National Bobblehead Hall of Fame and Museum
The National Bobblehead Hall of Fame and Museum is a Milwaukee-based, privately held museum and retailer that houses 10,000+ bobbleheads and designs, manufactures, and sells officially licensed collectible bobbleheads for sports teams, entertainment properties, brands, and individual consumers via its physical museum, online store, and stadium partnerships.
- Company typePrivate
- Founded2002
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What National Bobblehead Hall of Fame and Museum does
The National Bobblehead Hall of Fame and Museum is a privately held, for-profit museum and collectibles retailer headquartered in Milwaukee, Wisconsin. Co-founded by Brad Novak (President) and Phil Sklar (CEO), who began acquiring bobbleheads in 2004, the company grew its private collection to several thousand items by 2014 and formally opened its 4,200+ square-foot museum and retail location at 170 S. 1st St. on February 1, 2019. The museum currently displays 10,000+ bobbleheads spanning sports, pop culture, politics, and entertainment and charges $5 per visitor for admission; the broader operation also runs an annual membership program and a direct e-commerce storefront at store.bobbleheadhall.com.
The company's commercial core is the design, manufacture (via partner FOCO), and sale of officially licensed limited-edition bobbleheads at $30-$55 per unit, distributed through its own online and physical channels as well as through stadium promotional giveaways for professional and collegiate sports teams. It holds licensing relationships with all major US sports leagues (NFL, MLB, NBA, NHL, NCAA, NASCAR, MLS), entertainment properties (Universal Products & Experiences, Disney, Warner Bros/DC, Nickelodeon, WWE), and consumer brands (Pabst/Schlitz, AAGPBL). In April 2026 the company introduced a talking-bobblehead product line with push-button audio playback, debuting with the Curt Cignetti Indiana Hoosiers Championship bobblehead; this was followed by an aggressive 2026 release cadence across college championship teams and mainstream entertainment IP such as the Universal/SNL Bobblehead Series.
Revenue is generated through four streams: unit-priced product sales (one-time license model), $5 museum admission (one-time), recurring membership subscriptions, and custom bobblehead commissions for individuals and organizations. In March 2026 the company obtained a $250,000 revolving credit facility from Slope (a fintech backed by J.P. Morgan) via Amazon Seller Central, primarily to refinance higher-cost merchant cash advance debt and to fund future licensing deals, indicating active but modest capital deployment. The customer base spans individual collectors, gift buyers, professional and collegiate sports organizations, entertainment IP holders, and consumer brands, with no parent company, subsidiaries, or institutional equity backing disclosed.
National Bobblehead Hall of Fame and Museum firmographics
Firmographics- Name
- National Bobblehead Hall of Fame and Museum
- Legal name
- National Bobblehead Hall of Fame and Museum
- Website
- https://www.bobbleheadhall.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The National Bobblehead Hall of Fame and Museum is a Milwaukee-based, privately held museum and retailer that houses 10,000+ bobbleheads and designs, manufactures, and sells officially licensed collectible bobbleheads for sports teams, entertainment properties, brands, and individual consumers via its physical museum, online store, and stadium partnerships.
- Ownership category
- akta.pro rank
National Bobblehead Hall of Fame and Museum industry classification
Industry- Product category
- Collectible Figurines and Sports Memorabilia
- NAICS
- Museums (71211), Museums, Historical Sites, and Similar Institutions (7121), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Dolls & Stuffed Toys (3942), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)
- akta.pro secondary industry
- Museum, Zoo & Attraction Gift Shops (CRALAJAG)
Keywords
Where National Bobblehead Hall of Fame and Museum is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Bobblehead Hall of Fame and Museum business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Sale of officially licensed and custom bobbleheads through online store and at museum location. Products include sports team bobbleheads, entertainment properties, custom creations, and limited edition collectibles priced at $30-$55 each plus shipping.
- Museum Admission: Physical museum located in Milwaukee charging $5 admission fee for visitors to view the bobblehead collection.
- Memberships: Annual membership programs offering benefits to collectors and fans of the museum.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Limited Edition Bobbleheads |
| Unit Pricing | Pay-as-you-go | Talking/Special Feature Bobbleheads |
| Unit Pricing | Pay-as-you-go | Dual Figure Bobbleheads |
| Unit Pricing | Pay-as-you-go | Set Discounts |
| Unit Pricing | Pay-as-you-go | Museum Admission |
| Unit Pricing | Pay-as-you-go | Shipping |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
National Bobblehead Hall of Fame and Museum product offering
Product offeringCore offering
The National Bobblehead Hall of Fame and Museum operates the world's only dedicated bobblehead museum in Milwaukee, WI, housing 10,000+ bobbleheads across approximately 4,200 square feet, while also designing, producing, and selling officially licensed and custom bobbleheads (including talking bobbleheads with audio playback) through its online store, museum retail floor, stadium promotional partnerships, and reseller channels. Revenue is generated from product sales of collectible bobbleheads, $5 museum admissions, and annual collector memberships.
Differentiator
Problem solved
Functional benefit
Products and services
- Saturday Night Live Bobblehead Series A limited-edition series of officially licensed bobbleheads commemorating iconic Saturday Night Live characters, produced in partnership with Universal Products & Experiences and sold to collectors and SNL fans.
- Curt Cignetti Indiana Hoosiers Talking Championship Bobblehead An officially licensed talking bobblehead with audio playback of a memorable coach quote, sold to sports collectors and Indiana Hoosiers fans, with proceeds donated to a children's hospital.
- Oklahoma Sooners 2026 Baseball National Champions Bobbleheads An officially licensed limited-edition bobblehead commemorating the Oklahoma Sooners' 2026 College World Series Championship, sold to Sooner fans and college sports memorabilia collectors.
- Fernando Mendoza Welcome to Las Vegas Bobblehead A limited-edition bobblehead commemorating rookie quarterback Fernando Mendoza's Las Vegas Raiders draft moment, sold to NFL fans and sports memorabilia collectors.
- Texas Longhorns Back-to-Back Softball National Champions Bobbleheads A pair of officially licensed limited-edition bobbleheads commemorating the Texas Longhorns' consecutive softball national championships, sold to Longhorns fans and college sports memorabilia collectors.
- Schlitz Bobbleheads A pair of officially licensed limited-edition bobbleheads commemorating the final brewing of Schlitz beer, produced in partnership with Pabst Brewing Company and sold to beer memorabilia collectors and Schlitz brand enthusiasts.
- Buddy the Street Dog Queens University of Charlotte Bobblehead An officially licensed limited-edition bobblehead of a college mascot, released to celebrate an NCAA Tournament appearance, sold to university fans and college sports memorabilia collectors.
- Denver Pioneers 2026 Men's Hockey National Champions Bobbleheads A pair of officially licensed limited-edition bobbleheads commemorating the Denver Pioneers' 2026 NCAA Division I Men's Hockey Championship, sold to Pioneers fans and college hockey memorabilia collectors.
- UCLA Bruins Women's Basketball National Champions Bobbleheads Officially licensed limited-edition bobbleheads commemorating the UCLA Bruins' first Women's Basketball National Championship, sold to Bruins fans and college sports memorabilia collectors.
- Custom Bobbleheads A customization service allowing individuals and organizations to commission personalized bobbleheads for personal gifts, celebrations, and organizational use, sold through the online Custom Bobblehead Store and via direct custom orders for teams, universities, and companies across the country.
- Museum Admission Admission tickets for the physical Milwaukee museum where visitors can view 10,000+ bobbleheads across approximately 4,200 square feet of exhibit space, charged at $5 per person.
- Annual Memberships Recurring annual membership programs offering benefits to collectors and fans of the museum, sold through the company's website.
- AAGPBL Champions Bobblehead Series An officially licensed series of bobbleheads commemorating championships won by six different teams during the All-American Girls Professional Baseball League's 12-year history from 1943 to 1954, sold through the National Bobblehead Hall of Fame and Museum and the National Baseball Hall of Fame store in Cooperstown, NY.
Companies that use National Bobblehead Hall of Fame and Museum
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
National Bobblehead Hall of Fame and Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
National Bobblehead Hall of Fame and Museum partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Universal Products & ExperiencesflagshipPartnership to produce limited-edition 'Saturday Night Live' Bobblehead Series featuring 10 iconic SNL characters, each numbered to 2,026, priced at $35 per individual bobblehead. Launched to celebrate National Bobblehead Day and SNL's approaching 1,000th episode as the show enters its 51st season.
- FOCOcoreManufacturing partner producing officially licensed sports and entertainment merchandise. FOCO is licensed with all major sports leagues including NFL, MLB, NBA, NHL, NASCAR, MLS and over 100 colleges and universities as well as entertainment properties such as Disney, Warner Bros/DC Comics, Nickelodeon, and WWE.
- AAGPBL (All-American Girls Professional Baseball League)minorPartnership to produce officially licensed AAGPBL Champions Bobblehead Series commemorating the championships won by six different teams during the league's 12-year history from 1943 to 1954. Products available through National Bobblehead Hall of Fame and Museum and National Baseball Hall of Fame.
- Fernando MendozaminorProduced Fernando Mendoza 'Welcome to Las Vegas' bobblehead in conjunction with the athlete, featuring the Las Vegas Raiders rookie quarterback next to the iconic Welcome to Fabulous Las Vegas sign.
- Pabst Brewing CompanyminorOfficially licensed Schlitz bobbleheads commemorating the final brewing of the iconic beer brand. Partnership with Pabst Brewing Company to produce bobbleheads of the Golden Goddess for the 175-year history of Schlitz beer.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
National Bobblehead Hall of Fame and Museum competitors and assessment
Company assessmentDirect peers
- The Strong National Museum of Play: National museum of play and toys in Rochester, NY, including the National Toy Hall of Fame. Directly comparable as a specialty museum curating toy/collectible culture with paid admission and educational programming.
- Topps: Topps produces licensed sports trading cards and collectibles across MLB, NFL, NBA, and entertainment. Comparable as a licensed sports collectibles manufacturer with similar licensing relationships and stadium/retail distribution channels.
- FOCO: FOCO is a licensed sports and entertainment merchandise manufacturer that produces officially licensed bobbleheads, apparel, and novelties with all major U.S. sports leagues. Functions as both manufacturing partner and competitor in the licensed bobblehead category.
- Ripley's Believe It or Not!: Chain of novelty/oddity attractions featuring curated collections of unusual items, with museum-style exhibits and paid admissions. Comparable as a quirky specialty attraction monetizing a single-category collection through both ticket sales and merchandise.
- Funko: Funko is the largest pop-culture collectible figurine company (Funko Pop! line) producing licensed vinyl figures across sports, entertainment, and pop culture. Directly comparable as a producer of officially licensed collectible figurines sold through specialty retail channels.
- Racing Champions / Round 2: Manufacturer of officially licensed die-cast vehicles, bobbleheads, and sports collectibles across major U.S. leagues. Comparable as a licensed sports collectible manufacturer producing bobbleheads and figurines for the same team/league customer base.
- McFarlane Toys: McFarlane Toys produces licensed sports figurines, bobbleheads, and collectibles across NFL, MLB, NBA, NHL, and entertainment IP. Directly comparable as a licensed sports collectible figurine manufacturer with overlapping customer base.
Broad incumbents
- National Baseball Hall of Fame and Museum: Iconic Cooperstown museum dedicated to baseball history and collectibles; an existing distribution partner of the National Bobblehead Hall of Fame and Museum. Comparable as a specialty sports museum with retail operations, exhibits, and licensing activity.
- Madame Tussauds: Global chain of wax figure museums featuring celebrity likenesses. Comparable as a specialty museum/attraction monetizing through admissions, retail, and licensed IP partnerships in the celebrity likeness space.
- Pro Football Hall of Fame: National sports hall of fame and museum in Canton, OH, featuring exhibits and licensed merchandise retail. Comparable as a specialty sports heritage museum with paid admission and licensed collectible retail operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
National Bobblehead Hall of Fame and Museum social profiles
Digital presenceNational Bobblehead Hall of Fame and Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Bobblehead Hall of Fame and Museum leadership team
Management profileNumber of profiles
Profiles2 records
National Bobblehead Hall of Fame and Museum funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Bobblehead Hall of Fame and Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Bobblehead Hall of Fame and Museum
What does National Bobblehead Hall of Fame and Museum do?
The National Bobblehead Hall of Fame and Museum operates the world's only dedicated bobblehead museum in Milwaukee, WI, housing 10,000+ bobbleheads across approximately 4,200 square feet, while also designing, producing, and selling officially licensed and custom bobbleheads (including talking bobbleheads with audio playback) through its online store, museum retail floor, stadium promotional partnerships, and reseller channels. Revenue is generated from product sales of collectible bobbleheads, $5 museum admissions, and annual collector memberships.
Is National Bobblehead Hall of Fame and Museum a public or private company?
National Bobblehead Hall of Fame and Museum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was National Bobblehead Hall of Fame and Museum founded?
National Bobblehead Hall of Fame and Museum was founded in 2002. It employs 1 to 10 people.
Where is National Bobblehead Hall of Fame and Museum based?
National Bobblehead Hall of Fame and Museum is headquartered in Milwaukee, United States, in the North America region.
How does National Bobblehead Hall of Fame and Museum make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are museum Admission and memberships.
Who are National Bobblehead Hall of Fame and Museum's main competitors?
Direct peers on record are The Strong National Museum of Play, Topps, FOCO, Ripley's Believe It or Not!, Funko, Racing Champions / Round 2 and McFarlane Toys. Broad incumbents are National Baseball Hall of Fame and Museum, Madame Tussauds and Pro Football Hall of Fame.
Does National Bobblehead Hall of Fame and Museum have an API?
No public API is recorded for National Bobblehead Hall of Fame and Museum.
What industry is National Bobblehead Hall of Fame and Museum in?
National Bobblehead Hall of Fame and Museum's product category is Collectible Figurines and Sports Memorabilia. Its primary akta.pro industry code is THAJADAF, Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film), with a secondary code of CRALAJAG, Museum, Zoo & Attraction Gift Shops. Its NAICS code is 71211 and its SIC code is 3942.