WestEdge Design Fair

What WestEdge Design Fair does

WestEdge Design Fair is a privately held, annual contemporary furniture and design trade show founded in 2013 by Megan Reilly and Troy Durst, headquartered in Santa Monica, California. The company produces a three-day event at The Barker Hangar (October 29-31, 2026 edition), bringing together 100+ premium home furnishings brands — many new to the West Coast — with design trade professionals, design-conscious consumers, and industry media. The fair is organized around distinct feature areas: MADE:MODERN (a juried section for independent designers), WestEdge Xteriors (outdoor living showcase), Connoisseurs' Club: American Style by Design (American-made lounge), Main Stage programming (50+ industry luminaries), and the ReBuild Connect Zone (2026 LA wildfire recovery partnership). Co-branded competitions with IIDA and content co-production with Convo By Design extend the event's reach beyond the three-day window.

Revenue is generated across four streams: exhibitor booth fees priced at $52 per square foot (standard) and $54 per square foot for the MADE:MODERN section up to 100 sq ft, with Xteriors vignettes at $16,000 per 600 sq ft; attendee tickets ranging from $25 (one-day advance) to $175 (VIP All-Access) with complimentary trade/press/student pre-registration; tiered sponsorship packages from $1,500 to $25,000+ across multiple event locations; and exhibitor services (LEAD retrieval, electrical, directory advertising). Customer segments split between exhibitor brands (B2B revenue), designers and consumers (B2C ticket revenue), and enterprise sponsors (B2B sponsorship revenue), with go-to-market executed via direct sales (Megan Reilly and Troy Durst), an online exhibitor application portal, and self-serve attendee registration through GRS.

The technology stack is conventional: a WordPress-based website with registration systems, exhibitor portals, and the Andrew Joseph PR agency for media relations. The team is small (1-10 employees) with 70+ years of combined trade show experience, distributed across Santa Monica (event venue and mailing), Irvine (founder base), and Dallas (regional sales). WestEdge has no external institutional investment, no parent company, and no subsidiaries; it operates as a bootstrapped, founder-controlled business approaching its second decade with the 10th anniversary edition delivered in 2025.

Name

WestEdge Design Fair

Legal name

WestEdge Design Fair

Website

https://westedgedesignfair.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

WestEdge Design Fair is an annual contemporary furniture and design trade show held at The Barker Hangar in Santa Monica, serving 100+ premium home furnishings brands, design trade professionals, and design-conscious consumers through a curated three-day event featuring educational programming, specialty feature areas, and industry awards.

Ownership category

akta.pro rank

Product category

Design Trade Show & Event Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Construction, Building Materials & Real Estate Shows Organizers (THAHABAG)

akta.pro secondary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Design trade show
• Home furnishings fair
• Exhibitor booth rental
• Premium furnishings brands
• Design event production

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor Booth Fees: Primary revenue from exhibitor booth rentals at $52 per square foot for standard spaces and $54 per sq ft for spaces up to 100 sq ft in MADE:MODERN section. Outdoor Xteriors section at $16,000 per 600 sq ft vignette. Payment structure includes 30% deposit, 35% payment, and 35% balance.
2. Attendee Tickets: Revenue from ticket sales including $25 advance/$30 on-site for one day entrance, $135 for Opening Night Party, and $175 for VIP All-Access pass.
3. Sponsorship Packages: Tiered sponsorship opportunities from $1,500 to $25,000+ including branding at various event locations (bars, lounges, stages, registration areas), on-site signage, digital outreach, and social media visibility.
4. Exhibitor Services: Additional revenue from exhibitor add-ons including LEAD retrieval services, booth electrical/lighting orders, directory advertising, and press questionnaire services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

WestEdge Design Fair produces an annual three-day contemporary furniture and design trade show at The Barker Hangar in Santa Monica, CA, bringing together 100+ premium home furnishings brands with design trade professionals and design-conscious consumers. The fair includes curated feature areas (MADE:MODERN, Connoisseurs' Club, Xteriors, ReBuild Connect Zone), educational main stage programming with industry luminaries, the IIDA Product and Booth Design Awards, and tiered sponsorship opportunities. Revenue is generated primarily through exhibitor booth rentals, attendee ticket sales, corporate sponsorships, and exhibitor add-on services.

Product overview

WestEdge Design Fair is a single unified event product—a premier West Coast contemporary furniture and design fair. The core offering is the annual fair itself, supplemented by distinct feature areas and programs including MADE:MODERN (juried section for independent designers), Connoisseurs' Club (American-made product lounge with culinary programming), WestEdge Xteriors (outdoor living showcase), ReBuild Connect Zone (wildfire rebuilding resources), IIDA Product and Booth Design Awards (design competition), and Main Stage Programming (panel discussions and seminars). The company also offers sponsorship opportunities and exhibitor participation packages at various price points.

Differentiator

Problem solved

Functional benefit

Products and services

• WestEdge Design Fair An annual West Coast contemporary furniture and design fair held at The Barker Hangar in Santa Monica, CA. The event offers attendees the opportunity to shop from premium furnishings brands, meet designers, and attend educational programs and special events. Scheduled for October 29-31, 2026 with Thursday Opening Night Party and Friday-Saturday general admission.
• MADE:MODERN A juried section of WestEdge featuring independent designers, makers, and artists of limited edition and one-of-a-kind furniture, lighting, and other handmade furnishings. Offers smaller booth configurations and additional marketing through a 'Meet the Maker' series of exhibitor profiles.
• Connoisseurs' Club: American Style by Design A central lounge and culinary programming area featuring brands and products designed and manufactured in the U.S.A. Hosts daily programming including cooking demonstrations, seminars on sustainable design, and wine pairings. Designed in partnership with Julee Ireland Design Studio.
• WestEdge Xteriors An outdoor living showcase featuring unique vignettes with furniture, grills/kitchens, umbrellas/shading systems, fireplaces/fire pits, and lighting in an authentic open-air environment. Priced at $16,000 per 600 sq ft space, may be split between up to 5 brands. Includes grilling demos, tastings, and live music sponsored by California Homes Magazine.
• ReBuild Connect Zone A special pop-up pavilion dedicated to rebuilding efforts in Los Angeles following the January 2025 wildfires. Features resources, experts, and innovative products to help homeowners design and build smarter, more resilient homes using fire-safe materials and climate-conscious strategies. Developed with Team Palisades and Habitat for Humanity of Greater Los Angeles.
• IIDA Product and Booth Design Awards Annual design competition hosted in partnership with the International Interior Design Association (IIDA). Recognizes excellence in product and booth design with winners featured on IIDA.org and in WestEdge publications, and announced during Opening Night Party.
• Main Stage Programming Main stage panel discussions and design seminars featuring 50+ industry luminaries discussing topics such as color, kitchens and bath, small-space living, and eco-friendly decorating. Presented in partnership with Pacific Sales Kitchen and Home and Convo By Design podcast, with post-event podcast distribution.
• Sponsorship Packages Tiered sponsorship opportunities ranging from $1,500 to $25,000+ including branding at various event locations (bars, lounges, stages, registration areas), on-site signage, digital outreach, and social media visibility. Designed for brands seeking visibility among design decision-makers. Custom proposals handled through Megan Reilly at 917.822.0350.
• Exhibitor Booth Rentals Exhibition booth space at WestEdge Design Fair priced at $52 per square foot for standard spaces and $54 per sq ft for spaces up to 100 sq ft in the MADE:MODERN section. Booth sizes range from 100 sq ft ($5,200) to 600 sq ft ($31,200). Payment structure is 30% deposit, 35% second payment, and 35% balance. Applications open for the 2026 edition.
• Attendee Tickets Ticket sales for general attendance including $25 advance/$30 on-site for one-day entrance, $135 for Opening Night Party, and $175 for VIP All-Access pass (includes all days, Opening Night, and gift bag). Trade/press/design student registration is complimentary with pre-registration by October 15.

Quantifiable outcome

• 2,600 design enthusiasts attended Opening Night of 2025 10th Anniversary Edition
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• Team PalisadescoreStrategic or Co-development Partner · 1 January 2026Team Palisades, a neighbor-led support network formed after January 2025 wildfires, partnered with WestEdge for ReBuild Connect Zone 2.0. The pavilion features resources, experts, and innovative products to help homeowners design and build resilient homes using fire-safe materials and climate-conscious strategies. This partnership aligns the design community with community rebuilding efforts.
• Habitat for Humanity of Greater Los AngelesminorStrategic or Co-development Partner · 1 January 2026Charitable partner for the Opening Night Party, supporting the ReBuild LA Recovery Fund to assist communities affected by California wildfires. WestEdge raises funds through its biggest night of the year.
• IIDA (International Interior Design Association)coreStrategic or Co-development Partner · 1 January 2026IIDA partners with WestEdge for the 4th annual Product and Booth Design Awards. IIDA design professionals evaluate submissions and present awards during Opening Night Party. Winners are featured on IIDA.org and WestEdge publications, with official press release distribution to industry outlets.
• Touchstone Event ManagementcoreImplementation/ SI/ Consulting Partner · 1 January 2026Exhibitor services provider managing booth layout, electrical and lighting orders, and general exhibitor support. Contact for booth design and order forms.
• California Homes MagazineminorGTM or Marketing Partner · 1 January 2026Sponsors live music band at Outdoor Lounge Friday and Saturday afternoons. Brand presence includes boosted promotion and on-site signage during performances.
• Event Capture (LEAD Retrieval)coreTechnology or Integration · 1 January 2026Provides software for mobile devices and scanning devices for rent to exhibitors for capturing attendee leads. Early-bird pricing deadline September 18th.
• Julee Ireland Design StudioflagshipStrategic or Co-development Partner · 1 January 2026Renowned interior designer partnering with WestEdge to design the Connoisseurs' Club: American Style lounge at the center of the venue. Category exclusive sponsorship opportunities available for this central programming space.
• Pacific Sales Kitchen and HomeflagshipGTM or Marketing Partner · 1 January 2025Presenting partner of WestEdge Main Stage and 2026 Programming Series. Provides moderation support for panel discussions including Verzine Hovasapyan moderating Kitchen rEvolution panel.
• After The Fire USAminorStrategic or Co-development Partner · 1 January 2025Team Palisades is built on the Block Captain framework developed by After The Fire USA, connecting WestEdge to broader wildfire recovery community resources.
• Convo By DesignflagshipStrategic or Co-development Partner · 1 January 2023Josh Cooperman co-produces WestEdge stage content through Convo By Design platform, bringing dynamic storytelling and design luminaries to the fair. Post-event, all talks are distributed as podcasts, extending reach to the Convo By Design audience.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BDNY (Boutique Design New York): Annual hospitality design trade fair held in NYC. Comparable as a curated design trade event for premium brands serving a professional design specifier audience similar to WestEdge's interior designer attendees.
• ICFF (International Contemporary Furniture Fair): North America's leading platform for contemporary furniture, held annually at the Javits Center in NYC. Directly comparable in targeting contemporary design brands, interior designers, and trade buyers with premium booth pricing.
• Casual Market Chicago (formerly Casual Furniture Market): Annual outdoor and casual furnishings trade show in Chicago where WestEdge co-founder Troy Durst previously worked. Comparable as a category-specific furnishings trade event using the Merchandise Mart.
• Architectural Digest Home Design Show: Premier contemporary design trade show formerly held in New York with strong West Coast ambitions. Directly comparable as a curated, brand-focused design fair; WestEdge team veterans include former leaders of this show.

Broad incumbents

• High Point Market: The largest furnishings industry trade event in North America, held twice yearly in North Carolina. Comparable as the dominant US furniture trade show but far larger in scale and broader in style than WestEdge's curated contemporary focus.
• Las Vegas Market: Major US home furnishings and gift trade market operated by International Market Centers. Comparable as a West-region alternative trade event for furnishings brands seeking exposure to designers and retailers.
• NeoCon: Long-running Chicago-based commercial design trade show operated by NeoCon World Trade Fair portfolio. Comparable as a major US design industry trade event where members of the WestEdge team previously worked.
• Salone del Mobile.Milano: The global benchmark furniture trade fair held annually in Milan. Comparable as a premium contemporary furnishings event attracting the same international exhibitor brands WestEdge courts for its West Coast audience.
• Maison & Objet: Paris-based biannual design and lifestyle trade show. Comparable as a high-end international design trade fair competing for the same premium exhibitor brands and design trade audience.

Regional players

• Dallas Market Center: Year-round wholesale marketplace and trade event campus in Texas serving home, gift, and design buyers. Comparable given WestEdge's existing Dallas support presence and overlap in design trade attendee audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WestEdgeDesign
• YouTubeyoutube.com/channel/UCQB0JxWRp9UQ25t5C9Qx6Yg/featured
• Facebookfacebook.com/WestEdgeDesignFair
• LinkedInlinkedin.com/company/westedge-design-fair
• Instagraminstagram.com/westedgedesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WestEdge Design Fair