Roland Builder

What Roland Builder does

Roland Builder is a second-generation, family-owned design-build custom home builder headquartered in Mechanicsburg, Pennsylvania, founded in 1976 by W. Lee Roland and currently led by President Brent W. Roland, who assumed full ownership on January 1, 2020. The company designs and constructs luxury custom homes (typically starting at approximately $1.5 million), develops and sells garden homes in planned communities across Cumberland and Dauphin counties ($800K-$1M), and provides luxury remodeling services spanning kitchens, bathrooms, home additions, whole-house renovations, basement finishing, and outdoor living spaces. Operating technology centers on a touchscreen design table for real-time client collaboration during design and Buildertrend, a cloud-based project management system that provides clients real-time visibility into permitting, selections, scheduling, and project progress. Matterport virtual tours are available for model homes.

The business model is project-based one-time revenue per engagement rather than recurring subscriptions, with no institutional or enterprise sales channel — all revenue is generated through direct-to-consumer engagement via website inquiries, phone, model home visits (including a Modern Lodge model at Boulder Ridge Estates with scheduled Friday and Sunday open houses), community events, and the company's educational Life's Transitions workshop series. Pricing is driven by detailed proposals based on actual design and finish selections rather than per-square-foot estimates, and project durations range from 4-12 weeks for targeted remodels to 12-15 months for full custom homes. The customer base consists of individual residential homeowners segmented into luxury custom home buyers, empty nesters and retirees seeking right-sized living, busy professionals, multi-generational families, and remodeling clients in the $100K+ project range.

The company maintains a single corporate office at 5001 Louise Drive, Suite 303 in Mechanicsburg and serves clients within approximately 30-35 minutes of that location, spanning Mechanicsburg, Harrisburg, Hershey, Hummelstown, Carlisle, Camp Hill, and Dillsburg. Roland Builder has received eight Home Builders Association of Metropolitan Harrisburg awards across multiple years and won the 2021 PA Parade of Homes Best Craftsmanship award for a single-family home in the $1,000,000+ category, reflecting a long-tenured regional brand rather than a scaled national operator.

Name

Roland Builder

Legal name

Roland Builder, Inc.

Website

https://rolandbuilder.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Roland Builder is a second-generation, family-owned design-build firm in Mechanicsburg, Pennsylvania that designs and builds luxury custom homes (from $1.5M), garden homes ($800K-$1M) in seven planned communities, and luxury remodeling projects for individual residential homeowners throughout Central Pennsylvania.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Custom home construction
• Residential remodeling services
• Garden home communities
• Design-build homes
• Luxury homebuilder

Headquarters

HQ city

Mechanicsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Home Building: Design and construction of luxury custom homes in Central Pennsylvania. Custom homes typically start around $1.5 million. Process includes discovery, design collaboration, budgeting, pre-construction, build phase, and post-construction support. Most builds take 12-15 months from signed contract to move-in.
2. Garden Home Sales: Development and sale of garden homes in planned communities throughout Central Pennsylvania. Garden homes priced between $800,000 and $1M. Communities include Jackson Court, Autumn Oaks, Liberty Point, and Orchard Glen with lawn care and snow removal included in HOA.
3. Luxury Remodeling Services: Full-service remodeling including kitchen, bathroom, home additions, whole-house remodels, basement finishing, and outdoor living. Projects typically start around $100,000. Completes 20-25 remodeling projects annually alongside 10 custom homes.
4. Land/Home Lot Sales: Sale of homesites in company-developed communities. Lots range from under an acre to over 9 acres, with prices from $125,000 to $345,000 depending on community and lot size.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Roland Builder designs and constructs luxury custom homes, develops and sells garden homes in planned communities, and provides full-service residential remodeling including kitchens, bathrooms, home additions, whole-house remodels, basement finishing, and outdoor living spaces. Operations center on a documented 7-step process (discovery, design collaboration, budgeting, pre-construction, build, and post-construction) supported by an in-house design team and real-time project visibility through Buildertrend. Custom homes typically start around $1.5 million, garden homes are priced $800K-$1M, and remodeling projects start around $100,000.

Product overview

Roland Builder offers a portfolio of home building and remodeling services centered around custom home construction, garden home communities, and luxury remodeling. Custom Homes are designed from scratch around client lifestyles, while Garden Homes provide single-level, low-maintenance living in planned communities. The Luxury Remodeling division handles kitchen, bathroom, home additions, whole-house renovations, basement finishing, and outdoor living projects. The company develops multiple communities throughout Central Pennsylvania (Jackson Court, Autumn Oaks, Mountaindale, Boulder Ridge Estates, Liberty Point, Orchard Glen, Farm Crest) and operates an internal Buildertrend platform for project management.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Homes Luxury custom home construction service designing homes from scratch around how clients want to live, drawing on 50 years of Central Pennsylvania experience. Homes typically include open floor plans, chef's kitchens, primary suites, main-floor primary suites, finished lower levels, and natural light features, with custom homes typically starting around $1.5 million and most builds taking 12-15 months from signed contract to move-in.
• Garden Homes Single-level, low-maintenance living homes ranging from 1,900 to 2,700 square feet with first-floor primary suites, custom finishes, and HOA-included lawn care and snow removal. Targeted at empty nesters, active adults, and those seeking right-sized living, priced between $800,000 and $1,000,000, and delivered across multiple planned communities including Jackson Court (Silver Spring Township, Mechanicsburg), Autumn Oaks (Lower Paxton Township, Harrisburg), Liberty Point (Lower Allen Township), Orchard Glen (Upper Allen Township, Mechanicsburg), Mountaindale and Boulder Ridge Estates (Susquehanna Township), and Farm Crest (South Hanover Township, near Hummelstown).
• Luxury Remodeling Full-service design-build remodeling applying the same craftsmanship as custom home building. Includes kitchen, bathroom, home additions, whole-house, basement, and outdoor living renovations, with projects typically starting at $100,000 and 20-25 remodeling projects completed annually alongside 10 custom homes.
• Kitchen Remodeling Custom kitchen design and renovation services featuring custom cabinetry, large islands, premium appliances, and layouts designed around how clients actually cook and entertain, typically ranging between $100,000 and $200,000 and completed in 8-16 weeks.
• Bathroom Remodeling Bathroom renovation services including walk-in showers, zero-entry designs, custom tile, heated floors, and primary suite transformations, with targeted single bathroom updates ranging from $50,000 to $150,000 and full primary suite transformations representing a more significant investment; typical projects complete in 4-12 weeks.
• Home Additions Custom room additions, sunrooms, second-story additions, and in-law suites designed to seamlessly integrate with existing home architecture for homeowners needing more space without moving.
• Whole-House Remodel Comprehensive home transformation services reimagining entire homes through a single coordinated design-build process with cohesive material and finish selections, typically taking 6-12 months or longer to complete.
• Basement Remodeling Finished basement services creating functional living spaces including entertainment areas, home offices, guest suites, exercise rooms, and wet bars with proper moisture assessment; standard basement finishing starts in the tens of thousands and rises with custom features, with finished basements returning 70-75% of cost in home value in Central Pennsylvania.
• Outdoor Living Custom outdoor space design and construction including covered porches, outdoor kitchens, fireplaces, patios, and decks built for Pennsylvania's four-season climate, starting in the tens of thousands for basic patio expansion and rising significantly for comprehensive outdoor spaces with covered structures, fireplaces, full hardscaping, and outdoor kitchens.
• Homesite and Lot Sales Sale of homesites in company-developed communities across Central Pennsylvania. Lots range from under an acre to over 9 acres, with prices from $125,000 to $345,000 depending on community and lot size; available inventory includes Jackson Court (19 lots), Autumn Oaks (15+ lots), Mountaindale (17+ lots), Boulder Ridge Estates (multiple lots), Liberty Point (3 lots), Orchard Glen (1 lot), and Farm Crest (3 lots).

Quantifiable outcome

• Home built in 2005 still satisfied with craftsmanship and fine detail in 2024
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Charity WatercoreStrategic or Co-development Partner · 1 January 2023Roland Builder partnered with Charity Water in 2023 to fund water projects in Madagascar. 4 Piped System Tap Stands were completed in the Miandrivazo District, providing clean drinking water to over 200 people. Represents the company's faith-driven commitment to global humanitarian causes beyond business operations.
• WestShore Christian AcademyminorOthersLocal Christian school receiving support from Roland Builder as part of ministry and community engagement.
• WordFMminorOthersChristian radio station receiving support from Roland Builder as part of community ministry outreach.
• BethesdaminorOthersMinistry organization supported by Roland Builder through charitable giving and community engagement.
• Neighbors Helping Men (NHM)minorOthersLocal ministry organization supported by Roland Builder through charitable initiatives.
• Love the HillminorOthersCommunity organization receiving support from Roland Builder for local initiatives.
• Global AwakeningminorOthersChristian ministry organization supported by Roland Builder through charitable partnerships.
• Midwest Food Bank (Baubles for Backpacks)minorOthersMidwest Food Bank program supported by Roland Builder. Company also speaks at community events organized by Midwest Food Bank.
• United WayminorOthersUnited Way receives support from Roland Builder as part of broader community giving program.
• Charity WatercoreOthersWater charity organization. Roland Builder funded water projects in Madagascar in 2023, providing clean water to over 200 people through 4 piped system tap stands.
• Life's Transitions Workshop Partners (Real Estate, Banking, Home Organization, Interior Design)minorStrategic or Co-development PartnerRoland Builder collaborates with professionals in real estate, banking, home organization, and interior design to host educational 'Life's Transitions' workshops helping people navigate right-sizing decisions. Workshops held in Roland-built homes with door prizes and refreshments.
• Fager Company (Cabinetry)minorStrategic or Co-development PartnerLong-standing 27+ year partnership with Fager Company for cabinetry and showroom. Multiple customers have come through this partnership. Represents consistent quality vendor relationship.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Keystone Custom Homes: Lancaster County, PA-based homebuilder offering custom homes and design-build services across south-central and central PA. Comparable in product positioning, regional geography, and custom home price tier.
• Berks Homes: Eastern PA homebuilder developing new construction homes and communities in Berks, Lehigh, and surrounding counties. Comparable product (custom homes in planned communities) and Pennsylvania mid-Atlantic market.
• Charter Homes & Neighborhoods: Lancaster, PA-based luxury homebuilder developing planned communities and custom homes in south-central Pennsylvania. Directly comparable product-market overlap with Roland's Central PA custom homes, garden home communities, and price points.
• S&A Homes: Central Pennsylvania homebuilder developing single-family homes and townhomes in communities around State College, Harrisburg, and surrounding markets. Comparable community-based model and PA geographic focus.
• Landmark Homes: Lancaster, PA-based homebuilder with on-your-lot custom homes and planned communities across south-central Pennsylvania. Similar product mix (custom + community), pricing band, and regional buyer profile.

Broad incumbents

• Toll Brothers: National luxury homebuilder with extensive PA presence including luxury single-family homes and active-adult communities. Same luxury custom positioning and active-adult demographic targeting, but operates at vastly larger scale across multiple states.
• Shea Homes: Large national homebuilder with significant PA/Mid-Atlantic presence in luxury and active-adult segments. Comparable luxury and 55+ community product lines, but at substantially larger geographic and operational scale.
• David Weekley Homes: National homebuilder with design-center-driven custom experience in select PA markets. Comparable luxury custom positioning and design-center-driven buyer experience, though not PA-headquartered.

Regional players

• Wohlsen Construction: Lancaster, PA-based construction firm with custom home and renovation divisions serving south-central PA. Comparable regional presence, design-build approach, and remodel/custom product mix.

Emerging players

• Hearthfire Homes: Mid-Atlantic custom homebuilder focused on design-build homes in PA, MD, and VA. Comparable custom design-build model and luxury price positioning, though younger and at smaller scale than Roland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RolandBuilderInc
• Instagraminstagram.com/roland_builder
• Pinterestpinterest.com/rolandbuilderinc
• Xx.com/roland_builder
• LinkedInlinkedin.com/company/roland-builder-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roland Builder