Pregmate

What Pregmate does

Pregmate is a private women's health and fertility brand operating from Hollywood, Florida, that designs, markets, and distributes a portfolio of at-home urine-based diagnostic tests for ovulation tracking (LH detection), pregnancy confirmation (hCG detection), menopause transition (FSH detection), and male fertility analysis via the FDA-cleared YO Home Sperm Test. The underlying technology relies on immunoassay-based test strips and midstream devices, complemented by a digital ovulation reader and a smartphone-integrated sperm analysis system that captures video of semen samples for measurement of sperm concentration, motility, and progressive motility. The company sells through a direct-to-consumer go-to-market model anchored on its own Shopify-based e-commerce site and extended through major US retailers including Amazon, Target, Walmart, and CVS, with worldwide shipping offered from the owned storefront.

The business model is built on one-time purchase revenue from low-priced consumable test strips (typically $10.95-$19.95 for pack sizes of 10 to 100 tests), with a premium-priced $99.97 YO Home Sperm Test kit serving as a higher-margin anchor SKU. A companion mobile app available on iOS and Android enables users to log test results, track menstrual cycles, record symptoms, and receive personalized fertility predictions, creating a software overlay on the consumable product line. Customer segments are organized horizontally across the reproductive health lifecycle, with primary audiences in women trying to conceive and women tracking reproductive health, and secondary segments in perimenopausal/menopausal women and men/couples assessing male fertility.

The company's primary competitive positioning combines affordability against premium digital alternatives, broad retail accessibility, and aggregated social proof of 45,000+ five-star reviews and Amazon's #1 ranking in ovulation and pregnancy test categories. The product portfolio has expanded from a narrow strip-based offering into a more comprehensive fertility and hormone tracking ecosystem, though no external funding, acquisitions, or disclosed financial metrics are present in the source material.

Name

Pregmate

Legal name

Pregmate

Website

https://pregmate.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Pregmate is a private US women's health brand selling affordable at-home ovulation, pregnancy, menopause, and sperm diagnostic tests directly to consumers via Amazon, Target, Walmart, CVS, and its own e-commerce site, complemented by a fertility tracking mobile app.

Ownership category

akta.pro rank

Product category

At-Home Fertility & Pregnancy Diagnostics

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413)

SIC

In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Pregnancy, Fertility & Women’s Health Rapid Tests (hCG, ovulation, vaginal infection) (HLAHAOAF)

akta.pro secondary industries

Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK), Home Diagnostic & Self-Test OTC Kits (HLAIADAO), Fertility & Ovulation Products (OTC) (CRABAIAK)

Keywords

• Fertility test strips
• Pregnancy test kits
• Ovulation tracking products
• Women's health diagnostics
• Home fertility testing

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. At-Home Diagnostic Test Products: One-time purchase revenue from physical diagnostic products including ovulation test strips, pregnancy test strips, menopause test strips, and midstream tests. Products sold in various pack sizes (10, 20, 25, 50, 100 count) to accommodate different user needs and testing frequencies. Includes the higher-priced YO Home Sperm Test kit at $99.97.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Pregmate designs, sources, and sells at-home diagnostic test strips and kits for women's reproductive and lifecycle health, including ovulation test strips, pregnancy test strips, menopause test strips, midstream tests, digital ovulation tests, a urine collection cup, and the YO home sperm test. The company also operates the Pregmate mobile app, which lets users log cycles, record test results, and access fertility-tracking insights alongside the physical test products.

Product overview

Pregmate is a women’s health and fertility brand offering a portfolio of at-home diagnostic products combined with a mobile tracking app. The product line centers on urine-based test strips and midstream devices for ovulation prediction (detecting LH hormone), pregnancy confirmation (detecting hCG hormone), menopause tracking (detecting FSH hormone), and male fertility analysis via the YO Home Sperm Test. The core offering consists of Pregmate Ovulation Test Strips and Pregmate Pregnancy Test Strips available in various pack sizes, complemented by midstream variants (Pregmate Pregnancy Midstream Tests, Pregmate Ovulation Midstream Tests), digital formats (Pregmate Digital Ovulation Tests), and numeric-result options (Ovulation Test Strips with Numeric LH Results). Combination packs combining ovulation and pregnancy tests provide value for couples trying to conceive. Accessories include the Pregmate Collapsible Urine Collection Cup. The Pregmate App serves as the digital companion platform, enabling users to log test results, track cycles, record symptoms, and receive fertility predictions. The menopause test line (Pregmate Menopause Test Strips) addresses hormonal tracking during perimenopause. For male fertility, the YO Home Sperm Test Kit provides at-home semen analysis with smartphone integration and video capture capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• YO Home Sperm Test: FDA-cleared at-home sperm analysis system offering sperm count, motility measurements, and live video of sperm samples through a companion app.

Products and services

• Ovulation Test Strips (LH strips) Lateral-flow test strips that detect luteinizing hormone (LH) surge in urine to identify the fertile window. Sold in multi-packs and intended for women trying to conceive or tracking ovulation at home.
• Pregnancy Test Strips (hCG strips) Lateral-flow test strips that detect human chorionic gonadotropin (hCG) in urine for at-home pregnancy confirmation. Targeted at women in the implantation/early-pregnancy window who want affordable, frequent retesting.
• Menopause Test Strips (FSH strips) Lateral-flow test strips that detect elevated follicle-stimulating hormone (FSH) in urine as an at-home indicator of perimenopause/menopause. Intended for women aged ~45+ seeking a first-step home test before clinical evaluation.
• Midstream Pregnancy & Ovulation Tests Cassette-style midstream tests for pregnancy (hCG) and ovulation (LH) that can be used directly in the urine stream without a collection cup. Targeted at users who prefer a non-dip testing format.
• Digital Ovulation Test Electronic digital ovulation test that displays a clear result (e.g., smiley/peak/blank) on a built-in screen, removing the need to interpret strip lines. Targets users who want unambiguous LH-surge readings.
• YO Home Sperm Test At-home sperm motility and concentration screening test kit for male partners, used as a preliminary indicator prior to a clinical semen analysis. Targeted at couples undergoing early fertility workups.
• Urine Collection Cup Disposable urine collection cup designed to accompany Pregmate dip-style ovulation and pregnancy test strips. Sold as a standalone accessory or bundled with test kits.
• Pregmate Mobile App

Quantifiable outcome

• 93% felt more confident identifying their fertile window
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as Pregmate's primary online marketplace channel, hosting the company's #1 ranked ovulation and pregnancy test products. This is a core distribution partnership driving significant online sales and customer acquisition through Amazon's marketplace platform.
• TargetcoreChannel Partner/ Reseller/ DistributorTarget provides nationwide retail distribution for Pregmate products in physical stores and via target.com, expanding brand accessibility beyond online-only channels.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart offers Pregmate products through walmart.com and physical retail locations nationwide, providing mass-market distribution accessibility.
• CVScoreChannel Partner/ Reseller/ DistributorCVS pharmacy chain stocks Pregmate products in stores and online, leveraging pharmacy/health retail positioning for fertility and pregnancy test distribution.
• YO Home Sperm TestcoreTechnology or IntegrationYO Home Sperm Test is a white-labeled/distributed product line within Pregmate's catalog. The FDA-cleared, WHO-compliant at-home sperm analysis system is sold alongside Pregmate's core fertility testing products. Includes reusable YO device, 3 test kits, free YO app, and provides sperm concentration, motility, and progressive motility measurements with 97%+ accuracy.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Clearblue: Clearblue (Procter & Gamble) is the dominant global brand in ovulation and pregnancy testing, with extensive retail distribution and premium digital products — making it the principal incumbent competitor against Pregmate's strip-led offering.
• First Response: First Response is the leading legacy pregnancy test brand in the US with deep retail penetration and strong consumer recognition, competing directly with Pregmate's pregnancy test strips in pharmacy and mass channels.

Emerging players

• Modern Fertility: Modern Fertility (acquired by Ro) offers at-home hormone testing kits for women combined with a digital platform, overlapping with Pregmate's reproductive health mission but using a mail-in lab model rather than instant urine strips.
• Everlywell: Everlywell is a broader at-home diagnostics brand (hormone, fertility, and general wellness tests via mail-in lab model), competing with Pregmate in the broader at-home women's reproductive testing category.
• LetsGetChecked: LetsGetChecked is a direct-to-consumer at-home diagnostics company with a fertility and hormone testing line, overlapping with Pregmate's mission of bringing reproductive testing out of the clinic and into the home.
• Mira: Mira offers a connected at-home hormone monitor for ovulation and fertility tracking, targeting the same high-engagement TTC customer as Pregmate with quantitative digital readouts rather than analog strips.
• Proov: Proov sells FDA-cleared at-home progesterone (PdG) and ovulation tests targeting fertility-aware consumers, competing for the same TTC wallet share with a more clinically positioned product than Pregmate's strip-based line.

Direct peers

• Easy@Home: Easy@Home sells an almost identical product line of bulk ovulation and pregnancy test strips on Amazon at comparable price points, making it Pregmate's closest direct competitor in the affordable at-home fertility test strip category.
• Natalist: Natalist is a direct-to-consumer reproductive health brand offering ovulation and pregnancy tests alongside supplements, with a similar omnichannel strategy (own site + retail) and target customer (women TTC).
• Wondfo: Wondfo is a major Chinese manufacturer and Amazon seller of bulk LH, hCG, and FSH test strips — essentially the same affordable strip format as Pregmate, frequently cross-listed on the same Amazon detail pages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pregmate
• Facebookfacebook.com/pregmate
• Instagraminstagram.com/pregmate
• Pinterestpinterest.com/pregmate
• TikToktiktok.com/@pregmate
• LinkedInlinkedin.com/company/pregmate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pregmate