Persatuan Bulutangkis Seluruh Indonesia

What Persatuan Bulutangkis Seluruh Indonesia does

Persatuan Bulutangkis Seluruh Indonesia (PBSI) is the national governing body for badminton in Indonesia, founded on 5 May 1951 in Bandung under first chairman Rochdi Partaatmadja. As the official federation recognized by the Badminton World Federation (BWF), PBSI exercises exclusive authority over domestic tournament sanctioning, athlete registration, and national team selection. The organization operates across the full badminton value chain: it oversees 4,932 affiliated clubs and 93,257 registered athletes across 39 provinces, runs the Pelatnas national training center in Cipayung, East Jakarta (housing approximately 90+ elite athletes), and organizes a tiered competition calendar spanning municipal (Kejurkot), provincial (Kejuprov), national circuit (Sirkuit Nasional), national championship (Kejuaraan Nasional/Kejurnas, held annually since 1954), and premier international events including the Indonesia Open (BWF World Tour Super 1000, held since 1982 at Istora Senayan) and Indonesia Masters (BWF World Tour Super 500). Supporting digital infrastructure includes the match-centre.pbsi.id livescore platform, a national athlete ranking system, and a mobile application; no public API or developer-facing technology product is offered.

PBSI is structured as a non-profit national federation rather than a commercial entity. Revenue derives from two principal streams: corporate sponsorship of tournaments (with title and core sponsors including Polytron for Indonesia Open, Daihatsu for Indonesia Masters, BNI/Wondr for Kejurnas and Sirnas, plus Kapal Api Group and Bayan Group), and government funding supporting national team operations and athlete development. The organization does not sell commercial products or services — participation is governed by membership and competition rules. Distribution is achieved through the provincial and club network, with broadcast and live coverage serving as the primary audience reach mechanism for international events.

Strategic positioning centers on maintaining Indonesia's top-3 global badminton nation status, demonstrated by Olympic gold in women's doubles (2021), Thomas Cup victories (2022, 2024), and All England titles (2022). Recent strategic activity in 2026 includes squad restructuring of mixed doubles and women's doubles divisions, executive board (PP PBSI) plenary reviews on organizational strengthening, and continued sponsorship diversification across consumer electronics, automotive, banking, and energy sectors.

Name

Persatuan Bulutangkis Seluruh Indonesia

Legal name

Persatuan Bulutangkis Seluruh Indonesia

Website

https://pbsi.id

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

Persatuan Bulutangkis Seluruh Indonesia (PBSI) is Indonesia's national badminton federation, founded 1951, governing 4,932 clubs and 93,257 registered athletes across 39 provinces. It organizes BWF World Tour events, national circuits, and operates the Pelatnas elite training center.

Ownership category

akta.pro rank

Product category

Sports Federation Governance

NAICS

Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Badminton federation
• National sports governance
• Athlete development
• Tournament organization
• Badminton training

Headquarters

HQ city

Cipayung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tournament Sponsorship: PBSI generates revenue through sponsorship agreements with corporate partners for major tournaments including Indonesia Open, Indonesia Masters, and national circuits. Sponsors include Polytron, Wondr, Kapal Api Group, Bayan Group, Daihatsu, and BNI.
2. Government Funding: As the national badminton governing body, PBSI receives government support for athlete training, national team operations (Pelatnas), and development programs.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Persatuan Bulutangkis Seluruh Indonesia (PBSI) is the official national badminton governing body of Indonesia, founded in 1951. It organizes and sanctions badminton tournaments ranging from grassroots club events to elite BWF World Tour competitions (Indonesia Open Super 1000, Indonesia Masters Super 500), manages the Pelatnas national training center in Cipayung, Jakarta, and oversees athlete development pathways for over 93,000 registered athletes across 4,932 clubs in 39 provinces.

Product overview

Persatuan Bulutangkis Seluruh Indonesia (PBSI) is the national badminton governing body managing Indonesian badminton at all levels. The organization operates a portfolio of tournament products including major international events (Indonesia Open Super 1000, Indonesia Masters Super 500), national circuits (Sirkuit Nasional), and the national championship (Kejuaraan Nasional). Supporting digital services include a livescore system, athlete ranking database tracking over 93,000 athletes across 4,900+ clubs, and the Pelatnas national training center program. PBSI connects to BWF (Badminton World Federation) for international rankings and sanctioning, but does not offer technology products or APIs to external developers.

Differentiator

Problem solved

Functional benefit

Products and services

• Indonesia Open Premier international badminton tournament classified as BWF World Tour Super 1000, held annually at Istora Senayan in Jakarta for elite players globally.
• Indonesia Masters International badminton tournament classified as BWF World Tour Super 500, held annually in Indonesia for international players.
• Sirkuit Nasional (Sirnas) National badminton circuit comprising multiple series held annually across major cities in Indonesia, serving as the primary talent identification pathway with ranking points and Pelatnas selection implications.
• Kejuaraan Nasional (Kejurnas) Most prestigious national badminton championship held annually since 1954, featuring individual and team events for senior and junior categories across Indonesia.
• Pelatnas (National Training Center) National badminton training center program located in Cipayung, Jakarta Timur, developing elite athletes representing Indonesia in international competitions including BWF events, Olympics, and SEA Games.

Quantifiable outcome

• Indonesia maintains top-3 global badminton nation status with consistent Olympic and World Championship medal achievements

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• PolytronflagshipGTM or Marketing Partner · 2 June 2026Polytron is the title sponsor for the Indonesia Open 2026 (Polytron Indonesia Open 2026), one of Indonesia's most prestigious BWF World Tour Super 1000 events held at Istora Senayan, Jakarta.
• DaihatsuflagshipGTM or Marketing PartnerDaihatsu is the title sponsor for the Indonesia Masters 2026 (Daihatsu Indonesia Masters 2026), a BWF World Tour Super 500 event.
• BNI (Bank Negara Indonesia)coreGTM or Marketing PartnerBNI serves as sponsor for national tournaments including the wondr by BNI Kejurnas PBSI and wondr by BNI Sirkuit Nasional circuits, supporting grassroots badminton development.
• Kapal Api GroupcoreGTM or Marketing PartnerKapal Api Group sponsors major tournaments including the Kapal Api Indonesia Open 2024 and other international events hosted by PBSI.
• Bayan GroupminorGTM or Marketing PartnerBayan Group provides sponsorship support for PBSI tournaments and development programs.
• WondrcoreGTM or Marketing PartnerWondr is a financial technology partner sponsoring PBSI national events including Kejurnas and Sirkuit Nasional Premier circuits.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• YONEX: Global badminton equipment and apparel manufacturer and major BWF sponsor — adjacent to PBSI as a key commercial ecosystem participant that supplies equipment, sponsors the All England Open, and co-creates the commercial value chain PBSI's events tap into.
• Li-Ning: Chinese sportswear manufacturer and BWF equipment partner — adjacent ecosystem participant in the badminton commercial value chain, comparable to YONEX as a global badminton equipment/sponsor counterpart to PBSI's event portfolio.

Direct peers

• Badminton Association of India: India's national badminton federation — direct peer operating the same model of national federation, club affiliation, talent identification, and hosting of BWF-sanctioned international events in another large South Asian badminton market.
• Badminton England: England's national badminton federation — direct peer in structure (national governing body, club affiliation, talent pathways) and operating model (hosts All England Open, England's flagship BWF World Tour Super 1000 event), making it one of the closest functional comparables.
• Badminton Association of Malaysia (BAM): Malaysia's national badminton federation — directly comparable to PBSI as a single-sport national governing body operating its own national training center, hosting BWF World Tour events, and managing elite athlete development pipelines in a neighboring ASEAN market.
• Chinese Badminton Association: China's national badminton federation — direct peer as the dominant force in international badminton, operating a parallel centralized training system (analogous to Pelatnas) and routinely competing against Indonesia for the same elite titles.

Broad incumbents

• Badminton World Federation (BWF): The international federation governing badminton globally — comparable as the apex governing body PBSI is affiliated with and answerable to for BWF event sanctioning, world rankings, and international competition rules.

Regional players

• Singapore Badminton Association: Singapore's national badminton federation — a regional peer in the same ASEAN geography as PBSI, operating a smaller-scale version of the same national federation model with elite training programs and BWF event participation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/INABadminton
• YouTubeyoutube.com/channel/UCONM5nGLgp7i_b7w7x5GrAQ
• Facebookfacebook.com/BadmintonAssociationofIndonesia
• Instagraminstagram.com/badminton.ina
• LinkedInlinkedin.com/company/persatuan-bulutangkis-seluruh-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persatuan Bulutangkis Seluruh Indonesia