and Prince George, complemented by location-specific online ordering for in-store pickup and a same-day delivery service within the Kelowna area. Ancillary offerings include branded merchandise and gift cards.
Product overview
Flora Cannabis operates as a multi-location cannabis dispensary retail chain offering a unified shopping experience across 7 physical stores in the Okanagan region (Kelowna, Vernon, and Prince George, British Columbia). The product portfolio centers on an integrated retail platform combining in-store shopping, online ordering for pickup, and same-day delivery service (Kelowna only). Online ordering and delivery are accessed through location-specific web storefronts that feed into a centralized menu and checkout system. The offering is complemented by ancillary merchandise and gift card products. The dispensary positions itself as a community-focused, approachable retailer targeting both cannabis enthusiasts and newcomers.
Differentiator
Problem solved
Functional benefit
Brands
- Floranagan: A promotional destination experience related to the Flora brand, described as 'kind of like Narnia' accessible through Flora stores.
Products and services
- Recreational Cannabis Products Retail assortment of legal recreational cannabis products including flower, edibles, concentrates, topicals, and accessories, sold to adults 19+ with ID verification at point of sale.
- Online Ordering for In-Store Pickup Web platform allowing customers to browse menus and place orders for in-store pickup at any of the seven Flora Cannabis retail locations.
- Same-Day Cannabis Delivery (Kelowna Area) Same-day cannabis delivery service operated by Flora team members (no third-party drivers) within the Kelowna area, with signature and ID required upon receipt and a $25 minimum order.
- Flora Cannabis Gift Cards Digital and physical gift cards issued through Birchmount Network that allow customers to gift Flora Cannabis products to recipients.
- Branded Flora Merchandise Branded Flora Cannabis apparel and accessories sold alongside cannabis products through the same retail and online channels.
Companies that use Flora Cannabis
Customer profileSegments1 record
Ideal customer profiles1 record
Flora Cannabis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flora Cannabis partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Flora Cannabis competitors and assessment
Company assessmentDirect peers
- Budderweeds: Canadian cannabis retail chain with multiple storefronts across provinces. Directly comparable in multi-store dispensary model and adult recreational product mix.
- Dutch Love: BC-based cannabis retail chain with multiple storefronts in British Columbia. Closely comparable regional competitor operating in the same provincial market with a similar multi-store neighborhood-style positioning.
- Fire & Flower: Canadian cannabis retail chain with stores across multiple provinces including BC. Directly comparable multi-location dispensary model, similar omnichannel offering, and shared regulatory environment.
- Spiritleaf: Multi-location Canadian cannabis retail chain operating a network of franchised dispensaries across multiple provinces including BC. Directly comparable to Flora in store format, product assortment, and adult-use customer base.
- Tokyo Smoke: Canadian cannabis retailer with branded storefronts across multiple provinces. Comparable to Flora in product mix (flower, vapes, edibles, accessories) and target demographic of adult recreational consumers, though it operates a more corporate, design-forward format.
- Starbuds: Canadian cannabis retailer with multiple store locations. Comparable in dispensary format, product categories offered, and adult-use customer base.
- Meta Cannabis: Canadian multi-store cannabis retailer with BC presence. Comparable in operating model, product assortment, and adult-use recreational customer targeting.
Emerging players
- Pineapple Express Delivery: Canadian cannabis delivery-focused operator. Comparable to Flora's delivery service offering but specialized in e-commerce delivery rather than integrated retail-plus-delivery, representing a partial overlap rather than direct substitution.
Broad incumbents
- Canna Cabana (High Tide): Canada's largest cannabis retail chain by store count, operated by High Tide (TSXV: HITI). Comparable to Flora in core dispensary model but materially larger, publicly traded, and national in scope with proprietary house brands.
Regional players
- West Coast Cannabis: BC-focused cannabis retailer operating in the same provincial market. Comparable product mix and target demographic, with primary focus on Lower Mainland/Vancouver Island versus Flora's Okanagan concentration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Flora Cannabis social profiles
Digital presenceFlora Cannabis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flora Cannabis leadership team
Management profileNumber of profiles
Profiles8 records
Flora Cannabis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flora Cannabis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flora Cannabis
What does Flora Cannabis do?
Flora Cannabis is a multi-location cannabis retail dispensary chain that sells recreational cannabis products (flower, edibles, concentrates, topicals, and accessories) to adults aged 19 and older. The company operates seven physical storefronts across British Columbia's Okanagan region and Prince George, complemented by location-specific online ordering for in-store pickup and a same-day delivery service within the Kelowna area. Ancillary offerings include branded merchandise and gift cards.
Is Flora Cannabis a public or private company?
Flora Cannabis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flora Cannabis founded?
Flora Cannabis was founded in -1. It employs 11 to 50 people.
Where is Flora Cannabis based?
Flora Cannabis is headquartered in Kelowna, Canada, in the North America region.
How does Flora Cannabis make money?
Two revenue lines are on record. Cannabis Retail Sales are the primary driver. The others are merchandise Sales.
Who are Flora Cannabis's main competitors?
Direct peers on record are Budderweeds, Dutch Love, Fire & Flower, Spiritleaf, Tokyo Smoke, Starbuds and Meta Cannabis. Pineapple Express Delivery is listed as an emerging player. Canna Cabana (High Tide) is listed as a broad incumbent. West Coast Cannabis is listed as a regional player.
Does Flora Cannabis have an API?
No public API is recorded for Flora Cannabis.
What industry is Flora Cannabis in?
Flora Cannabis's product category is Cannabis Retail. Its primary akta.pro industry code is CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise). Its SIC code is 5912.