Mammoth Coffee

What Mammoth Coffee does

Mammoth Coffee (매머드커피) is a South Korean low-cost coffee franchise chain founded in 2012 in Seoul's Hongdae district, operating more than 900 franchise locations nationwide through two brand concepts: Mammoth Coffee, a single-size value proposition, and Mammoth Express, a multi-size format with an expanded food menu. The company sells brewed coffee, espresso-based beverages, specialty drinks, ades, frappes, smoothies, teas, desserts, sandwiches, and a growing private-label retail line that includes Mammoth Cold Brew Stick Coffee, sparkling water, reusable cups, and tumblers distributed through the Naver Smartstore. Core operations are supported by in-house coffee bean roasting through Seojin Roasters, which uses proprietary decaffeination methods — including a sugar cane-derived natural-solvent process and the Swiss Water Process — applied to Brazil and Colombia origin beans blended at proprietary ratios.

The business is primarily franchise-driven, with revenue generated through franchise store sales, mobile ordering via the Mammoth Order (매머드오더) app, in-store kiosks, the Mammoth Prepaid Card stored-value program, and branded retail merchandise. Consumer engagement is reinforced by stamp-based loyalty (12 stamps = free Americano at Mammoth Coffee; 10 stamps = ₩1,600 Americano discount at Mammoth Express) and multi-channel marketing across Instagram, Naver Blog, YouTube (including Kim Woo-bin endorsement), TikTok, and KakaoTalk. The company is legally (주)매머드커피, domiciled in South Korea.

In January 2026, Korean private equity firm Orchestra PE acquired full ownership of Mammoth Coffee Lab and Seojin Roasters in a deal valued at approximately ₩100 billion, providing capital for domestic store expansion, digital experience enhancements, and market entry into Japan. The company reported 2024 revenue of approximately ₩75.7 billion, up 13% year-over-year.

Name

Mammoth Coffee

Legal name

(주)매머드커피랩

Website

https://www.mmthcoffee.com/

Company type

Private

Operating status

Operating

Short description

Mammoth Coffee is a South Korean low-cost coffee franchise chain operating 900+ locations nationwide through two brands, Mammoth Coffee and Mammoth Express, serving value-conscious Korean consumers with coffee, specialty beverages, food, and a private-label retail line.

Ownership category

akta.pro rank

Product category

Coffee Shop Franchise Services

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920), Soft Drink Manufacturing (312111)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Beverages (2080)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Coffee franchise
• Specialty coffee retail
• Coffee shop chain
• Mobile coffee ordering
• Ready-to-drink coffee

Headquarters

HQ city

Songpadong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Store Revenue: Revenue generated from over 900 franchise locations across South Korea, with approximately 75 billion won in 2024 revenue.
2. Mobile Ordering (매머드오더): Mobile ordering app generating transaction fees through touch-based ordering system with stamp loyalty rewards.
3. Retail Merchandise: Sale of branded merchandise including Mammoth Cold Brew Stick Coffee, reusable cups, and tumblers through online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Mammoth Coffee operates a low-cost coffee franchise chain with over 900 locations across South Korea under two brand formats: Mammoth Coffee (single-size, S not sold) and Mammoth Express (S/M/L sizes with food menu). The company serves brewed coffee, espresso drinks, ades, frappes, smoothies, teas, food items, and branded merchandise, supported by the Mammoth Order mobile app, stamp-based loyalty program, and prepaid stored-value card. It also sells private-label RTD cold brew products and drinkware through its Naver online store.

Product overview

Mammoth Coffee operates two coffee brands: 매머드커피 (Mammoth Coffee) offering single-size beverages, and 매머드 익스프레스 (Mammoth Express) offering S/M/L size options with food menu. The ecosystem includes the proprietary 매머드오더 (Mammoth Order) mobile app for ordering and stamp-based loyalty, plus the 매머드 선불카드 (Mammoth Prepaid Card) for faster checkout. Product portfolio spans coffee beverages, non-coffee drinks, teas and ades, frappes and smoothies, food items (desserts, sandwiches, hot dogs), RTD bottled beverages, and branded merchandise including cold brew concentrates, reusable drinkware, and cold tumblers.

Differentiator

Problem solved

Functional benefit

Brands

• Mammoth Order: Mobile ordering service enabling quick menu pickup without waiting
• 매머드오더

Products and services

• Mammoth Coffee (매머드커피) Single-size coffee brand offering iced Americanos, lattes, and various coffee beverages at low price points. Operated as a franchise concept.
• Mammoth Express (매머드 익스프레스) Multi-size coffee brand offering S/M/L size options, the same beverage categories as Mammoth Coffee plus a food menu. Nationwide stamp integration across Mammoth Express locations.
• Mammoth Order (매머드오더) Mobile ordering application enabling touch-based ordering, stamp accumulation, and prepaid card payment for faster drink pickup without waiting in line.
• Mammoth Prepaid Card (매머드 선불카드) Prepaid stored-value card service allowing users to load funds via credit card or bank transfer (daily reload limits of 5,000–200,000 KRW), enabling faster checkout through the Mammoth Order app.
• Mammoth Cold Brew Stick Coffee (매머드 콜드브루 스틱커피) Instant cold brew stick coffee product for home preparation, sold exclusively through the Naver Smart Store online channel.
• Mammoth Sparkling Water (매머드 탄산수) Private-label sparkling water beverage sold in bottles at Mammoth Coffee store locations.
• Mammoth Reusable Hot Cup (매머드 리유저블 핫컵) Private-label reusable hot beverage cup merchandise sold through Naver Smart Store.
• Mammoth MattBlack Cold Tumbler (매머드 매트블랙 콜드 텀블러) Private-label matte black insulated tumbler for cold beverages, sold as branded merchandise through Naver Smart Store.
• Mammoth Coffee X Maltese & Retriever Summer Collaboration Menu Summer seasonal limited-time collaboration menu featuring flavored ades, bingsu cups, and desserts co-branded with Maltese and Retriever, available across Mammoth Coffee locations.
• Mammoth Coffee Juice Series New juice product line featuring natural fruit flavors including watermelon, pineapple (with optional add shot), tomato, and grape varieties.
• Matcha Selection Menu New matcha-focused menu offering matcha-based beverages and desserts.
• Shanghai Chewy Butter Rice Cake (쫀득 버터떡) New Shanghai-style chewy butter rice cake (쫀득 버터떡) food item launched as part of the food menu.
• Signature Latte New signature latte product with a distinct flavor profile added to the coffee menu.
• Dubai Dessert Dubai-style dessert item added to the food and dessert menu offering.
• Panini 2 Varieties (Bulgogi Mushroom and Basil Chicken Tomato) Two new panini sandwich varieties (Bulgogi Mushroom and Basil Chicken Tomato) added to the food menu.

Quantifiable outcome

• 13% year-over-year revenue growth in 2024

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Seojin RoasterscoreStrategic or Co-development PartnerCoffee bean supplier and roasting company acquired as part of the Orchestra PE deal. Generated approximately ₩14 billion won in revenue. Provides in-house coffee roasting capabilities for Mammoth Coffee franchise locations.
• Maltese & RetrieverminorStrategic or Co-development PartnerSummer season collaboration menu featuring Maltese Watermelon Hwachae Ade, Maltese Jamangco Bingsu Cup, Retriever Vanilla Gelato Bingsu Cup, Maltese Heart Pie, and Maltese Chocolate Whipped Cream Castella. Released June 2026.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caffe Bene: Korean-origin coffee chain with international franchise footprint, comparable menu breadth and sit-in cafe format to Mammoth Express locations.
• Ediya Coffee: Korea's largest coffee chain with ~3,500+ low-cost franchise locations nationwide. Direct competitor to Mammoth Coffee in the value-tier Korean coffee segment with comparable single-size and multi-size store formats.
• A Twosome Place: Major Korean coffee franchise chain competing in the same low-to-mid price tier as Mammoth, with similar nationwide footprint, mobile ordering, and loyalty program structure.
• Paik's Coffee: Korean low-cost coffee chain affiliated with CJ Group, competing directly with Mammoth in the value-tier segment with comparable franchise-driven store expansion.
• Compose Coffee: Korean low-cost coffee franchise chain targeting similar value-conscious consumers as Mammoth Coffee, with comparable store formats and nationwide expansion strategy.
• Hollys Coffee: Established Korean coffee chain competing with Mammoth across price points, with extensive franchise footprint and comparable digital ordering/loyalty infrastructure.
• Dal.komm Coffee: Korean coffee franchise chain with multi-size formats and food menu (similar to Mammoth Express), operating in the same low-to-mid price segment as Mammoth Coffee.
• Mega Coffee: Fast-growing low-cost Korean coffee franchise known for aggressive pricing and rapid store expansion — a direct value-tier peer to Mammoth Coffee with similar target customer.

Emerging players

• Gong Cha: Asian-origin bubble tea and beverage franchise with similar low-cost franchise model and digital loyalty approach, addressing adjacent value-tier beverage occasions in Korea.

Broad incumbents

• Starbucks Korea: Premium Korean coffee market leader by revenue; sets the overall market context in which Mammoth competes, but operates in a different price tier and premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mammothcoffee
• Instagraminstagram.com/mmthcoffee
• TikToktiktok.com/@mmthcoffee

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mammoth Coffee