Rivaz - Threads and Co.

What Rivaz - Threads and Co. does

Rivaz Threads & Co. is an India-based direct-to-consumer e-commerce brand that sells authentic hand-embroidered Lucknowi Chikankari ethnic wear to women customers. The company is headquartered at Eldeco Greens, Gomti Nagar, Lucknow, and was founded by Neha Saxena in 2025 as a privately held, bootstrapped business with no disclosed external funding. Its core product technology is traditional Chikankari hand-embroidery executed by skilled Lucknow artisans using techniques such as Bakhiya (Shadow Work), Phanda, Murri, Tepchi, and Jaali Work across fabrics including cotton, muslin, chanderi, modal, organza, viscose, khaadi, and kota doria.

The company's assortment is organized into four sub-brand collections — Hoor (everyday cotton and muslin), Shakti (premium occasion wear in tissue, velvet, and brocade), Fiza (versatile kota doria, crepe, and viscose), and Dhuri Saanjh (tunic dresses) — alongside core categories of kurtis, co-ord sets, suit sets, semi/unstitched suits, shirts and tops, and a wedding edit covering reception, engagement, Karvachauth, Sangeet, and Haldi occasions. Product prices range from ₹1,899 to ₹8,399, and the storefront is currently running a flat 15% discount plus an additional 5% off for prepaid orders using code RIVAZ5.

The business operates a single-channel go-to-market: all sales flow through its own e-commerce storefront at rivazthreadsandco.com, with no disclosed presence on third-party marketplaces, physical retail, or wholesale distribution. Marketing is content-led, combining a library of over 50 blog articles on Chikankari styling and authenticity, organic social media, an email newsletter, and celebrity endorsements (Kashmira Shah, Sushant Divgikar, Divyanka Tripathi Dahiya). Revenue mechanics are one-time transaction-based purchases, and the company ships globally from its Lucknow base while serving primarily the South Asian (Indian) market.

Name

Rivaz - Threads and Co.

Legal name

Rivaz Threads and Co.

Website

https://rivazthreadsandco.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rivaz Threads & Co. is an India-based direct-to-consumer e-commerce brand selling authentic hand-embroidered Lucknowi Chikankari ethnic wear — kurtis, co-ord sets, suit sets, and occasion wear — to women customers via its own online storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Lucknow

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Product Sales: Direct retail sales of Chikankari ethnic wear including kurtis, co-ord sets, suit sets, tops, and unstitched fabrics through the company's e-commerce platform. Revenue is generated through one-time transaction-based purchases at listed prices with promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rivaz Threads & Co. designs, sources, and retails authentic handmade Lucknowi Chikankari ethnic wear for women, including kurtis, co-ord sets, three-piece suit sets, semi-stitched/unstitched fabrics, shirts and tops, and a dedicated wedding/occasion wear collection. All garments are hand-embroidered by skilled Lucknow artisans using traditional techniques (Bakhiya/Shadow Work, Phanda, Murri, Tepchi, Jaali Work) on natural fabrics such as cotton, muslin, chanderi, modal, organza, viscose, khaadi, and kota doria, and are sold directly to consumers via the company's own e-commerce platform.

Product overview

Rivaz Threads & Co. is an Indian ethnic fashion e-commerce company specializing in authentic hand-embroidered Lucknowi Chikankari garments. The company operates as a single-platform e-commerce site offering a portfolio of sub-brands and product categories centered around Chikankari embroidery. The core product line includes Chikankari kurtis, co-ord sets, suit sets, and semi/unstitched suits, complemented by occasion-specific collections for weddings, festivals, and everyday wear. The main sub-brands—Hoor (everyday cotton/muslin wear), Shakti (premium occasion wear with velvet/tissue), Fiza (versatile kota doria and crepe pieces), and Dhuri Saanjh (tunic dresses)—collectively offer Chikankari garments across various fabrics, embroidery techniques (ghaspatti, shadow fanda, mukaish, cutdana pearl), and price points. All products feature authentic handmade Chikankari embroidery executed by skilled Lucknow artisans.

Differentiator

Problem solved

Functional benefit

Products and services

• Chikankari Kurtis

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Libas: Libas is a women's ethnic wear brand offering kurtis, co-ord sets, and occasion wear at similar price points, with comparable occasion-based product segmentation and Indian D2C distribution.
• Global Desi: Global Desi is an ethnic wear brand blending Indian craft with contemporary/boho styling, comparable to Rivaz's approach of merging traditional Chikankari with modern silhouettes for office and casual wear.
• Sangria: Sangria is an ethnic wear brand under the TCNS umbrella offering kurtis and suits with traditional embroidery and occasion wear — directly comparable to Rivaz's embroidered Chikankari assortment.
• Aurelia: Aurelia, also under TCNS Clothing, specializes in women's ethnic wear including kurtis and suit sets with occasion-based segmentation — closely overlapping with Rivaz's core product categories and target customer.
• Biba: Biba is one of India's largest women's ethnic wear brands offering kurtis, suit sets, and occasion wear across a similar price band and occasion mix, making it the closest large-scale direct competitor to Rivaz's product portfolio.
• W for Woman: W for Woman is a women's ethnic and contemporary wear brand from TCNS Clothing targeting office, everyday, and occasion use cases — directly comparable to Rivaz's Hoor and Shakti collections across similar occasions and price points.

Emerging players

• Jaypore: Jaypore is a curated Indian ethnic wear and handcraft brand emphasizing direct artisan partnerships and traditional textiles — comparable to Rivaz for its handcraft authenticity and DTC-led model targeting craft-conscious consumers.
• Okhai: Okhai is a handcrafted Indian apparel brand that similarly emphasizes direct artisan sourcing and traditional craft-based garments, making it a comparable emerging peer with a similar authenticity-led positioning.

Broad incumbents

• Nykaa Fashion: Nykaa Fashion is a fashion marketplace carrying Indian and ethnic wear brands — an incumbent that competes indirectly with Rivaz by aggregating demand and offering similar ethnic wear SKUs from established brands.
• Myntra: Myntra is India's leading fashion e-commerce platform hosting multiple ethnic wear brands including Biba, W, Aurelia, and Libas — a broad incumbent that competes with Rivaz through marketplace presence rather than direct product competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rivaz - Threads and Co.