Safe Egypt
Safe Egypt is a Cairo-based nonprofit founded in 2012 that delivers Arabic-language child protection and gender equality products (books, games, online courses) alongside psychosocial counseling, workshops, and corporate wellbeing programs for children, parents, schools, and enterprises across 15+ countries.
- Company typePrivate
- Founded2012
- HeadquartersEl Cairo, Colombia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Safe Egypt does
Safe Egypt is a Cairo-based nonprofit organization founded in 2012 by Sara Aziz, operating across the Middle East, Sub-Saharan Africa, and parts of East Asia, with a stated mission of child protection, gender equality, and violence prevention. Its core products are an Arabic-language edutainment portfolio — a series of children's books (including the I'm Precious child protection series and a Sex Education series), interactive board and card games (Safeelings, I'm Safe Online, Ta7ady El 3eila, Change to Change, Fanous El Eaila), and online video courses (Sexual Abuse Awareness Course and Sex Education Course, each priced at $200) — delivered through a WooCommerce e-commerce storefront and a learning management system. Hardware products are priced between $12 and $30, with international shipping handled via Paymob-for-Woocommerce. The organization also operates a Psychosocial Counseling service (one-to-one and group sessions), an on-site Workshop and Training booking service, a Safe Nursery program, and themed Summer Camps.
The organization's business model is hybrid: commercial revenue comes from product sales, online courses, paid workshops, and counseling services, while mission reach is amplified through grant-funded programs in partnership with UN agencies, the Egyptian National Council for Women, the Embassy of Canada, and corporate clients such as AstraZeneca (a 12-country Middle East employee wellbeing program) and Beyti (a workplace safety program). Its go-to-market combines direct-to-consumer e-commerce, event-driven workshop bookings, and enterprise field sales for corporate wellbeing contracts. A trained network of 3,000+ volunteers and a stated reach of 7 million people across 15+ countries provide mission-driven distribution leverage. The organization is founder-led, with a small team of 11-50 employees, and there is no disclosed external investment or parent company.
Safe Egypt firmographics
Firmographics- Name
- Safe Egypt
- Legal name
- Safe Egypt
- Website
- https://safe-eg.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Safe Egypt is a Cairo-based nonprofit founded in 2012 that delivers Arabic-language child protection and gender equality products (books, games, online courses) alongside psychosocial counseling, workshops, and corporate wellbeing programs for children, parents, schools, and enterprises across 15+ countries.
- Ownership category
- akta.pro rank
Safe Egypt industry classification
Industry- Product category
- Child Protection and Psychosocial Services
- NAICS
- Child and Youth Services (624110)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Safeguarding, Accountability & Compliance (ESG, Gender/GBV, Do No Harm) (BPADAEAM)
- akta.pro secondary industries
- Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG), Child Protection & Child Rights (BPAGABAG)
Keywords
Where Safe Egypt is headquartered
LocationHeadquarters
- HQ city
- El Cairo
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Safe Egypt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Product Sales: Sale of educational books, coloring books, board games, and card games through the organization's e-commerce website. Products include the 'I'm Precious' series, 'Safeelings' game, 'I Am Safe Online' game, and sex education book series at price points ranging from $12 to $30.
- Online Courses: Sale of online courses including Sexual Abuse Awareness Course ($200) and Sex Education Course ($200), delivered through the organization's LMS platform with video-based content.
- Workshop and Training Services: Revenue from delivering tailored awareness workshops and training sessions at schools, nurseries, universities, corporations, and community venues covering topics including anti-bullying, gender equality, child protection, and healthy relationships.
- Psychosocial Counseling Services: Provision of one-to-one and group psychosocial counseling sessions for children, adolescents, and adults who have experienced trauma related to abuse and violence.
- Safe Nursery Summer Camp: Revenue from Safe Nursery program offering summer camps for children aged 4-12 with themed weeks such as 'Greek Olympians'.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sexual Abuse Awareness Course - $200 (approx. 9,486 EGP) |
| One time/ perpetual license | Pay-as-you-go | Sex Education Course - $200 (approx. 9,486 EGP) |
| Unit Pricing | Pay-as-you-go | I'm Precious Arabic Colored Book - $14 (approx. 664 EGP) |
| Unit Pricing | Pay-as-you-go | I'm Precious English Coloring Book - $12 (approx. 569 EGP) |
| Unit Pricing | Pay-as-you-go | Sex Education Series Bundle - $30 (approx. 1,423 EGP) |
| Unit Pricing | Pay-as-you-go | I'm Safe Online Game - $20 (approx. 949 EGP) |
| Unit Pricing | Pay-as-you-go | Ta7ady El 3eila (Family Challenge) Game - $23 (approx. 1,091 EGP) |
| Unit Pricing | Pay-as-you-go | Safeelings Game - $23 (approx. 1,091 EGP) |
| Unit Pricing | Pay-as-you-go | Change to Change Game - $12 (approx. 569 EGP) |
| Unit Pricing | Pay-as-you-go | Fanous El Eaila (Family Lantern) Game - $12 (approx. 569 EGP) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Safe Egypt product offering
Product offeringCore offering
Safe Egypt is a Cairo-based nonprofit organization that delivers psychosocial protection products and services focused on child sexual abuse prevention, gender equality, and violence prevention. It sells Arabic-language educational books, interactive board and card games, and online video courses through its e-commerce website, while also providing on-site awareness workshops at schools, nurseries, and corporations, as well as one-to-one and group psychosocial counseling sessions for trauma survivors.
Product overview
Safe Egypt offers a comprehensive portfolio of psychosocial protection products and services centered on child protection, gender equality, and violence prevention. The core offerings include educational books (the 'أنا غالى' child protection series and Sex Education book series), interactive board/card games (online safety games, emotional expression games, family games), and online courses (Sexual Abuse Awareness and Sex Education courses). These products are complemented by psychosocial counseling services and awareness workshops delivered to children, teens, adults, parents, and educators at schools, nurseries, and corporations. The organization also provides Safe Nursery and Summer Camp programs. The product ecosystem works together: books and games serve as prevention tools for children, courses train adults and caregivers, and counseling provides intervention services.
Differentiator
Problem solved
Functional benefit
Products and services
- Books (Child Protection & Sex Education Series) Educational books for children and parents covering child sexual abuse awareness, age-appropriate sex education, self-worth, boundaries, and healthy relationships. Includes the 'I'm Precious' series (Arabic and English colored versions at $14 each, English coloring book at $12), the Sex Education Series Bundle ($30), and the 'Super Seif and Super Salma' series. Designed for children aged 3-12 and their caregivers.
- Games (Awareness Board Games & Card Games) Interactive board games and card games designed to teach children, teens, and families about online safety, emotional expression, gender equality, and violence prevention. Includes the 'I'm Safe Online' game ($20, ages 12+), 'Safeelings' game ($23, ages 2.5+), 'Ta7ady El 3eila' Family Challenge game ($23), 'Change to Change' card game ($12, ages 13+), and 'Fanous El Eaila' Family Lantern game ($12).
- Online Courses (Sexual Abuse Awareness & Sex Education) Online video-based courses priced at $200 each, delivered via the organization's LMS platform. The Sexual Abuse Awareness Course covers child sexual abuse prevention, understanding abuse, home safety, parental protection roles, and signs/symptoms across 6 video episodes totaling over 80 minutes. The Sex Education Course is designed for parents and caregivers of children aged 1-8, covering body parts, reproduction, and age-appropriate sex education across 6 episodes totaling over 2 hours.
- Psychosocial Counseling Services One-to-one and group psychosocial counseling sessions for children, adolescents, and adults who have experienced trauma related to child sexual abuse and violence. Delivered by certified counselors Sara Aziz and Mariam Nader, with bookings managed by phone (+201204575909) and WhatsApp.
- Awareness Workshops & Training Programs Prevention-focused workshops for children, teens, youth, and adults covering self-awareness, anti-bullying, healthy relationships, gender equality, coping mechanisms, and identity. Delivered on-site at schools, nurseries, universities, corporates, and community venues across Egypt. Bookings are managed through the website's workshop booking system.
- Safe Nursery Program Childcare services that incorporate Safe Egypt's protection methodology for early childhood development, combining early education with child safety awareness.
- Summer Camps Seasonal Safe Nursery program offering summer camps for children aged 4-12 with themed weeks such as 'Greek Olympians', combining recreational activities with safety awareness and emotional development content.
Quantifiable outcome
- Trained over 3,000 volunteers who reached more than 3 million people
- +2 more outcomes
Companies that use Safe Egypt
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Safe Egypt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Safe Egypt partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Embassy of Canada to Egypt (CFLI)coreSAFE Egypt partnered with the Embassy of Canada through the Canada Fund for Local Initiatives (CFLI) to deliver awareness and empowerment programs for caregivers and adolescents in technical schools across Egypt, from Delta to Upper Egypt, creating a safer environment through awareness and empowerment.
- Beyticore'Safe & Sound' employees program in partnership with Beyti to increase awareness of promoting a safe and sustainable work environment.
- AstraZenecacoreMajor collaboration to deliver wellbeing programs for employees across Middle East operations including Jordan, Lebanon, Iraq, Libya, Palestine, Sudan, Iran, Syria, Algeria, Morocco, Tunisia, and Egypt. Programs include Rajul Camp and parenting programs for one year (October 2023 to September 2024).
- NetflixflagshipPartnership to offer digital awareness training, leveraging Netflix's platform reach to deliver child protection and online safety content.
- National Council for Women (NCW) and UNFPAcoreJoint launch of a game kit with the National Council for Women and UNFPA (United Nations Population Fund) to promote gender equality and child protection awareness.
- Various UN AgenciescoreSafe Kids (Safe Egypt) has acted as implementing partner for several UN agencies for protection and awareness programs.
- International and Local NGOsminorCollaborated with various local and international non-governmental organizations on protection and awareness initiatives.
- Religious CentersminorCollaborated with religious establishments including churches and mosques to train religious leaders on topics related to child sexual abuse and gender-based violence.
- 2ool amememinorCollaboration on the 'Ta7ady El 3eila' (Family Challenge) board game, a family entertainment product promoting quality time and communication.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Safe Egypt competitors and assessment
Company assessmentRegional players
- Plan International Egypt: Country office of Plan International delivering child protection, gender equality and education programmes in Egypt — same Egyptian operating geography as Safe Egypt with overlapping school and adolescent programming.
- Nazra for Feminist Studies: Egyptian feminist rights organisation working on gender-based violence, women's rights and bodily autonomy — shares Safe Egypt's gender-equality and GBV advocacy mission in the same Egyptian civil-society ecosystem.
- National Council for Childhood and Motherhood (NCCM): Egyptian government body coordinating child protection policy and programmes — counterpart to Safe Egypt's child-safeguarding work in Egypt and a collaboration partner in the protection ecosystem.
Broad incumbents
- Save the Children: Large global NGO running child protection, safeguarding and education programmes across MENA; comparable in mission and beneficiary focus but vastly larger in scale, geographic reach and budget.
- Terre des Hommes: International federation focused on child protection, child rights and psychosocial support for vulnerable children — direct thematic overlap with Safe Egypt's protection and counselling work.
- Plan International: Global child-rights and gender-equality NGO with a strong Middle East / Egypt presence; broader in scope than Safe Egypt but operates in the same protection, safeguarding and gender-equality thematic space.
Direct peers
- ECPAT International: Global network dedicated to ending child sexual exploitation and abuse — closely aligned with Safe Egypt's flagship CSA prevention curriculum and safeguarding training mandate across multiple regions.
- ABAAD Resource Center for Gender Equality: Lebanon-headquartered NGO operating across MENA on gender-based violence prevention, women's empowerment and safeguarding — directly comparable to Safe Egypt in mission, regional focus and psychosocial service delivery model.
- Together for Girls: Global partnership focused on ending violence against children (with emphasis on sexual violence); comparable in evidence-based prevention programming, country-level partnerships and safeguarding training.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Safe Egypt social profiles
Digital presenceSafe Egypt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safe Egypt leadership team
Management profileNumber of profiles
Profiles2 records
Safe Egypt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safe Egypt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safe Egypt
What does Safe Egypt do?
Safe Egypt is a Cairo-based nonprofit organization that delivers psychosocial protection products and services focused on child sexual abuse prevention, gender equality, and violence prevention. It sells Arabic-language educational books, interactive board and card games, and online video courses through its e-commerce website, while also providing on-site awareness workshops at schools, nurseries, and corporations, as well as one-to-one and group psychosocial counseling sessions for trauma survivors.
Is Safe Egypt a public or private company?
Safe Egypt is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Safe Egypt founded?
Safe Egypt was founded in 2012. It employs 11 to 50 people.
Where is Safe Egypt based?
Safe Egypt is headquartered in El Cairo, Colombia, in the Latin America region.
How does Safe Egypt make money?
Five revenue lines are on record. Product Sales are the primary driver. The others are online Courses, workshop and Training Services, psychosocial Counseling Services and safe Nursery Summer Camp.
Who are Safe Egypt's main competitors?
Regional players on record are Plan International Egypt, Nazra for Feminist Studies and National Council for Childhood and Motherhood (NCCM). Broad incumbents are Save the Children, Terre des Hommes and Plan International. Direct peers are ECPAT International, ABAAD Resource Center for Gender Equality and Together for Girls.
Does Safe Egypt have an API?
No public API is recorded for Safe Egypt.
What industry is Safe Egypt in?
Safe Egypt's product category is Child Protection and Psychosocial Services. Its primary akta.pro industry code is BPADAEAM, Safeguarding, Accountability & Compliance (ESG, Gender/GBV, Do No Harm), with a secondary code of BPAGAAAG, Protection, Child Protection & Gender-Based Violence (GBV) Response. Its NAICS code is 624110 and its SIC code is 8300.