The Game
The Game is a privately held, Abu Dhabi-based operator of licensed lottery and gaming platforms, delivering regulated and secure digital gaming experiences, with a team of 51-100 employees.
- Company typePrivate
- Founded-
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
The Game firmographics
Firmographics- Name
- The Game
- Website
- https://thegamellc.ae
- Company type
- Private
- Headcount range
- 51–100 employees
- Short description
- The Game is a privately held, Abu Dhabi-based operator of licensed lottery and gaming platforms, delivering regulated and secure digital gaming experiences, with a team of 51-100 employees.
- Ownership category
- akta.pro rank
The Game industry classification
Industry- Product category
- Online Lottery and Gaming
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
- akta.pro secondary industries
- Lottery Operators (Government & Private Licensed) (MPAEAFAA), Player Wallets, Escrow & Custodial Account Services (MPAEALAK)
Keywords
Where The Game is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Markets served
The Game business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
The Game product offering
Product offeringCore offering
The Game operates licensed lottery and gaming platforms that deliver regulated, secure, and engaging digital gaming experiences to end users. The company functions as a licensed platform operator within the UAE gaming sector, with its offerings accessed through its corporate website at thegamellc.ae.
Differentiator
Problem solved
Functional benefit
Companies that use The Game
Customer profileIdeal customer profiles1 record
The Game technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Game partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
The Game competitors and assessment
Company assessmentEmerging players
- Pollard Banknote: Provider of instant lottery tickets, pull-tab games, and digital lottery solutions to licensed lotteries. Comparable as a technology and content supplier to the same regulated lottery value chain The Game serves.
- NeoGames (NeoPollard Interactive): Provider of iLottery platforms, content, and managed services for regulated lotteries (joint venture NeoPollard Interactive with Pollard Banknote). Comparable as a specialist iLottery platform technology provider serving licensed operators.
Direct peers
- Zeal Network: European operator of online lottery and gaming brands (Lotto24, Tipp24). Comparable as a regulated digital lottery broker/operator business model targeting consumer lottery play online.
- Lottoland: Licensed online platform enabling consumers to bet on the outcome of international lottery draws plus its own instant-win games. Comparable as a digital-first, regulated lottery/gaming consumer platform.
- Emirates Draw: UAE-based operator of a regulated lottery/draw platform. Most direct comparable given shared UAE domicile, regulated lottery positioning, and digital distribution model.
- Jackpocket (by Jackpot.com / CaixaPay): US-based licensed mobile app for ordering official state lottery tickets and playing digital draw games. Comparable as a digital-native regulated lottery platform targeting consumer mobile play.
Broad incumbents
- International Game Technology (IGT): Global lottery technology and operating giant supplying iLottery platforms, draw systems, and content to regulated lotteries worldwide. Comparable as the incumbent technology and operating layer for licensed lottery products.
- Lottomatica / Snaitech (Flutter Italy): Italian licensed lottery and gaming operator with a strong digital lottery channel (My Lotteries / iLottery). Comparable business model combining licensed lottery operations with regulated online gaming.
- Allwyn (formerly Camelot / Sazka): One of the world's largest licensed lottery operators running national lotteries across Europe and increasingly in other regions. Comparable as a large-scale licensed lottery operator with both retail and digital channels.
- Scientific Games (lottery division): Long-standing supplier of instant tickets, draw systems, and iLottery platforms to regulated lotteries globally. Comparable on the technology and operating backbone for licensed digital lottery.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key highlights4 records
Customer concentration
The Game social profiles
Digital presenceThe Game financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Game leadership team
Management profileNumber of profiles
The Game funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Game M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Game
What does The Game do?
The Game operates licensed lottery and gaming platforms that deliver regulated, secure, and engaging digital gaming experiences to end users. The company functions as a licensed platform operator within the UAE gaming sector, with its offerings accessed through its corporate website at thegamellc.ae.
When was The Game founded?
The Game was founded in -1. It employs 51 to 100 people.
Where is The Game based?
The Game is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
Who are The Game's main competitors?
Emerging players on record are Pollard Banknote and NeoGames (NeoPollard Interactive). Direct peers are Zeal Network, Lottoland, Emirates Draw and Jackpocket (by Jackpot.com / CaixaPay). Broad incumbents are International Game Technology (IGT), Lottomatica / Snaitech (Flutter Italy), Allwyn (formerly Camelot / Sazka) and Scientific Games (lottery division).
Does The Game have an API?
No public API is recorded for The Game.
What industry is The Game in?
The Game's product category is Online Lottery and Gaming. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App), with a secondary code of MPAEAFAA, Lottery Operators (Government & Private Licensed). Its NAICS code is 7132 and its SIC code is 7990.