Max S. Wood
Max S. Wood Equipment is a third-generation, family-owned outdoor power equipment dealer founded in 1935 in West Coxsackie, NY, selling new and used tractors, mowers, and snow equipment, parts, and repair services to consumers and landowners across the Hudson Valley region.
- Company typePrivate
- Founded1935
- HeadquartersWest Coxsackie, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Max S. Wood does
Max S. Wood Equipment, Inc. is a third-generation, family-owned outdoor power equipment dealer founded in 1935 and headquartered at 11945 Route 9W, West Coxsackie, NY 12192. The company operates a single retail location serving the Hudson Valley region of New York under the DBA "Hudson Valley Outdoor Power Equipment by Max S. Wood." Its core business is the sale of new and pre-owned outdoor power equipment — including lawn and garden tractors, zero-turn mowers, compact and sub-compact tractors, loaders, backhoes, snow throwers, chainsaws, generators, and rotary cutters — alongside a parts department and an in-house equipment service and repair operation.
The company is a multi-line authorized dealer for major outdoor power equipment OEMs, carrying new product lines from Simplicity (Broadmoor, Conquest, Regent, Legacy XL), Ferris zero-turn mowers (IS400S through IS3200Z and SRS Z3), Toro snow throwers, Shindaiwa multi-tool systems, Echo chainsaws, Briggs & Stratton generators, Oregon wood splitters, and Taylor Pittsburgh rotary cutters, and serving as an AGCO parts dealer. The used-equipment inventory spans brands including Massey Ferguson, Kubota, Ford, John Deere, Kioti, and New Holland, with approximately 34 active listings at prices ranging from $650 to $18,000.
The business operates a hybrid direct-to-consumer retail and authorized-dealer model, with customers transacting in-store, by phone (518-731-6019), email ([email protected]), or via the website's online webstore for parts. Revenue is generated across four streams: new equipment sales, used equipment sales, parts and supplies (including OEM AGCO parts), and professional service and repair (with pick-up and delivery available). Financing programs are offered on equipment purchases. There is no proprietary technology platform, mobile app, or public API; the digital infrastructure is limited to a static marketing site with a basic product catalog and contact form. Ownership is fully family-controlled with no external shareholders, institutional investors, or parent company, and the company carries no public listing.
Max S. Wood firmographics
Firmographics- Name
- Max S. Wood
- Legal name
- Max S. Wood Equipment, Inc.
- Website
- https://maxwoodequipment.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Short description
- Max S. Wood Equipment is a third-generation, family-owned outdoor power equipment dealer founded in 1935 in West Coxsackie, NY, selling new and used tractors, mowers, and snow equipment, parts, and repair services to consumers and landowners across the Hudson Valley region.
- Ownership category
- akta.pro rank
Max S. Wood industry classification
Industry- Product category
- Outdoor Power Equipment Retail and Service
- NAICS
- Outdoor Power Equipment Retailers (444230)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)
- akta.pro secondary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
Keywords
Where Max S. Wood is headquartered
LocationHeadquarters
- HQ city
- West Coxsackie
- HQ country
- United States
- HQ region
- North America
Markets served
Max S. Wood business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Equipment Sales: Sale of brand-new outdoor power equipment from lines including Simplicity (Broadmoor, Conquest, Regent, Legacy XL), Ferris zero-turn mowers (IS400S, IS600Z, IS700Z, IS2100Z, IS3200Z, SRS Z3), and related products. Financing programs are available for new equipment purchases.
- Used Equipment Sales: Sale of pre-owned outdoor power equipment including compact tractors, sub-compact tractors, loaders, backhoes, brush cutters, snow blowers, tillers, mowers, and implements from brands such as Massey Ferguson, Kubota, Ford, John Deere, Kioti, Taylor Pittsburgh, and Simplicity. Active inventory of 34 used items with prices ranging from $650 to $18,000.
- Parts and Supplies Sales: Sale of OEM AGCO parts and aftermarket parts for most brands of outdoor power equipment, including filters, engine parts, blades, belts, hydraulics, chainsaw parts, and more. Customers can order online via the webstore, pick up in store, or have parts shipped.
- Equipment Service and Repair: Professional repair services for most brands of outdoor power equipment (John Deere, Exmark, Kubota, Cub Cadet, MTD, and others). Services include blade/chain sharpening, complete overhauls, oil/spark plug changes, lubrication, and inspection/replacement of belts and bearings. Pick-up and delivery service available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | New equipment — not publicly priced (quote-based) |
| Unit Pricing | — | Used equipment — prices publicly listed per item |
| Other | — | Financing programs for new and used equipment |
Go-to-market motion2 records
Max S. Wood product offering
Product offeringCore offering
Max S. Wood Equipment sells new and pre-owned outdoor power equipment (lawn and garden tractors, zero-turn mowers, compact tractors, loaders, snow throwers, chainsaws, generators, rotary cutters) from brands such as Simplicity, Ferris, Toro, Shindaiwa, Echo, Briggs & Stratton, and Oregon. It complements sales with an OEM AGCO and aftermarket parts department and an in-house repair service for most brands, including pick-up and delivery. The company operates as an authorized multi-line dealer from a single retail location in West Coxsackie, NY.
Product overview
Max S. Wood is a single-location, family-owned outdoor power equipment dealer in West Coxsackie, NY (founded 1935) that operates a unified retail-plus-service-plus-parts offering rather than a multi-module software platform. The New Equipment line and Used Equipment inventory together form the core retail offering, supported by a Parts department (including AGCO Parts) and a Service department for repairs, pick-up, and delivery. Within New Equipment, branded product lines are sold and serviced, namely Ferris Zero Turn Mowers (IS3200Z, IS2100Z, IS700Z, IS600Z, IS400S, SRS Z3) and Simplicity Lawn & Garden Tractors (Broadmoor, Conquest, Regent, Legacy XL), with additional brands (Toro, Shindaiwa, Echo, Briggs & Stratton, Oregon) also represented across new machines and parts.
Differentiator
Problem solved
Functional benefit
Products and services
- New Equipment Sales Sale of brand-new outdoor power equipment including Simplicity lawn and garden tractors (Broadmoor, Conquest, Regent, Legacy XL), Ferris zero-turn mowers (IS400S, IS600Z, IS700Z, IS2100Z, IS3200Z, SRS Z3), Toro snow throwers, Shindaiwa multi-tool systems, Echo chainsaws, Briggs & Stratton generators, Oregon wood splitters, Taylor Pittsburgh rotary cutters, and related attachments. Financing programs are available. Targeted at residential and small-acreage property owners in the Hudson Valley region.
- Used Equipment Sales Sale of pre-owned outdoor power equipment including compact tractors, sub-compact tractors, loaders, backhoes, brush cutters, snow blowers, tillers, mowers, and implements from brands such as Massey Ferguson, Kubota, Ford, John Deere, Kioti, Taylor Pittsburgh, and Simplicity. Active inventory of approximately 34 used items with prices ranging from $650 to $18,000 listed on the webstore. Pricing is publicly posted per item.
- Parts and Supplies Sales Sale of OEM AGCO parts and aftermarket parts compatible with most brands of outdoor power equipment, including filters, engine parts, blades, belts, hydraulics, chainsaw parts, string trimmer parts, and more. Customers can order online via the webstore, pick up in store, or have parts shipped. Serves both retail customers and service technicians needing replacement components.
- Equipment Service and Repair Professional repair services for most brands of outdoor power equipment (John Deere, Exmark, Kubota, Cub Cadet, MTD, and others). Services include blade and chain sharpening, complete overhauls, oil and spark plug changes, lubrication, and inspection and replacement of belts and bearings. Pick-up and delivery service is available for service jobs. Operated from the company's West Coxsackie, NY location by in-house service technicians.
Companies that use Max S. Wood
Customer profileIdeal customer profiles1 record
Max S. Wood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Max S. Wood partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Max S. Wood competitors and assessment
Company assessmentBroad incumbents
- Northern Tool + Equipment: Multi-channel specialty retailer of power equipment, generators, and outdoor tools with overlapping product lines (mowers, snow equipment, chainsaws, parts) and strong online/direct-to-consumer ordering — a direct substitute channel for parts and accessories.
- Deere & Company (John Deere): Compact and agricultural equipment manufacturer whose compact tractors, loaders, and attachments appear in Max S. Wood's used inventory; its dealer-network strategy is the dominant structural benchmark for the company's go-to-market model.
- Husqvarna Group: Global outdoor power equipment manufacturer (Husqvarna, Poulan, Craftsman) competing directly across mowers, chainsaws, and zero-turns; relevant as both a brand competitor and a directional signal on battery/electric OPE transition affecting dealer economics.
- The Toro Company: Major OPE manufacturer whose products (lawn tractors, snow throwers, zero-turns) form a core part of Max S. Wood's new-equipment lineup; operates its own dealer network and is both a key partner and a potential channel-disruption risk.
- Ariens Company: Manufacturer of zero-turn mowers, snow throwers, and turf equipment that supplies multiple brands represented at Max S. Wood (including Ferris); a key OEM whose dealer-network and product roadmap decisions materially affect the company's mix and margins.
- Tractor Supply Co. National rural lifestyle retailer with deep penetration in upstate New York that sells new outdoor power equipment, parts, and accessories from many of the same brands (e.g., Toro) that Max S. Wood carries, representing the principal big-box competitive threat.
- Stihl: Chainsaw and handheld OPE manufacturer that sells exclusively through authorized independent dealers in the U.S. — the same distribution model Max S. Wood operates — and competes for the same service and parts revenue pool.
- Kubota: Compact tractor and OPE manufacturer with a strong dealer network in the Northeast; competes with Max S. Wood in compact tractors, mowers, and attachments, and represents both a partner brand and a same-customer competitor.
Direct peers
- CountryMax: Regional farm and home retailer in upstate New York that sells outdoor power equipment, parts, and supplies to a similar rural/small-acreage customer base; the closest geographic and product-mix comparable to Max S. Wood's Hudson Valley footprint.
Emerging players
- Power Equipment Direct: Online-first outdoor power equipment retailer specializing in mowers, snow blowers, and generators from many of the same brands Max S. Wood carries; represents the digital-native competitive pressure on price and reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Max S. Wood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max S. Wood leadership team
Management profileNumber of profiles
Max S. Wood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max S. Wood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max S. Wood
What does Max S. Wood do?
Max S. Wood Equipment sells new and pre-owned outdoor power equipment (lawn and garden tractors, zero-turn mowers, compact tractors, loaders, snow throwers, chainsaws, generators, rotary cutters) from brands such as Simplicity, Ferris, Toro, Shindaiwa, Echo, Briggs & Stratton, and Oregon. It complements sales with an OEM AGCO and aftermarket parts department and an in-house repair service for most brands, including pick-up and delivery. The company operates as an authorized multi-line dealer from a single retail location in West Coxsackie, NY.
Is Max S. Wood a public or private company?
Max S. Wood is a private company. It is classified as family owned and is currently operating.
When was Max S. Wood founded?
Max S. Wood was founded in 1935.
Where is Max S. Wood based?
Max S. Wood is headquartered in West Coxsackie, United States, in the North America region.
How does Max S. Wood make money?
Four revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, parts and Supplies Sales and equipment Service and Repair.
Who are Max S. Wood's main competitors?
Broad incumbents on record are Northern Tool + Equipment, Deere & Company (John Deere), Husqvarna Group, The Toro Company, Ariens Company, Tractor Supply Co., Stihl and Kubota. CountryMax is listed as a direct peer. Power Equipment Direct is listed as an emerging player.
Does Max S. Wood have an API?
No public API is recorded for Max S. Wood.
What industry is Max S. Wood in?
Max S. Wood's product category is Outdoor Power Equipment Retail and Service. Its primary akta.pro industry code is CRAIAIAE, Outdoor Power Equipment Parts & Service Retail, with a secondary code of CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers). Its NAICS code is 444230 and its SIC code is 3524.